TEST

THE MARKETING ROADMAP

PREPARED EXCLUSIVELY FOR

123 MAIN STREET COLD SPRING HARBOR, NY

PREPARED BY

UNDERSTAND Every home has a story

Every home has features.

The most memorable homes have a story.

Before recommending a single marketing initiative, we first seek to understand your home— what makes it unique, how you’ve enjoyed living here, and why someone else will fall in love with it.

Our recommendations are built around your home’s architecture, setting, lifestyle, history, and the insights you share with us through the homeowner questionnaire.

Because exceptional marketing begins with listening.

POSITION Crafting Your Story

Every successful sale begins with positioning.

Our role is to identify what cannot be duplicated and transform those qualities into a compelling narrative that resonates with the right buyers.

For this property, we’ll identify: • Signature architectural details • Lifestyle opportunities • Community advantages • Emotional selling points • Buyer motivations Rather than relying on a one-size-fits-all checklist, every recommendation is intentionally selected to strengthen your property’s market position.

REACH Connecting with the Right Buyer

Not every buyer is the right buyer.

We define primary, secondary, and aspirational buyer profiles before selecting marketing channels. From local move-up buyers to relocation clients and lifestyle purchasers, every campaign is designed to reach the audiences most likely to recognize your home’s value.

LAUNCH Our Marketing Strategy

POSITION Define what makes your home different.

PRESENT Professional photography, cinematic video, copywriting, brochures, social media assets, and digital storytelling.

PROMOTE Targeted digital campaigns, print advertising, email marketing, community outreach, and strategic exposure.

PERFORM Monitor engagement, evaluate results, and adjust recommendations to maintain momentum.

LAUNCH Recommended Marketing Initiatives

Professional Photography

Property Brochure

ActivePipe Campaign

Direct Mail

Additional Recommended Marketing Initiatives • Cinematic Video

• Fresh Content Campaign

• Robb Report

• One Million Impressions Campaign

• Drone Photography

• Google Business Posts

• Financial Times

• Broker Preview

• MoxiPromote

• New York Times Takeover

• Wall Street Journal

• Community Partnerships

SUSTAIN | THREE-MONTH ROADMAP Month One | Listing Photo/Video Shoot | Company Quiet Exclusive | Property will be listed as a company exclusive.

Broker’s Open House

Property Brochure

Host a broker’s open house for premarket exposure.

A custom 8-page property brochure will be created for distribution to potential customers and clients. The digital brochure will be uploaded to Issuu which provides powerful analytics that can determine where we spend our marketing in the future. The digital brochure is featured on our Linked-in page and your agent’s email signature.

Just Listed Mailing

eMarketing

A custom-designed Just Listed mailer will be sent to a targeted

An ActivePipe (eMarketing) piece will go out to agents’ sphere

mailing list of potential buyers on Long Island.

with retargeting anyone who opens it.

SUSTAIN | THREE-MONTH ROADMAP Month Two

One Million Impressions Campaign

Mansion Global Hero Shot

The One Million Impressions program is a customized banner

With a 130-year history, The Wall Street Journal is the #1 Most Trusted

advertising program with guaranteed impressions and click-throughs.

Source, reaching an audience of more than 25 million across generations

Through beautifully detailed property photography, your listing

of wealth. Mansion Global connects high-net-worth buyers with luxury

can be customized to showcase its unique selling features while

listings and investment opportunities around the world.

targeting affluent buyers by country, region, state, and city.

Financial Times The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners and investors. Targeting upscale readers who are passionate about home and living, this internationally focused publication delivers global exposure among affluent audiences

SUSTAIN | THREE-MONTH ROADMAP Month Three

Fresh Content Campaign

The New York Times Takeover

Launch a strategic series of new social media assets designed to

The New York Times is widely recognized as one of the world’s most

showcase the estate’s most compelling waterfront lifestyle and

influential news sources, reaching sophisticated and affluent readers

entertaining features. Content will highlight the property’s 243 feet of

throughout the New York metropolitan area. Promote your property

Long Island Sound frontage, direct sandy beach access, breathtaking

through this premium advertising opportunity designed to maximize

sunset views, expansive Ipe Brazilian walnut decking, beautifully

visibility among high-net-worth consumers.

manicured grounds, private cul-de-sac setting, and exceptional indoor-

MEASURE Measuring Success

Marketing doesn’t end when the listing goes live.

We’ll continually review: • Buyer engagement • Online performance • Showing activity • Feedback • Competitive inventory • Market conditions This ongoing evaluation allows us to refine the strategy as needed.

PARTNERSHIP Moving Forward

Your home deserves more than exposure.

It deserves a thoughtful strategy.

By combining local expertise, in-house creative talent, strategic marketing, and the global reach of Sotheby’s International Realty, we create a roadmap designed specifically for your home— not a template copied from the last listing.

Together, we’ll introduce your property with purpose, create momentum, and position it for the strongest possible result.

SIGNATURE FEATURE From the Homeowner

Throughout the presentation, incorporate short quotes from the homeowner questionnaire. These authentic moments make every presentation personal, emotional, and impossible to duplicate.

Examples: • “Summer dinners on the patio became a family tradition.”

• “The kitchen morning light made us fall in love with this home.”

• “Walking into the village every Saturday became our favorite ritual.”

“ Summer dinners

on the patio became a family tradition.”

“ The kitchen morning

light made us fall in love with this home.”

Each Office is Independently Owned and Operated.