Shire Magazine 2018 media pack

Magazine

th and Mi d WA L E S T of Nor S ,CH E B ESH The IRE, H IRE S D R O SH RO P SH IRE an d H ERE F

2018

Great reasons to advertise with magazine W

e have a wealth of experience within the advertising field, working closely with our editorial team, offering you our expertise we can work together to give your business great access to local customers Huge local readership • Fantastic quality • Lowest rates

35,000 80,000 44,000 copies picked up every issue equates to over 100,000 readers. Your business is guaranteed to get the attention needed to maximise return on advertising spend.

90% of copies are displayed in major supermarkets with the highest footfall to guarantee copies are picked up.

Readers throughout North and Mid Wales, Cheshire, Shropshire and Herefordshire The largest magazine readership across the region.

for your business – supportive of local products and services, and willing to pay for good quality.

Excellent design and quality of writing, each page is created by magazine professionals with many years experience in creating top quality national publications.

We are happy for you to try a one-off advert rather than initially committing to a series of three issues. Lower prices are available for a series of three issues (see Advertising Rates), and we know from experience that a series campaign generates the biggest response.

Lowest cost per reader of any publication in this region.

We don't believe in hard sell. We create bespoke packages for businesses that take maximum advantage of lowest possible rates combined with editorial coverage.

Our professional design team can produce your artwork to approval, or adapt your existing artwork, free of charge if you require this service.

Excellent print and paper quality, making your advert and editorial really stand out.

Each issue is packed with comprehensive local information for events and attractions, making it a fantastic information resource that readers pick up time and time again.

SHIRE magazine attracts readers who make great customers

Call 01691 661270 or email advertising@shiremagazine.co.uk to find out more.

together to give your business unparalleled acces • Huge local readership • Fantastic quali

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istribution is carried out by specialist companies who service and monitor each stand every 44,000 copies of SHIRE magazine week. 35,000 picked magazine has 40,000 copies printed, and every copy 1areSHIRE up from: is picked up from our stands – none are left, meaning each

magazine distribution

copy is seen by over 100,000 local readers.

North Wales, including Wrexham, Flint, Mold, Ruthin, This title has a hugely bigger readership, distribution and Denbigh, Rhyl, Prestatyn, Abergele, Colwyn Bay, Llandudno, audience size, and is available in more outlets and stands, Llandudno Junction,

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than any other magazine in this region.

Mid Wales, including Newtown, Welshpool, 3Ceredigion The magazine is not for profit, and invests every penny and Powys into print and distribution.

4 Every copy is actively picked up by our readers, keen to Shropshire, including Telford, Shrewsbury, Wellington, grab the new issue, rather than something they didn’t want, Oswestry, Ludlow, Ellesmere, Bridgnorth, Market Drayton We distribute to these outlets... put through their letterbox and put straight into the and Whitchurch Restaurants Visitor attractions recycling bin! This is a magazine readers can’t believe is free.

Town centres & libraries Shops & caravan parks With our extensive What’s On section covering two months Cheshire, including Chester, Saltney, Upton,5Connah's Local shops Theatres Quay, Ellesmere Port, Nantwich and Crewe Northwich, of events, readers keep hold of copies and share with their Shopping centres Garden Centres Middlewich, Congleton, Winsford family and friends – its dipped intoRailways time and again.

Attractions 6 The SHIRE editorial team are here to give all advertisers Supermarkets Resorts Wirral, including Rock Ferry, Prenton, Birkenhead, Roadside cafes Tourist Information editorial coverage as free extra space. They wantCentres to shout Liscard, West Kirby, Birkenhead, Heswall, Bromborough, Leisure centres Canal wharfs about what you do!

Neston Hotels

Holiday Parks

Herefordshire, including Hereford, Worcester, Leominster, Ledbury, Ross on Wye

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Call 01691 661270 or email advertising@shiremagazine.co.uk to find out more.

2017 FEATURES LIST...

2018 Spring The Great Outdoors Steam Railways Local Wildlife Half Term Events Stately Homes & Gardens Walking routes

Autumn Heritage open days Autumn harvest Food Festivals Halloween Autumn colour Welsh Castles

Summer Outdoor Summer Events Rivers and lakes The Welsh coast Al Fresco dining Last-minute summer breaks School holiday fun

Winter Christmas Fairs & Markets Gift Buying Guide New Year's Parties Christmas Recipes Pantos guide Christmas trains

magazine editorial 2017 SCHEDULE 2018 Spring May/June issue publishedlast first week week of of February May March/April issue published May/June issue published last week of April Summer July/Aug issue published first week of July July/August issue published last week of June Autumn Sept/Oct issue published first week of September Sept/Oct published last week August Winter Nov/Dec issue published week of November Nov/Dec published last weekfirst October

EDITORIAL OPPORTUNITIES – WHAT'S THE STORY? Ever feel frustrated by your lack of coverage, no matter how many press releases you send to the editor?

Advertisers in SHIRE have unique access to the editorial team, and are able to get free editorial coverage in addition to advertising presence in the magazine.

The editorial is of the highest quality, created by our

professional team of experienced writers and designers, including in person interviews and photoshoots. Free editorial coverage is an important way to complement your advertising campaign, reinforce to the readership the important messages you want them to take on board about your brand, and create the biggest return from your campaign.

Call 01691 661270 or email advertising@shiremagazine.co.uk to find out more.

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HIRE magazine includes sections dedicated to the lifestyle topics local readers care about most:

What’s On – a comprehensive guide Food & Drink – where to buy the best local produce Hotel & Restaurant reviews Homes – kitchens, bathrooms, furniture and home improvements Gardens – garden events and garden shopping

magazine regular sections

Arts & Crafts – local artists plus exhibitions and crafts Pets & Wildlife – pet events, wildlife charities Holidays – the best spots for a UK holiday Outdoor Activities – professional activity providers Fashion & shopping – the pick of the local high street Health & Beauty – expert health advice and new beauty products tested Weddings – your complete guide for local weddings Schools – open days, school news and scholarship days Finance & legal – expert advice for readers Volunteering & charity Hotel Deals – SHIRE magazine's brilliant deals for a hotel mini-break Competitions – sponsor a prize, these are hugely popular with our readers!

Call 01691 661270 or email advertising@shiremagazine.co.uk to find out more.

Ad rates & sizes

& technical specifications

Do not place text within 10mm of the edge of the page

Full Page 210mm(w) x 297mm(h) + 3mm symmetrical bleed –––––––––––––––––––––––––––––––––––––––– One-off £695, £725 series of 3 £625 £595 (per advert)

Half Page Horizontal 198mm(w) x 140mm(h) no bleed –––––––––––––––––––––––––––––––––––––––– One-off £395, £425 series of 3 £369 £349 (per advert)

ADVERT DESIGN SERVICES

PREFERRED FORMATS

We have our own in house professional design team that can work with you to produce artwork if you require this service. With over 20 years' experience designing print and online adverts for companies in the region, we can offer an unparalleled professional service.

Our preferred format is Adobe Acrobat PDF. These must be high-res (pressoptimised) with the fonts embedded.

We can also accept the following formats: PSD, TIFF, EPS, JPEG (CMYK, 300dpi). If you need help designing an advert then you can speak to our design team on advertising@shiremagazine.co.uk or call 01691 661270. Where applicable, with full page ads, finished artwork should have 3mm symmetrical bleed.

We have access to the largest photographic libraries in the country, and can create artwork from as little as a website or Facebook page.

DELIVERY METHOD All this comes as standard with our usual advertising deals!

Half Page Vertical 97mm(w) x 285mm(h) no bleed –––––––––––––––––––––––––––––––––––––––– One-off £395, £425 series of 3 £369 £349 (per advert)

Email copy and images to advertising@shiremagazine.co.uk or send us a CD, DVD or USB stick. We also welcome files delivered by FTP.

Quarter Page Eighth Page 97mm(w) x 140mm(h) 97mm(w) x 68mm(h) no bleed no bleed –––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––– £125 One-off £195, One-off £125, £225 series of 3 £189 £175 series of 3 £99 £95 (per advert) (per advert)

Call 01691 661270 or email advertising@shiremagazine.co.uk to find out more.