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BRAND GUIDELINES 2019

DART BRAND GUIDELINES 2019


CONTENTS

INTRODUCTION COLOUR PALETTE LOGO LOGO FORMATS EXCLUSION ZONE INCORRECT USE TYPOGRAPHY PHOTOGRAPHY LAYOUT

DART BRAND GUIDELINES 2019


INTRODUCTION

These guidelines define the basic elements of the Dart brand identity. There are very few rules but please take the time to read and understand how they work and how they can be used together to ensure a fresh and vital brand identity. It’s crucial that our brand identity appears correctly and consistently in every form of internal and external communication.

DART BRAND GUIDELINES 2019


PANTONE

CMYK

RGB

HEX

287C

100/75/0/0

0/80/158

#0059E

BLACK

0/0/0/100

0/0/0

#00000

SUPPORT COLOUR DARK GREY

431C

0/0/0/65

119/120/123

#77787B

SUPPORT COLOUR MID GREY

429C

0/0/0/40

167/169/172

#A7A9AC

COLOUR PALETTE Colour plays an important role in the Dart logo.

PRIMARY COLOUR DARK BLUE

The numbers indicated refer to the PANTONE® Matching colour system, CMYK, RGB and WebSafe conversions. PANTONE® Matching System and PMS are

SECONDARY COLOUR BLACK

Pantone Inc’s standard trademark for colour reproduction and colour reproduction materials.

DART BRAND GUIDELINES 2019


LOGO The Dart logo stands for professional, conservative clean, simple, friendly and Casual Corporate.

DART BRAND GUIDELINES 2019


LOGO FORMATS The Dart logo has four permitted

PRIMARY LOGO DARK BLUE

logo formats using the Dart colours, primary and secondary, both can be reversed. The colour formats are full colour, spot colour and black & white. The

SECONDARY LOGO BLACK

background should always provide contrast for legibility.

REVERSED LOGO DARK BLUE

REVERSED LOGO BLACK

DART BRAND GUIDELINES 2019


EXCLUSION ZONE For maximum impact and instant recognition, the Dart logo should not be crowded by other visual elements. Adequate white space should be left around the logo so that its prominence is not compromised. The illustration explains how much clear space

X

X

X

X

X

X

should be provided around the logo. The primary exclusion zone should always be used unless

PRIMARY EXCLUSION ZONE

restricted by size or format, then the minimum exclusion zone can be used. No graphic element should encroach within the exclusion zones.

DART BRAND GUIDELINES 2019


INCORRECT LOGO USE

X

X

VERTICAL & HORIZONTAL STRETCH

X

X

LEFT & RIGHT ROTATION

X

X

X

X

X

X

NONE PRIMARY OR SECONDARY COLOUR

With the breadth and complexity of today’s media, consistent application of the Dart logo is vital. The illustrations represent misuses that could occur. Above all, do not alter the logo in any manner.

SUPPORT COLOUR

BLACK REVERSE OR SUPPORT COLOUR

DART BRAND GUIDELINES 2019


TYPOGRAPHY MARKETING FONT AVENIR LIGHT

Avenir is the approved marketing

ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz

font. To create contrast, light and

0123456789

bold weights should be used. These fonts should bet used on all marketing material, print, electronic and web.

MARKETING FONT AVENIR HEAVY

ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz

Helvetica is the approved internal and digital font. To create contrast,

0123456789

regular and bold weights should be used. These fonts should be used on all internal or in-house prepared materials that may be shared between users. INTERNAL/DIGITAL FONT HELVETICA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz 0123456789

INTERNAL/DIGITAL FONT HELVETICA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXZY abcdefghijklmnopqrstuvwxyz 0123456789

DART BRAND GUIDELINES 2019


LOGO ON PHOTOGRAPHY The background should always provide contrast for legibility.

DART BRAND GUIDELINES 2019


For guidance on application of the logo or approval of collateral please contact studio@dartrealestate.com

DART BRAND GUIDELINES 2019

Profile for Dart Real Estate

Dart Enterprises Brand Guidelines  

Dart Enterprises Brand Guidelines