Ecats brandmanual v1.0

Network of Excellence

Brand Manual v.1.0 for logotype, color system, typography, picture elements, charts and tables, image bank, and applications.

Logotype usage

Clear space around logotype with tagline:

Use the “E” character of ECATS to define.

Use the “E” character of ECATS to define.

The ECATS logotype comes in two forms: - Symbol and name - Symbol, name, and tagline

-JPEG: for web applications -PNG: for PowerPoint presentations -EPS: for printed material

Typeface Meta

EE

E

Available logotype formats

E

E

The symbol and name constitute a single inseparable unit. Clear space around the logotype is essential to ensure that it is not crowded or overshadowed by any other items. The clear space ensures that the visual impact of the logotype is maximized. The minimum clear space is defined by the width of the ”E” character in the ECATS name.

E

Clear space around symbol and name logotype:

E

The ECATS logotype

E

Network of Excellence

A negative logotype should be used on a dark background.

Network of Excellence

Network of Excellence

Color system

The ECATS color system ECATS uses four different profile colors plus black and white. Only these colors are permitted when there is a need for color. The colors may be applied in full 100 % saturation or in different even percentages of saturation.

When the colors are used in other contexts than our graphic elements, they must have 100 % saturation.

Exceptions are charts, graphs, and tables where other percentages may be applied. The color result may vary depending on printer, paper, screen, projector, etc.

ECATS Yellow

ECATS PINK

ECATS BLUE

ECATS GREEN

C: 0 M: 40 Y: 100 K: 0 R: 250 G: 170 B: 0 PMS: 137 C

C: 30 M: 100 Y: 0 K: 0 R: 180 G: 0 B: 125 PMS: 241 C

C: 85 M: 25 Y: 0 K: 0 R: 0 G: 145 B: 210 PMS: 2925 C

C: 20 M: 0 Y: 100 K: 30 R: 170 G: 170 B: 0 PMS: 383 C

80%

80%

80%

80%

60%

60%

60%

60%

40%

40%

40%

40%

20%

20%

20%

20%

ECATS BLACK

ECATS WHITE

C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 PMS: pRo. black

C: 0 M: 0 Y: 0 K: 0 R: 250 G: 250 B: 250

Typography

Main typeface

Meta

ECATS uses two main typefaces: Meta for headlines, captions, fact boxes, and shorter texts; and Adobe Garamond for body copy. Meta and Adobe Garamond must always be used for information and profile material. In other contexts, these typefaces should be used whenever possible.

Adobe Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 1234567890!?()/”’;:,.

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 1234567890!?()/”’;:,.

Replacement typefaces

Arial Regular

Times New Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 1234567890!?()/”’;:,.

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 1234567890!?()/”’;:,.

For office administration matters and in cases where communications are produced for internal use, replacement typefaces may be applied. Arial is used for headlines, captions, fact boxes, and shorter texts, Times New Roman for body copy.

Graphic elements

Graphic elements By using common graphic elements, we will create a uniform appearance and recognition.

The ECATS graphic elements can be used as panels behind items of text or alongside photographs, which are always positioned to the left of the graphic element. The photographs are designed specifically for each element. These elements and photographs can be downloaded from the ECATS image bank.

More good examples can be found at: http://www.ecats-network.eu/wp

Charts and tables

Charts and tables Charts and tables should always use ECATS profile colors and pale gray shadows. In order to emphasize a certain section you can show it slightly pulled out from the surrounding parts.

80 70

15%

71%

60

15%

61%

50 40

30%

48%

47%

30 20 10

50%

0 Q1

Q2

Q3

Q4

Images

Images Images are important parts of an organization’s communications and must be treated the same way as other elements of the graphic profile. Images convey both information and feelings and can complement and reinforce messages. It is therefore important that what is conveyed by the images is consistent with ECATS’ profile. Images must have a clean and environmentally friendly feel and preferably include the colors green and blue.

Image bank In the image bank you will find a full selection of high resolution images. http:// www.linktotheimagebank.com

Applications

PowerPoint

Word template

Web

Information sheet

Newsletter

Folder