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Content Dallas Sports Commission • Dallas Sports Commission • Dallas Sport
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3 0 Ye a r s o f t h e N C A A l l - S t a r National Championship in Dallas
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D a l l a s Tr i n i t y F C : Dallas Gets it Done
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Pros at Home
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Latest from the Commission
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Upcoming Events
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Vo l u n t e e r - O T 7 D a l l a s
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Community Champions: Ira Molayo
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30 YEARS OF THE NCA ALL-STAR NATIONAL CHAMPIONSHIP IN DALLAS: CHEERLEADING GOES BIG AND PROVES THE WORK IS WORTH IT
By: Alex Gilbert
Dallas Sports Commission • Dallas Sports Commission • Dallas Sport In a city known for sports and hospitality, Dallas waits each year for the culmination of one of the largest cheerleading competitions in the world. Cheerleaders and coaches know their biggest competition by one name: Dallas. Athletes set their sights on the National Cheerleaders Association (NCA) All-Star National Championship as the place to be. Despite the casual colloquial nickname, the competition’s prestige is higher than almost any other championship. This year, NCA, a Varsity Spirit brand, is celebrating the NCA All-Star National Championship’s 30th anniversary as a standalone event, marking three spectacular decades of cheer and athletic excellence. From February 28 to March 2, the Kay Bailey Hutchison Convention Center Dallas will once again become the epicenter of cheerleading, welcoming the world’s elite all star cheerleading teams to the largest event in the competition’s history. One of Dallas’ staple events for three decades, the championship will shatter previous attendance records with an astounding 1,712 teams, featuring over 30,000 athletes and 3,700 coaches. With participants hailing from 43 states and nine countries, the championship promises not only fierce competition but is also slated to surpass $64 million in economic impact.
The championship brings together athletes and fans from around the globe right in Dallas’ backyard, offering a chance to show what makes Dallas great. Dallas’ city’s leadership, hotels, restaurants, and community have committed year after year to enhance the championship experience, and 2025 is no exception. From the local businesses that thrive during this high-energy weekend to the community spirit that the championship fosters, Dallas cherishes the profound impact that the NCA All-Star National Championship has had for 30 straight years. “The Dallas Sports Commission is thrilled to see the energy, excitement, and enthusiasm of the NCA AllStar National Championship reach new heights as we celebrate 30 years in Dallas,” said Monica Paul, Executive Director, Dallas Sports Commission. “This competition showcases the incredible athleticism, dedication, and teamwork of these athletes while creating an unforgettable experience for fans, families, and the entire city.” “We are deeply honored to have served as the home for the NCA All-Star National Championship and other Varsity Spirit events over the past thirty years,
Because of the magnitude of the championship and what it means to all its athletes, Dallas takes immense pride in hosting the NCA All-Star National Championship. The Dallas Sports Commission views it as a primary pillar of the city’s sports-oriented culture.
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witnessing firsthand the remarkable growth and vitality they have brought to our venue and Dallas as a premier destination,” said Anthony Lopez, General Manager of the Kay Bailey Hutchison Convention Center Dallas. “With great anticipation, we look forward to hosting future NCA events at the newly expanded Kay Bailey Hutchison Convention Center Dallas, and we embrace the opportunities for continued growth and success in the years to come.” The NCA All-Star National Championship is more than just a competition— it’s a celebration of passion, persistence, and unparalleled skill. As the largest all star cheerleading competition worldwide, it elevates the sport with thrilling performances and infectious energy. Athletes will compete across various divisions and skill categories, with national titles up for grabs at every level—from novice to elite. All star cheer teams of all ages, skill levels, and abilities will vie for their share of $500,000 in cash prizes, striving to claim the esteemed title of Champion. “The Dallas Sports Commission and the City of Dallas have been instrumental in building the thirty-year legacy of the Varsity Spirit and the NCA All-Star National Championship,” said Bill Seely, President of Varsity Spirit. “We look forward to showcasing and celebrating the amazing athletes from all over the world who continue to raise the bar and advance the entire sport of cheerleading.”
brates the history of cheerleading but also looks forward to the future, creating a long-lasting community of athletes who push the boundaries of what can be achieved. This anniversary is a testament to the hard work and endless passion that exemplifies the very essence of cheerleading. Beyond the competition, cheerleading showcases and imparts the values of leadership, teamwork, and dedication. Each routine is the culmination of countless hours of practice. This competition is a stage not only for athletic excellence but also for personal growth and achievement. It’s more than a competition — it’s an inspiring unforgettable experience. The NCA All-Star National Championship leaves a lasting impression on each competitor, influencing the lives of young athletes and developing future leaders. The 2025 NCA All-Star National Championship weekend will kick off with the exhilarating Battle in the Arena on Friday, February 28, at 6:00 PM with competition continuing throughout the weekend. The event is open to the public. You can find more about the 2025 NCA All-Star Championship here, including details on how to purchase tickets. For fans unable to attend in person, the championship will be streamed live on Varsity TV throughout the weekend.
As the NCA All-Star National Championship commemorates its 30th year in Dallas, it not only cele-
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DALLAS TRINITY FC: DALLAS GETS IT DONE
By: Ben Harbuck
Dallas Sports Commission • Dallas Sports Commission • Dallas Sport Like the river they were named after, Dallas Trinity FC (DTFC) has been charting their own path throughout the metroplex. As the city’s first professional women’s soccer team, DTFC’s debut season has already captured the hearts of local sports fans and laid a solid foundation for a bright future in the USL Super League. DTFC capped their fall schedule sitting second in the league table, an impressive start to an inaugural campaign that not only highlighted the challenges of entering a competitive league but also showcased the steady progress and resilience of a team finding its identity. Under the guidance of head coach Pauline MacDonald, the squad has found the balance between a sturdy defensive structure and an electrifying, forward-thinking attack.
pitch has been massive for the culture DTFC wants to instill while her skillset brings order and creativity to the midfield—balancing defense with the art of playmaking. During the open transfer window, GM Chris Petrucelli added to this dynamic mix, signing DFW native and USWNT prospect Lexi Missimo. Missimo has already sparked local pride and excitement around Dallas, in her professional debut, after scoring in the first 4 minutes, Lexi was asked about what it means to be playing at home:
Coach MacDonald’s methodical approach has turned DTFC into a well-balanced side, built on a philosophy that values both tactics and raw talent. “We want to bring the best of the American game, the physicality, the speed, the power, but we want to kind of mold that with a more European style in terms of trying to play through the lines.” she explains—a vision that clearly resonates throughout the club. At the heart of DTFC’s impressive start are veteran leaders whose performances earned them USL Super League Team of the Month honors in the fall. Star Forward Allie Thornton has emerged as a true gamechanger, consistently finding space and converting scoring chances. While team captain Amber Brooks plays a pivotal role; her leadership on and off the
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“I would say the coolest part is playing in front of my family, especially as a rookie and playing your first home match where you grew up and playing in front of your inner circle. That just meant everything to me” … “After I scored, I just saw my mom and dad jumping
s Commission • Dallas Sports Commission • Dallas Sports Commission • up and down and honestly, I never felt more happy.” A product of the region’s rich soccer heritage, Missimo embodies DTFC’s commitment to homegrown talent. Reflecting on the importance of increased visibility for women’s sports and the impact of having a professional team in her hometown, she added: “Oh, it’s very important. One thing I wish I had when I was younger was an opportunity to watch more women’s sports… it truly does develop you as a player.” As March ushers in the latter half of the season, the excitement around Dallas Trinity FC is building. With a 6-4-6 record, the team currently sits in 3rd place on the league table. Coach MacDonald and her staff are focused on improving their position to make a deep run in the USL playoffs. At the same time, the entire organization is committed to becoming an integral part of Dallas’ vibrant sports culture and ensuring the journey is as enjoyable for fans as it is for the team. With a mix of experienced veterans and promising young stars, Trinity FC is geared up to get it done and tackle a challenging spring schedule. Fans can look forward to marquee matchups and promotional nights on the calendar, including International Women’s Day Celebration (3/9), Pups at the Pitch (4/2), Celebrating Our Abilities Night (4/19), Boots’ Rodeo Night (4/26), and Fan Appreciation Night (5/31). At Cotton Bowl Stadium, the in-game atmosphere is crafted to pull fans closer to the action. DTFC offers family-friendly events, gift giveaways, interactive
fan zones, and opportunities for young athletes to connect with their favorite players—ensuring that each game is more than just a soccer match. The rise of Dallas Trinity FC marks a milestone for women’s sports and for the entire city. Establishing a professional women’s team on home soil represents progress, empowerment, and the fulfillment of a dream cherished by aspiring athletes. It’s a testament to the belief that local talent thrives when given the right platform, inspiring young players to chase their ambitions. As spring unfolds, DFW is invited to witness history in the making. Under Coach MacDonald’s leadership and supported by a roster that blends innovation with both youthful energy and experience, DTFC is poised not only to conquer the field but also to leave an indelible mark on the community. For every soccer fan and aspiring athlete in Dallas, the call is clear: join in the celebration and be part of a journey that embodies the very best of the beautiful game.
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PROS AT HOME IN
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THE COMMISSION Congratulations to Andrew Dockrill on starting a new position as Vice President of the Dallas Sports Commission
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WEST COAST DANCE EXPLOSION: MARCH 13 - MARCH 14 EMBASSY SUITES BY HILTON DENTON
OT7 DALLAS 2025: MARCH 15 - APRIL 13 ( WEEKENDS ONLY) DALLAS COLLEGE MOUNTAIN VIEW CAMPUS
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DANCE DALLAS APRIL 4 - APRIL 6 EMBASSY SUITES BY HILTON DENTON
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IRA MOLAYO:
CHANGING THE GAME, ONE SWING AT A TIME By:
Ben Harbuck
Dallas Sports Commission • Dallas Sports Commission • Dallas Sports
Few people understand the power of sports to create change quite like Ira Molayo. A Dallas native, Molayo has dedicated his career to making golf more accessible, inclusive, and impactful. As the founder of the I AM a Golfer Foundation, General Manager and Director of Golf at Cedar Crest Golf Course, and the Vice President of the Northern Texas PGA Section (NTPGA), his influence extends well beyond the fairways. This month, we celebrate Molayo for his commitment to growing the game and using it to uplift his community. Molayo’s golf journey began at the very place he now oversees. Introduced to the sport by his mother, he spent much of his childhood exploring the course while she teed off with friends. That early exposure planted the seeds of a lifelong passion. After graduating from Carter High School in Dallas, Molayo stepped away from the game to pursue his education at Southern A&M
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University in Baton Rouge. When he moved back to Dallas in 1999, he found himself missing the game. That’s when he reconnected with a childhood mentor, PGA Member Leonard Jones—a decision that would change his life’s trajectory. “I was waiting tables and bartending, and I asked if I could be a marshal or a starter at the golf course because I knew if I volunteered there, I could get free golf,” Molayo recalls. “Leonard offered me his assistant position. That’s when I saw a whole different side of golf—the business side.” Inspired by Jones, Molayo merged his love for golf with his growing interest in business. He earned his Class A PGA Membership in 2007, solidifying his place among golf’s elite professionals. Since 2008, Molayo’s company, IAMJ Enterprises, has managed Cedar Crest Golf
Dallas Sports Commission • Dallas Sports Commission • Dallas Sports
Course, a historic venue that hosted the 1927 PGA Championship. Under his leadership, Cedar Crest has transformed into more than just a golf course—it’s become a vibrant hub for mentorship, youth development, and economic opportunity in South Dallas. Molayo’s dedication to these causes has garnered widespread recognition over the years. His efforts in player development, education, and community service were celebrated in 2017 when he was inducted into the African American Golf Hall of Fame, a testament to his lasting impact on both the game and the industry. One of Molayo’s most significant contributions is the I AM a Golfer Foundation, which he launched in 2018 after Cedar Crest lost its First Tee Program. Rather than let financial barriers keep kids from experiencing the game, he stepped in to provide lessons, equipment, and opportunities to young players who otherwise wouldn’t have access. The foundation is built on three core pillars: • • •
I AM a Golfer – Providing junior golfers with coaching and playing opportunities. I AM an Intern – Offering paid internships in golf operations, marketing, and community development. I AM a Scholar – Awarding scholarships to support students pursuing higher education.
Since its inception, the foundation has supported over 1,000 juniors, provided 123 paid internships, and awarded $300,000 in scholarships. Additionally, more than $1 million has been reinvested into Cedar Crest Golf Course, ensuring its continued success for future generations.
Molayo’s influence extends beyond Cedar Crest. As the first Black PGA of America Golf Professional to serve as an officer for the NTPGA, he’s working to diversify the sport and create opportunities for underrepresented communities. His efforts continue to prove that golf is not just a game—it’s a powerful tool for personal and professional growth. A strong believer in positive affirmations, Molayo named his foundation “I AM a Golfer” to instill confidence in young players. “Everyone needs to understand that you can be whatever your mind’s eye sees you to be,” he says. “When I was growing up, I had to self-affirm and tell myself, ‘I am a golfer.’ I have to believe that I am what I see myself to be. That mantra has gotten me through life.” While Molayo has already achieved so much, his work is far from finished. As he prepares to take on the role of President of the NTPGA in 2026, his mission remains clear: grow the game, break down barriers, and ensure that golf is a sport for everyone. Through his leadership at Cedar Crest, his role in the NTPGA, and his ongoing work with the I AM a Golfer Foundation, he continues to demonstrate how passion and purpose can change lives. Dallas is fortunate to have a leader like Ira Molayo. His impact on the game—and on the lives of countless young people—will be felt for years to come.
LEARN MORE ABOUT THE I AM A GOLFER FOUNDATION
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