3 minute read
What to Read Now
Effectual Entrepreneurship by Darden Professor Saras Sarasvathy, Stuart Read, Nick Dew, Robert Wiltbank and Anne-Valérie Ohlsson, Routledge, Taylor & Francis Group
Written for aspiring entrepreneurs, Effectual Entrepreneurship provides a wealth of expert advice, practical techniques and action steps for starting a business. Sarasvathy and her co-authors offer a unique perspective on the science of entrepreneurship and share over 70 case briefs about the entrepreneurs behind start-ups across industries, geographies and time. The book is available as an audiobook — free for registered members of the Society for Effectual Action research community (www. effectuation.org).
Porcelain on Steel: Women of West Point’s Long Gray Line by Donna M. McAleer (MBA ’93), Fortis Publishing The United States Military Academy at West Point in New York admitted female cadets for the first time in 1976. Porcelain on Steel shares their stories and describes what it takes to succeed in the high-pressure, high-performance academy that produces some of the United States’ top military leaders. The book won a Military Writers Society of America Gold Medal.
Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage, University of Virginia Press
In 1982, Frank Batten Sr. (1927–2009) created The Weather Channel, despite the skepticism of his media colleagues who doubted that around-the-clock weather broadcasts would be a success. The network, and later its companion website, weather.com, became the largest private weather company in the world and an American cultural icon. The book tells the story of Batten, who built a media empire centered on honesty, integrity and ethics and left a legacy through the Batten Institute for Entrepreneurship and Innovation at the Darden School.
Darden Business Publishing Top-Selling Cases
1. “Nike, Inc.: Cost of Capital” by Robert F. Bruner, Sean Carr and Jessica Chan 2. “Methods of Valuation for Mergers and Acquisitions” by Susan Chaplinsky, Paul Doherty and Michael J. Schill 3. “Diamond Chemicals PLC (A): The Merseyside Project” by Robert F. Bruner 4. “JetBlue Airways IPO Valuation” by Cheng Cui, Michael J. Schill, John Owen and Garth Monroe 5. “Warren E. Buffett, 2005” by Robert F. Bruner and Sean Carr 6. “Calaveras Vineyards” by Robert F. Bruner 7. “What Makes Entrepreneurs Entrepreneurial?” by Saras D. Sarasvathy 8. “Warren E. Buffett, 1995” by Robert F. Bruner 9. “A Practical Guide to Conjoint Analysis” by Ronald T. Wilcox
10. “John Wolford (A)” by Tom Cross and R. Jack Weber Darden alumni enjoy free access to the Darden Case Collection. For more details, email dardenalum@darden.
virginia.edu.
DARDEN IN THE MEDIA
HispanicBusiness Magazine — 4 October 2011 The magazine names Darden No. 6 among U.S. business schools in its “2011 Best Schools for Hispanics” issue. The poll studies five distinct variables (enrollment, faculty, reputation, retention rate and student services) to measure the effectiveness of U.S. universities in attracting Hispanic students.
The Economic Times (India) — 22 September 2011 In the article entitled “India Is One of the Most Appealing Growth Venues Globally” by Vishnu Makhijani, Dean Bob Bruner says that India represents one of the most appealing growth venues in the world today.
Financial Times — 11 September 2011 A new Darden Executive Education program, Women Emerging in Leadership – Dubai, was highlighted in the timely article, “Women Embrace the Strategies for a Corporate Life.”
Forbes — 14 September 2011 Professor Saras Sarasvathy tested some of the best minds in American business and found that entrepreneurs and corporate execs have different ways of thinking in the article entitled “How Great Entrepreneurs Think.”
Financial Times — 5 September 2011 Dean Bob Bruner is recognized as one of the first B-school deans “to grasp the significance of Twitter” in the article “Learning the Game of Social Media.”
Washington Post — 4 September 2011 Professor Jared Harris’ article “Engage the Larger Social Issues Behind Product Misuse” (a Washington Post/Darden “Case in Point” piece) explains why organizations must define their responsibilities, values and obligations should unanticipated issues from the larger social and cultural environment arise.
Bloomberg Businessweek — 24 August 2011 In a Q&A with reporter Victoria Taylor, Assistant Dean for MBA Admissions Sara Neher discusses three of Darden’s winning attributes: “the case method, the overall community and the top-ranked faculty.”
Washington Post — 21 August 2011 Professor Sam Bodily’s article “Balancing Objectives, Outcomes and Risks Can Avoid Decision Stalemates” (a Washington Post/Darden “Case in Point” piece) explains how proactive, ethical, multiattribute risk analysis can avoid stalemates between entrenched, extreme views.
