BRAND GUIDELINES
NEVER YOU BRAND GUIDELINES
SUB BRANDS
It’s Never You is the parent brand behind both Hugh’s Law and Parents Deserve Better, which operate as focused campaigns and sub-brands within its wider mission to drive awareness and policy change.
While It’s Never You centres on providing direct support to families, these campaigns extend its impact by championing improved rights, increased funding, and stronger government support for parents of seriously ill children.
PARENTS DESERVE BETTER
LOGO
There is only one lockup and orientation for the logo, which must be used consistently across all applications.
The primary colourway is black and orange; when placed on a dark background, the black should be inverted to silver to maintain visibility and contrast.
Clear space around the logo is determined by the scale of the butterfly icon, measured from the edge of the text. This ensures the logo maintains a balanced, visually centred appearance at all times.
Typeface - Neue Haas Grotesk Display Pro
Typeface - Neue Haas Grotesk Display Pro
SUB HEADINGS / 75 BOLD / 10PT / UPPER CASE
Paragraph / 55 Roman / 10PT / Sentence Case
BRAND COLOURS
Here is a breakdown of It’s Never You’s brand colours for Web/Digital (RGB) and Print (CMYK).
CMYK
CMYK
CMYK
COLOUR APPLICATION
To ensure consistency and legibility across all communications, text colours should adapt to the background as follows:
HEADING COLOUR
Subheadings and body copy should appear in black, with key words highlighted in black
HEADING COLOUR
Subheadings and body copy should appear in black, with key words highlighted in black
HEADING COLOUR
Subheadings and body copy should appear in black, with key words highlighted in black.
SOCIAL MEDIA TEMPLATES
PARENTS DESE RVE BETTE R
PARENTS DESERVE BETTER
DAD COMPLETES LONDON MARATHON WITH 20KG ON BACK
#HUGHSLAW IN MEMORY OF HIS SON
#HUGHSLAW
#HUGHSLAW
PHOTOGRAPHY STYLE GUIDE
SUB BRAND LOGOS
PARENTS DESERVE BETTER
There is only one lockup and orientation for the logo, which must be used consistently across all applications.
Clear space around the logo is determined by the scale of one text block, measured from the edge of the logo. This ensures the logo maintains a balanced, visually centred appearance at all times.
PARENTS DESERVE BETTER
PARENTS DESERVE BETTER PARENTS DESERVE BETTER
PARENTS DESERVE BETTER
SUB BRAND LOGOS
HUGH’S LAW
There is only one lockup and orientation for the logo, which must be used consistently across all applications.
The primary colourway is black and orange; when placed on a dark background, the black should be inverted to silver to maintain visibility and contrast.
Clear space around the logo is determined by the scale of the parent’s hand graphic, measured from the edge of the logo. This ensures the logo maintains a balanced, visually centred appearance at all times.
For any enquiries regarding the information in this brand guide, please contact Datum on 01707 251 222 or email: studio@datumcp.com