Enterprise PGs in CAR undergo digital marketing training

Farmer-members from various Proponent Groups (PGs) of operational enterprise subprojects in the Cordillera provinces implemented under the Department of Agriculture-Philippine Rural Development Project (DA-PRDP) participated in the Training on Digital Marketing held from May 3-5 in Baguio City.

The training was intended to broaden the knowledge and skills of the PGs in establishing and developing marketing strategies and promotional content for their products.

As part of the training, the participants had hands-on exercises on the application of advertising techniques using Canva and Facebook. They were later asked to present their outputs for critiquing.

Carolina Nanglegan from the Rice Terraces Farmers’ Cooperative in Ifugao shared that they have an existing Facebook Page with over 5K followers, but it’s not active.

“We thought what we have been doing [posting] are already enough, but it’s definitely not. So we are very thankful for this training because we learned a lot about what to post, when to post, and how to strategize posting in order to promote our products,” said Nanglegan.

Though some of the PGs are located in the remote communities where there is no internet access, the participants were thankful for being included in the training and are stirred to apply what they have learned.

Maryjane Tumapang from the Provincial Project Management and Implementing Unit (PPMIU) of Mountain Province urged the participants to improve their products and packaging.

“We are glad that all of us were able to join [in this training] even though we do not have the technical

Showcasing Cordillera coffee... (from

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With the theme, “Celebrating Philippine Coffee: Brewing the Future,” the coffee expo brought together key players of the industry to celebrate and promote Philippine coffee. Held annually, the event also serves as a platform for producers and buyers to form linkages and to recognize the best coffee products and brewers in the country.

During the three-day expo, the PGs attended several activities such as plenary and breakout sessions, business matching, and exhibits skills. I challenge all the PGs in all the provinces, with these kind of trainings, hopefully you will continue to boost your production and improve your packaging para naman maganda pag nag post tayo,” Tumapang said.// (Elvy T. Estacio) among others. Hojap MPC Manager Shirley U. Tagtag served as one of the plenary speakers with the topic, coffee and cooperative. She shared some of their sustainable practices and innovations in their coffee business as a cooperative.

Besides a learning venture, the PCE is a huge avenue for the PGs to showcase their products, meet prospective buyers, and generate sales.

As per record, a total of PhP122, 840.00 gross sales were generated during the three-day coffee expo. (Stepher L. Banhan and Elvy T. Estacio, RPCO-CAR)