Approaching Art Galleries and Gaining Representation

Approaching Art Galleries And Gaining Representation

Guide to Art Gallery Representation •

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1- Find the Gallery Fitting Your Work and Goals 2- Develop a Relationship with Gallery 3- Know How to Speak About Your Art 4- Bring Your Audience with You 5- Follow Submission Guidelines

Find The Gallery Fitting Your Work And Goals Firstly an artist should research. Just because a gallery sells art, it should sell your art too. A gallery relationship has to work for both sides. A gallery has its own aesthetic, interests, and focus. Do the research and find out which gallery makes the most sense for your artwork and goals like Sakti Burman Painting.

Develop A Relationship With Gallery It is necessary to develop a relationship with the gallery. This means signing up for mailing list, going to events, and finding out what it is they need. Show up to gallery events more than once, have business cards, and challenge yourself to have at least three conversations. And stay open to whatever fate brings you. Treat everybody there like they are potentially your best client.

Know How to Speak About Your Art The best way to do this is to be sure that your work is about something like Manu Parekh Painting. If you are working for self-expression or personal feelings, then dig deeper. Write your artist statement as it helps in forming ideas and put language to them.

Bring Your Audience With You Make sure you have your own audience in the gallery. This is you can build yourself through online tools or at events. Create mailing lists and keep track of the people who show interest in your work. An artist like Manjunath Kamath Artwork always builds their own audience and keeps control of that audience. Work just as hard as the gallery does to promote your events and where people can find your work.

Follow Submission Guidelines Once you have established a relationship, search what the submission policies are. Here you don’t want to break the rules. As far as your submission materials, be sure you have good and solid ones.

Have high-quality, cropped images with work’s title and dimensions. Have an online portfolio as well as a hard copy. It depends on the submission policy, but it is also to have biography, CV, and artist statement ready.

Understand Commission Structure Artists complain about having to pay a gallery 40 to 60%. It is the wrong way to look at it. They are not taking anything from you rather they are bringing you clients, so pay the commissions joyfully. But make sure that if they are taking a big portion, they are giving a lot more in exchange.

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Address: Art Alive Gallery, S-221 Panchsheel Park, New Delhi - 110017, INDIA

Phone +91-11-41639000 +91-11-41638050

Email Us info@artalivegallery.com

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