From DTC to In-Store:

How brands are migrating into big box stores

It’s no surprise that DTC U.S. sales are predicted to hit $161.22 billion by 2024. In the last few years, the growth of these brands has ramped up on an exponential level.

In every segment, more and more DTC’s are getting their foot in the door and taking a once digital brand into a retail space. For these brands, moving between digital storefronts and physical retail shelves makes sense, if it is done right.

To start, it might feel a bit odd because historically the purpose of DTC was to cut out the middle (wholesale and retail) and sell directly to shoppers through a digital platform.

That’s where merchandising comes into play. At Darko, we are here to guide you to do it your way with a little of our retail expertise added in.

We are here every step of the way in every aisle, every store, everywhere.