2023 Year in Review - Dallas Sports Commission

A Message from our Executive Director

A Message Executive Director

2023 was a BIG year for Dallas. After the momentum created in 2022 with major event announcements, more attendees able to attend our events, and a massive boom in economic impact, 2023 surpassed even our expectations.

The Dallas Sports Commission booked and hosted 69 events in 2023, attracting 2.2 million attendees and making a $1.4 billion economic impact on our city. These events also supported 4,987 jobs and generated $20 million in local dollars. Those astronomical results contributes to one of our main goals at the sports commission: positively impacting the quality of life for Dallas residents.

Throughout 2023, we saw our long-term partners soar with record breaking attendance and helped our new or returning partners reach new hights. Our team worked diligently day in and day out to create exceptional memories for every athlete, coach, referee, fan, and event planner who visited Dallas.

It was a massive year for women’s sports in Dallas as we celebrated the 50th anniversary of Title IX. Hosting the attendance, broadcast viewership, and economic impact record-breaking 2023 NCAA Women’s Final Four was an honor we won’t forget in a hurry. Athletes Unlimited raised the bar for their Basketball Championship. Grassroots events like the Dallas Cup continued to grow their girls divisions.

Dallas also stepped on the world stage as the FIFA World Cup 26™ brand was revealed. All eyes are on the growth of soccer as we inch ever closer to the biggest tournament of them all.

2023 was another year for us to go BIG. We had scores of BIG wins in the community through literacy programs like Read to the Final Four, the return of the in-person Dallas Regional Spelling Bee, and organizing the NCAA Women’s Final Four legacy court.

None of the Dallas Sports Commission’s BIG WINS would happen without our partners, stakeholders, or community. As we look to the future and our 10-Year Anniversary in 2024, here’s a BIG thank you for your support and passion for sports. Sports make a difference in everyone’s life and that starts with you.

Here’s to the end of our first decade well played.

Monica Paul

Executive Director

Ginger Lively Cade Sr. Director of Sales

OPERATIONS

SEGAL Director of Operations

Gilbert Director of Marketing

Meet The Team

Dockrill Director of Business Development

SALES EVENTS

STOWERS Director of Events

MARKETING

Bishop Turon Sales & Services Manager

McKinney Event Support Manager

Andrew

TREVOR

STACEY

Teneisha

Alex

Ben Harbuck Marketing Specialist

Cesar Jaramillo Graphic Design & Brand Specialist

2023 by the Numbers

Hosted Events

2.2M Attendees

$1.4B Economic Impact

4,987 Jobs Supported

$20.4M Local Taxes Generated

69 Events

681,952 Room Nights

2023 Booked Events

1.1M Estimated Attendees

67 Events Booked

414K Room Nights

Future BOOKED Events

3.6M Estimated Attendees

$2.1B Projected Economic Impact

BRAND AWARENESS METRICS RECAP BRAND AWARENESS METRICS RECAP

87th COTTON BOWL CLASSIC

JANUARY 2, 2023

AT&T STADIUM

Kicking off the year with an event like no other, the 87th Goodyear Cotton Bowl Classic was one for the books.

Tulane took on USC for a heart-stopping battle on the field that came down to the final seconds. Tulane came out on top, with a final score of 46-45. The 91 combined points marks the 87th Goodyear Cotton Bowl Classic as the second-highest combined score in Classic history.

Standout athlete, USC’s Caleb Williams, threw five touchdowns. This broke the previous Classic record of four touchdown passes in 1991’s Miami vs. Texas Tech matchup.

Over 55,000 college football fans were in attendance, and 4.2 million viewers watched the broadcast of the 87th Goodyear Cotton Bowl Classic. Collectively, The Classic was the 10th most-attended and viewed postseason game, including the CFP National Championship.

STAT SHEET: STAT SHEET:

NCA HIGH SCHOOL NATIONALS

JANUARY 21-22, 2023

KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS

The NCA High School Nationals is one of the most prestigious cheerleading events in the world. Each year, the best high school cheerleaders from around the country travel to Dallas to compete for a chance at the national title and the coveted golden megaphone trophy.

As the proud producer of the event, the National Cheerleaders Association (NCA), a Varsity Spirit Brand, celebrated the 2023 event as a testament to the power of school spirit, community, athleticism, and their 75th anniversary.

Teams compete in three divisions: Game Day, Performance, and Crowd Performance. Each team is judged on its crowd-leading abilities, stunting, tumbling skills, and overall performance.

The 2023 NCA High School National Championship hosted a record-breaking 310 cheerleading teams and showcased nearly 800 performances representing 27 states.

STAT SHEET: STAT SHEET:

ATP Dallas Open

FEBRUARY 5-12, 2023

STYSLINGER/ALTEC TENNIS COMPLEX

The 2023 ATP Dallas Open marked the second year of the tournament held at SMU’s Styslinger/Altec Tennis Complex.

The ATP Dallas Open is one of only 10 United States tournaments on the ATP Tour and the only ATP Tour indoor championship in the United States. The tournament showcases over 60 world-class ATP Tour professionals playing in singles and doubles (28-player singles main draw and 16-team doubles draw). The 2023 event had over 20 hours of live domestic television and international distribution to 100 countries.

History was made in 2023 when Wu Yibing earned one of the biggest victories of his career. He won a three-tie-break ATP Dallas Open final against John Isner, becoming the first Chinese ATP Tour titleholder.

Other notable players who competed in the 2023 tournament included J.J. Wolf, Frances Tiafoe, Taylor Fritz, Reily Opelka, and more.

STAT SHEET: STAT SHEET: 60+ Athletes +4K Attendees

$1.6M Economic Impact

FEBRUARY 23 - MARCH 25, 2023

FAIR PARK COLISEUM

The second season of the Athletes Unlimited Basketball Championship took place at the Fair Park Coliseum in Dallas.

This exciting basketball league features a unique scoring system. Individual athletes earn points based on team wins and individual performance. The top four athletes in the standings serve as captains and draft their teams each week. At the end of the fiveweek season, the player with the most points is crowned the individual champion.

5 of the 30 games were broadcast live on CBS Sports Network with a 30-minute special titled “Athletes Unlimited: A Pro Sports Revolution” aired on CBS and Paramount+.

After five entertaining and high-level weeks of basketball, NaLyssa Smith emerged as the individual champion for the 2023 AU Championship. The top 3 spots were Naz Hamilton, Odyssey Sims, and Allisha Gray.

STAT SHEET: STAT SHEET: 44 Athletes

30 Games +5K Attendees

NCA ALL-STAR NATIONAL CHAMPIONSHIP

FEBRUARY 24-26, 2023

KAY BAILEY HUTCHISON

CONVENTION CENTER DALLAS

The NCA All-Star National Championship is the biggest and most prestigious stage in the cheerleading world. The best cheer programs travel to Dallas to compete against each other for a chance at the national title.

Competitors span eight divisions from ages 6 to college on teams with 5-30 members. In the eight eligible divisions, one champion is crowned in each of the five regions, resulting in 40 champions.

In 2023, over 60,000 attendees, including athletes and coaches, attended the Kay Bailey Hutchison Convention Center Dallas for the competition. The NCA All-Star National Championship is one of the largest annual events hosted in Dallas each year, both from an attendance and economic impact standpoint.

Notable Dallas teams that compete in the All-Star Championship are Cheer Athletics in Friso and Plano and Mustang Cheer. STAT SHEET: STAT SHEET:

NCAA WOMEN’S FINAL FOUR

MARCH 31 - APRIL 2, 2023

AMERICAN AIRLINES CENTER

In 2023, Dallas played host to a celebration of women’s basketball at the American Airlines Center in downtown Dallas. In addition, the NCAA celebrated the 50th anniversary of Title IX during 2022-23, culminating in Dallas during the women’s basketball championships.

In addition to the games themselves, the 2023 NCAA Women’s Final Four had various ancillary and community events, including the Tourney Town fan fest, AT&T Super Saturday Concert, Degree Legacy Court, Bounce presented by Buick, and the Read to the Final Four literacy challenge.

The first time Dallas hosted the Women’s Final Four was in 2017 when South Carolina claimed the school’s first championship against Mississippi.

This year, the LSU Tigers were crowned the 2023 NCAA Women’s Basketball Champions for the first time in their school history against the Iowa Hawkeyes led by Caitlin Clark.

STAT SHEET: STAT SHEET: 1.4K Volunteers

18.9M Broadcast Viewers

+$40M

Total Economic Impact

LONE STAR CLASSIC

APRIL 1-16, 2023

KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS

The Adidas Lone Star Classic is one of the largest Girls Junior National Qualifiers in the world, showcasing top talent and fierce competition. Every year the tournament continues to grow in size and strength of competition.

The 2023 event took place over the course of three separate weekends, which allowed all accepted teams across various ages and divisions to compete at the Kay Bailey Hutchison Convention Center Dallas.

This year, over 2,400 teams competed from across 36 different states. Athletes get the chance to compete in front of college coaches and recruiters as they work to qualify for USA Volleyball’s (USAV) Junior Nationals.

Additionally, the 2023 tournament was the 36th anniversary of the Lone Star Classic. Since its inception, the event has grown to be the largest of the USAV Junior National Qualifiers.

STAT SHEET: STAT SHEET: +2.4K Teams +88K Attendees +$64.2M Total Economic Impact

DALLAS CUP

APRIL 2-9, 2023

COTTON BOWL STADIUM, MONEYGRAM SOCCER PARK, TOYOTA STADIUM & SOCCER COMPLEX, AND RICHLAND COLLEGE

The Dallas Cup is an annual international football tournament for invited youth teams. Known as one of the world’s most prestigious youth soccer tournaments, the Dallas Cup has hosted many incredible athletes who have gone on to compete at the professional and international level.

The tournament features boys divisions aged 12U to the elite 19U Gordon Jago Super Group 1. The 2023 edition of the event also saw the continuation of the Dallas Cup Girls’ Invitational, which showcased girls’ teams in the 15U-18/19U category from April 1 to April 7. This year’s event marked the second time Dallas Cup hosted a girl’s invitational.

An astonishing 282 teams from more than 35 countries competed, over 300 referees officiated, and more than 500 volunteers worked the tournament.

STAT SHEET: STAT SHEET: +5.6K

Athletes

35 Countries Representated +64.3M

Total Economic Impact

VEX ROBOTICS WORLD CHAMPIONSHIP

APRIL 25 - MAY 4, 2023

KAY BAILEY HUTCHISON CONVENTION CENTER DALAS

The VEX Robotics World Championship, presented by the Northrop Grumman Foundation, was held from April 25 through May 4 at the Kay Bailey Hutchison Convention Center in Dallas. The annual event brought together the top VEX IQ Robotics Competition, VEX Robotics Competition, and VEX U teams from around the globe to celebrate their accomplishments and participate in the 2022-2023 games to be crowned champions.

The championship is more than just competition; it focuses on celebrating innovation and a variety of perspectives. It welcomes participants from diverse backgrounds, including Girl Powered teams, those from deaf and hard-of-hearing communities, and indigenous groups.

The 2023 event welcomed over 800 and 45,000 attendees from around the world. Overall, the event resulted in over $53 million in economic impact.

STAT SHEET: STAT SHEET: +800 Teams

+45.4K Attendees

$53.7M Total Economic Impact

MAY 19-21, 2023

KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS

The Clash of the Clubs is a women’s basketball tournament featuring teams with graduation years between 2023-2028.

The thrilling event brings together some of the most talented young female athletes from across the region, all vying for the championship title.

With two action-packed days of non-stop basketball, spectators can expect to witness a showcase of skills, teamwork, and sportsmanship at its finest.

In addition to competiting for the championship title, athletes also have the opportunity to play in front of college coaches and recruiters.

In 2023, the Clash of the Clubs showcased over 4,700 athletes, and had more than 12,400 attendees at the Kay Bailey Hutchison Convention Center Dallas.

STAT SHEET: STAT SHEET: +12.4K Attendees +4.7K Athletes

$10.4 Total Economic Impact

BIG 12 CONFERENCE BASEBALL CHAMPIONSHIP

MAY

24-28, 2023

GLOBE LIFE FIELD

The annual Big 12 Baseball Championship determines the conference champion of the Division I Big 12 Conference for college baseball. The winner of the tournament earns the league’s automatic bid to the 2023 NCAA Division I baseball tournament.

The top eight teams from the 2022-23 Big 12 Conference baseball season were invited to compete at Globe Life Field to compete for the coveted title of Big 12 Conference Champion.

In 2023, TCU defeated Oklahoma State, 12-5, to win the Horned Frogs’ fourth Phillips 66 Big 12 Baseball title in nine years. The Horned Frogs’ offense stayed hot as they scored the most runs (48) in the Big 12 Championship by a team since 2013.

The 2023 championship game between TCU and Oklahoma State set a Big 12 Conference Baseball Championship attendance record with 14,000+ fans in-person at Globe Life Field.

STAT SHEET: STAT SHEET:

8 Teams +15K Attendees

$8M Total Economic Impact

DREAMHACK FESTIVAL

JUNE 2-4, 2023

Kay Bailey Hutchison Convention Center Dallas

DreamHack is an immersive gaming festival at the Kay Bailey Hutchison Convention Center. It features seven exhilarating esports tournaments and an array of gaming lifestyle programming and activities for all types of gamers.

Gaming and lifestyle activities included DreamHack’s Mystery Game Tournament, Dungeons & Dragons one-shot, DreamHack’s Creator Hub, cosplay championships, guest appearances, and musical headliners.

Additionally, the Intel Extreme Masters featured 16 elite CounterStrike teams competing in the Kay Bailey Hutchison Convention Center’s arena during the festival.

DreamHack had a total attendance of over 44,000 from 50 U.S. states and 38 countries. The attendance total was a 33% increase year-over-year compared to DreamHack Dallas 2022, making DreamHack Dallas 2023 the most-attended North American DreamHack festival ever. STAT SHEET: STAT SHEET: 16 Elite Esports Teams +44K Attendees $10.9M Total Economic Impact

CONCACAF GOLD CUP

JULY 8, 2023

AT&T STADIUM

The Concacaf Gold Cup is the Confederation’s premier Men’s National Teams competition, crowning a champion every two years. Initially involving eight teams, the Gold Cup expanded into a competition with a 12-team Preliminary Round and 16-team Group Stage, all qualifying via the Concacaf Nations League.

In 2023, AT&T Stadium hosted Panama vs. Qatar and Mexico vs. Costa Rica during the tournament’s quarterfinals, with the Mexican National Team continuing on in the tournament to be crowned the Gold Cup champion.

The Concacaf Gold Cup has been contested on 16 previous occasions since 1991. Mexico owns a tournament-record eight titles, followed by the United States with seven and Canada with one.

AT&T Stadium’s quarterfinal matches boasted over 64,000 attendees total. STAT SHEET: STAT SHEET:

4 International Soccer Teams

2.5M TV Viewers +64.7K Attendees

USA WATER POLO JUNIOR OLYMPICS SESSION IIII

JULY 16-29, 2023

MULTIPLE VENUES

The USA Water Polo Junior Olympic Championships is the largestyouth water polo tournament in the Nation. Athletes and teams come from across the country to compete on the national stage.

The Junior Olympics Tournament consists of three divisions: the Championship Division, Classic Division, and Invitational Division, depending upon the number of teams competing in each age group. Teams compete over a four-day period within their respective age categories.

In 2023, over 1,700 athletes competed in the tournament. The event spanned multiple venues throughout the DFW metroplex, including Carroll ISD Aquatic Center, Dallas Jesuit Aquatic Center, Garland ISD Natatorium, Highland Park Natatorium, Keller Natatorium, Lewisville ISD Westside & Eastside Aquatic Center, Northwest ISD Aquatic Center, SMU Robson & Lindley Aquatics Center, and Barr-Million Natatorium.

STAT SHEET: STAT SHEET: +1.7K Athletes

5.5K Room Nights

6K Attendees

SEPTEMBER 9, 2023

AT&T STADIUM

MexTour, the Mexican National Team’s immensely popular annual tour of the United States, returned in 2023 with an opening match on Saturday, September 9th, at Arlington’s AT&T Stadium against the Australian National Team.

In games against Australia, Mexico has one win, two losses, and two draws. The last time Mexico played against Australia was in 2001, a 2-0 loss. The 2023 matchup resulted in a draw, with Mexico and Australia tied with two goals.

In addition to the match, the Dallas Sports Commission assisted with the 2023 edition of Copa Kin Read to Win, a literacy program for local elementary school students.

The groundbreaking partnership between the Mexican National Soccer Team, Dallas Cowboys, FC Dallas, and the Dallas Sports Commission will continue to bring MexTour to Dallas once a year through 2026.

STAT SHEET: STAT SHEET: 2-2 Final Score

+46.6K Attendees

$11.5M Total Economic Impact

STATE FAIR CLASSIC SEPTEMBER

30, 2023

COTTON BOWL STADIUM

This almost century old rivalry began in 1925 and is now an annual college football game between notable HBCUs, Grambling State University and Prairie View A&M University. The game takes place at the historic Cotton Bowl Stadium during the State Fair of Texas each year.

To launch the week of events, Grambling State University, Prairie View A&M University, ALW Entertainment, Cotton Bowl Stadium, Dallas Sports Commission, and the State Fair of Texas hosted a joint press conference to showcase the year’s schedule and activities.

2023’s event featured concerts by Ceelo Green and Chrisette Michele alongside the alumni and school events, battle of the bands, mixers, worship services, receptions, and much more.

Grambling State took home the trophy in 2023 as they beat Prairie View with a final score of 35-20, putting an end to PV’s almost 5 year winning streak.

STAT SHEET: STAT SHEET: 35-20

Final Score

52.7K Attendees

$20.5M

Total Economic Impact

RED RIVER RIVALRY

OCTOBER 4, 2023

COTTON BOWL STADIUM

One of the longest and most well-known rivalries in college sports, the Red River Showdown featuring the University of Texas (UT) and University of Oklahoma (OU), took place on October 4, 2023, at Cotton Bowl Stadium. The game’s history goes back almost 100 years and attracts fans from all over the nation to the Cotton Bowl Stadium and Fair Park during the State Fair of Texas.

ESPN’s highly viewed Saturday morning broadcast, College GameDay selected the Red River Rivalry as the location of their broadcast for October 4th, amplifying the success of both the UT and OU’s 2023-24 football programs.

After a crushing loss in 2022, OU came into the game with something to prove. The score remained close throughout the game until OU emerged victorious against Texas with a final score of 34-30. The Sooners’ quarterback, Dillon Gabriel, played a pivotal role, amassing 285 passing yards, 113 rushing yards, and two total touchdowns in the hard-fought win.

NOVEMBER 6-11, 2023

BROOKHAVEN COUNTRY CLUB

The 2023 Biofreeze USA Pickleball National Championships took place in Dallas, Texas, at the Brookhaven Country Club in Farmers Branch. This historic event was powered by Invited and the PPA Tour. The championship matches unfolded in front of a sold-out and electric crowd on the Championship Court.

Notable matches include Anna Leigh Waters, a 16-year-old phenom, securing her record 20th Triple Crown by winning the singles, doubles, and mixed doubles titles. In a dramatic singles final, she saved four match points to clinch victory.

In addition to the tournament play, the event featured a celebrity pickleball showdown, activations along Pickleball Boulevard, and much more.

Over 9,000 spectators enjoyed live pickleball with over 3,000 athletes competing.

STAT SHEET: STAT SHEET: +9.3K Attendees +3.3K Athletes +$13.2M

Total Economic Impact

WORLD FOOD CHAMPIONSHIPS

NOVEMBER 8-12, 2023

FAIR PARK

The 11th Annual World Food Championships (WFC) took place in Dallas, Texas, at Fair Park’s Automobile Building. This ultimate Food Sport event brought together over 1,500 chefs, home cooks, and pro teams competing across ten categories for the coveted title of World Food Champion. Categories included Bacon, Barbecue, Burger, Chef, Dessert, Live Fire, Rice and Noodle, Sandwich, Seafood, Soup, and Vegetarian.

This grand competition featured seasoned champions and newcomer chefs vying for the ultimate food crown and a share of hundreds of thousands of dollars in prize money. The competitors were also featured throughout the World Food Championship’s marketing efforts, providing invaluable support for their future careers.

Attendees had the chance to experience the thrilling environment of food sport, cheer on their favorite chefs, and sample some spectacular food.

STAT SHEET: STAT SHEET: +1.5K Competitors

9.6K Attendees +$4.6M

Total Economic Impact

BMW DALLAS MARATHON

DECEMBER

8-9, 2023

KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS

Since the early 1970s, runners from far and wide have jogged and sprinted around Dallas in the annual 26.2-mile race.

The marathon has evolved since its initial run in 1971, including pushing the race from March to December, moving the start and finish lines to City Hall, and adding other events, like the half-marathon and Mayor’s Race 5K. What began as a small event with 82 runners 52 years ago grew to more than 14,000 runners in 2022.

This year, more than 12,800 runners participated in the Friday Night Lights event, followed by Saturday’s 10K, 5K, 5K team, 5K walk, 100-meter dash, and the Oncor kid’s race.

Joe Hale of Dallas took the number one spot for the second time with a total time of 2 hours and 24 minutes to complete 26.2 miles.

The 2023 BMW Dallas Marathon sold out every event over the course of the weekend.

STAT SHEET: STAT SHEET: +12.8K Runners +45K Attendees +$11.3M

Total Economic Impact

FIRST RESPONDER BOWL

DECEMBER 26, 2023

GERALD J. FORD STADIUM

The 2023 SERVPRO First Responder Bowl is a college football bowl game held on December 26, 2023, at Gerald J. Ford Stadium in University Park. This annual bowl game is a tribute to the brave firefighters, police officers, and EMT professionals who tirelessly serve our communities.

In the 14th edition of the First Responder Bowl, two instate schools faced off in an authentic Texas Showdown: the Texas State Bobcats from the Sun Belt Conference and the Rice Owls from the American Athletic Conference. In addition to the game, the week of the bowl game includes several opportunities for the players to network and experience the city of Dallas, including an evening where they can trade playing cards.

Attendance was high for the 2023 game, with over 20,000 attendees traveling to Dallas for the matchup. The Texas State Bobcats ended up on top with a final score of 45-21. The excitement of the game was not limited to the stadium, as over 2.8M fans tuned in to watch the game broadcast, setting a new all-time record.

88th Goodyear COTTON BOWL CLASSIC

DECEMBER 29 2023

AT&T STADIUM

Rounding out the year, The 88th Goodyear Cotton Bowl Classic featured Missouri of the Southeastern Conference (SEC) and Ohio State of the Big Ten Conference. Known as the bowl game like no other, the Cotton Bowl Classic is an institution in the DFW metroplex that attracts thousands of college football fans each year.

This matchup was Ohio State’s third Cotton Bowl Classic; the Buckeyes won both of their prior two appearances in January 1987 and December 2017.

As for Missouri, this was their fourth Cotton Bowl Classic; the Tigers had a record of 2–1 in prior Cotton Bowls, losing the January 1946 edition and winning the January 2008 edition and January 2014 edition.

Missouri took home the trophy at the 88th Cotton Bowl Classic as they defeated Ohio State with a score of 14-3.

STAT SHEET: STAT SHEET: 14-3

Final Score

9.7M TV Viewers +70.1K Attendees

2023 DSC Events

• January 2, 2023: Goodyear Cotton Bowl Classic

• January 19-23, 2023: REVEL Dance-Dallas

• January 21-22, 2023: National Cheerleaders Association High School Nationals

• February 4-5, 2023: Texas Fest

• February 5-12, 2023: ATP Dallas Open

• February 11-12, 2023: Spirit Sports Dallas Nationals

• February 12-March 25, 2023: Athletes Unlimited Basketball Championship

• February 17-19, 2023: American Volleyball Challenge

• February 24-27, 2023: National Cheerleaders Association All-Star Nationals

• March 3-4, 2023: American Taekwondo Association Spring National Tournament

• March 4-5, 2023: West Coast Dallas Explosion

• March 30-31, 2023: Sports ETA Women’s Summit

• March 31- April 2, 2023: NCAA Women’s Final Four

• April 1-16, 2023: Adidas Lone Star Classic

• April 2-9, 2023: Dallas Cup

• April 14-16, 2023: New York City Dance Alliance Dance Convention

• April 15-16, 2023: Southwest Regional Summit

• April 25-May 4, 2023: VEX Robotics World Championship

• May 18-21, 2023: Next Generation Cup

• May 19-21, 2023: Clash of the Clubs

• May 24-28, 2023: Phillips 66 Big 12 Baseball Championship

• May 25-31, 2023: USA Volleyball Open Championships & Annual Meeting

• May 27-29, 2023: Texas Super Cup

• June 2-4, 2023: DreamHack Festival

• June 3, 2023: US Strongman Nationals

• June 8-11, 2023: Elite Academy League National Championship

• June 17-25, 2023: MLS NEXT Cup Playoffs & Showcase

• July 8, 2023: Concacaf Gold Cup Quarterfinal

• July 18-22, 2023: SWATA Convention

• July 26-29, USA Water Polo Junior Olympics Session III

• August 2-19, 2023: Leagues Cup

• September 9, 2023: MexTour

• September 14-17, 2023: Taekwondo American National Tournament

• September 16, 2023: OPSU Football Texas Wesleyan

• September 30, 2023: State Fair Classic

• October 7, 2023: Allstate Red River Rivalry

• Nov. 6-12, 2023: USA Pickleball National Championships

• Nov. 8-12, 2023: World Food Championships

• Nov. 10-12, 2023: Intrigue Dance Intensive Event

• Nov. 29-December 4, 2023: Irish Dance Teachers Association of North America Southern Region Competitions

• Nov. 30-December 2, 2023: BEST of Texas Robotics

• Dec. 1-3, 2023: 33rd Annual Sports Source Showcase

• Dec. 2, 2023: Big 12 Conference Football Championship

• Dec. 2-3, 2023: Spirit Celebration Grand Nationals

• Dec. 8-9, 2023: BMW Dallas Marathon

• Dec. 9-10, 2023: Varsity Spirit Holiday Classic

• Dec. 26, 2023: ServPro First Responder Bowl

• Dec. 29, 2023: Goodyear Cotton Bowl Classic

FUTURE EVENTS

2024 & BEYOND FUTURE

EVENTS

2024 & BEYOND

The Dallas Sports Commission hosts a wide variety of events each year. Our diverse portfolio includes everything from basketball and soccer to esports and robotics. Here are just a few of the events that have chosen Dallas in the next few years:

COMING SOON: FIFA WORLD CUP 26™

In 2023, FIFA launched the official FIFA World Cup 26™ brand. In addition to the tournament-wide logo, the brand celebrates each host city through individualized logos, color palettes, patterns, imagery, and more. Dallas’ brand showcases the diversity and passion of our community.

FIFA also launched planning workshops throughout the year for LOC leadership to attend. These workshops began the next steps of planning for the tournament, including human rights initiatives, volunteer program guidelines, and much more.

The match schedule for the tournament will be announced on February 4, 2024.

2023 Advisory Board