Daša Vašková – Portfolio 2020

daša vašková / portfolio 2020

email.................... dagvaskova@gmail.com web......................... dasavaskova.vsble.me behance.................................DasaVaskova linkedin................................ Daša Vašková tumblr..................dasavaskova.tumblr.com

graphic design

product photography

social media

Cybeshell ������������������������������������������������������������������������������������������������������������������������������������������������������042

UĽÚV ������������������������������������������������������������������������������������������������������������������������������������������������������������036

Šercel Švec ���������������������������������������������������������������������������������������������������������������������������������������������������030

Fables of the Swaying Worlds ����������������������������������������������������������������������������������������������������������������������020

Karol Kállay ‑ Focused on beauty ����������������������������������������������������������������������������������������������������������������006

index

γείωση /οπίσθιο φωτισμό / ή ���������������������������������������������������������������������������������������������������������������������086

@martinkallay �����������������������������������������������������������������������������������������������������������������������������������������������080

Kornélia Roder ���������������������������������������������������������������������������������������������������������������������������������������������� 076

Pani domáca �������������������������������������������������������������������������������������������������������������������������������������������������072

Cubedesign ���������������������������������������������������������������������������������������������������������������������������������������������������064

endrius ����������������������������������������������������������������������������������������������������������������������������������������������������������056

Kávečkári ������������������������������������������������������������������������������������������������������������������������������������������������������050

portfolio daša vašková 006

Karol Kállay Focused on beauty

scanning + layouting + copywriting + the whole image + editing process +

Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Lightroom SilverFast 8

year 2019

client RICHIE.. & Slovart

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After the classification of images, I had to scan every each of them from the magazines.

The next task was to curate and compose the photo gallery - which appears inside the book - together with the main graphic designer and author of the publication, Richard Kučera Guzmán. Together we worked on the concept, in order to divide the images into different categories, such as interior/exte‑ rior, nature/backstage, beauty, portraits, the 1950s, and 1960s.

The last task was to present the book on social media, to create “call to action” content for crowd‑ funding, and to communicate with customers and studio partners.

Karol Kállay – Focused on beauty

My main task in the design and creation of the book was to handle the whole process of image edit‑ ing, retouching, post-production.

I was also involved in the process of scanning the photographic ma‑ terial, such as black and white me‑ dium format film and 35mm film, medium format diapositives, large black and white prints.

Important was to organize the archive of Karol Kállay, therefore, a deep and careful process of re‑ search - through every edition of the Czechoslovak magazine Móda (Fashion) - took place, in order to classify the majority of photos from the photographer’s archive, which were without any name or date.

2020

The book takes you into the world of fashion photography, with both a brief history of the genre and a look into the remarkable life of this iconic Slovak photographer.

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Examples of the layout design inside the book.

2020

Karol Kállay – Focused on beauty

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2020

The publication won an award “Most Beautiful Books of Slovakia, 2019”, and it is currently nominated for Slovak Design Award 2020.

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The animation on the left. On this page, photographic details, created for the volume presenta‑ tion.

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An example of image edit retouching and post-produc done for Karol Kállay – Focu on beauty project.

Unedited one of the left, edited one, on the right page

Karol Kállay – Focused on beauty

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, the e.

2020

ting, ction used

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2020 Karol Kállay – Focused on beauty 015

The official Instargam account of the publication “Karol Kállay – Focused on beauty (Zaostrené na krásu)”, @zaostrene_na_krasu.

My task was to manage an In‑ stagram account for the new pub‑ lication “Karol Kállay – Focused on beauty” and promote it in the best way possible.

I created various contents for Instagram posts and Instastories for the book promotion, targeted on a selected group of Instagram users.

The important was to promote the publication especially while crowdfunding campaign and engage with the audience. One of the ways of getting better im‑ pact and reach, was by creating unique hashtags, which were lat‑ er used by publication’s fans, on their Instagram accounts.

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The first from tagram post info award won by The second from about the event the short docume photographer Ka duced specificall The second on the post about cr the introduction team behind the one on the right presenting Ľuba M ová, one of the models, who use Karol Kállay from ning.

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the left, the Ins‑ orming about the the publication. the left is a post of screening of entary about the arol Kállay, pro‑ ly for the book. ne from the right, rowdfunding and n of the design e book. The first is a video post, Magátová-Rusk‑ e most important ed to work with m the very begin‑

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The giveawa sented on Instag ation with @melis

2020

Karol Kállay – Focused on beauty

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ay content pre‑ gram, in cooper‑ saminca

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Fables of the Swaying Worlds

Fables of the Swaying Worlds

and handwritten text elements.

The repetition is emphasized in the captions, which are turned in a 90-degree angle, as well as the separation from the body text.

I wanted the captions to stand out in an unusual manner.

I created also an event banner for the virtual exhibition, where the publication was part of it.

The detail on the numbering and the composition of poem text part, which is flush setted.

mockups + retouching + image editing + post-production + graphic design +

Adobe InDesign Adobe Photoshop Adobe Lightroom Adobe Dimension Adobe Illustrator

year 2020

client AALTO university

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The catalogue was primar‑ ily created for a virtual pres‑ entation/exhibition and later on re-edited for the printed ver‑ sion, which will be published in November 2020. It connects 3 participants, Tereza Holubová, Teuta Jonuzi, and Jana Siren.

Therefore, I decided to underline the number 3 thru the whole book design.

The layout is composed in a clean and minimalistic way, with titles, subtitles, and body text fixed in the type area, in contrast to captions and images, which are placed in a free order, not following the grid entirely. I chose a light sans-serif typeface in or‑ der to underline the simplicity and make the whole layout look lighter, in contrast to the images

2020

Publication created for the group exhibition ‘Futures in Process: Of Sites Rendering Speculation’ for Aalto University School of Arts, Design and Architecture.

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2020 Fables of the Swaying Worlds 023

On every page spread, there is repetition of the number 3 as the reference to the number of 3 artist exhibiting in this publica‑ tion.

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2020

Fables of the Swaying Worlds

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2020 Fables of the Swaying Worlds 027

The final preview of virtual catalogue on the official event website.

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2020 Fables of the Swaying Worlds 029

Event banner created for the virtual exhibition of Aalto Univer‑ sity School of Arts, Design and Architecture, Department of Art Visual Cultures, Curating, and Contemporary Art (ViCCA). The banner was designed using the colour palette of the official exhi‑ bition website and presented on platforms such as Facebook and Instagram. The blurred typogra‑ phy effect represents the idea of uncertainty, as this project had to happen online, in virtual space, as a reaction to Covid-19 crisis restrictions.

Two versions of the banner, on the right side for the Facebook event page, and on the left side for the Instagram feed.

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Šercel Švec

Šercel Švec

In this project, my task was to create a set of presentation images for the Slovak architect studio Šercel Švec. The aim was to build the setup matching with the main colours and with the style of the studio. I decided to work with natural brown paper, the material used for the whole design manual. In terms of the composition of photos, I imple‑ mented elements of axonometry, commonly used in architecture.

2020

The most remarkable experience in this project was to stage all printed material and to look for details that would resemble architecture itself.

layouting + copywriting + social media + photography + image editing +

client Šercel Švec

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year 2019

Adobe InDesign Adobe Photoshop Adobe Illustrator

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2020 Šercel Švec 033

The part of the redesign in‑ cludes also a website and a mo‑ bile version. Here I designed lay‑ outs and animations for each of the presentations.

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Examples of image presenta‑ tion. The emphasis is on the col‑ our balance of printed materials, underlined by the usage of brown paper with light stripe texture.

The dominant element is the game of light and shadow, in order to create image depth. Importance

was given to the geometry and the form of the objects, such as business cards resembling the building itself.

2020

Šercel Švec

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UĽÚV

2020

Redesign of the brand visual identity for UĽÚV (The Centre for Folk Art Production)

UĽÚV

My task was to create mockup visuals for the redesign of UĽÚV visual identity. Important was to point at the changes made during the rethinking of the typograph‑ ical concept. As the background colour, I applied the colour pal‑ ette corresponding to the design manual colour palette.

The purpose of these mockups was to show - in a clear and direct way - the changes made to the de‑ sign manual. The visual was used for platforms such as Behance, Facebook, Instagram and the stu‑ dio website.

mockups + layouting + copywriting + social media +

client UĽÚV

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year 2019

Adobe InDesign Adobe Photoshop Adobe Illustrator

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2020 UĽÚV 039

Catalog, business card and letterhead mockups created in order to be presented on plat‑ forms such as official website, Instagram, Behance and Face‑ book.

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The typographic redesign changes, highlighted and pre‑ sented on Behance.

The visual of the comparison of new and old version rede‑ sign changes presented on the Instagram platform.

2020

UĽÚV

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Cybeshell

web design + copywritting + photo editing + graphic design +

year 2020

Adobe XD Adobe Photoshop Adobe Illustrator Adobe InDesign

client Dexterity s.r.o.

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My idea for the website was to create a contemporary design, that would resemble cyber technologies visuals; the background is composed of a dark colour palette, with accents of teal green and turquoise over it. The landing page is delivering a strong and direct message about the prod‑ uct, thanks to the large title. Next el‑ ement on the landing page is the info‑ graphic, designed exclusively for the client, providing more details for the potential customer, in order to help them find a specific service. At the end of the landing page, I decided to add a box for the news/blog, that can be updated on a frequent basis.

The product pages of the website were made to achieve clarity. Each one of them contains a series of icons and detailed description of the prob‑ lem that can occur in cybersecurity and how the client can provide a solu‑ tion to it.

Cybeshell

The client’s assignment was to create the design manual and web‑ site design. I handled the logotype creation as well as the whole design manual and website design.

The logotype was inspired by the word “shell” that comes from the name of the organization Cybeshell. I created two curved lines, that enclose the text part of the logotype, one from the left upper corner and another one from the lower right corner, in the vertical version of the logotype. In the horizontal one, “the shell” is appearing solely in the upper left corner. “The shell” symbol can be connected to the metaphor of se‑ curity, as this organization is pro‑ viding cybersecurity services. The colour palette for the logotype was inspired by the company’s mother organization, in order to be directly recognized.

2020

The brand identity and webdesign for a cybersecurity company based in Bratislava, Slovakia.

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The images showing the prod‑ uct portfolio, cybernetic security services, user security services and the contact page. Each of them in faded, dark colours.

2020

Cybeshell

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On this page, the vertical and the horizontal version of the log‑ otype against light gray back‑ ground.

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On this page, work versions, eliminated during the creative process.

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On this page, the website pro‑ totype in Adobe XD. On the right, the infographic created exclusively for the web‑ site presentation. The client need‑ ed a redesign of the old version.

2020

Cybeshell

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Kávečkári

2020

Mobility, simplicity, variability. These are the words that define the creative assignment process, Mobile Exhibition for the Department of Visual Communication.

Kávečkári

The sets of the product photo‑ graphs, created for the publica‑ tion Kávečkári, designed by Rich‑ ard Kučera Guzmàn The images of the publication itself were made in a dramatic and cinematic style. The photographs of the mobile exhibition model were staged by me, arranged in a clean structure.

retouching + copywriting + photography + image editing +

year 2019

client RICHIE..

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The detail of the mobile exhi‑ bition model.

Adobe Photoshop Adobe Lightroom

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The photographs showing the layout details of the zine/publi‑ cation.

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The images showing the ex‑ hibition model in various details and the entire scene.

2020

Kรกveฤ kรกri

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endrius

2020

Redesign created for the film production company based in Bratislava, Slovakia.

endrius

My part in this project was to assist during the design manual discussions as well as to contrib‑ ute with my own logotype design.

The remaining part of my job was to create visuals, mockups, and short animations for the main presentation with the client and for various platforms of social media.

A particularly enriching mo‑ ment for me was to work on mockups in Adobe Dimension, as I was aiming to do this kind of cre‑ ative render work for a long time.

copywriting + social media + layouting + video editing + animation/mockups + year 2020

client endrius

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The logotype itself, is the fo‑ netic version of the company founder’s name, Andrej.

Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Dimension

2020 endrius 059

The unique mockups for Endrius made in Adobe Dimension, with background harmonized in the deep black colour scale.

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The visuals of “colour palette”, the safe area of the logotype and the grid system of letterhead and business card.

2020

endrius

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2020 endrius 063

The set of animations on Be‑ hance, in an attempt to present the company’s new typeface and logotype.

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Cubedesign

2020

Redesign for an architecture studio, where the goal was to deliver a more fresh and contemporary look.

Cubedesign

My task was to compose the design manual layout and make photographs for it. In the creative process, an important part for me was to get inspired by the cli‑ ent and their architectural studio.

Therefore, I worked with the vol‑ ume of paper and build it up in the hight, just like the buildings.

Once again, for the compo‑ sition of the design manual el‑ ements, I used the technique of axonometry. Those images can be reused for another project since they are placed on a mockup tem‑ plate that I created for this work. mockups + layouting + retouching + copywriting + photography +

client Cubedesign

065

year 2019

Adobe InDesign Adobe Photoshop Adobe Illustrator

2020 Cubedesign 067

The visuals of the business cards, A4 folder, journal and en‑ velopes.

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The individual parts of the de‑ sign manual applications, such as A3 folder, the invoice template document and A4 folder.

2020

Cubedesign

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An example of the pages from the design manual, showing a comparison between the old log‑ otype design and the new one.

2020

Cubedesign

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Pani domáca

2020

The logotype created for the Slovak fashion atelier Pani Domáca.

Pani domáca

The logotype created for the Slovak fashion atelier Pani Domá‑ ca (The Housewife), focused on tailoring for women and working exclusively with original fashion patterns from the 1930s.

I got inspired by the first part of the twentieth-century typography.

The creative process and the re‑ search for the right typeface result‑ ed in hand-made lettering.

graphic design + layouting + lettering +

client Pani domáca

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year 2020

Adobe Illustrator

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The process behind the logo‑ type making. First from right, the final result.

2020

Pani domรกca

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Kornélia Roder

2020

The logotype created for Slovak fashion brand, oriented on slow fashion, based in Trnava, Slovakia.

KornĂŠlia Roder

The logotype created for the Slovak fashion brand, oriented on slow fashion, based in Trnava, Slovakia.

Inspiration was found in the modernist typography. For the logotype, I created a central line, which connects all the letters on their x-heigh, containing the crossbar mark. This gave to the logotype a more contemporary look.

logotype + graphic design + dtp + printing & finishing+

client KornĂŠlia Roder

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year 2013

Adobe InDesign Adobe Photoshop Adobe Illustrator

2020 KornĂŠlia Roder 079

The business cards are handmade. There are 3 layers of paper glued together. On the outside, there is a layer of Rives Design, 350g paper, which has a clean and elegant relief texture.

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@martinkallay

and posted with the Creator Studio tool of Facebook. During the ac‑ count managing, I never used any kind of paid advertisement.

Martin Kállay

image editing + retouching + post-processing + copywriting + social media + year Aug2019/Mar2020

Adobe Photoshop Adobe Illustrator Adobe Lightroom

client Martin Kállay

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My assignment was to curate the Instagram account @mar‑ tinkallay of the Slovak photogra‑ pher Martin Kállay, where I han‑ dled the whole managing process, creating the content for the feed, personal instastories, developing strategies in order to gain follow‑ ers, communicating with followers and clients via messages. We had consultations twice per week, with weekly and monthly reports about the development of the account.

Thanks to my strategy, the ac‑ count growth was fast in a rela‑ tively short period of time. The engagement of the account’s au‑ dience was more and more active with every new post. The content was targeting the right niche of fol‑ lowers, which resulted in various re-shared posts.

I kept tracking the account’s an‑ alytics three-times a day, therefore I knew precisely the behaviour of the followers and when to upload the content. For better organiza‑ tion, all the posts were scheduled

2020

Official Instagram profile of the Slovak photographer Martin Kállay.

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On the left page, the post performance detail view on my weekly and monthly reports, pro‑ vided to the client during consul‑ tations.

On this page, the Instagram post detail, with the exclusive set of hashtags for each post and different approach with hashtags implemented into the sentence, for a more natural impression.

portfolio daša vašková

The Instastories series created in order to inform followers about new posts and “the backstage story”, for an extra content expe‑ rience. In this way, the person be‑ hind the account was becoming more real.

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The London series - in the top row - started with the map of Lon‑ don, that indicated an adventure.

Every map image was followed by the photographic image.

Therefore, the overall feeling of this series was meant to be like the photographer’s journal.

The New York series - in the row bellow - was the introduc‑ tion series, that had the ambition to represent the careful photo‑ graphic eye and sensibility of Martin Kállay through New York City.

2020

Martin Kรกllay

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γείωση / οπίσθιο φωτισμό / ή

video editing + animation + image editing + sound editing +

year 2019

Adobe Photoshop Adobe Premiere Pro Adobe Audition

client RICHIE..

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The exhibition name can be translated as: The Earth, The Heaven and The Underworld.

γείωση / οπίσθιο φωτισμό / ή

My part in this project was to edit and post-produce all the ex‑ hibition images. Some of them were also selected, animated, and implemented into the exhibi‑ tion video.

The animations - created in Adobe Photoshop - were mostly set into motion by switching on and off the lights or screens.

The video part was composed of official videos from the exhi‑ bition and the animations. It was important to cut and master the sound part and the voice of the male narrator, reading the anno‑ tation text. In the end, I had to cre‑ ate the English subtitles, out of the Slovak text version.

2020

An exhibition of two artists, Jan Pančocha and Richard Kučera Guzman, that deals with faith, rituals, sacred symbolism and God.

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The frames from the official exhibition video.

2020

γείωση / οπίσθιο φωτισμό / ή 089