New Development Pitch Book 2022

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I N T R O D U C T I O N

Daniel Gale Sotheby’s International Realty is uniquely positioned to offer exclusive marketing services to new developments from Brooklyn and Queens to the eastern tip of Long Island.

The strength of Daniel Gale Sotheby’s International Realty’s New Development team lies in our ability to manage projects of all types and sizes. In the last several years we have had successful partnerships with everything from small subdivisions to large scale luxury condominiums, single family homes and multi-story buildings. We recognize that no two projects are alike. Our high level of expertise enables us to produce custom marketing, advertising and sales plans to fit your needs and budget.

From market research, through planning and product development and throughout the sales process, our goal is to provide you with a level of confidence that only Daniel Gale Sotheby’s International Realty can deliver.

For more information, please contact our New Development Division at newdevelopments@danielgale.com

WHO WE ARE

D A N I E L G A L E S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y

$5.02B SALES ANNUAL VOLUME

950 S A L E S A S S O C I AT E S

29 SALES OFFICES

REFERRAL AND R E L O C AT I O N B U S I N E S S We have a team dedicated to cultivating, maintaining, monitoring and managing broker-to-broker referrals, as well as the specific and often complex needs of corporate clients for employees relocating on and off Long Island and Queens.

LOCAL KNOWLEDGE Having experts that live and work in their local communities is particularly important to a residential real estate sale. To most people buying a home is one of life’s biggest decisions. They want to know everything they can about the property but even more importantly about the location and community. Once there is a decision to purchase the real work starts and that is where the local knowledge and expertise of our 900+ sales associates can really make a difference and lead to a closed sale. Each year we sell almost 50% of our own listings.

P O W E R F U L

G L O B A L

N E T W O R K .

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y

$204B+ GLOBAL SALES VOLUME

25,000 S A L E S A S S O C I AT E S

1000 SALES OFFICES

6 CONTINENTS

78 COUNTRIES & TERRITORIES

OUR ICONIC BRAND Building on the centuries-long reputation of the preeminent Auction House, the Sotheby’s International Realty brand is recognized globally.

Our legacy of quality service and expertise is unmatched.

LUXURY IS AN EXPERIENCE Affluent consumers rank Sotheby’s International Realty among the most desirable global brands. With that comes the expectation we will understand their desires, anticipate their needs and embolden their aspirations.

BE A VISIONARY We think differently at the Sotheby’s International Realty brand. We’re a luxury lifestyle company. The properties we represent are inspirational and aspirational. We inspire homeowners and that’s why they think differently about us.

A U N I Q U E C O L L A B O R AT I O N Our connection with Sotheby’s is our unique difference. We offer an outstanding alliance of marketing efforts that present our properties to the esteemed clientele of Sotheby’s.

The properties represented by our network are exclusively featured in Sotheby’s Auction House marketing programs including high-profile client events, showcased in the signature publications of Sotheby’s, in digital newsletters, and on Sothebys.com.

LONDON TOKYO

A GLOBAL CONNECTION When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly-qualified global clientele through exclusive channels and relationships. Sotheby’s International Realty implements a highly comprehensive media plan each year to generate unparalleled exposure for the entire network’s listings, including over 2.1 billion media impressions annually.

Media partners both “on” and “off” line will generate millions of views per month

NEW YORK MOSCOW DELHI MIAMI SINGAPORE PA RI S

and make sure listings are in front of real estate consumers when and where they search “real estate” anywhere in the world.

HONG KONG LOS ANGELES

SIR.COM

MANSIONGLOBAL.COM AND WSJ.COM

With more visitors annually than any other site of its

News Corp. continuously enhances their platforms to

kind, Sothebysrealty.com represents an important

showcase real estate, news and entertainment. Our

venue for all Daniel Gale Sotheby’s International Realty

proximity to New York City regularly places our listings

listings to be featured. These same listings also appear

at the forefront of where consumers and investors

on the Sotheby’s International Realty network member

consume information daily.

sites.

DANIELGALE.COM

NY TIMES.COM AND BLOOMBERG.COM

Historically, real estate consumers search the web

To many, New York is considered the financial capital of

using powerful, trusted, regional company websites.

the world. We believe strongly that it is important to make

Our site is updated continuously to reflect the

sure our listings receive exposure on sites that attract

most up-to-date information on every available

sophisticated audiences and real estate enthusiasts.

and sold property throughout Nassau and Suffolk Counties, Queens, the North Fork and Westhampton Beach, as well as important information about the communities we service.

APPLE TV The Sotheby’s International Realty network released the first luxury real estate app for Apple TV showcasing nearly 50,000 properties worldwide. It features expertly curated, high-resolution photography and high-definition videos for listings in 69 countries.

P U B L I C R E L AT I O N S We work with Long Island’s most impactful agency, Epoch 5 Public Relations, as well as PR experts at Sotheby’s International Realty.

Our listings have been featured in print, web and broadcast media including local and regional media, national and international media outlets (e.g., Zillow, The New York Times, New York Post, The Wall Street Journal, Architectural Digest, The Huffington Post, Sotheby’s, etc.) and broadcast (e.g., CBS, NBC).

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y PRESS SHARE OF VOICE

27%

24%

REACH

VOLUME 20% 22%

16%

13 %

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y

Douglas Elliman Engel & Volkers

Coldwell Banker

Compass

LeadingRE

Berkshire Hathaway Home Services Knight Frank

Keller Williams Realty Christie’s International Real Estate

REACH | Estimates the potential viewership of any particular article based on the number of visitors to the specific source.* VOLUME | The actual number of media placements that included the search term (e.g., Sotheby's International Realty) during the specified time frame.

*For online placements, Meltwater uses SimilarWeb, a leading Internet technology company that provides marketing data and analytics. Print is usually based on the publication’s circulation.

D A N I E L

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R E A L T Y

T H E R I T Z- C A R LT O N R E S I D E N C E S , L O N G I S L A N D , N O R T H H I L L S

$360M IN SALES VOLUME

Developer: RXR Realty North Hills, NY 244 Condo Units $1,475,000 - $6,000,000

T H E B E A C O N AT G A R V I E S P O I N T

$75M IN SALES VOLUME

UNDER CONSTRUCTION Developer: RXR Realty Glen Cove, NY 167 Townhouse/Condo Units $650,000 - $3,000,000

R O S LY N L A N D I N G

$68M IN SALES VOLUME Developer: BITI Roslyn, NY 78 Townhouse/Condo Units $1,400,000 - $1,750,000

T H E B R I D G E S AT W H I T E S T O N E

$66.5M IN SALES VOLUME Developer: O’Sullivan Builders Whitestone, NY 43 Residential Units $1,628,000 – $2,350,000

O U R CA PA B I L I T I E S

Account Management Customer and Sale Reports

Branding | Message and Story Development

Creation of Collateral Material such as eMarketing, Direct Mail, Brochures, Flyers, etc.

Website Development

Campaign Development and Design

Online Advertising

Design and Placement of all Advertising

Event Planning

Website Management (SEO, SEM, PPC) Google Adwords / AdWerx Retargeting / Geo-Fencing / Programmatic Campaigns

Strategic Planning

Social Media Content and Management

Renderings/Photography

Public Relations Strategy

OUR PROCESS

1

DISCOVERY

2

BRANDING + DESIGN

Research

Brand & Logo Design

Development

Advertising Campaign Advertising Plans Website Brochure (initial) eMarketing, Direct Mail and Social Media Site Signage Site Map Presentation Folders (and collateral for the sales team)

3

STYLING/EVENTS

4

NEXT STEPS

Floor Plans

E ffective Tracking

Renderings

Continuous Internal Communication

Event Planning Public Relations

RESEARCH / A N A LY S I S

The team at Daniel Gale Sotheby’s International Realty will provide in-depth research on both the sales aspects of the project and marketing (print and digitally).

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Our team will be there every step of the way to provide you with research-driven feedback on all aspects of the projects from floor plans, renderings, interior design and positioning.

BRANDING / MARKETING

Our award-winning, experienced marketing and design team will develop a unique brand identity package from developing the branding, messaging and story to launching the website, social media presence. The brand will resonate with our target audience and drive interest.

PHOTOGRAPHY / VIDEOGRAPHY

Daniel Gale Sotheby’s International Realty ensures high-quality photography and videography to feature your listing in marketing and on social media. This approach along with our high-level of service and care brings top-notch results for our sellers.

CA M PA I G N S

From the city to the shore.

Your sanctuary awaits.

The Beacon at Garvies Point is North Shore’s most dynamic new community with all the conviences right outside your door. Your next home is located within one hour of Manhattan by car, train or ferry. Simplify your life at The Beacon at Garvies Point. Residences priced from $700,000.

The perfect way to end the day.

Imagine feeling like you’re on vacation every day. Experience that serenity as you enjoy Legendary Services and WorldClass Amenities only found at the best hotels in the world all within the comfort of your home. Live your best life at the only Ritz-Carlton Residences on Long Island.

What luxury feels like every day.

Presentation Center · 855.5.Garvies · 49 Herb Hill Rd, Glen Cove, NY · GarviesPoint.com The complete terms are in an Offering Plan available from Sponsor. File No. CD17-0068.

516.486.6100 · TheResidencesLongIsland.com The Ritz-Carlton Residences, Long Island, North Hills are not owned, developed or sold by The Ritz-Carlton Hotel Company, L.L.C. or any of its affiliates (“Ritz-Carlton”). RXR North Hills Phase I Owner LLC uses The Ritz-Carlton marks under a license from Ritz-Carlton, which has not confirmed the accuracy of any of the statements or representations made herein.

The complete offering terms are in an offering plan available from sponsor. File No. CD-14-0036.

A luxury home in the heart of the village.

Roslyn Landing is an unprecedented condominium development, offering every amenity of metropolitan living and every luxury of Long Island's storied Gold Coast. Twelve acres of beautifully landscaped grounds create a serene neighborhood enclave just steps away from Roslyn's charming shops, celebrated dining and entertainment. Discover the essence of exceptional living in this exclusive new community.

RoslynLanding.com | 516.621.3110 | 1407 Old Northern Boulevard, Roslyn, NY 11576 The complete terms are in an offering plan available from the Sponsor. File No. CD15-0170.

Sponsor: BITI, LLC, 111 South Street, Suite 227, Oyster Bay, NY 11771.

Exclusive Marketing & Sales Agent

DIRECT MAIL

Each Office Is Independently Owned and Operated.

The complete terms are in an offering plan available from the Sponsor. File No. CD150170. Sponsor: BITI, LLC, 111 South Street, Suite 227, Oyster Bay, NY 11771.

Sales Center 1407 Old Northern Boulevard, Roslyn, NY 516.612.8181 info@RoslynLanding.com

A luxury home in the heart of the Village.

Roslyn Landing is an unprecedented condominium development, offering every amenity of metropolitan living and every luxury of Long Island’s storied Gold Coast. Twelve acres of beautifully landscaped grounds create a serene neighborhood enclave just steps away from Roslyn’s charming shops, celebrated dining and entertainment. Discover the essence of exceptional living in this exclusive new community.

Our Clubhouse is now open. Come enjoy this extension of your new home. Our Cluhouse offers a state-of-the-art gym, billiards table, lounge areas, bar area, space to play cards and more. Step outside and enjoy the promenade along the water and the gazebo overlooking the pond all within the Village of Roslyn where you will find gourmet restaurants, shops, movie theatre and more.

With a total of 78 luxury homes on two and three floors, Roslyn Landing provides classic architectural details, high-quality construction, and a carefree, “in town” lifestyle that appeals to today’s affluent consumer. Each of the residences feature solid white oak hardwood floors, custom millwork, a private elevator, 2-car garage, a gourmet kitchen and custom baths.

Sales Center 516.621.3110 info@RoslynLanding.com

EMARKETING

SOCIAL MEDIA

WEBSITES

RENDERINGS

danielgale.com Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.