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Visual Identity Guidelines


Minds Inspired | Visual Identity Guidelines

Contents | 02

Contents 03

Introduction

04

Colour Palette

05

The Brandmark

06

Brandmark Formats

07

Exclusion Zone

08

Application Zone

09

Co-Brand Special Application

10

Ad Guides - Vertical

11

Ad Guides - Horizontal

12

Incorrect Use

13

Typography

14

Digital Artwork


Minds Inspired | Visual Identity Guidelines

Introduction | 03

Introduction These guidelines define the basic elements of the Minds Inspired visual identity. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a fresh and vital visual identity. Most of all, it’s crucial that the visual identity appears consistently in every communication.


Minds Inspired | Visual Identity Guidelines

Colour Palette | 04

Colour Palette Colour plays an important role in the MI visual identity and great effort should be taken to ensure consistent representation across all applications. The visual identity’s four principal colors are Sky and Yellow.

Sky

Yellow

Pantone 2995 C C80 M12 Y1 K0 R0 G168 B225 WebHex 00a8e1

Pantone Yellow C C2 M9 Y100 K0 R255 G221 B0 WebHex ffdd00

Rhodamine

Green

Orange

Pantone Rhodamine Red C5 M97 Y0 K0 R231 G0 B149 WebHex e70095

Pantone 7488 C C55 M0 Y93 K0 R114 G213 B74 WebHex 72d54a

Pantone 1495 C C0 M53 Y95 K0 R255 G144 B18 WebHex ff9012

The numbers indicated at right refer to the PANTONE® matching colors, CMYK conversions, RGB conversions and Web-safe conversions. PANTONE® Matching ColorSystems and PMS are Pantone, Inc.’s standard trademark for colour reproduction and colour reproduction materials.


Minds Inspired | Visual Identity Guidelines

The Brandmark | 05

The Brandmark


Minds Inspired | Visual Identity Guidelines

Brandmark Formats | 06

Brandmark Formats Generally, the MI Brandmark should be placed on either a white or approved colour background, as shown here. Where the Brandmark is placed on another colour or photographic background, that background should always provide contrast for legibility. As shown here, there are eight permitted Brandmark formats using full colour, one colour, greyscale and mono. Where only a single ink can be used (One Colour format), PantoneÂŽ 2995 C is the approved colour.

FULL COLOUR POSITIVE

FULL COLOUR REVERSED

ONE COLOUR POSITIVE

ONE COLOUR REVERSED

MONO POSITIVE

MONO REVERSED


Minds Inspired | Visual Identity Guidelines

Exclusion Zone | 07

Exclusion Zone For maximum impact and instant recognition, the MI Brandmark should not be crowded by other visual elements. Adequate space should be left around the brandmark so that its prominence isn’t compromised. The exception is where the Brandmark is bleeds off the bottom border of a page or boundary. The Exclusion Zone then applies to the sides and the top of the Brandmark. The illustration gives a visual guide for providing such white space. No graphic element may encroach within a distance equivalent to the height of the letter m. The same rules apply to reversed formats of the Brandmark.

EXCLUSION ZONE


Minds Inspired | Visual Identity Guidelines

Application Zone | 08

Application Zone For maximum impact and instant recognition, the MI Brandmark should not be crowded by other visual elements. Adequate space should be left around the brandmark so that its prominence isn’t compromised. The exception is where the Brandmark is bleeds off the bottom border of a page or boundary. The Exclusion Zone then applies to the sides and the top of the Brandmark.

APPLICATION ZONE

The illustration gives a visual guide for providing such white space. No graphic element may encroach within a distance equivalent to the height of the letter v. The same rules apply to reversed formats of the Brandmark.

EXCLUSION ZONE


Minds Inspired | Visual Identity Guidelines

Co-Brand Special Application | 09

Co-Brand Special Application There may be exceptional circumstances where only the Dart and Minds Inspired brands appear in an execution. These might include, for example, an advertising board at a sports event. In such cases, use the Co-brand Special Application lock-up. Similar exclusion zone principles that govern other MI brandmarks apply to this lock-up.


Minds Inspired | Visual Identity Guidelines

Ad Guides - Vertical Layout | 10

A Dart Brandmark

Always align the top left of the Dart Brandmark with a minimum of two ‘D’s from the left and top margins.

A

B Headline Copy

Gravur Condensed Bold & Black C Body Copy

Gravur Condensed Regular D Sub Copy

Gravur Condensed Regular E Website URL

Gravur Condensed Regular F MI Copy Triangle

MI Yellow, 95% opacity. Triangle base sits on its point at the bottom of the page. G Dot Pattern

White, 85% opacity. Must sit under key elements. Placement is whatever fits best.

F

45%

B

Today’s Ambassadors. Tomorrow’s Leaders.

C

Since 2007, Dart has been welcoming the next generation of leaders in Cayman and we are once again honoured to have such bright, young minds spend their summer with us. The diversity and range of industries and the dedication and commitment to our employees provides the ideal learning environment for work experience students to gain hands-on experience by getting involved in real and meaningful projects.

D

Left to right: First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name,

H Minds Inspired Brandmark

Aligned bottom right and should always stand out against the background.

G

H E

mindsinspired.ky


Minds Inspired | Visual Identity Guidelines

Ad Guides - Horizontal Layout | 11

A Dart Brandmark

Always align the top left of the Dart Brandmark with a minimum of two ‘D’s from the left and top margins.

A

B Headline Copy

Gravur Condensed Bold & Black C Body Copy

Gravur Condensed Regular F

D Sub Copy

Gravur Condensed Regular E Website URL

Gravur Condensed Regular

G

F MI Copy Triangle

B

Today’s y Ambassadors. Tomorrow’s Leaders.

C

Since 2007, Dart has been welcoming the next generation of leaders in Cayman and we are once again honoured to have such bright, young minds spend their summer with us. The diversity and range of industries and the dedication and commitment to our employees provides the ideal learning environment for work experience students to gain hands-on experience by getting involved in real and meaningful projects.

D

Left to right: First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name, First name Last Name,

MI Yellow, 95% opacity. G Dot Pattern

White, 85% opacity. Must sit under key elements. Placement is whatever fits best. H Minds Inspired Brandmark

Aligned bottom right and should always stand out against the background.

E

mindsinspired.ky

H


Minds Inspired | Visual Identity Guidelines

Incorrect Usage | 12

Incorrect Use With the huge variation in media channels - from print to electronic it’s vital to control how the MI Brandmark is applied. Always maintain consistency with its established configuration and the way in which it’s displayed.

DISTORTION

INCORRECT COLORS

These illustrations represent misuses that could occur. Above all, do not alter the brandmark in any manner, and always use the approved electronic artwork.

INCORRECT ORIENTATION

REMOVING ELEMENTS

CHANGING ELEMENTS

MOVING ELEMENTS


Minds Inspired | Visual Identity Guidelines

Typography | 13

Typography The MI marketing font is Gravur Condensed. These fonts should be used for all customer-facing materials generally those produced by graphics professionals.

Gravur Condensed Black

Gravur Condensed is a Google Font available in the cloud and is useable across many platforms including online as a web font.

Gravur Condensed Bold

In the event that Gravur cannot be used, Calibri - a default font available on most PCs - is the substitute of choice for email and electronic document applications.

Gravur Condensed Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Gravur Condensed Light

ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Calibri

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890


Minds Inspired | Visual Identity Guidelines

Digital Artwork | 14

Digital Artwork For help using the Minds Inspired Visual Identity, or to get any associated digital assets please contact studio@dartrealestate.com.

Version One | March 2018

Profile for Dart Real Estate

MINDS INSPIRED VISUAL IDENTITY  

MINDS INSPIRED VISUAL IDENTITY