Page 1

Visual Identity Guidelines


Dart Scholar | Visual Identity Guidelines

Contents | 02

Contents 03

Introduction

04

Colour Palette

05

The Brandmark

06

Brandmark Formats

07

Exclusion Zone - Horizontal

08

Exclusion Zone - Stacked

09

Incorrect Use

10

Typography

11

Digital Artwork


Dart Scholar | Visual Identity Guidelines

Introduction | 02

Introduction These guidelines define the basic elements of the Dart Scholar visual identity. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a fresh and vital visual identity. Most of all, it’s crucial that the visual identity appears consistently in every communication.


Dart Scholar | Visual Identity Guidelines

Colour Palette | 04

Colour Palette Colour plays an important role in the Dart Scholar visual identity and great effort should be taken to ensure consistent representation across all applications.

Aqua Light

Aqua Dark

Pantone 320 C C80 M22 Y32 K0 R0 G156 B167 WebHex 009c9c

Pantone 322 C C88 M40 Y47 K13 R0 G112 B120 WebHex 007078

The visual identity’s two principal colors are Aqua Light and Aqua Dark. The numbers indicated at right refer to the PANTONE® matching colors, CMYK conversions, RGB conversions and Web-safe conversions. PANTONE® Matching ColorSystems and PMS are Pantone, Inc.’s standard trademark for colour reproduction and colour reproduction materials.

Aqua Bright Pantone 3245 C C46 M0 Y23 K0 R122 G222 B212 WebHex 5cf2e5


Dart Scholar | Visual Identity Guidelines

The Brandmark | 05

The Brandmark


Dart Scholar | Visual Identity Guidelines

Brandmark Formats | 06

Brandmark Formats Generally, the Dart Scholar Brandmark should be placed on either a white or approved colour background, as shown here. Where the Brandmark is placed on another colour or photographic background, that background should always provide contrast for legibility. As shown here, there are six permitted Brandmark formats using full colour, one colour, greyscale and mono. Where only a single ink can be used (One Colour format), PantoneÂŽ 320 C is the approved colour.

FULL COLOUR POSITIVE

FULL COLOUR REVERSED

ONE COLOUR POSITIVE

ONE COLOUR REVERSED

MONO POSITIVE

MONO REVERSED


Dart Scholar | Visual Identity Guidelines

Exclusion Zone | 07

Exclusion Zone - Horizontal For maximum impact and instant recognition, the Dart Scholar Brandmark should not be crowded by other visual elements. Adequate space should be left around the brandmark so that its prominence isn’t compromised. The exception is where the Brandmark is bleeds off the bottom border of a page or boundary. The Exclusion Zone then applies to the sides and the top of the Brandmark. The illustration gives a visual guide for providing such white space. No graphic element may encroach within a distance equivalent to the height of the letter D. The same rules apply to reversed formats of the Brandmark.

EXCLUSION ZONE


Dart Scholar | Visual Identity Guidelines

Exclusion Zone | 08

Exclusion Zone - Stacked For maximum impact and instant recognition, the Dart Scholar Brandmark should not be crowded by other visual elements. Adequate space should be left around the brandmark so that its prominence isn’t compromised. The exception is where the Brandmark is bleeds off the bottom border of a page or boundary. The Exclusion Zone then applies to the sides and the top of the Brandmark. The illustration gives a visual guide for providing such white space. No graphic element may encroach within a distance equivalent to the height of the letter D. The same rules apply to reversed formats of the Brandmark.

EXCLUSION ZONE


Dart Scholar | Visual Identity Guidelines

Incorrect Usage | 09

Incorrect Use With the huge variation in media channels - from print to electronic it’s vital to control how the Dart Scholar Brandmark is applied. Always maintain consistency with its established configuration and the way in which it’s displayed.

DISTORTION

INCORRECT COLORS

These illustrations represent misuses that could occur. Above all, do not alter the brandmark in any manner, and always use the approved electronic artwork.

INCORRECT ORIENTATION

REMOVING ELEMENTS

CHANGING ELEMENTS

MOVING ELEMENTS


Dart Scholar | Visual Identity Guidelines

Typography | 10

Typography The Dart Scholar marketing font is Avenir The font should be used for all customer-facing materials generally those produced by graphics professionals. In the event that Avenir cannot be used, Arial - a default font available on most PCs - is the substitute of choice for email and electronic document applications.

Avenir Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Avenir Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Avenir Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890


Dart Scholar | Visual Identity Guidelines

Digital Artwork | 11

Digital Artwork For help using the Darts Scholar Visual Identity, please contact: studio@dartrealestate.com

Version One | December 2017

Profile for Dart Real Estate

Dart Scholar Brand Guidelines  

Dart Scholar Brand Guidelines