Dalston Department Store - The Creative Story

( T H E C R E AT I V E S TO R Y ) UNIT 2 STAR HOUSE 3 RICHMOND ROAD LONDON E8 3 H Y

M ARK WARNER ORI GI NAL CONCE P T & DRI VI NG FO R C E B EH I ND TH E DDS I DE A S TAT E D T H AT I T W A S A REACT I O N TO REAL DEP T. STOR ES ONLY S TO C K I NG LARGE B RANDS A N D R ETAIL IN GENERAL O P ERAT I NG FI NANC I AL M OD EL S T H AT H AV E C LO S E D T H E D O O R S TO N E W AND EXC I T I NG TALENT. NOT ALLOW IN G T H E NEX T S U P ERS TAR DES I G N ER S TO B E DI S C OVERED.

(PLAYING SHOPS) A POP UP DEPARTMENT STORE AND HOW IT BECOME MORE

CONCEPTS: CHEAP & EFFECTIVE IDEAS T O V I S U A L LY P R O D U C E S T R I K I N G D E PA R T M E N T S T O R E D I S P L AY S A N D C R E AT E SOCIAL MEDIA IMAGERY A N D C O N T E N T.

L O W B U D G E T C A M PA I G N S U S I N G R E TA I L I C O N O G R A P H Y V I A G O R I L L A TA C T I C S T O R E F L E C T A NEW AND REBELLIOUS UNDERGROUND SCENE WAS BUILDING.

DDS WAS NOW COOL AND BRANDS S

TO A P P R O A C H

WE WERE ASKED BY S

T O C U R AT E A B E S P O K E LO N

D E S I G N E R S H O W FO R P E R O N UP EVENT

NOW WE WERE A PO IN A POP UP!

W TA R T E D

H

S A ATC H I

N D O N - I TA L I A N

NI HOUSE POP

OP UP

ONLINE DDS P WAS THE TRUE

O F T H E P R OJ E C T

D E TA I L E D P R O F I L E F E AT U R E D D E S

T H AT S H O W B E

TO THE WE PRODUCING A NE

T H AT R U N L O N G

4 X D AY E V

P L AT F O R M H E A R T B E AT

T, WITH FULL

ES ABOUT EACH IGNER FROM

EING ADDED

EBSITE. W COOL GUIDE

G AFTER EACH

VENTS.

DDS MESSAGE WAS GETTING OUT THERE T H E N P E O P L E S TA R T E D T O C O N TA C T US AND ASKED IF WE WOULD HOLD EVENTS ONE THING LEAD TO ANOTHER AND SO ON. BUT THE FIRST RULE OF DDS A L L T H E E V E N T S H A D T O H AV E O U R U N I Q U E LO O K & S T Y L E .

( NOW CLOSED ) UNIT 2 STAR HOUSE - IS NOW FLATS - LONDON E8 3 H Y