Naming Conventions

TV/VIDEO TEAM

VIDEO TYPE 1 | BROADCAST JOBS

All project files are labeled:

Community/ESL_Name of project_Workfront reference number_asset type

All graphics exports are labeled: Assigned spot code_asset type

All final export files are labeled: Assigned spot code

Example

Strategy has opened a job for an enterprise-wide TV campaign. In the strategy brief, the campaign is titled “ESL A Project Fulfilled Campaign” with a reference number of 51879. They are requesting :60 and :30 spots. Because these are broadcast spots, each TV spot will be assigned an unique spot code created in the TV document “Spot Creation Log”

Asset Type Asset Name Considerations

Premiere project file ESL_A Promise Fulfilled Campaign_51879_Project File

Larger campaigns can be broken up into single projects based on length to keep projects managable. If this project were broken up by time, the projects files would be:

ESL_A Promise Fulfilled Campaign_51879_60_Project File

ESL_A Promise Fulfilled Campaign_51879_30_Project File

After Effects project file ESL_A Promise Fulfilled Campaign_51879_Graphics

All graphics for a project can be created in the same After Effects project. Or, if preferred, they may be broken up and identified by their asset type. For example:

ESL_A Promise Fulfilled Campaign_51879_Backpage

ESL_A Promise Fulfilled Campaign_51879_Lower Thirds

After Effects Lower Thirds for :60 spot export

APL2101H_Lower Thirds 60 Spot codes will need to be created before starting graphic projects.