SoCal Coldwell Banker Listing Presentation

P R E S E N T I N G

THE COLDWELL BANKER HERITAGE ®

109 Years. Millions of Dreams.

In 1906, as San Francisco began to rebuild after the devastating earthquake, Colbert Coldwell founded a real estate company with a philosophy different from others of the day: the customer’s best interest above all. In 1914, Benjamin Banker joined him to build a firm that today still stands on the principles of integrity, exceptional service and customer satisfaction. During the last 109 years, Coldwell Banker® has grown to become the premier residential real estate organization in North America by helping millions achieve the ‘American Dream’ of owning a home.

Coldwell Banker began serving Southern California in 1924, and today the presence and success of Coldwell Banker Residential Brokerage in Southern California is unparalleled. With more than 75 offices and 4,100+ independent sales associates, Coldwell Banker Residential Brokerage exemplifies a dedicated commitment to client service. In Southern California and around the world, Coldwell Banker provides the responsive service of a local brokerage with the stability, resources and international connections of the leading name in real estate.

THE COLDWELL BANKER PHILOSOPHY ®

Providing an Exceptional Customer Experience

Vision To effectively represent you in your real estate transactions—for life.

Mission Coldwell Banker Residential Brokerage is a network of local companies dedicated to creating exceptional real estate experiences for customers and communities through the passionate delivery of truly remarkable service.

Formula for Success Coldwell Banker Residential Brokerage is positioned for success with a simple formula: • Strong leadership of local operations with established roots and valuable identities • Commitment to service excellence at every level of the organization • Adaptability to market demands and the pursuit of growth opportunities • Powerful tandem of cost-effective local advertising and extensive national brand marketing

LOCAL NETWORK 75 Offices Throughout Southern California 5

Palmdale

15 18

Santa Barbara

15

Ventura

18

Lake Arrowhead

Oxnard 215

Woodland Thousand Oaks Hills Malibu

Santa Monica

West Ontario Covina

Beverly 60 Hills Los Angeles

247

San Bernardino

Glendale

90

62

10

15

10

Corona Anaheim Long Beach

215

Huntington Beach

Irvine 1

Palm Springs

Hemet

Santa Ana

Palm Desert La Quinta

215

Mission Viejo Laguna Niguel

Wildomar Murrieta Temecula 15

San Clemente

5

76 79

Oceanside Escondido Encinitas

La Jolla

8

Santee

San Diego

From exclusive coastal enclaves and lavish city living to distinguished suburban neighborhoods and prestigious desert communities, Coldwell Banker Residential Brokerage maintains a strong foothold that extends throughout Southern California, offering a diverse range of properties appealing to buyers from around the world.

Coldwell Banker® supports a powerful network of the company’s top real estate professionals in areas all over California, the nation and the world—independent sales associates who are likely to be working with buyers in the market for property like yours. To showcase your incomparable property discreetly, powerfully and internationally… choose Coldwell Banker Residential Brokerage.

A GLOBAL REAL ESTATE BRAND Experts in Global Markets The Coldwell BankerÂŽ brand has a global reach with offices in 47 countries and territories, including the United States and Canada. There are 2,900+ Coldwell Banker offices worldwide. The Coldwell Banker brand has a presence in the following countries and territories (as of 12/31/2015).

United States

Costa Rica

Indonesia

St. Kitts/Nevis

Argentina

Cyprus

Ireland

St. Martin

Aruba

Czech Republic

Italy

St. Maarten

Australia

Dominican Republic

Jamaica

Thailand

Bahamas

England

Kenya

Turkey

Belize

Egypt

Malta

Turks & Caicos

Bermuda

France

Mexico

United Arab Emirates

Brazil

Ghana

Monaco

Uruguay

Canada

Granada

Panama

Venezuela

Cayman Islands

Germany

Puerto Rico

Virgin Islands (British)

China

Guatemala

Romania

Virgin Islands (U.S.)

Colombia

India

Spain

THE POWER OF PRICE POSITIONING Creating a Successful Sales Plan Your sales associate is your greatest resource for local market trends and serves as your advocate to ensure a smooth and profitable real estate transaction. By creating a perception of value, your sales associate will help you position your property to generate the greatest amount of buyer interest and negotiate the best possible price and terms for the sale of your home.

THE POWER OF PRICE POSITIONING Commodity Markets Appreciate and Depreciate An appreciating real estate market exists when fewer properties are coming on the market than are being sold, creating a shortage of inventory that causes prices to rise. A depreciating real estate market exists when more properties are coming on the market than are being sold, creating an oversupply of houses that drives prices down.

APPRECIATING MARKET Less inventory coming on... More inventory going off...

prices go UP

DEPRECIATING MARKET More inventory coming on... Less inventory going off...

prices go DOWN

THE POWER OF PRICE POSITIONING The Buyer Pool is Relatively Constant in Any Market

BUYER POOL

Buyers that do buy are motivated to act when they perceive value.

BUYER POOL

BUYERS MOTIVATED TO ACT

PROPERTY WITH A PERCEPTION OF VALUE

THE POWER OF PRICE POSITIONING Determine the Market Direction of Real Estate Commodities

2,500 –

2,000 –

1,500 –

1,000 – New Listings

500 –

Under Contract Total Inventory Expired Listings

0–

mo1

mo2

High inventory = depreciating market Low inventory = appreciating market •

The first column represents new listings on the market

•

The second column shows listings under contract

• The third column shows total inventory of homes •

The fourth column shows overpriced listings that have expired

mo3

THE POWER OF PRICE POSITIONING Capturing the Most Buyers in the First Days of Exposure The first 14 days are the most critical in capturing the largest number of buyers who are prepared to buy because most are: •

Working with an independent sales associate an average of 10 weeks

• Knowledgeable about market prices • Financially pre-approved •

Familiar with properties previously on the market

• Ready to make an offer when they perceive value

100 –

number of buyers

80 –

60 –

40 –

20 –

0– week 1

|

week 2

buyers most prepared to buy

|

week 3

|

week 4

|

week 5

|

week 6+

THE POWER OF PRICE POSITIONING Days on Market Affect Selling Price Buyers pay attention to how long a property has been on the market and their perception of the value of that home decreases every day. A home will usually sell at its highest price in the first days of exposure to the market.

DAYS ON MARKET

BUYER’S PERCEPTION

$429,000

2

Must see

$429,000

30

Seller getting anxious and should be willing to negotiate

$429,000

60+

Why hasn’t this house sold?

What is wrong with it?

THE POWER OF PRICE POSITIONING Showing Activity Indicates Property Positioning When heavy traffic is achieved, your independent agent manages the important negotiation process to net the best possible sales price.

OVER PRICED

no traffic no offers

MARKET PRICED

some traffic possible offers

ACTION PRICED

heavy traffic multiple offers

EXPANSIVE ONLINE REACH Across the Most Powerful Websites and Search Engines

Independent sales associates and the internet continue to be the most important resources in the home search process.* The vast majority of internet marketing plans don’t reach enough of the top real estate sites, leaving your property underexposed where nearly 90% of buyers are searching—the internet.

To tap into the internet audience of home buyers, your home is automatically syndicated to the world’s leading websites, giving your property the maximum exposure it deserves. Coldwell Banker Residential Brokerage helps to ensure your listing appears where today’s home buyers are shopping.

HOW TODAY’S BUYERS SEARCH FOR HOMES

COLDWELLBANKER.COM The Most Visited Real Estate Brand Online

The Coldwell Banker website is one of the industry’s leaders, attracting more than 1.2 million potential buyers each month. Coldwellbanker.com and the brand’s robust mobile sites and apps are powerful tools that showcase your listing to over 40 million visitors each year, around the globe. The visually stunning platform showcases your home like no other. As a seller, you are provided the opportunity to work with your Coldwell Banker independent sales associate to share what makes your home special through personalized videos, images, and stories, providing prospective buyers with information they simply can’t get anywhere else.

Visitors Each Year

40+ MILLION

AROUND THE GLOBE

COLDWELLBANKERHOMES.COM Connecting Listings and Qualified Buyers

ColdwellBankerHomes.com is your ultimate real estate destination, providing expansive reach for sellers and relevant and localized content for buyers while delivering an intuitive home search experience. The website is a product of an extensive research and design effort that was born with “mobile-first” philosophy. With over 40% of site visits from smartphones and tablets, the responsive design is optimized to fulfill this growing user demand. By showcasing properties using integrated map views and engaging photography, the website actively engages homebuyers.

Top Traffic by Country UNITED STATES

CANADA

CHINA

AUSTRALIA

FRANCE

UNITED KINGDOM

BRAZIL

INDIA

GERMANY

PHILIPPINES

EXPANSIVE ONLINE REACH Nearly 90% of Home Buyers Are Searching Online* To tap into this audience, Coldwell Banker Residential Brokerage automatically syndicates your listing to the world’s leading websites, which, in turn, send your property data to over 600 web partners around the world.

*2014 National Association of REALTORSÂŽ Survey of Home Buyers.

EXPANSIVE ONLINE REACH Advertise Your Property to Buyers Worldwide In addition to a powerful network of hundreds of websites, your property marketing will be enhanced through your independent sales associate’s access to an exclusive program on the seven most dominant high-traffic real estate websites and more, including— Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes, AOL Real Estate, MSN Real Estate, and Homes.com

• Featured agent branded listings in consumer search results on Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes, AOL Real Estate, MSN Real Estate, and Homes.com •

Agent branded listings receive 76% more leads than listings without

•

Listings above the $1M price point receive leads at twice the rate of unbranded listings

•

Leads are routed directly to your independent sales associate’s mobile device

Parent company to Coldwell Banker Residential Brokerage, NRT, is the only national real estate brokerage with the strength to offer this exclusive online marketing strategy.

ONLINE VIDEO The Power of Video Listing

Coldwell Banker® is the first in the industry to put the full power of its brand and network behind a tool that represents the future of real estate—the video listing.

YouTube is the first place most consumers go today when looking for video content online, and they are increasingly turning to YouTube for much more than entertainment. Many consumers now search YouTube for content related to practical information they need, including when they want to know more about a specific area or town. YouTube is now the world’s second largest search engine, trailing only Google.

To create On Location, Coldwell Banker Real Estate closely collaborated with both YouTube, a Google subsidiary, and Google to develop a customized framework and user experience – offering what is arguably one of the most comprehensive and immersive brand channels on the YouTube platform. On Location is the first branded YouTube channel to use dynamic IP lookup to search for videos, which automatically serves up local results when visitors first hit the site.

ON LOCATION YouTube.com/ColdwellBanker

TM

MOBILE MARKETING Bringing Information to Buyers—Wherever They Are

Just as the internet changed the way people search for homes, mobile technology has changed habits even more.

Coldwell Banker® has stayed on the forefront of those changes with its ever-evolving mobile technology tools.

ColdwellBanker.com and ColdwellBankerHomes.com are mobile-enabled to provide a robust user experience for handset devices like the iPhone® and Android®.

Looking for a powerful mobile home-search experience? Download the Coldwell Banker iPhone® and Android® apps as well as an exclusive iPad® version!

VIEW MAGAZINE The Largest Regional Real Estate Brokerage Magazine Coldwell Banker Residential Brokerage has the ability to showcase properties at a vast regional level through View, a magazine exclusive to Coldwell Banker Residential Brokerage in Southern California and Arizona. The visually engaging, full-color magazine is distributed to consumers through news publications each month, reaching hundreds of thousands of potential buyers in targeted zip codes throughout the region.

Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.

VIEW

VIEW

inside

SELA WARD'S

INSIDE

GORGEOUS Bel AirHome

FE AT U R ED

Properties

of GRAFF DIAMONDS

Luxurious Desert Playground

behind the Smart home craze

BENDING the RULES with GAURAV NANDA

TROPHY ESTATE

La Quinta’s most

INTRODUCING THE NEW

VIEW MAGAZINE

the RED CARPET Radiance

Rancho Santa Fe’s

February 27 - March 4, 2016 LOS ANGELES, SANTA BARBARA & VENTURA COUNTIES

January 16 - January 22, 2016 ORANGE COUNTY & DESERT COMMUNITIES

February 27 - March 4, 2016 DESERT COMMUNITIES & ORANGE COUNTY

February 2016 SAN DIEGO COUNTY & TEMECULA VALLEY

Cover Represented by STEVE FRANKEL

Cover Represented by TIM SMITH

Cover Represented by NELSON-MOE PROPERTIES

Cover Represented by JANET LAWLESS CHRIST

Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage

January 2016 Cover Represented by WENDY WALKER I PAGE 8 Scottsdale, Arizona Coldwell Banker Residential Brokerage

Jan View Cover Walker.indd 1

cover-2-27.indd 1

2/19/2016 1:18:36 PM

View_OC_Cover_1_16_2016.indd 1

1/7/16 3:52 PM

02_27_DC_Cover.indd 1

2/19/16 10:07 AM

Distribution

14 MILLION+

COMBINED ANNUAL CIRCULATION

SDView_2_7_2016.indd 1

1/20/16 12:13 PM

Arizona’s Leading Real Estate Magazine

1/14/2016 1:15:36 PM

VIEW MAGAZINE The Largest Regional Real Estate Brokerage Magazine

View China Multiple times per year, a special China edition of View is published and distributed through The Wall Street Journal in Beijing and Shanghai. This publication provides Coldwell Banker Residential Brokerage clients with an even greater advantage when reaching international buyers.

PRINT ADVERTISING Targeted to Reach the Right Buyers

A good advertising strategy will blend traditional print advertising with the use of the internet and social media. In some instances it is important to advertise your property in one or more key print publications.

Coldwell Banker Residential Brokerage has relationships with regional and many local publications where sales associates may advertise your property.

HOMEBASE INTOUCH™ Delivering More Leads For Your Property

As a Coldwell Banker Residential Brokerage client, you’ll enjoy the personalized service and rapid response of a neighborhood firm backed by the stability and scope of a powerful global network.

Delivering a truly satisfying home-selling experience requires responsiveness and the ability to maintain solid communications throughout the process. The busy schedules of sellers and potential buyers can make this especially challenging. To assist, Coldwell Banker Residential Brokerage developed proprietary technology and convenient web-based systems for facilitating transaction-related communications.

One compelling example of how innovation drives exceptional client service is Homebase intouch™, the proprietary buyer-inquiry response system.

HOW HOMEBASE intouch ™ WORKS When a potential buyer sees your property, finds it appealing and makes an inquiry on your home at any of the websites where your listing appears, a message is sent within seconds, giving your independent sales associate the opportunity to respond quickly.

INDUSTRY AFFILIATES Network of Reputable Firms to Streamline the Closing Process

Real Estate Financing As one of the largest mortgage brokers in California, First Capital Mortgage offers a variety of loan programs. Trained loan officers support independent real estate sales associates, clients and client advisors to provide valuable, time-saving, professional services. For consumer loan needs, First Capital offers one-stop shopping with the best services at the lowest possible rates.

Escrow Services Founded in 1965, West Coast Escrow has been serving clients of Coldwell Banker Residential Brokerage since its inception. With West Coast Escrow’s exclusive Escrowlink website, you can access complete, secure information on the status of your escrow transaction and connect with your escrow officer any time.

Title Services Equity Title Company, a full-service independent title agency, is the preferred provider of services for Coldwell Banker Residential Brokerage clients. Founded in 1980, it offers exceptional underwriting strength, a complete range of title and escrow services and exceptional customer care.

AMERICAN HOME SHIELD The Nation’s Leader in Home Warranties Its job is to help homeowners keep their systems and appliances running by minimizing costs and risk. American Home Shield provides affordable protection against breakdowns due to normal wear and tear, along with reliable repairs from the nation’s largest network of independent, pre-screened home service professionals.

Coldwell Banker® offers an optional Home Protection Plan, administered by American Home Shield®, that enhances your home’s appeal by offering buyers repair or replacement protection on every covered mechanical system or major built-in appliance for one full year after the sale. This coverage can be crucial, as statistics show that properties with a home protection plan have higher selling prices and shorter selling times. This home protection plan can also help protect your home while it is on the market. In the event of an unexpected breakdown, a home protection plan can provide quick relief for you at a very busy time.

Here are the facts: •

Contractors are assigned to a job within 15 minutes or less, 90% of the time

•

If a covered item is not repairable, then its replacement is covered

•

American Home Shield accepts and pays more claims than any other home warranty company in the nation,

having covered up to $3 billion over the last 10 years

Home Warranty Pricing & Plans American Home Shield offers flexible coverage to fit your needs and is easily customized with the “Build Your Own” plan. Its Home Protection Plans help protect up to 21 major home systems and appliances. Whether you want to cover appliances like your dishwasher, systems like your air conditioning, or both, American Home Shield delivers.

With plans starting at just $19 a month in some areas, home warranty protection is more affordable than ever.

Remember, AHS Home Protection Plans cover the repair or replacement of many system and appliance breakdowns but not necessarily the entire system or appliance. Ask your independent sales associate for complete details of home warranty plans.

CONCIERGE SERVICES A Simple Solution, Connecting You With Qualified Service Professionals

Concierge Services Coldwell Banker Concierge® offers you access to hundreds of service providers at your fingertips, 24 hours a day, seven days a week at www.conciergeservice.com. Trusted service providers listed in this easy-to-search website are pre-screened to ensure they are properly insured, experienced and licensed for the type of work they are offering. Performance agreements have been signed with all Concierge service providers to ensure they maintain the highest standards of ethics and professionalism.

Moving Services Moving your entire household may seem like a daunting task. Whether your move is across town or to the other side of the world, Coldwell Banker Concierge eases the challenge with assistance from experts in household relocation.

Coldwell Banker Residential Brokerage has spent years seeking out the best movers in the industry. The moving program features dedicated customer service specialists, competitive pricing and professional assistance. Since all of the movers are pre-screened, licensed, and insured, you need not worry about entrusting your most valuable possessions to these professionals. Speak with a Concierge representative about a free moving quote.

Utility Connection / Updater Coldwell Banker Residential Brokerage has partnered with Updater to save you valuable time with your move.

Updater is a complimentary time-saving tool that helps you organize and complete many of your moving-related tasks in minutes including: •

Filing a change of address form to forward mail

•

Comparing and connecting home services such as cable, internet, water, and natural gas

•

Notifying any of over 15,000 businesses and organizations of an address change

•

Finding moving-related discounts

•

Creating personalized moving announcements to share with friends and family via social media that include Google Map features

•

Link to conciergeservice.com

Keep an eye out for an email invitation from Updater during your escrow period to get started!

Call (800) 500-4053 or email concierge@hrc.californiamoves.com to connect with a Concierge specialist.

Visit www.ConciergeService.com for more information.

EXECUTIVE RELOCATION Servicing All Major Relocation Accounts in the Country Have you ever wondered who handles transferring employees when a corporation needs them to move for a job? Coldwell Banker Residential Brokerage is the preferred broker for Cartus® Relocation, which is a sister company to Coldwell Banker® and is the largest corporate relocation company in the world. Cartus and many other major international corporate relocation companies have chosen Coldwell Banker Residential Brokerage to handle their most important corporate executives and their families with their real estate transactions.

Cartus provides global relocation services throughout 165 countries and serves over 50% of the Fortune 50 Companies.

Coldwell Banker Residential Brokerage has the largest and most experienced Relocation Division in Southern California and has earned many national awards and accreditations.

In addition to servicing Cartus corporate accounts, Coldwell Banker Residential Brokerage is also the preferred broker for many of the top relocation management companies (referenced below). These companies represent thousands of corporations internationally and facilitate over 600,000 moves annually.

Coldwell Banker is part of an extensive broker network throughout the U.S. If you or someone you know needs relocation or real estate assistance, please call (800) 833-7356 or contact a Coldwell Banker Residential Brokerage independent sales associate.

HOTLIST: Relocation Service Providers Employer Assisted Moves

200000 150000

SIRVA** Cartus Crown World Mobility

100000

Atlas World Group* Graebel Relocation

50000 0

Weichert Workforce Mobility Inc. TheMIGroup

*Atlas World Group includes Atlas Van Liines, Atlas Canada, Atlas International, Avail Move Management and Cornerstone Relocation Group ** Corporate relocation and moving events exclusive of ancillary mobility events Source: Workforce.com’s 2015 Relocation Services Providers Hotlist; June, 2015 and self-reported volume is based on the previous four quarters of publication date. This data only represents the top seven relocation service companies in the industry.

RISK MANAGEMENT Working to Maximize Transactional Efficiency

Coldwell Banker Residential Brokerage has an in-house legal team that works to maximize transactional efficiency and advise your independent sales associate on the legal aspects of your transaction.

• Experienced legal team averaging over 20 years in California real estate legal matters •

Offers risk management education and support to independent sales associates

• Transactional counseling and support every step of the way should a claim arise

YOUR PERFECT PARTNER When Selling Your Home

Coldwell Banker Residential Brokerage is committed to providing the

HIGHEST level of service in the sale of your property and representing your transaction with

care, loyalty, honesty, integrity and discretion. the utmost

©2016 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Residential Brokerage.