DYPB 2016 Programme

Discover your personal

brand.

#DYPB16

Personal branding is a journey.

Share your story with us.

Post online using #DYPB16 throughout the conference.

4th Annual

2 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

About DYPB Personal Branding is reflective of our most sacred visions and values as a birthmark is reflective of your identity. Harnessing its power distinguishes an individual from the crowd of mediocrity. Prominent leaders of the modern era have established themselves by mastering this eloquent art. The power of Personal Branding is one of the most strategic and rewarding skills, that when mastered, will pave the pathway to more focused and purposeful success.

Are you ready to discover your personal brand?

Raeallan’s fourth annual Discover Your Personal Brand Conference is a platform for individuals to gain a wealth of knowledge from seasoned entrepreneurs, business leaders and personal brand experts. Individuals will have the opportunity to network and learn amongst a diverse array of professionals. Through two days of intensive workshops and seminars, participants will cultivate a stronger personal brand by engaging leading experts via networking and presentations, Raeallan strives to develop the leadership capacity and knowledge to create their authentic path in today’s competitive and complex world. We hope you join our movement and get involved.

Raeallan strives to develop the leadership capacity of all attendees so they will have the tools, confidence and knowledge to create their authentic path in today’s competitive and complex world.

Our Mission To Discover, Inspire and Develop Leadership in Generations X & Y Our Why There are ‘Lost’ Leaders Everywhere.

Our Vision We are the Beacon of Light that helps Lost-Leader-SHIPS ashore to find their authentic path of Passion and Purpose.

Our Promise To create Win-Win opportunities that will benefit everyone involved for many years to come.

DISCOVER YOUR PERSONAL BRAND | 3

Premier of Ontario - Première ministre de l’Ontario Premier of Ontario - Première ministre de l’Ontario

August 12 – 13, 2016 August 12 – 13, 2016

A PERSONAL MESSAGE FROM THE PREMIER A PERSONAL MESSAGE FROM THE PREMIER On behalf of the Government of Ontario, I am delighted to extend Onwarm behalfgreetings of the Government Ontario, the I amDYPB delighted to extend to everyoneofattending – Discover Your warm greetings to everyone attending the DYPB – Discover Your Personal Brand Conference.

Personal Brand Conference.

This conference promises to be a day of inspiration for entrepreneurs This to be abusiness day of inspiration for entrepreneurs andconference small- topromises medium-sized owners seeking to build a and smallto medium-sized business owners seeking to build a distinctive and marketable personal brand. distinctive and marketable personal brand.

I want to commend Raeallan for hosting this conference. I believe that I want to commendderive Raeallan forstrength hosting from this conference.

I believe that our communities great the presence of smalland our communities derive great strength from the presence of smallmedium-sized businesses. The investments that entrepreneurs and make medium-sized The investments that products entrepreneurs make and the risks businesses. they take create jobs, supply vital and services, and thehelp risks take create local jobs,economies. supply vital products and services, and to they create dynamic and help to create dynamic local economies.

Events such as this are great opportunities for entrepreneurs and Events suchowners as thistoare great opportunities for entrepreneurs business learn from the best, and to strengthen and their business owners to learn from the best, and to strengthen their businesses. businesses.

Our government will continue to work with all our partners in order to Our government will continue to work with Ontario all our partners in order to grow the economy, create jobs and build up. grow the economy, create jobs and build Ontario up.

Best wishes for an inspiring and fruitful conference!

Best wishes for an inspiring and fruitful conference!

Kathleen Wynne Kathleen PremierWynne Premier

4 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Our Sponsors Making today possible.

GOLD SPONSORS

SILVER SPONSORS

Now Creative Group

DISCOVER YOUR PERSONAL BRAND | 5

BRONZE SPONSORS

PROMOTIONAL PARTNERS

6 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Note: As much as we’d like to stick to these times exactly, the schedule displayed here may change at any time due to delays and speaker availability. Updated times will be provided if any changes take place during the course of the conference.

DISCOVER YOUR PERSONAL BRAND | 7

8 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Keynote Speakers Winning Body Language to Stand Out and Engage Mark Bowden CEO at TRUTHPLANE

In this highly compelling and interactive talk, Mark Bowden, considered one of the world’s foremost authorities on nonverbal communication — voted #1 in the world’s top 30 Body Language Professionals for 2014 by GlobalGurus.org — shows us how to put our best selves forward through superior communication skills.

Learn the techniques that inspire, motivate & have people remember you and your content! Bowden, renowned trainer to Fortune 500 CEOs and G8 political leaders, will demonstrate how perceptions can be completely altered by a simple gesture or action. He will then train us, just as he does his elite clients worldwide, in simple techniques that create ideal communication.

Taking Huge Risks to Build Your Brand Lulu Cohen-Farnell Founder, Chief Brand & Food Innovation Officer at Real Food for Real Kids

Of all the skills to learn, isn’t risk taking among the most important? Certainly it’s a skill called for very early in life. Watch a toddler learn to walk. Without taking risks none of us would ever stand, let alone walk, run or dance.

Entrepreneurship is all about taking calculated, often scary risks. Meet Lulu, a fierce good food activist and unstoppable entrepreneur on a critical mission. Discover how she developed her passion for food & health into Real Food for Real Kids (RFRK), an award winning social enterprise feeding over 15,000 kids daily in the GTA. Join Lulu for an inspiring discussion on embracing risk to earn rewards in business and in life.

DISCOVER YOUR PERSONAL BRAND | 9

The Magic of Thinking Differently Dan Trommater Chief Engagement Officer, Not Your Ordinary Miracle Worker

We tend to get caught in the ‘same-think’ rut. We approach problems over and over from the same perspective, then wonder why we fail to solve them.

In this interactive keynote, Dan Trommater will use magic, stories and optical illusions to help you discover new ways of thinking and communicating. After all, every problem (and person) deserves a unique approach.

LinkedIn: Where Your Sales and Marketing Meet Paul Copcutt Personal Brand Speaker & Coach PC Unlimited

LinkedIn has steadily risen to become one of the most relied upon personal branding tools for all professionals and small business owners. It can be used to keep you updated about your industry, follow expert thought leaders, connect with colleagues, clients and prospects, and as a research resource for local or global business development. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer practical tips that highlight the key areas that you can enhance on your LinkedIn profile to get noticed immediately.

10 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Shut Up And Take My Money!

Sarah Vermunt Founder, Careergasm

If you want people to give a shit about your work and fork over their hardearned cash, you need to do two things: You need to tell your story, and you need to tell it in YOUR voice.

Telling your story in your own voice lets people see themselves in you. It lets them know you GET them, and it makes them feel like they can trust you. And that’s the kind of magic that will have your people shouting “Shut up and take my money!!!”

How Your Signature Defines Your Brand’s Success Jamie Mason Cohen Best-selling Author, Handwriting Analysis Expert

The 7 success characteristics of your signature that create an outstanding brand.

Jamie will explore these points and you’ll learn: • • • •

3 success traits that you may have in common with business thought leaders The #1 characteristic to take a partner or employee from mediocre to exceptional.

The ELY method is the introvert’s key to opportunity.

Learn a technique that develops trust and rapport in less than 3 minutes.

DISCOVER YOUR PERSONAL BRAND | 11

My Personal Branding Definition Bobby Umar 4x TEDX & Inc Magazine’s Top 100 Leadership Speaker, Founder , Raeallan & DYPB

One of Inc Magazine’s Top 100 Leadership Speakers, Bobby Umar will share his signature talk on Personal Branding and Leadership.

Some of the features of the talk include: • Why Personal branding is important • How it has shaped and defined his ‘Lost Leaders’ journey • How Authenticity and Vulnerability are key starting points to an honest assessment • His signature methodology for crafting and identifying your personal brand statement • Why you need to ‘Fight for your life’

Stand Out (via exclusive video) Dorie Clark Author of Reinventing You & Stand Out, Inc’s #1 Leadership Book of 2015

Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.”

She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank.

You can download her free 42-page Stand Out Self-Assessment Workbook and learn more at dorieclark.com

12 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Workshops Video Presenting for Executives & Professionals Kunle Bristow CEO + Executive Director, kb | KUNLE

Video has rapidly evolved into a key medium for “thought leadership”, essential for successful knowledge ventures and entrepreneurs. In this workshop, you’ll gain skills for communicating on video with confidence. This is not media training ... personal video communication is the new normal [YouTube, Skype, WebEx, Facebook Live, business and personal websites, etc.]. As we increasingly rely on video conferencing and recorded video to communicate, this is your chance to learn to how to do it right. Join us for a fast-paced, and fun session - and make an immediate difference in how you communicate your brand and message to the world.

Branding Yourself on LinkedIn Andrew Jenkins Principal, Volterra Consulting

In this session attendees will learn how to put their best foot forward with their LinkedIn profile. They will learn what is required to construct a buyer-centric profile and all of the supporting elements necessary to make their profile market for them.

DISCOVER YOUR PERSONAL BRAND | 13

Leading with Your Brand: Leadership Essentials for Today’s Entrepreneurs Lauren Canzius Founder, LMC Consulting

As a leader, your personal brand directly affects your business. In this workshop participants will learn how to Lead with their brand. We will teach you how to define yourself as a leader, how to create a workplace culture that facilitates innovation and growth, and how to translate your personal brand to impact and drive the success of your business and team.

Creating Branded Sales Funnels for Small Business Scott Oldford CEO, INFINITUS Marketing + Technology

The next generation of online marketing: Use branding, psychology, and a secret 3-”lane” method to to turn complete strangers into happy customers and raving fans!

14 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

SOP and Go: Branded Storytelling, Pitching & Presentations Nick Kindler Speaker Coach, TEDxToronto Director of Programming

You need to SOP before you go... and tell your story. The SoP is a key ingredient to making your next story, nay, your next communication a success. In this session, Nick Kindler will share the building blocks for authentic communication and will walk you through a process which will help you craft your content, shape your story and how to deliver it with authenticity.

Content: It’s Not About You Ali Hanif Founder & CEO, HANALI Now Creative Group

Creating content is a great way to boost your personal brand and generate new business. The problem is everyone is thinking of content marketing these days - How do you stand out? What type of content should you put out?

And where do you start? In this workshop we will answer all these questions, Ali will talk about content marketing best practices and the importance of getting your story straight.

You will walk away from the session with a better idea on how to start leveraging content to get you the attention you need to succeed.

DISCOVER YOUR PERSONAL BRAND | 15

Panel Discussions Personal Brand Leadership All-Stars

Cameron Gordon

Erin Bury

Head of Communications at Twitter

Managing Director at 88 Creative

Jennifer Ettinger

Jagmeet Singh

Founder & President at Fit Your Style

MPP, ONDP Deputy Leader

Bobby Umar 4x TEDx & Inc Magazine’s Top 100 Leadership Speaker Founder, Raeallan & DYPB

16 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Targeting Your Branded Tribe

Daniel Francavilla

Rachel Lauren Clark

Creative Director & Founder Now Creative Group

Secretary Pride Toronto

David Cravit

Jordan Hill

Vice President Zoomer U, Zoomer Media

Co-Director Global Leadership Academy

Vijay Setlur

Fatima Zaidi

Sports Marketing Instructor Schulich School of Business, York University

Director, Business Development Rent, Frock, Repeat DISCOVER YOUR PERSONAL BRAND | 17

Need Funding? Here’s How You Get It

Mike Woollatt CEO Canadian Venture Capital and Private Equity Association (CVCA)

Scott Bowman Senior Director Ontario at Futurpreneur

Susan Henry

Michelle Lochan

Community Investment Manager Alterna Savings

Client Services Manager ventureLAB

Steven Uster

Nataliya Yavorska

CEO FundThrough

Co Founder Thinking North

18 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Just Starting Up? Here’s How You Do It!

Leigh Mitchell

Anastassia Boguslavskaa

Founder Women in Biz Network

Co-Founder, CMO shopbake.com

Cheryl Ng

Michael Petcherski,

CEO foufouBRANDS

Founder & CEO ThreeWorks Snacks

Tim Woot

Bram Warshafsky

Founder Rover Parking

Co Founder and CEO 5crowd DISCOVER YOUR PERSONAL BRAND | 19

Positioning Your Brand on Social Media

Cher Jones

Alex Bevilacqua

Social Media Trainer Socially Active

Partnerships & Growth Picatic

Yanal Dhailieh

Mallory Greene

CEO Peace Collective

Community Development Manager WealthSimple

Daniel Lewis CEO T by Daniel 20 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

PR/Media to the People

Nova Browning Rutherford

Jodi Goodfellow

Personal Development Coach, Speaker

Founder + Executive Director Starup Fashion Week

Darriel Roy

Brigitte Truong

Host & Producer On The Scene Network (OTSN)

Host & Producer The Watchlist, CHCH

Emily Ward Co Founder Shine PR DISCOVER YOUR PERSONAL BRAND | 21

Building a Personal Brand to Change the World

Greg de Koker

Andray Domise

CEO Evolation

Co Founder Techsdale

Jennifer Huggins

Jenise Lee

Executive Director Fight to End Cancer (FTEC)

Founder CertClean

Christien Levien Founder Legalswipe 22 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

Does your business phone let you hold meetings on the way to a meeting?

TELUS Business Connect™ includes audio and video conferencing. Use the power of the Internet to hold conference calls on the go, wherever you are. TELUS Business Connect is your business phone and more. Anytime. Anywhere.

Find out more at telus.com/businessphone

© 2016 TELUS Corporation.

DISCOVER YOUR PERSONAL BRAND | 23

Door Prizes to Win! GRAND PRIZE A Phone from TELUS

SILVER PRIZE Raeallan Networking Mastery Program (valued at $1,997) ALL PRIZES 2 Made-to-Measure suits from Indochino (valued at $599 each) 2 “New Homeowner” gift baskets from Karen Biernaski including $500 off closing costs (valued at $500+ each) Full Resume or LinkedIn Writing Service from Kamara Toffolo (valued at $500) 2 passes to Raeallan Personal Branding Deep Dive (valued at $397 each) 1 Month Meeting Room Space at Now Common (valued at $200) 2 Free Dress Rentals from RentFrockRepeat (valued at $125 each) 3-Hour Workshop of your choice at Camp Tech (valued at $100) 1-Hour Personal Branding Workshop with a personal branding expert from Skills Camp

24 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

CREATIVITY. COLLABORATION. COMMUNITY.

Welcome to Now Common.

A flexible collaborative space at the corner of Bay & Dundas.

We are a community of business owners, creatives and entrepreneurs.

Users of the space include designers, salespeople, artists and marketing professionals to name a few. Not your typical Co-Working Space, Now built this so other entrepreneurs, students, creatives and professionals would have a flexible, affordable place to use for events, shoots, meetings and more, and to come together share knowledge, develop ideas and solve real business problems. Sound like you? Book a visit at nowcommon.is

416 639 6228 600 Bay St. Unit 405 space@nowcommon.is

Dedicated Desks Private desk reserved just for you.

Unlimited access, anytime.

Meeting Membership Host Meetings or Small Workshops

Harvest Table Membership Flexible Drop-in at our Shared Table

Venue for Events & Shoots Launches, Workshops, Meetups Perfect for Photo & Video Shoots

+ Free Weekly Events Training Tuesdays & Feedback Fridays meetup.com/nowcommon DISCOVER YOUR PERSONAL BRAND | 25 nowcommon.is

MORE FULFILLMENT. MORE BUSINESS. MORE IMPACT. raeallan.com

26 | #DYPB16 @DYPBTO | AUGUST 12-13, 2016

DISCOVER YOUR PERSONAL BRAND | 27 #DYPB16