The Kra Co. Brand Package

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TIMELINE 2008

First Trip to Ghana

OCT

Discovered the Power of Shea Butter 2009

*

Kirabo Canada Voices of Hope Gala

2010

Second Trip to Ghana Stuart Knight Productions Team (SKP)

2011 SEP

FAJO Magazine Coverage @ Eco-Goddess Event

Advertorial in FAJO Magazine

*

Lucy a member of Patient Education Network Program Committee at Juravinski Cancer Centre

2012

Participated in 14 events including networking, fundraisers and trade shows

*

Lucy a member of Patient Family Advisory Council at Juravinski Cancer Centre

*

DivaGirl Licensee

2013 APR

Soft-Launch of The Kra Co.

APR

Crystals and Reiki Services Introduced

Company of Women Member Abibirem Beauty Website Launch

S

Participated in 14 events

Abibirem Beauty Launched

AUG

NEW

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TIMELINE 2013 APR

Diva Conference

What is Kra?

Divas in the City

Kra Co. is a fresh take on beauty, body and building.

SEP

Kra Co. Website Launch

*

Pina a member of Army of Sass Performance and Training Group

*

Lucy volunteers with Wellspring Cancer Support Centre

events/memberships that started in * indicates the set year and are continuing in the present.

Kra, meaning soul in Twi, symbolizes our dedication to feeding the soul through taking care of our bodies and our communities.

We are committed to providing you with the whole package; products that beautify, build and improve your body and soul. Kra Co. strives to bring moments of peace within a lifestyle that is constantly on the go.

Kra Co. operated as Abibirem Beauty until Spring 2013.

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OUR TEAM Photo by Kareen Mallon of FAJO Magazine

Pina Santoro

Lucy Santoro

Pina co-founded Kra Co. with sister Lucy after building on the success of their first venture.

With Beauty and Building aspects established, Lucy’s focus on the soul and spirit expanded the Kra Co. portfolio.

After an unforgettable trip to Ghana in 2008, Pina worked to make the connection between two very different worlds.

Inspired by the power of relationships, Pina founded Abibirem Beauty to bring the natural powers of raw Shea butter to the forefront of North American culture.

With a background in holistic nutrition and alternative healing methods, Lucy’s passion for life lessons and personal journeys cultivated Kra Co.’s appreciation for the Body, inside and out. Her experience with a cancer diagnosis propelled her through a journey of self-discovery, the connection of mind, body and spirit. This became the platform upon which she shares her story of healing.

With a background in social work, Pina has been exposed to the social issues that quickly take their toll on our body and soul. The stories that have come out of her encounters have built a solid foundation to root Kra Co. in socially responsible business practices. Building Kra Co. meant she could redefine the limits on beauty; overcoming obstacles of age and ethnicity.

Pina continues to invest her time and resources in the power of people while working towards a more connected and socially responsible global community.

“I believe in the power of people; in helping others we will all reach our greatest potential. It’s in the sharing of our wealth, resources, and knowledge, that we empower one another.”

She has incorporated elements from holistic nutrition; including allergen-friendly recipes to soothe the soul, with crystals and alternative healing methods to balance the spirit. As a Reiki Master and an Angel Guidance & Healing Practitioner (AGHP), Lucy uses connections from her sessions to inspire sharing and growth within Kra Co. As Lucy evolved in her own personal growth and healing, the vision for the future of Kra Co. became clear: feeding the souls and spirits of individuals in communities globally.

“I would love for our communities to come together and find compassion in our experiences; find the love that is within us all.”

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BEAUTY Our shea butter is kept at its most natural form to create your experience with one of Africa’s natural resources.

KraFe is 100% natural raw shea butter made by the hands of a small group of women in Northern Ghana. Made with love and good intentions, these women share their beauty secrets known for centuries of renewal, healing, nourishing and moisturizing the skin.

What is KraFe? Simple, fresh, organic beauty, the root of what is good.

What is Shea?

Shea butter is a result of the extraction of the nut from the African Shea tree. Generally found in cosmetics, lotions and moisturizers, the butter is known to hold tremendous healing potentials.

to process the Shea butter. There are no solvents added which maintains the Shea butter in its most natural state.

Hand churned and organically sourced, Kra Co. works closely with a small community of women in Northern Ghana to source the best Shea.

Used globally, raw Shea butter has many health benefits.

Grown in abundance in Ghana, 100% natural shea butter is packed with beneficial nutrients for your skin.

• Vitamin A and E • Help smooth, hydrate and balance the skin • Provides natural collagen to help with wrinkles • Vitamin F • Contains essential fatty acids which helps protect and revitalize damaged skin • Excellent for dry skin conditions such as eczema and psoriasis • Moisturizes dry hair and scalp

Separating, crushing, roasting, and grinding are all the steps required to cultivate the butter oils and manipulate it into the 100% raw Shea butter we use in all of our products. A traditional heat extraction method is used

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BEAUTY PRODUCTS KraFe currently offers the following

Shea Butter

Lip Tints

100% natural Shea butter, with no added oils, perfumes, or preservatives. Kept in its natural form to use from face care to foot care, and everywhere in between. Available in various size containers to suit your needs. We know you will be back for more!

Made with our 100% natural shea butter, a hint of beeswax and a delicate touch of colourful mica mineral to provide smooth lips with a luscious pigment of colour that lasts. Available in various colours.

Lip Tints by Kra • Motivate Maroon • Connected Copper

Lip Balm A natural lip balm using only our raw Shea butter, beeswax and essential oils.

Lip Balm by Kra • Peppermint

• Tangerine

• Pink Grapefruit

• Natural

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• Renew Red • Now Nude

BODY True health and beauty begins when our soul is free to connect with our communities. Using traditional spiritual healing methods, we strive to build connections that transcend our inner selves. Let us rejuvenate your body while calming the soul. For centuries, people have been searching for methods to balance and enhance their inner and outer peace and beauty. Kra Co. vision aims to bring that balance by offering a variety of services that truly heal the soul.

What is KraSi? Healing from within, a connection to spirituality, and a transcendence of self.

What is healing?

Healing is the equanimity of body and soul. It embraces the whole to foster an inner wellness. Healing is a belief in faith, an exercise in surrendering, and a reflection of self to transcend pain, illness and physical, mental and/ or emotional discomfort. It is a process that takes time, understanding and compassion and functions beyond curing an illness.

Healing comes in many forms which include; alternative treatments such as Reiki and reflexology, the use of crystals in meditation, support groups, exercise and self-care.

In healing we allow ourselves to surrender to the dis-ease we are experiencing and create space for new thoughts, emotions and perspectives.

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BODY PRODUCTS | SERVICES KraSi currently offers the following

Crystals

Nutrition Kra Co.’s commitment to optimal and natural ingredients in Beauty extends in nurturing our Body and our health as well. We believe the body and spirit is nourished with whole foods, homemade with love. We provide recipes, tips, guidelines and prepared foods to include: • Wholesome recipes and meal options • Allergen-friendly ingredients • Prepared food service delivery • Online tutorials • Health products

Crystals are naturally formed mineral stones that carry their own energy vibration and healing potential. They can be used to enhance a meditation practice, to aid in visualization and manifestation, to provide healing, to clean and clear the energy around you. KraSi currently offers the following crystals with a description and affirmation insert: • Amethyst • Citrine

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• Clear Quartz • Rose Quartz

BODY foot, hand and ear are known to have reflex points, which correspond to different body organs and systems. A session of foot reflexology with KraSi has a beneficial effect to various areas of the body as well as a general sense of wellbeing.

Angel Guidance & Healing Health and healing comes from various realms of our mind, body and spirit. Through Angel Guidance & Healing, we connect with angels and archangels that provide us with supportive guidance, an answer to our questions and direction to our life purpose. Using Angel oracle cards and guided intuition, Kra Co. is able to connect and convey the messages we are ready to hear.

Reflexology

Reiki With traditions based in Japanese culture, Reiki has evolved over the last century and has set roots in our western world. Reiki is a non-denominational, energy-based healing modality. A light touch helps to establish the normal energy flow and balance within each of us. It allows healing to take place on a physical, mental, emotional or spiritual level; feeding the soul one session at a time. Kra Co. has extended this healing service in spas, yoga workshops, private sessions and share circles.

Reflexology is an ancient alternative healing method where appropriate pressure is applied to the feet, hands or ears using specific thumb and finger techniques. It is used to create balance and relax the body. Areas on the

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BUILD We believe in the power of helping others. Built on the premise of unity and community, Kra Co. is committed to ‘paying it forward’, helping others be and feel fabulous, and by contributing to causes that affect us all.

We participate in various events, and contribute a portion of proceeds of sales to the event. We also offer gift packages or give-aways which can include a combination of: KraSi services and KraFe products.

What is KraBan? Sharing stories, imparting love and compassion, connecting communities near and from across the world.

Our Community Abroad • We pay the women in Ghana fairly for their labour and the shea butter • We pay for a young girl’s school fees in Sandema, Northern Ghana. To date – She has completed high

school and will be moving on to train as a Nurse • We provide school supplies and sports equipment to 2 schools in Ghana • Gently used clothing and shoes are donated to local and global communities.

Our Local Community Since 2009 we have donated and contributed to the following Organizations • Kirabo Canada – Children in Uganda • Women Centre of York Region - Abused Women • Lupus Fundation - Fundraising Events • Breast Cancer Support Services - Scrap Cancer • Griffin Centre - Mental Health Support • Wellspring – Cancer Support Centre

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