THE 2021 CO. TEAM
Hi there!
Welcome to the world of 2021 Co.—where stationery is made with intention, artistry, and a whole lot of heart.
This year has been one of incredible growth, change, and creativity, and before anything else: thank you. Your support, encouragement, and enthusiasm mean more than you know.
As of January 2026, I became the sole owner and creative director for 2021 Co. After years of building this business alongside a dear friend, I’ve stepped into this new chapter with equal parts hard work, excitement, and confidence. Along the way, I’ve discovered just how much I love not only creating beautiful things, but also the relationships and community this business brings.
And I didn’t do it alone.
To my husband, JR—thank you for always believing in me from the early days, selling our very first cards on the streets of Providence, to where I am now— working with people in places I never imagined.
To my dad—thank you for your wisdom, steady guidance, and calm perspective through every twist and turn. I truly could not have done this without you!
And finally to the entire Biely & Shoaf team—thank you for your constant encouragement, support, and kindness. Working with good people makes all the difference, and I hit the jackpot.
emily: owner, designer, cat lady
the fam: cheerleaders & unpaid employees
Inside these pages, you’ll find fresh collections inspired by travel, color, and everyday beauty—including some italian flaire inspired by my recent trip to Sicily.
You’ll also meet TEENIES, our brand-new line of enclosure cards and quite possibly my favorite thing! They lived in my imagination for years, and I’m so excited to finally share them with you. Alongside those are new notepads, gorgeous new cards, and lots of thoughtful products designed to bring joy to everyday moments.
I hope you love this collection as much as I loved creating it. And trust me—I’m already dreaming up what’s next!
With gratitude,
GREETING CARDS BIRTHDAY
BABY
CONGRATULATIONS GET WELL/EMPATHY
SYMPATHY/THINKING OF YOU WEDDING/ANNIVERSARY LOVE
RELIGIOUS ENCOURAGEMEN/FRIENDSHIP MISS YOU MENOPAUSE THANK YOU
VALENTINE'S DAY
ST. PATRICK'S DAY EASTER
MOTHER'S DAY GRADUATION
CAMP TEACHING
PATRIOTIC
FATHER'S DAY
HALLOWEEN/FALL NEW! TEENIES
PAPER GOODS
CHUBBY NOTE PADS
NEW! EVERYDAY NOTE PADS
FLAT NOTE CARDS
POCKET JOURNALS
LUNCHBOX NOTES
GIFT TAGS
STICKERS
HOLIDAY
GREETING CARDS
TEENIES
POCKET JOURNALS
FLAT NOTE CARDS
GIFT TAGS
CHUBBY NOTE PADS
EVERDAY NOTE PADS
Emily
mama: mama's girl
birdie: trouble
sawyer: snoozer
roz, keyboard squatter
biely & shoaf team: logistics masterminds
BIRTHDAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope new! new!
BD1054
BD1053F
BD1047
BD1045F
BD1046F
BD1044
BD1043F
BD1049J
BD1041
BD1026 BD1038 BD1036F
BD1029
BD1052FJ
BD1048FJ
BD1051FJ
holiday junkie by jennifer love hewitt best seller foil (F at end of sku) F
"Proud
to have 2021 Co. greeting cards amongst our collection of cards in the store. They are instant sellers and speak true to the heart. Love supporting this small business and the amazing people behind it."
—BHAVNA, NEEDLE IN A HAYSTACK
BIRTHDAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
BD1017
BD1050J
BD1032
BD1042
BD1030
BD1012
BD1028
BD1010F
BD1022
BD1040F
BD1006F
BD1037
BD1031
KIDS BIRTHDAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
new!
HIP-HIP HOORAY KIDS DISPLAY!
Prefilled 12 pocket spinner with our best selling kids birthday Cards. Cost of display offset with 20 free cards. $308
DS1012KD
KB1019
KB1016FJ
KB1015F
KB1014F
KB1017J
KB1018J
KB1010
KB1013F
KB1008
KB1009
KB1001
KB1012
KB1004
KB1011
MILESTONE BIRTHDAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
BD1018-16
BD1018-21
BD1018-30
BD1018-40
BABY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
CONGRATULATIONS
BY1012F-2
BY1013F-2
BY1012F-1
BY1013F-1
BY1009
BY1002
BY1008
BY1007
BY1006
BY1011
BY1010
CG1001F
GET WELL & EMPATHY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
SYMPATHY & THINKING OF YOU
"Love
CS1009
GW1005
CS1003
CS1010
CS1005
CS1002
GW1008
GW1006
CS1006
GW1007
GW1001
SY1002
CS1007
GW1003
—AMY, RED BARN MERCANTILE
WEDDING &
A2 greeting card, blank inside, printed on premium stock with coordinating envelope MOQ 6 | $2.75 / $3.25 FOIL | PRINTED IN THE USA
WEDDING & ANNIVERSARY
greeting card, blank inside, printed on premium stock with coordinating envelope
WA1012
RELIGIOUS
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
RL1008F
BP1002
RL1003
BP1001F
RL1006
RL1005F
RL1007
RL1004
RL1002
RL1001
greeting card, blank inside, printed on premium stock with coordinating envelope
PR1002J
MI1023F
MI1024F
MI1004
MI1018
MI1025J
MI1011
MI1014
MI1026F
MI1022
STATE MISS YOU
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
MY1015
MY1006
MY1008 | MY1008B
MY1009 | MY1009B
MY1010 | MY1010B
MY1001 | MY1001B
MY1002 | MY1002B
MY1012
MY1011
MY1013 | MY1013B
MY1014 | MY1014B
holiday junkie by jennifer love hewitt
seller foil (F at end of sku) F
new! new! THANK YOU A2 greeting card, blank inside, printed on premium stock with coordinating envelope MOQ 6 | $2.75 / $3.25 FOIL | BOXED SET OF 8 MOQ 4 | $10.00
|
TY1031F | TY1031FB
TY1023 | TY1023B
TY1026 | TY1026B
TY1003 | TY1003B
TY1021 | TY1021B
TY1033F
TY1033FB
THANK YOU
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
| TY1034B
| TY1010B TY1012 | TY1012B
|
| TY1029FB
|
| TY1016B
|
|
TY1032F | TY1032FB
TY1019 | TY1019B
TY1010
TY1016
TY1028F
TY1028FB TY1029F
TY1017
TY1017B
TY1020
TY1020B
TY1027F
TY1027FB
TY1034
BL1007 | BL1007B
TY1025 | TY1025B
TY1024 | TY1024B
TY1022F | TY1022FB
TY1028F | TY1028FB
VALENTINE'S DAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
MOQ 6 | $2.75 / $3.25 FOIL | PRINTED IN THE USA
VD1023F
VD1024
VD1022F
VD1031J
VD1019
VD1021
VD1020
VD1030FJ
VD1017F
VD1001F
VD1016
VD1018
VD1028FJ
VD1002
VD1005
VD1015
VALENTINE'S DAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
ST. PATRICKS DAY & EASTER
VD1029J
VD1026FJ
VD1025J
SP1005J
SP1001F
SP1002
EA1005J EA1002
EA1003
EA1006J EA1004F
MOTHER'S DAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
MD1023F
MD1021F
MD1007
MD1022
MD1013
MD1014
MD1010
MD1027FJ
MD1029J
MD1019
MD1018
MD1011
MD1025J
MD1006
MD1008
MD1020F
GRADUATION
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
MOQ 6 | $2.75 / $3.25 FOIL | PRINTED IN THE USA
CAMP
GR1016FJ
GR1010
GR1013F
GR1008
GR1015J
GR1004
GR1014F
GR1011
GR1002F
GR1003
GR1012
CP1006J
CP1002
CP1004
CP1007J
A2 greeting card, blank inside, printed on premium stock with coordinating envelope MOQ 6 | $2.75 / $3.25 FOIL | PRINTED IN THE USA
TA1009J TA1008
FATHER'S DAY
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
MOQ 6 | $2.75 / $3.25 FOIL | PRINTED IN THE USA
FD1016
HALLOWEEN
A2 greeting card, blank inside, printed on premium stock with coordinating envelope MOQ 6 | $2.75 / $3.25 FOIL | PRINTED IN THE USA
FALL & THANKSGIVING
HW1001
HW1003
HW1004J
HW1008J
HW1006FJ
HW1007J
HW1005J
TG1006J
TG1002
TG1005J
TG1004J
TG1003
INTRODUCING
Same luxe cards, now in an adorably tiny package.
TEENIES ENCLOSURE CARDS
SINGLE MOQ 6, $1.75 | BOX OF 6 MOQ 4, $5.00 | PRINTED IN THE USA ADD (B) TO THE END OF SKU TO INDICATE BOX SET
TC1009F
TC1014
TC1008F
TC1013J
TC1018
TC1010
TC1015J
TC1005
TC1012
TC1007
TC1002
TC1016
TC1019J
TC1006
TC1017
TC1001
CHUBBY NOTE PADS
This one inch thick notebook is proud to show off it's chubby status. 5 x 7 pads with 150 sheets of luxurious paper, perfect for jotting down just about anything, in style!
MOQ 4 | $8.00 | PRINTED IN THE USA
CH1015
CH1016
CH1003
CH1009
CH1010
CH1002
CH1008
CH1004
CH1005
CH1001
CH1023
CH1022
EVERDAY NOTE PADS
The smaller version of our chubby pad, this new note pad is just the right size to jot down all those quick notes. 4.25 x 6 and 75 pages thick, these pads are sure to delight.
MOQ 4 | $6.00 | PRINTED IN THE USA
SN1005
FLAT NOTE CARDS
The perfect desk companion—these flat notes are gorgeous and at the ready to send a quick hello, thank you or simple message. Boxed as a set of 8 with coordinating envelopes.
MOQ 4 | $7.00 | PRINTED IN THE USA
FC1044
FC1043
FC1020
FC1036
FC1023
FC1035
FC1005
FC1015
FC1021
FC1009
FC1024
FC1013
FC1012
FC1007
FC1029
FC1030
FC1028
FC1006
FC1002
FC1022
FC1003
FC1016
FC1017J
FC1019
FC1027
FC1047J
FC1045
new!
FC1046
new! new!
FC1026
FC1025J
POCKET JOURNALS
Sized to fit perfectly into a back pocket, purse, or backpack—these little journals are ready to capture a quick note, list, idea or inspiration. 4 x 5.5 with 48 unlined pages.
MOQ 4 | $3.25 | PRINTED IN THE USA
new!
POCKET JOURNALS
PJ1029
PJ1005
PJ1014
PJ1033
PJ1030
PJ1031
PJ1010
PJ1036
PJ1042
PJ1043F
PJ1035
PJ1016
PJ1009
PJ1040
PJ1041
PJ1017
LUNCHBOX NOTES
Guaranteed to make lunch a little more fun! Set of 24 cards in a convenient metal tin, ready to bring a laugh or smile!
MOQ4 | $7.00 | IMPORTED
EVERDAY LUNCHBOX NOTES LN1001J
HOLIDAY LUNCHBOX NOTES
EVERDAY LUNCHBOX JOKES
Get
HOLIDAY LUNCHBOX HOPES
GIFT TAGS
Set of 6 gift tags ready to make your present extra special!
MOQ 4 | $4.00 | PRINTED IN THE USA
STICKERS
ready to decorate just about anything, these stickers are satin finished and waterproof, 2-4 inches each
MOQ 6 | $2.00 | PRINTED IN THE USA
GT1016
GT1014J
GT1015
GT1013J
GT1017
GT1018
ST1026
ST1015
ST1014
ST1054
ST1058
ST1012
ST1053
ST1041
ST1004
ST1059J
ST1056
ST1057
ST1048
ST1062
ST1050
ST1024
ST1049
ST1018
ST1023
ST1022
ST1061
ST1010
ST1002
ST1035
ST1046
ST1042
ST1032
ST1033
ST1047
ST1034
ST1019
ST1025
ST1020
ST1003
ST1021
ST1017
HOLIDAY CARDS
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
HY1093F
HY1063F
HY1099
HY1071
HY1067F
HOLIDAY CARDS
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
HY1004F | HY1004FB
HY1040 | HY1040B
HY1058F | HY1058FB
HY1043 | HY1043B
HY1007F | HY1007FB
HY1049 | HY1049B
HY1060F | HY1060FB
HY1010 | HY1010B
HY1025
HY1034 | HY1034B
HY1035 | HY1035B
HY1056 | HY1056B
HY1070 | HY1070B BD1025
HY1057
HY1061
BY JENNIFER LOVE HEWITT
Designed in collaboration with Jennifer, these fabulous cards bring her love of all things holiday to the forefront with witty and one of a kind phrases and illustrations. All with the 2021 Co. level of craft and attendion to detail.
| HY1096FJB
| HY1080FJB
|
| HY1095FJB
| HY1078FJB
| HY1077JB
| HY1079FJB
| HY1084FJB
HY1096FJ
HY1095FJ
HY1077J
HY1078FJ
HY1080FJ
HY1083FJ
HY1079FJ
HY1085J
HY1085JB
HY1084FJ
new!
new! new!
HOLIDAY CARDS
A2 greeting card, blank inside, printed on premium stock with coordinating envelope
MOQ 6 | $2.75 / $3.25 FOIL | BOXED SET OF 8 MOQ 4 | $10.00
| HY1062B
HANUKKAH
|
HY1062
HY1045 | HY1045B
HY1015 | HY1015B HY1064F | HY1064FB
HY1100F | HY1100FB HY1051F | HY1051FB
HY1027F | HY1027FB
HY1091 | HY1091B
HOLIDAY POCKET JOURNALS
HOLIDAY FLAT NOTES
HOLIDAY GIFT TAGS
Set of 6 gift tags ready to make your gift shine for the holidays!
MOQ 4 | $4.00 | PRINTED IN THE USA
GT1023F
GT1022F
GT1012
GT1009
GT1004J
GT1010
GT1006J
GT1011
HOLIDAY CHUBBY & EVERYDAY NOTE PADS MOQ 4 | CHUBBY $8.00 / SMALL $6.00 | PRINTED IN THE USA
CH1025
SN1006
CH1026
SN1010
12 POCKET SPINNER
Branded 12 pocket, slim spinner filled with 72 of our everyday best-selling cards. Cost of display offset with 20 free cards ($110 in free product) 25"h x 8"w x 8"d plus header card.
HIP HIP HOORAY KIDS SPINNER
Perfect for your toy store or kid section! Prefilled with a variety of our best selling kids Birthday Cards. Cost of display is offset with 20 free cards ($110 in free product) 25"h x 8"w x 8"d plus circular header card.
24 POCKET SPINNER
Branded countertop spinning rack holds 24 unique styles (6 each) of your favorite styles. Cost of display is offset with 20 free cards ($110 in free product) 28" x 13-1/2" plus header card.
DS1012CD | $308.00 DS1024CD | $506.00
DS1012KD| $308.00
48 POCKET SPINNER
Branded floor spinner holds 48 styles (6 each) of your favorite greeting card styles. Cost of display is offset with 36 free cards ($200 in free product) 62"x 16"plus header card.
DS1048CD | $992.00
12 POCKET JOURNAL DISPLAY LUNCHBOX LOVE DISPLAY
Display holds 12 styles of pocket journals. Perfect at checkout for quick purchases. Cost of display is offset with 8 free journals. 10-1/2"h x 8-1/2"d x 14.5"w
DS1005PJ | $192.00
12 POCKET STICKER DISPLAY
Display holds 12 styles of stickers. Perfect at checkout for quick purchases. Cost of display is offset with 8 free journals. 10-1/2"h x 8-1/2"d x 14.5"w
DS1005ST | $141.00
Branded display filled with 36 lunchbox note tins (9 each of 4 styles). Cost of display is offset with $56 in free product (4 free tins)! *Product is discounted from $7 per tin to $6 when filled display is purchased. 17-1/4"w 10-3/4"h x 13-1/4"d
DS1036LN | $271.00
PRICING MENU
GREETING CARDS
CARD ( MOQ 6) $2. 75
FOIL CARD ( MOQ 6) $3.25
BOXED SET OF 8 ( MOQ 4) $10.00
TEENIES
CARD ( MOQ 6) $1. 75
BOXED SET OF 6 ( MOQ 4) $5. 00
FLAT NOTE CARDS
BOXED SET OF 8 ( MOQ 4) $ 7.00
CHUBBY NOTE PADS 5X7, 150 PAGES ( MOQ 4) $ 8.00 EVERYDAY NOTE PADS 4.25 X 6, 75 PAGES ( MOQ 4) $ 6.00
LUNCHBOX NOTES TIN OF 24 CARDS ( MOQ 4) $ 7.00
GIFT TAGS SET OF 6 ( MOQ 4) $4. 00 STICKERS
VINYL ( MOQ 6) $2. 00
TERMS
OPENING ORDER: $175.00 | REORDER: $100.00
EMAIL: ORDERS@2021CO.COM
You can email your order at orders@2021co.com, through your local sales representative, or on Faire at: https://faire.com/direct/2021co
PAYMENT
Credit Cards & checks accepted for payment. First order C.O.D. or credit card payment required. Net 30 terms may be offered to established customers.
SHIPPING
Orders ship from Seattle, WA through our distributor, Biely & Shoaf. Buyer pays shipping unless otherwise noted. All orders will ship USPS/UPS or most economical within two weeks of order.
Contributing photographrers:
Katie Hall Photography
Tina Crespo Photography
REFUNDS & RETURNS
All sales are final. Returns accepted for damaged items only. Please notify us within five business days and we will provide a return shipping label.
CONTACT INFORMATION email: orders@2021co.com phone: 877.957.0940 fax: 206.957.0945 www.2021co.com IG: @2021_co FB: @2021co
QUICK LINKS
