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MEDIA KIT 2013 The strongpoints of the DativoWeb network • 4 websites in Italian and English with a specifically selected target of users • Consolidated leadership over 125,000 single users/month over 1,150,000 pages visited/month 5’15’’ the average length of the visit to the website over 10,000 readers for each issue of the magazine in PDF format • Strong appeal due to the rational organization of the contents of the publication, since 2000, paperbased magazines in html and browsable format. • Massive presence of contents in the main search engines • High ranking of the websites by Google (PR from 4 to 5 out of 9) for the authoritativeness of the contents

Marketing opportunity

DativoWeb The web-based information network dedicated to converting and packaging

• Page banner and video contextualisation in every website • Advertorial advertorial on companies, services or products, for targeted communication • Newsletter of ItaliaImballaggio and Converting for a direct contact with thousands of sector operators

Edizioni Dativo S.r.l. via Benigno Crespi 30/2, 20159 Milano Tel. +39/0269007733 Fax +39/0269007664 info@dativo.it - www.dativoweb.net


DativoWeb

MEDIA KIT 2013 WEBMAGAZINE by

Packmedia Webmagazine by ItaliaImballaggio is dedicated to the world of packaging and converting. News in real time, calendar of fairs and events, videos, specials

www.dativoweb.net/packmedia WebMagazine in Italian and English Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF Box banner (only on Fair/Events calendar) Personalised ADV campaign according to project WebMagazine: Advertorial in Italian and English - Focus on (article with picture in home page)* - Article (2.500 strokes + 2 photos)** - News (1.000 strokes + 1 photo)** N.B.

Euro

Frequency

360 360 300 360 300 360 500 250

2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks

720 400 200

2 weeks 2 weeks 2 weeks

*The price comprises the drawing up of text based on material provided by the customer, paging and publication on the home page of packmedia webmagazine for 2 weeks. **The price comprises the drawing up of text based on material provided by the customer, paging and publication on the website, with link to the HP, inthe section “In evidence”, for 2 weeks.

PackBook is the online databank for searching for materials, machines, packaging and converting services; constantly updated data on producers activities. The latest edition of the paperbased yearbook is browsable on the web in the full version. www.dativoweb.net/packbook BancaDati PackBook in Italian and English Top banner Manchette heading side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF Personalised ADV campaign according to project

Euro

Frequency

300 300 250 300 250 300 420

4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks

PackBook DataBank: insertion in the website in Italian and English* BASIC package (web +paper) 400 PREMIUM package (web + paper) 1.400

N.B.

*For further information see PackBook media kit 2013

TYPE AND FORMAT OF BANNERS IN ALL WEBSITES (measurement in pixels) Top banner Manchette heading side Horizontal flip Square banner Half Square banner Video A4 Publication in PDF Box Banner Fair Calendar

728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 300x150 px 100x100 px

Technical characteristics of the banners • File type: JPG, GIF, SWF (already linked to the company website and without video or other scripts). • Important note: the weight of the file should not exceed 45/50 kb • Only for the newsletter the SWF format is not allowed

Banners to be sent to • traffico@dativo.it • 7 (seven) days prior to publication

Edizioni Dativo S.r.l. - via Benigno Crespi 30/2, 20159 Milano - Tel. +39/0269007733 Fax +39/0269007664 - info@dativo.it - www.dativoweb.net

year year


DativoWeb

MEDIA KIT 2013 Valid up to 31/12/2012

The website of the magazine that gives voice to the packaging industry. All issues in browsable PDF formats with features, opinions, news, statistics, sector trends. Every month, specialised newsletter to over 8,000 sector operators. www.dativoweb.net/italiaimballaggio ITALIAIMBALLAGGIO magazine (Italian and English) Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF NEWSLETTER ItaliaImballaggio magazine Top banner Square banner Half Square banner Focus On (first news item highlighted)* News (1.000 strokes + 1 photo)* DEM ItaliaImballaggio Marketing Direct personalised Email Marketing

The magazine website that speaks of the market, converting, print and packaging manufacturing technologies. All issues in browsable PDF format. Every month, specialised newsletter to over 10,000 sector operators.

Euro

Frequency

600 600 500 600 500 600 850

4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks

600 600 500 800 300

each issue each issue each issue each issue each issue

NEWSLETTER Converting magazine Top banner Square banner Half Square banner Focus On (first news item highlighted)* Notizia (1.000 battute + 1 foto)*

1.200

each send

DEM Converting Marketing Direct personalised Email Marketing

N.B.* *The price comprises the drawing up of text based on material provided by the customer, paging and publication on the packmedia webmagazine, with link on the home page.

www.dativoweb.net/converting CONVERTING magazine (Italian and English) Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF

Euro

Frequency

420 420 350 420 350 420 600

4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks

420 420 350 600 300

each issue each issue each issue each issue each issue

1.200

each send

N.B.* *The price comprises the drawing up of text based on material provided by the customer, paging and publication on the packmedia webmagazine, with link on the home page.

TYPE AND FORMAT OF BANNERS IN ALL WEBSITES (measurement in pixels) Top banner Manchette heading side Horizontal flip Square banner Half Square banner Video A4 Publication in PDF Box Banner Fair Calendar

728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 300x150 px 100x100 px

Technical characteristics of the banners • File type: JPG, GIF, SWF (already linked to the company website and without video or other scripts). • Important note: the weight of the file should not exceed 45/50 kb • Only for the newsletter the SWF format is not allowed

Banners to be sent to • traffico@dativo.it • 7 (seven) days prior to publication

Edizioni Dativo S.r.l. - via Benigno Crespi 30/2, 20159 Milano - Tel. +39/0269007733 Fax +39/0269007664 - info@dativo.it - www.dativoweb.net

DativoWeb_mediakit_2013_ING  

Aggioirnato a Luglio 2013

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