DDI a year in review

DDI 2020 Summary

- a year in review!

Dear members, Thank you for your continuous support during a turbulent 2020 , a year which has not been easy for most of us. However, as companies are trying to stay afloat and weather the storm created by the pandemic, many are increasingly embracing digital tools and transforming their business processes in order to keep the wheels spinning.

At the center of this accelerated digital transformation is the data center. The data center is the lifeblood of the digital economy. Without data centers and telecommunication networks, all vital parts of of the intricate infrastructure which keeps the world online, this worldwide pandemic would have had far bigger consequences.

As members of DDI, you all play a crucial part in keeping the digital world up and running, and we commend you for this.

This pandemic has shown how important IT infrastructure is to our society, and we are already seeing signs in the global industry, that this sector will continue to grow exponentially in the coming years.

As the health and safety of our members has been, and still is, a top priority for DDI, we have had to restructure and move much of our 2020 programme to either online platforms or reschedule physical meetings to 2021.

Despite these challenges, it has been an active year for the association, as well as the wider Danish data center industry. As we are already seeing now, 2021 will be an exciting year, as new projects and expansion plans are announced.

We look forward to 2021, and hope that we all can soon put this crisis behind us, and reflect back on 2020 and what this year has all taught us, professionally and personally. DDI will continue to push the agenda for sustainable, highly efficient and secure data centers in Denmark in 2021.

As a kind reminder, please remember to reach out to us throughout the year, so that we can make sure to support you as best as we can in this industry.

Below you will find a summary of the key highlights of 2020. To check out what is in store for 2021, please also view and download our 2021 brochure, if you haven’t already.

We look forward to hopefully seeing you in 2021. We wish you a Merry Christmas and a Happy New Year.

Stay safe and healthy Best wishes, Henrik Hansen, CEO, Danish Data Center Industry Merima Dzanic, COO, Danish Data Center Industry

2020 IN REVIEW January: In January DDI attended the kickstart Europe Conference and Exhibition in Amsterdam, representing our members and learning about the latest trends and developments from the European data center industry.

February: DDI launched 3 working groups within skills, energy, and policy, nominating working group members and chairs. As part of the initiative, DDI hosted a Skills & Education focus event in Fredericia together with the Fredericia Mechanical Engineering College. Members and students were invited for a dialog about the opportunities in industry for the students.

March: Right before the national lockdown, DDI held its annual General Assembly, confirming a new board, as well as launching the first Danish Data Center Industry Market Report 2020 together with COWI. April: As a direct response to the Covid-19 pandemic, DDI reissued its calendar for the rest of 2020, which included more webinars and virtual meeting points for the industry. Throughout 2020, we have hosted and participated in 10 virtual webinar discussions. You can view most of the recordings which are available online.

May: In May we had to make the difficult decision to postpone our Data Centers Denmark conference at the UN City in Copenhagen, together with our partner UNEP-DTU Partnership. The event is pushed back to 2021. More information will be released in January 2021.

June: We released our very first Ecosystem Guide, which outlines all of our members within a specific category, and what they have to offer the industry. This guide has been viewed and downloaded hundreds of times, and provides a great and comprehensive insight into the capabilities of the industry on the Danish market. DDI will update and release the 2021 edition in June 2021.

In June we also hosted our first DDI Virtual Day, which included a full days’ worth of content, from panel discussions to interactive debates between members.

September: DDI collaborated with Dansk Erhverv (Danish Business Council) and IT Branchen (Danish IT Association) on a hybrid event at the Børsen in Copenhagen. From 5G to sustainability, the day focused on the data center of the future.

October: Due to the spread of the coronavirus, DDI had to cancel the rest of the physical programme for the year and move to webinar platforms wherever it was possible. Spearheaded

by Arnth Nielsen , the chairman of the skills group, FMS and UCL students hosted a “Data Center Specialist Week” for its students. Similar initiatives will be launched in 2021.

November: DDI launched its 2021 programme. For 2021, members will see more hybrid and virtual event formats, online networking tools, market reports and whitepapers’.

December: DDI participated in the partner event Data Center in Denmark, hosted by Der Mittelstand and the German Data Center Association, exploring opportunities and strengthening the corporation between Germany and Denmark.

DDI WORKING GROUPS Our working groups are actively supporting and developing the work across our three core pillars; Energy & Sustainability, Skills & Education and Legal Frameworks. As a member of DDI, you are free to join the working groups and become involved in the various ongoing projects.

Skills & Education

Focuses on bridging the gap between the educational sector and the domestic data center industry via seminars, conferences, workshops and thought leadership. Projects included the Data Center Specialist Week, Skills & Education Focus event and more.

Members: Arnth B. Nielsen

Christian Rueløkke

Martin Vang Jeppesen

Energy & Sustainability

Focuses on driving development and innovations in the fields of energy efficiency and sustainability, which will help drive the decarbonization of the sector in Denmark, as well as offer opportunities to export Danish solutions to the global market. Ongoing projects include the ambitious Test and Innovation Data Center Denmark, Reuse of Excess Data Center Heat Project, Members: Lars Mejsner

Bo W. Jørgensen

and the DataWise Project.

Legal Frameworks

Focuses on supporting the growth of the domestic sector, by organizing a structural stakeholder consultation between the government and the industry, to identify bottlenecks and develop policies to address these. DDI is supporting the industry, by highlighting the economic impact Members: Per Henriksen Independent

Anders Hansen

PUBLISHED CONTENT

DDI Market Reports

DDI launched its first report on the state of the Danish data center market, which delivers a 360-degree overview of the industry in Denmark.

In March 2021, we will be releasing the 2021 edition. The 2021 report will include: • Overview of the danish market • Key vendors and operators • Trends and forecasts • In-depth Market analysis • DDI Recommendations

2020 Report Click here to view

DDI Ecosystem Guide

In 2021, we will be releasing our updated Ecosystem Guide 2021, which is a comprehensive guide highlighting leading suppliers of technology and services to the data center industry in Denmark.

This eGuide aims to help organisations make informed decisions, whether you are looking to invest, build, operate or expand your services to the Danish data center market.

You can view and download the published content on wwww.datacenterindustrien.dk.

Alternatively, get in touch with Merima Dzanic at merima@datacenterindustrien.dk.

2020 eGuide Click here to view

DDI WEBINARS Watch or rewatch DDI webinars. Click here to view the full catalogue from 2020.

2021 PROGRAMME View or download our 2021 programme here.

Get in touch Business Strategy Henrik Hansen Phone: +45 40 13 44 74

Strategy Development, Marketing & Partnerships Merima Dzanic Phone: +45 20 15 50 21 merima@datacenterindustrien.dk

Communication & PR Kurt Henriksen kh@vestkom.dk +45 40 54 21 33

Accounts Marianne Durup Phone: + 45 87 25 51 51 bogholderi@ver.dk

Skottenborg 12 // 8800 Viborg // Denmark info@datacenterindustrien.dk // +45 87 25 51 51