Segmentation in the Serious Game

The serious game market is segmented on the basis of application, platforms covered, industry verticals and end-user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

On the basis of application, the serious game market is segmented into advertising and marketing, simulation training, sales, emergency services, research and planning, human resources, product development, support and others.

On the basis of platforms covered, the serious game market is segmented into web-based, PCbased, mobile-based and hand-held.

On the basis of industry verticals, the serious game market is segmented into healthcare, retail, aerospace and defense, government, education, media and entertainment, automotive, corporate, energy and others.

On the basis of end-user, the serious game market is segmented into consumers and enterprise.