DANIELLE BOURASSA
Sr. Creative Lead, Video/Photo
EXPERIENCE
ERICKSON SENIOR LIVING
Sr. Creative Lead, Video/Photo / 2022-2023
Conduct regular brainstorming sessions to generate innovative ideas for video content and collaborate with stakeholders to develop compelling concepts.
Art-direct video and photo shoots, ensuring adherence to brand guidelines and maintaining consistency in visual storytelling across all media.
Initiated, established, and lead an enterprise-wide video committee, leading a team to enance video production quality and align video content with organizational goals and brand standards.
Developed and implemented a streamlined process for video production and post-production, resulting in improved efficiency, cost-effectiveness, and timely delivery of projects.
Created and established a comprehensive video style guide ensuring consistency and coherence across all video platforms
Video Editing and Art Direction / 2021-2022
Collaborated closely with directors, producers, and clients to understand project requirements, goals, and desired visual style. Developed and executed creative concepts for video projects. Utilized industry-standard video editing software to edit and enhance video footage, ensuring high-quality output and maximizing the impact of the final product.
Integrated graphics, animations, and motion graphics to enhance the visual appeal and storytelling of the videos.
Creative Media Specialist / 2011-2021
Collaborated with clients to understand project requirements and translate their vision into compelling TV and web content.
SKILLS
Towson, MD Communication
Creativity
Collaboration
Leadership
Project Management
Problem Solving
Provided creative input during brainstorming sessions, contributing ideas to enhance multimedia projects.
Collaborated with cross-functional teams, to deliver successful broadcast campaigns.
Video Editor / 2006-2011
Assembled video sequences to create a smooth and compelling narrative flow, considering pacing, timing, and visual aesthetics.
Integrated graphics, animations, and visual effects to enhance the overall video production.
