History of Kour K-Beauty Business History of our -Beauty Business... • Estrablished Brands: 10 years of product and brand development. Trusted suppliers & high performing retail partnerships. Proven performance and sell-through data to support new partnerships. • Solution-driven Approach: Lab-developed Skincare that focuses on solutiuons for skin health, hydration, and barrier care • Clean & Kind Beauty: High standards of formulations, clean ingredients developed with skin and the planet in mind. • Innovation-led Bringing cutting-edge products to market ahead of the trend-curve • Social Media Buzz: Viral on TikTok and Instagram, driving trend-driven sales and global awareness.
Key Korean Skincare Trends THE 3 PILLARS OF MODERN KOREAN SKINCARE
BRIGHTENING
In K-beauty, “glass skin” continues to dominate with brightening products seeing a 25% YoY growth globally—niacinamide, vitamin C, and tranexamic acid are top-performing ingredients targeting dullness and pigmentation.
PLUMPING
Hydration layering remains a core trend, with plumping serums and essences up 18% in Korean skincare exports—popular ingredients like hyaluronic acid and snail mucin help achieve the signature supple, dewy skin.
SLOW-AGING Rather than aggressive anti-aging, K-beauty champions “slow-aging”— an ever-evolving trend focused on barrier support and longevity, with ginseng, peptides, and fermented actives driving consumer interest in preventative skincare.
Key Korean Skincare Ingredient Benefits VITAMIN C
A powerful brightening ingredient that fades dark spots, enhances radiance, and boosts collagen production. It also protects against free radical damage. HYALURONIC ACID
A humectant that binds up to 1,000 times its weight in water. This intense moisture retention enhances skin hydration, plumps fine lines, and fortifies the skin barrier. Suitable for all skin types. COLLAGEN
An anti-aging powerhouse that firms and plumps the skin, minimizing fine lines and enhancing skin’s elasticity for a youthful appearance.
SQUALANE
Derived from plants, a lightweight, non-greasy hydrator that mimics skin's natural oils, balancing moisture without clogging pores. It soothes irritation and enhances skin softness. PDRN (POLYDEOXYRIBONUCLEOTIDE)
A trending K-beauty ingredient known for its powerful skinrepairing and anti-aging benefits. Derived from salmon DNA, it boosts collagen, speeds up healing, and improves skin texture — making it a go-to for that smooth, glass-skin glow. TRANEXEMIC ACID
A gentle brightening ingredient used in skincare to help fade dark spots, melasma, and discoloration by inhibiting melanin production and calming inflammation.
Spotlight on Mask Materials COTTON / NON-WOVEN A breathable, skin-friendly fabric commonly used in sheet masks. Absorbs and delivers essence well, making it ideal for hydration and daily skincare use. Soft and gentle—great for all skin types.
BIO-CELLULOSE A premium, jelly-like fiber made from 100% coconut gel, derived through the fermentation of coconut or plant pulp. It adheres like a second skin, locking in moisture and delivering ingredients deeply. Biodegradable and ideal for sensitive skin types.
HYDROGEL – HOT TREND A water-rich gel material that cools and hydrates on contact. Slowly dissolves during use, allowing active ingredients to absorb effectively. Best for soothing and moisture-boosting treatments.
Top 10 Best Sellers
PDRN with Collagen Serum - 30ml LB00388
Vitamin C Capsule Cream - 30ml LB00626
Salicylic Acid Solution - 30ml LB00107
Hyaluronic Acid Serum- 30ml LB00105
Hyaluronic Acid Capsule Cream - 30ml LB00632
Panda Sheet Mask LB00315
Tiger Sheet Mask LB00314
Unicorn Sheet Mask LB00776
Deep Collagen Glow Mask LB00130
PDRN & Collagen Hydrogel Mask LB00248
Social Media Buzz INFLUENCERS/PARTNERSHIPS
MasqueBAR is taking over feeds and For You pages everywhere!
VIRAL MOMENTS Over 50M views on the official MasqueBAR Instagram account
Our Ranges in Store
A Sneak Peek at our Private Label Business PRIMARK K -BEAUTY GOING VIRAL!
Demographic 18-50
Major retailers
my iN.gredients focuses on ingredient - driven skincare, including the viral Capsule Creams - generating over 50 million views on social media! Simplifying skincare routines, it delivers active ingredients without unnecessary fillers.
Glass skin in a bottle!
Capsule Creams are blowing up on socials — everyone wants a scoop!
New for 2026
Tranexamic Acid
PDRN & Collagen
The trending solution for fading dark spots and discoloration — gentle, effective, and irritation - free.
Powered by trending ingredients, this serum hydrates, plumps and restores for smoother, glowier skin.
Tranexamic Serum - 30ml LB00387
PDRN Serum with Collagen – 30ml LB00388
New Packaging Look – Bestsellers
perfect.
exfoliate.
hydrate.
brighten.
slow-ageing.
From hydration to blemish control, these powerhouse serums deliver active ingredients your skin will love— without the high price tag .
Hyaluronic Acid Serum - 30ml
Vitamin C Serum - 30ml
Retinol in Squalane Solution - 30ml
Salicylic Acid Solution - 30ml
Snail Mucin Serum - 30ml
LB00105
LB00120
LB00104
LB00107
LB00486
Under-Eye Serum Rollers
Under -Eye Rollers
Elevate your routine with this cooling jade roller— designed for mess -free application, it helps reduce fine lines and leaves skin looking firmer and refreshed .
Hyaluronic Acid Jade Stone Under Eye Roller - 20ml
LB00529
This unique roller applicator allows for a mess free and easy application!
Multi-Peptide Jade Stone Under Eye Roller - 20ml LB00528 Multi-Peptides Revitalises tired skin, reduces wrinkles, and increases elasticity
Store in the fridge for a cooling effect that helps depuff and refresh tired eyes! Hyaluronic Acid Instantly hydrates, invigorates and enhances the fragile skin under the eyes.
Capsule Creams
Viral Sensation
Meet the Capsule Creams that Broke the Internet. Packed with potent actives in innovative capsule formats, they deliver targeted hydration and radiance with every scoop . Designed for simplicity and results, Capsule Creams are your go -to for effortless skincare that works— no filter needed .
Capsule creams are an accelerating social skincare trend, with category searches rising 1,379% year on year
Vitamin C Complex Capsule Cream - 30ml LB00626
Hyaluronic Acid Capsule Cream - 30ml LB00632
Vitamin C An anti - oxidant that helps brighten the complexion, evens skin tone & supports collagen production.
Hyaluronic Acid Helps attract and retain moisture, leaving skin feeling more hydrated, smooth & plump.
Serum Capsules Serum capsules deliver a perfectly measured dose of concentrated skincare in a fresh, hygienic format. The individual capsules help protect the formula from air and light, preserving its effectiveness while making application quick, easy, and mess -free.
Hyaluronic Acid Serum Capsules – 30 Capsules LB00157
Hyaluronic Acid Helps attract and retain moisture, leaving skin feeling more hydrated, smooth & plump.
Vitamin C Serum Capsules – 30 Capsules LB00158
Vitamin C An anti - oxidant that helps brighten the complexion, evens skin tone & supports collagen production.
Retail Solutions • • •
24 serums ( 6 x each variant) 6 of each under eye rollers 6 of each capsule creams
Major retailers Masque BAR specializes in rejuvenating face masks, offering solutions designed to refresh and nourish your skin . Its innovative products make masking a staple in self- care routines .
The Ultimate Masking Lineup! Carefully crafted treatments for radiant, refreshed skin from top to toe
Influencer - Approved! PR unboxings are lighting up socials
KeyKey Global Trends by Region Global Trends by Region
Best-Seller: Deep Glow Masks Best Collagen -Seller: Deep Collagen Glow Mask Treat your skin to the ultimate refresh with masqueBAR’s targeted masks and treatments. Whether you’re brightening tired eyes, smoothing fine lines, or hydrating lips overnight, these skin- loving formulas are designed to deliver instant results. .
HOT TIP For best results, incorporate this collagen face mask into your bi weekly skincare routine!
Deep Collagen Glow Mask LB00130
Deep Collagen Glow Eye Mask - Single LB00369
Wake up to smoother, dewier skin. No filter needed!
2026 New Launches Turns transparent when absorbed
A deeply replenishing gel mask infused with Hyaluronic Acid to deliver intense, long - lasting hydration.
A radiance - boosting gel mask powered by Vitamin C to brighten dull skin and even out tone!
PDRN helps support the skin's natural repair process, improving hydration, elasticity, and overall skin texture while promoting a healthier, more radiant complexion.
Deep Hyaluronic Hydrating Mask
Deep Vitamin C Brightening Mask
PDRN with Collagen Hydrogel Mask
Tranexamic Acid Sheet Mask
LB00836
LB00837
LB00248
LB00835
Features the trending Korean skincare ingredient loved for fading dark spots and brightening dull skin.
Retail Ready Shelf Packaging
2026 New Launches QuickFoot 30 Min Treatments Targeted–Masks: Masks The ultimate at- home treat— designed to exfoliate, soften, and deeply moisturize tired, dry feet. Whether you need a gentle peel or a surge of hydration, just slip them on and let the formula do the rest. It’s self- care from heel to toe!
Slip them on and let the rich, nourishing formula do the work while you relax!
Exfoliating Foot Mask LB00170S
Intensive Moisturizing Foot Mask LB00137S
Major retailers
Pretty Animalz is loved for its fun , animal - shaped masks, boasting over 550 Amazon reviews and a 4 .6 - star rating . Travel to the depths of the ocean, through a tropical rain forest and into mysterious mystical realms with our wide range of printed character sheet masks . These playful masks make skincare both enjoyable and effective !
Perfect for all ages, these masks are a hit at sleepovers, spa nights, or as playful gifts!
Popular on Social Media!
Sheet Masks Unleash your inner wild with this playful collection of animal - inspired sheet masks . Each mask combines fun, eye- catching designs with skin - loving ingredients to deliver a nourishing self- care experience . Perfect for a night in, gifting, or adding a little personality to your skincare routine!
Shark Sheet Mask LB00716
Panda Sheet Mask LB00315
Tiger Sheet Mask LB00314
Vitalizing, refreshing, & irresistibly cute!
Unicorn Sheet Mask LB00776
Penguin Sheet Mask LB00376
Toucan Sheet Mask LB00272
New for 2027
Highland Cow Sheet Mask AN1001HC
Axolotl Sheet Mask AN1001AX
SRTs
Major Retailers iN.gredients focuses on premium cream, mud, and gel masks, offering diverse textures with the power of active ingredients for exceptional results. Impulse & Travel Driven for on the go.
Demographic: 18
-50 Explore rich textures and potent actives across our ultimate masking lineup!
iN.gredients is your go -to for targeted treatments that fit every skin mood, from breakout rescue to hydration boost!
Face Masks
Packed with skin-loving actives and juicy hydration, each mask is designed to target specific concerns while giving you that spa-day feel—any day of the week. We’ve got a mask for every mood!
Mango Dragonfruit Gel Mask LB00610
Turmeric Mud Mask LB00438
Hot Honey Peel Off Mask LB00302
Lemon Eye Pads LB00357
Thank you!
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