Dalia Ortiz-Perez Typography Portfolio

Typography Dalia Ortiz Typography Portfolio Fall 2024

ARTS 3650

Nova Southeastern University ARTS 3650 Nova SoutheasternUniity

Roman Empire And Middle ages Font: Capitalis Quadrata | Software: Illustrator Date: Week of Sept. 8 I started out by researching how Capitalis Quadrata is composed and from there I used that as a guide on how to create the word “Divinity”. I created guidelines that included the baseline, mean line, and cap line. I sketched out the words to the best of my ability using these guides and retraced them with darker strokes. I headed to Illustrator and started going over and tracing the word using the pen tool. After having that done, I started with the research aspect and laid it out next to a informational graphic.

Finally, I started with the abstract illustration and made it in grayscale.

Renaissance Typography and Printing Font: 146 Gutenberg | Software: Illustrator Date: Week of Sept. 15 To create this piece, I used Photoshop to sketch out the word scripture, then I utilized the guidelines in order to have them perfectly aligned. After sketching, I transferred the sketch onto illustrator. On illustrator, I use the pen tool to trace out the word that I had sketched, and I tried my best to make the curves in lines as smooth as possible. After this, I moved onto creating the border to create the border by took inspiration from the illustrations used in the Guttenburg Bible. Next, I created the art piece and I decided to do so by integrating the letters from the word into an illustration of some kind of celestial creature which also resembles a type of tattoo that is typically done on the lower back, called a tramp stamp.

Colonization and Industrialization Font: Caslon CP | Software: Illustrator Date: Week of Sept. 22 For this assignment, I was assigned the task to recreate a font that was widely used during the Romantic period. One of these fonts is the Caslon font created by William Caslon which was widely utilized in things like prints. I chose the word ‘reminisce’ because the Romantic period was all about romanticizing what the past was and how much “better” things were. For the borders, I went with a border inspired by the prints Caslon made and the art piece I made is made to resemble a curve or “shell” using the letters in the word.

ng di ce n As e lin se Ba ng di sc en De

The Art of Surrealism A Brief History Surrealism emerged in the early 20th century, primarily as an artistic and literary movement aiming to unlock the unconscious mind and explore dream-like imagery. This philosophy influenced various creative fields, including typography.

In the 1920s and 1930s, designers began to experiment with fonts, reflecting surrealist principles. They moved away from traditional, rigid typefaces, creating designs that featured irregular shapes, distorted forms, and playful arrangements. Notable surrealist artists, such as Salvador Dalí and Max Ernst, contributed to these explorations, merging visual art with typography.

The mid-20th century saw further experimentation as graphic designers embraced surrealist ideas, often using type to evoke emotion and challenge perceptions. Postmodern typography in the late 20th century continued this trend, ith eclectic typefaces that defy conventions and invite interpretation.

Early Twentieth Century Typography Font: Roommate Surrealism Demo | Software: Illustrator Date: Week of Sept. 29 For this assignment, I created a page based on the artistic style of Surrealism. The word that I chose to work on was “Unreality” which evokes the same feeling as experiencing an “out of body” moment which is always the goal of surrealists. The background was inspired by the works of Salvador Dali since he often used cool-toned colors for his works to create a sense of calmness in his viewers. I had fun with this week’s topic since I was able to work with a more intricate style and it gave me a more challenging approach.

Swiss Design and International Style Font: Punkaholic | Software: Illustrator Date: Week of Oct. 6

For this assignment, I decided to go with a Swiss Punk font inspired

by Wolfgang Weingart. The word that I chose for this project was “Atypical” which I think resonates with the movement that Weingart was moving with, making typography out of the ordinary. Honestly, I had the most fun working on the border and contrasts of the shapes and creating different fun paths.

Contemporary and Digital Style Font: Bebedot | Software: Illustrator Date: Week of Oct. 13 For this assignment, I decided to recreate a digital font created by Max Kisman. This font is called Bebedot Black and I went with the word “Unity” since a lot of the contemporary art he creates gives me a sense of togetherness and community. The piece I made resembles two eyes and a nose, which I created using the letters from the word “Unity”. For the background/border I recreated an art piece he made and sized it up to fill up the negative space.

Typeface’s Anatomical detials Font: Graveblade | Software: Illustrator Date: Week of Oct. 20 For this assignment, I decided to go with a more alternative route and talk about the use of kerning in the heavy metal typography space. I picked the word “Invasion” because the use of creative typography all around this genre is like an “invasion”, you can’t escape it. I started with sketching out the word using guides on Photoshop and later used the pen tool to go over the sketch on Illustrator.

I made the background black and made the color scheme light gray and red. For the art concept piece, I decided to recreate a piece of barbed wire using the letters of the word.

Identification and Classification Font: Inglesa Script Variable | Software: Illustrator Date: Week of Oct. 27

I started with creating. Photoshop document and sketching out the word “Journey” using the guidelines. I later transferred the sketch onto Photoshop to start making the traces using the Pen tool. For the border, I took inspiration from the vapor wave/80s aesthetic. For the art part, I took inspiration from the “jazz design” that used to used on cups. (Not actual jazz music/aesthetic)

Value, Color, and Contrast Font: [Various} | Software: Illustrator Date: Week of Nov. 3 For this assignment, I decided to use lyrics from different songs that refer to the feeling of love and varying relationships. I created a sentence saying “Love is in the air” as well as creating two faces using items like commas, periods, parenthesis, and greater/less than signs. I finished with adding red hearts, around the page to add a touch of color.

Luxuries of Autombiles

THE EMPIRE OF PORSCHE The power of the German automotive brand and manufacturer

Ferdinand Porsche (1875– A Beetle At War

1951) founded the company called “Dr. Ing. h. c. F. Porsche GmbH” with Adolf Rosenberger and Anton Piëch in 1931.

The name is short for Ferdinand Porsche’s full title in German, Doktor Ingenieur honoris causa lit.‘Doctor of Engineering, Honorary Degree’ Ferdinand Porsche. The main offices was at Kronenstraße 24 in the centre of Stuttgart. Initially, the company offered motor vehicle development work and consulting, but did not build any cars under its own name. One of the first assignments the new company received was from the German government to design a car for the people; that is, a Volkswagen. This resulted in the Volkswagen Beetle, one of the most successful car designs of all time.

Later, the Porsche 64 would be developed in 1939 using many components from the Beetle.

Volkswagen Type 1 Beetle 21,529,464 produced Small family car 2-door saloon 2-door convertible Rear-engine Rear-wheel-drive

During World War II, Volkswagen production turned to the military version of the Volkswagen Beetle, the Kübelwagen. Porsche produced several designs for heavy tanks during the war, losing out to Henschel & Son in both contracts that ultimately led to the Tiger I and the Tiger II. However, not all this work was wasted, as the chassis Porsche designed for the Tiger I was used as the base for the Elefant tank destroyer. Porsche also developed the Maus super-heavy tank in the closing stages of the war, producing two prototypes. Ferdinand Porsche’s biographer, Fabian Müller, wrote that Porsche had thousands of people forcibly brought to work at their factories during the war. The workers wore the letter “P” on their clothing at all times. It stood not for “Porsche”, but for “Poland”.

At the end of World War II in 1945, the Volkswagen factory at KdF-Stadt fell to the British. Ferdinand lost his position as chairman of the board of management of Volkswagen, and Ivan Hirst, a British Army major, was put in charge of the factory. On 15 December of that year, Ferdinand was arrested for war crimes, but not tried. During his 20-month imprisonment, Ferdinand Porsche’s son, Ferry Porsche, decided to build his own car, because he could not find an existing one that he wanted to buy.

A Beetle At War The first models of what was to become the 356 were built in a small sawmill in Gmünd, Austria. Many regard the 356 as the first Porsche simply because it was the first model sold by the fledgling company. After production of the 356 was taken over by the father’s Dr. Ing. h.c. F. Porsche GmbH in Stuttgart in 1950, Porsche commissioned a Zuffenhausen-based company, Reutter Karosserie, which had previously collaborated with the firm on Volkswagen Beetle prototypes, to produce the 356’s steel body.

In 1952, Porsche constructed an assembly plant, the oldest Porsche building, is now known as Porschestrasse. The 356 was road-certified in 1948. In 1964, after a fair amount of success in motor-racing with various models and with the 356 needing a major re-design, the company launched the Porsche 911.

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Traditional Editorial Page

The design phase fo caused internal pro Erwin Komenda, w body design depart then. F. A. Porsche Komenda made un changes to the desig ny leader Ferry Porsc son’s drawings to ne chassis manufacture Reuter’s workshop acquired by Porsche Werk 2). Afterwar became a seat ma today known as Keip

Production and

The headquarters factory are located hausen, a district in where Porsche prod and V8 piston engine and Panamera mode ufactured in Leipzig and parts for the SU assembled in the V Touareg factory in Slovakia. Boxster an production was out Valmet Automotive from 1997 to 2011, a production moved ny. Since 2011, the Zuffenhausen plant than doubled, from m2 (28.4 ha) to 61 (61.4 ha), as a resu chasing the forme Deltona and Daim among others. The has been highly succe cent times, and ind to have the highest

November 2024

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dels of what was he 356 were built wmill in Gmünd, y regard the 356 orsche simply behe first model sold ng company. After f the 356 was takhe father’s Dr. Ing. he GmbH in StuttPorsche commisuffenhausen-based eutter Karosserie, previously collabthe firm on Volkle prototypes, to 356’s steel body. rsche constructed plant, the oldest ing, is now known asse. The 356 was d in 1948. In 1964, mount of success cing with various with the 356 neede-design, the comd the Porsche 911.

The design phase for the 911 caused internal problems with Erwin Komenda, who led the body design department until then. F. A. Porsche complained Komenda made unauthorized changes to the design. Company leader Ferry Porsche took his son’s drawings to neighbouring chassis manufacturer Reuter.

Reuter’s workshop was later acquired by Porsche (so-called Werk 2). Afterward, Reuter became a seat manufacturer, today known as Keiper-Recaro.

Production and Sales The headquarters and main factory are located in Zuffenhausen, a district in Stuttgart, where Porsche produces flat-6 and V8 piston engines. Cayenne and Panamera models are manufactured in Leipzig, Germany, and parts for the SUV are also assembled in the Volkswagen Touareg factory in Bratislava, Slovakia. Boxster and Cayman production was outsourced to Valmet Automotive in Finland from 1997 to 2011, and in 2012 production moved to Germany. Since 2011, the area of the Zuffenhausen plant has more than doubled, from 284,000 m2 (28.4 ha) to 614,000 m2 (61.4 ha), as a result of purchasing the former Layher, Deltona and Daimler sites, among others. The company has been highly successful in recent times, and indeed claims to have the highest profit per

unit sold of any car company in the world. Table of profits (in millions of euros) and number of cars produced.

Figures from 2008/9 onwards were not reported as part of Porsche SE. On 11 May 2017, Porsche built the one-millionth 911. An Irish green Carrera S was built for the celebration, and it will be taken on a global tour before becoming a permanent exhibit at the Porsche Museum in Stuttgart.

“The company has been highly successful in recent times, and indeed claims to have the highest profit per unit sold of any car company in the world.”

Porsche Models The current Porsche model range includes sports cars from the Boxster roadster to their most famous product, the 911. The Cayman is a coupé otherwise similar to the Boxster. The Cayenne is Porsche’s mid-size luxury sport utility vehicle (SUV). A high performance luxury saloon/sedan, the Panamera, was launched in 2009. In 2010, Porsche launched the Cayenne S Hybrid and announced the Panamera S Hybrid, and launched the Porsche 918 sports car in 2014, which also features a hybrid system. Porsche developed a prototype electric Porsche Boxster called the Boxster E in 2011 and a hybrid version of the 911 called the GT3 R Hybrid. In July 2014, Porsche announced the launch by the end of 2014 of the Porsche Cayenne S E-Hybrid a plug-in hybrid, which will displace

the Cayenne S Hybrid from the lineup. In July 2017, Porsche installed its first 350 kW, 800V charging station, which the upcoming Porsche Mission E will use. Porsche is also currently working with other manufacturers to make Porsche charging stations compatible with other electric vehicles. In August 2018, Porsche announced that the formerly named Mission E electric car would be named “Taycan” meaning ‘leaping horse’. The prototype electric car was expected to be revealed in 2019 after its completion.

Porsche Taycan went on sale in 2020. In 2021, Porsche released an electric Mountain Bike in partnership with Rotwilde, with features such as an integrated cockpit designed

by Magura GmbH and drive unit, drivetrain and electronic shifting designed by Shimano.

Porsche followed this by completely buying eBike motor and battery company Fazua in 2022 and sports bikes company Greyp Bikes, sister company of Rimac Automobili, in 2023. Greyp Bikes was renamed to Porsche eBike Performance GmbH.

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Recognized Porsche Models:

Porsche Cayman Porsche Boxter Porsche Panamera Porsche Cayenne Porsche Macan Porsche 911 Porsche Taycan

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Font: [Various} | Software: Illustrator Date: Week of Nov. 17 For this week’s assignement, I started out by sketching the layout I was going to use for this project. I later started with picking a subject which is on the car brand Porsche.

I decided to go with a simple layout that included different facts about the company.

I made sure to include organizing elements such as subheadings and a running head.

Contemporary/Modern Editorial Page

Font: [Various} | Software: Illustrator Date: Week of Nov. 17 For this week’s assignement, I started out by sketching the layout I was going to use for this project. I later started with picking a subject which is on the car brand Porsche.

I decided to go with a simple layout that included different facts about the company.

I made sure to include organizing elements such as subheadings and a running head.

Thank

You!