Danner Brand Introduction Book

SEASONED BY EXPERIENCE

THE THINGS WE DO, DO SOMETHING TO US. OUR DEEDS SEASON US AND SHAPE OUR WORLD. THE INDEPENDENT MINDS AMONG US KNOW OF WHAT WE SPEAK. WE SHARE THE LANGUAGE OF ACTION: WE GO FURTHER DOWN THE TRAIL, WE GO DEEPER INTO OUR WORK, WE SEEK TO LEARN FROM OUR GREAT TEACHER: EXPERIENCE.

WE’VE MADE BOOTS IN PORTLAND, OREGON FOR ABOUT 100 YEARS. OUR BOOTS WENT TO WORK IN THE FOREST DURING THE GREAT DEPRESSION, TO THE SHIPYARDS IN PORTLAND AND INTO THE WILD WITH ANYONE LOOKING TO REFRESH THEIR SOUL. TODAY WE ARE SEASONED

BY OUR EXPERIENCE. THE QUALITY OF OUR GOODS IS PROOF.

PORTLAND OREGON USA WHEN CHARLES DANNER CAME TO THE PACIFIC NORTHWEST IN THE 1930s, HE BROUGHT HIS BOOTS TO A FIERCE AND RUGGED COUNTRY. THE LOGGERS HE SERVED CHOSE TO LEAVE CONVENTIONAL SOCIETY IN ORDER TO FORGE A NEW ONE. IT WAS RELENTLESS, DANGEROUS WORK MADE SLIGHTLY MORE BEARABLE

BY BOOTS THAT STOOD UP TO THE SEVERITY OF THEIR TASK.

“MY BUSINESS HAS BEEN BUILT ON QUALITY.”

My business has been built on quality in material, craftsmanship, and fit. I have the shoemakers with the know-how. We’ll never be too busy to take care of your needs.

You will find in this catalog new items made by people interested in people. I am offering them to you because I want to keep you as an active customer for as long as it takes you to wear out our boots, whether it is one or ten years. I have used these items myself and can vouch for each of them.

- Bill Danner Quoted from a 1974 Danner sales catalog.

QUALITY BUILT

1932

1940

1960

1973

During the Great Depression, Charles Danner begins building work boots for loggers in Portland, Oregon.

During WWII, Danner work boots support shipyard workers in Portland.

Danner begins a long-standing partnership with Italian rubber outsoles manufacturer Vibram®.

The Danner 6490 launches and delivers a perfect balance of minimal break-in along with heel and toe protection. This model will later become known as the Mountain Light.

ON EXPERIENCE

1979

1983

2017

NOW

GORE-TEX partners with Danner to pioneer the use of their revolutionary technology in waterproof footwear.

Danner begins producing military-grade boots for tacticle work industry such as the USMC RAT.

The consolidation of Danner’s heritage and performance technology is achieved with The Mountain 600 hiking boot.

Danner continues to make durable goods for work, hike and lifestyle.

MADE IN THE USA Danner’s quality standards have been maintained in our Portland, Oregon factory since 1932. These standards are upheld by our overseas partners and throughout every aspect of our business. We combine meticulous engineering, innovative design and superior craftsmanship to create boots that are built to last. From the selection of premium materials to the precision of every stitch, our process is dedicated to durability and functionality. Each boot is a product of careful thought and is designed to meet the needs of trailblazers on the trail, in the shop and out in the field.

DANNER.COM/FACTORY-TOUR

PRODUCT DESIGN OUR PRODUCT DESIGN PHILOSOPHY We see boot design as an art form— a perfect blend of aesthetics and functionality.

Our design philosophy has been shaped over nearly a century and reflects everything we’ve learned in our quest to build the best boots we can for the people who wear them.

We start with a deep understanding of your needs, drawing inspiration from the rugged landscapes you explore or the challenging work you perform. We integrate cutting-edge technologies and materials to ensure that every boot is not only stylish but also reliable. We balance innovation with tradition, incorporating modern trends while staying true to our heritage of craftsmanship and durability.

It's not just about creating a boot; it's about crafting a piece of history, a companion for your job or journey, wherever it may take you.

PREMIUM MATERIALS QUALITY BOOTS START WITH QUALITY MATERIALS Nothing short of the best materials are up to Danner’s quality standards— because you rely on our boots.

Take our leather: All hides are handinspected and must pass five tests to ensure that only the best make it to the boots on your feet.

These quality standards extend beyond the walls of our factories. They are our guiding principle when sourcing materials and building relationships. In the 1960s, we began our long-standing partnership with Vibram®, producers of the highest-quality soles on the planet.

Later, in the 1970s, we collaborated with GORE-TEX to pioneer the use of its revolutionary technology in footwear. These partnerships endure to this day and fuel our mission to craft the highest quality boots possible.

GORE-TEX has partnered with Danner to pioneer the use of its revolutionary waterproofing technology footwear since 1979.

Danner has partnered with Italian rubber outsoles manufacturer Vibram® since the 1960s.

Full-Grain leather must pass a five different tests to ensure it’s quality.

ENGINEERING CRAFTED WITH CARE, ENGINEERED TO LAST Taking an idea for a boot and turning it into something real is a long, hard journey. Our engineers work tirelessly for months—sometimes years—until we get things right.

Prototypes are tested and analyzed again and again, and improvements are constantly being made. In the end, only our best, most durable boots will meet our quality standards and bear the Danner name.

LAB TESTING RECREATING OUT THERE, IN HERE. It’s impossible to recreate nature— but our quality standards demand that we try. In a room that overlooks the factory floor, our lab testing team imagines the furthest reaches of human ability.

Here, we control chaos. We fully submerge boots and observe with a razor sharp eye: if a single bubble escapes from a GORE-TEX liner, it is rejected. We flex boots thousands of times: decades of hikes compressed into a single day. We test in mild conditions and in chambers built to mimic the Arctic cold.

We test new boots in development as well as existing boots that have been used for years.

We test, so you can trust.

FIELD TESTING FOR BOOTS AS LIMITLESS AS YOU ARE We stop at nothing to make sure that every boot we put out into the world lives up to the Danner name. Which is why our boots aren’t just designed; they undergo rigorous trials in the most challenging environments. Field Testing is a tough, exhaustive process, but it’s how we know our boots will make it in the real world—the only place that matters.

From scaling rugged mountains to navigating harsh work sites, our boots are tested by those who know them best: the adventurers, workers, and outdoor enthusiasts who depend on them every day. Their experiences and feedback are integral to our design process and ensure that each pair of Danner boots delivers unmatched durability, comfort and performance day in and day out.

RECRAFTING PROOF OF QUALITY Our commitment extends long past the moment you take a pair of our boots home.

It was that way back in 1932, and it’s still the case today. At the core of this commitment is Danner Recrafting, a department dedicated to repairing and reconditioning your boots to extend their life and keep them doing what they do best.

Recrafting is a call to action for us all, a higher standard for how we craft, consume and care for the objects that enable our way of life.

Recrafting is the ultimate realization of Danner’s quality standards: it is only by crafting a boot of the utmost quality that it can be used year after year, repaired, and put back into service.

DANNER.COM/QUALITY-STORIES/RECRAFTING

DANNER.COM/MOUNTAIN-LIGHT

MOUNTAIN LIGHT 40+ YEARS OF HIKING BOOT GREATNESS. THE MOUNTAIN LIGHT IS A TRIBUTE TO ONE OF DANNER’S ICONIC HIKING STYLES THAT WAS INTRODUCED IN THE EARLY 1970S – A STYLE BELIEVED BY MANY TO BE THE GREATEST BACKPACKING BOOT OF ALL TIME. MADE IN OUR PORTLAND, OREGON FACTORY.

EVOLUTION OF AN ICON

MOUNTAIN TRAIL

MOUNTAIN LIGHT

1932

1960

1984

Charles Danner begins building boots in the USA.

Full-grain leather, stitchdown construction, durability and comfort define the Mountain Trail.

Combining the design of the Mountain Trail with the GOR-TEX of the Danner Light the iconic Mountain Light is born.

ARCTIC 600

MOUNTAIN 600 LEAF

MOUNTAIN 600 EVO

2017

2019

2022

2024

A perfect balance of Danner’s heritage and performance technology is achieved with the Mountain 600 hiking boot.

Vibram® Arctic Grip, 200G of PrimaLoft® insulation and waterproof components define the Arctic 600.

The ability to recraft the Vibram® outsole of the Mountain 600 Leaf allows hikers to get more miles out of their boots.

The peak of all technologies combined with added stability to support true backcountry hiking make the Mountain 600 EVO.

MOUNTAIN 600 WITH EACH SUNRISE ON THE TRAIL, CAMP BEARS THE SIGNS OF THE STORIES WRITTEN THE DAY BEFORE. CHAPPED LIPS, DIRTY SOCKS, STIFFNESS. OUT HERE, YOUR WORLD SHRINKS TO WHAT YOUR BODY CAN CARRY. FUNCTION. DEPENDABILITY. EVERY PIECE A NECESSITY. YOU’RE ASKING A LOT OF YOURSELF, CARRYING THIS ALL ON YOUR BACK. STEP AFTER STEP - MILE AFTER MILE. LEGS THROB WITH EVERY INCLINE. WINDBURN AND SORENESS ARE YOUR COMPANIONS. BUT YOU FIND SOLACE IN THE RHYTHM OF YOUR BOOTSTEPS. MUSCLES ACHE BECAUSE THEY ARE GROWING TO MEET THE MOMENT. AND THE MOMENT IS ASKING YOU TO EVOLVE YOUR COMFORT ZONE.

DANNER.COM/MOUNTAIN-600

TRAIL 2650 BUILT TO MOVE QUICKLY AND CONFIDENTLY THROUGH THE TERRAIN OF YOUR CHOOSING, THE TRAIL 2650 CAN EASILY FILL THE ROLE OF A LIGHTWEIGHT HIKER OR TRAINER. AVAILABLE IN A VARIETY OF STYLES FROM LIGHTWEIGHT, BREATHABLE MESH TO WATERPROOF GORE-TEX TO MIDS FOR MEN AND WOMEN, THERE’S A TRAIL 2650 FOR EVERYONE AND EVERY ADVENTURE.

DANNER.COM/TRAIL-2650

CRAFTED PRECISELY FOR WOMEN

SINCE 1932 DANNER HAS BEEN WORKING TO BUILD THE BEST FITTING BOOTS, BUT WE KNEW WE COULD DO EVEN BETTER FOR WOMEN AND WE HAVE WITH PRECISION FIT. WE LISTENED, WE SURVEYED WE TESTED AND WE‘VE CONFIRMED WHAT WE’VE ALWAYS THOUGHT: A WOMAN’S FOOT IS NOT THE SAME AS A MAN’S FOOT. WE FOCUSED ON MAKING A WIDER TOE BOX AND THE HEEL NEEDED TO BE MORE NARROW TO REDUCE HOT SPOTS. WE KNOW NOT EVERY FOOT IS THE SAME, BUT PRECISION FIT PROVIDES A MORE INCLUSIVE OPTION FOR WOMEN’S SPECIFIC SIZING. THIS ISN’T MERELY A MEN’S FIT THAT’S BEEN ADJUSTED, PAINTED PINK OR MADE SMALLER. THIS IS A TRUE FIT, BUILT FOR WOMEN BECAUSE YOUR BOOTS SHOULD FEEL LIKE AN EXTENSION OF YOU.

IT’S ALL ABOUT THE FORM It might seem obvious, but yes, women’s feet are shaped differently than men’s, having a narrower heel width and wider toe box. Most boots are adjusted from forms designed for men, resulting in poor support, blisters, and a rough day on your feet.

DANNER.COM/PRECISION-FIT

MAN’S FOOT

WOMAN’S FOOT

BULL RUN DESPITE OUR BEST EFFORTS, THINGS FALL APART. BOLTS RATTLE LOOSE. OIL LEAKS. TIRES GO FLAT. NEW BECOMES USED. SIMPLE BECOMES COMPLICATED. AND EVEN THE CLEAR ROADS GET MESSY. WHEN OUR BEST-LAID PLANS GET INTERRUPTED, WE STILL FIND A NEW WAY FORWARD. WITH THE RIGHT MINDSET, THERE IS ALWAYS A WAY THROUGH. THIS IS LIFE, AND NO ONE SAID IT WOULD BE EASY OR RELIABLE. BUT THAT’S WHY WE MAKE BOOTS THAT WILL SEE YOU THROUGH THE HARD TIMES. SO YOU CAN ALWAYS FIND YOUR WAY BACK TO THE GOOD OLD DAYS.

DANNER.COM/BULL-RUN

“The best work boots I have ever owned. I will never buy anything else. Comfortable, waterproof and lightweight.”

—Daniel A.

“Never stop making these, please. Please.”

—Matt J.

“You take GORE-TEX footwear for granted until you have to work in heavy rain all day.”

—Mason M.

VICIOUS THE VICIOUS IS A TOUGH, VERSATILE AND COMFORTABLE WORK BOOT. WE PUT IT THROUGH THE WRINGER TO BE SURE—BUT DON’T TAKE OUR WORD FOR IT. TAKE THEIRS: THE THOUSANDS OF DEDICATED WORKERS WHO TRUST THE VICIOUS EACH DAY, NO MATTER THE JOBSITE OR CONDITIONS. WE MEASURED TWICE WHEN ENGINEERING THE VICIOUS, USING PREMIUM MATERIALS LIKE FULL-GRAIN LEATHER, GORE-TEX LINERS AND VIBRAM ® SOLES TO CREATE A HIGHLY DURABLE AND CAPABLE WORK BOOT THAT DIDN’T JUST PASS OUR TESTS— IT PASSED YOURS, TOO.

DANNER.COM/VICIOUS

OUR 1932 COLLECTION INSPIRED BY THE RUGGED SPIRIT OF THE PACIFIC NORTHWEST, THE TIMELESS PIECES IN OUR 1932 COLLECTION ARE BUILT TO WITHSTAND THE RIGORS OF THE OUTDOORS AND MEET THE PRACTICAL NEEDS OF LOGGERS, SHIPYARD WORKERS, OUR OWN FACTORY CRAFTSPEOPLE— AND YOU. LIKE THE BOOTS THAT BEAR OUR NAME, THIS APPAREL COLLECTION IS DANNER THROUGH AND THROUGH.

DANNER.COM/1932-COLLECTION

COLLABORATIONS

DANNER.COM/COLLABORATIONS

PREMIUM BRANDS TRUST PARTNERING WITH DANNER

“MY BUSINESS HAS BEEN BUILT ON QUALITY, CRAFTSMANSHIP AND FIT.”

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