The concept of the design is based on the layering of fabric which makes for an intricate play of private and intimate moments in the retail ritual which we are accustomed to, and challenges them by shifting the relationship between each stage. The clothes rail found in every retail store in the world, and developed as a meme. Its use is shifted from the pure purpose of hanging clothes to being part of the architectural environment. The consumer is directed by the rail and it is a clear indicator of where to find the product. The rail could go beyond this and enable the user to be liberated from the ground plane and explore the navigation through a revived 3 dimentional architectural space.
DANIEL REYNOLDS
PLEATED COMPOSITES DS13 I 2012-2013 I ATTENTION ECONOMY UNIVERSITY OF WESTMINSTER SCHOOL OF ARCHITECTURE AND THE BUILT ENVIRONMENT DESIGN TUTORS: ANDREI MARTIN ANDREW YAU
DANIEL REYNOLDS I PLEATED COMPOSITES BOOK 01 I DS13 I 2012-2013 I ATTENTION ECONOMY
The research in this book leads to a design proposal consisting in a series of layered spaces which takes the retail shopper off the crowded and stressful Oxford Street into a serene retail space in the public park of Soho square. The pavilion houses different activities, but is be mostly used as a pop up store for retail chains such as Topman and Zara.
DS13 I 2012-2013 I ATTENTION ECONOMY
PLEATED COMPOSITES AQUARIUM + RETAIL THERAPY ON OXFORD STREET, LONDON
BOOK 01 - RETAIL INSTALLATION DANIEL REYNOLDS