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Brand manual

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BRAND MANUAL PATH TOOL BE DIFFERENT


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TABLE OF CONTENTS

BE DIFFERENT


ABOUT US

05

THE LOGO

07

Usage Color System

THE TYPOGRAPHY

11

Primery Font Secondary Font Font Size

THE STATIONARY business Card Letterhead Envelop Folder Cd Notepad Divices Mug & Pen T-shirts

17


ABOUT US

BE DIFFERENT


Today’s rapidly changing business environment requires marketing that is on target in terms of your market, the method you use to reach your customers and the message you convey to convince them to purchase your product or service. No matter what the project – logo design, strategic or business plan, company or product brochure, product launch or public relations campaign – we follow the same proven process of defining opportunities,

quantifying goals and choosing the optimal media mix for reaching target markets. Based on this strategic platform, we craft messages, produce materials and implement the tactics to achieve the desired results. Whether your business is a start-up requiring hands-on marketing talent, or an established company not delivering on your brand’s promise, we have the marketing solution for you.

What We Do

Our vision of the digital printing industry embraces the personalized printing of all kinds of substrates and objects. The process must be flexible, error-free from the very first run, just in time, and perfectly simple. It’s a vision that is now becoming reality.

Design and printing

Web and social media Development

From company brochures to product packaging design, creative, considered graphic design is at the forefront of everything we do and is something we continually strive to enhance – for us, bland and ordinary is not an option.

As web designers we believe that websites are our client’s portals to the world, and as such they should be engaging, informative and inspirational – this web design philosophy is behind our client’s award-winning websites.

Drive growth with interior decoration Capture new profit for your business in the rapidly expanding interior decoration market.


THE LOGO

BE DIFFERENT


THE LOGO

Usage

Our logo combines three elements: the toolbox logotype, the tagline and the icon. these elements should never be changed.

Logo Clear Spaces

4x x


THE LOGO

Color System PANTONE 228C

PANTONE 4515C PANTONE 4515C 70% 100% BLACK PANTONE 228C

Dark and Light background Dark version

Light version

This version use when the background is light colord.

This version use when the background is dark colord.


Black and white color 100% White

100% Black

Grayscale color 70% Black

Colord background

Grayscale background


THE TYPOGRAPHY

BE DIFFERENT


PRIMERY FONT

En Avenir Next

logotype: Ultra Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Head Tittle: Heavy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

SupTittle: Demi Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

SupTittle2: Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Text: Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

Notes: Ultra Light Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890


SECONDARY FONT

En Helvetica

Head Tittle: Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 SupTittle: NarrowBold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

SupTittle2: Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Text: Narrow Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Notes: Light Oblique Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890


‫‪Ar‬‬ ‫‪GE SS Tow‬‬ ‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‪Bold :‬‬ ‫أبتثجحخدذرزسشصضطظعغفقكلمنهوي‬ ‫‪0987654321‬‬

‫اﻟﻌﻨﻮان اﻟﻔﺮﻋﻲ‪Medium :‬‬ ‫أبتثجحخدذرزسشصضطظعغفقكلمنهوي‬ ‫‪0987654321‬‬ ‫اﻟﻨﺺ‪Light :‬‬ ‫أبتثجحخدذرزسشصضطظعغفقكلمنهوي‬ ‫‪0987654321‬‬

‫‪PRIMERY‬‬ ‫‪FONT‬‬


SECONDARY FONT

Ar AXtManal

Font :‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‬ … h √ ¿ Ω ∫ ∑ ¥ ± Æ ´ ® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG 0987654321

Black :‫اﻟﻌﻨﻮان اﻟﻔﺮﻋﻲ‬

… h √ ¿ Ω ∫ ∑ ¥ ± Æ ´ ® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG

0987654321

Regular

:‫اﻟﻨﺺ‬

… h √ ¿ Ω ∫ ∑ ¥ ± Æ ´ ® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG

0987654321


FONT SIZE En PRIMERY

EnSECONDARY

Ar PRIMERY

ArSECONDARY

Head Tittle:

Head Tittle:

Head Tittle:

Head Tittle:

SupTittle:

SupTittle:

SupTittle:

SupTittle:

SupTittle2:

SupTittle2:

Text:

Text:

Text:

Text:

Notes:

Notes:

Notes:

Notes:

(4x) 36 pt

(2x) 18 pt

(x + 2) 11 pt

(x) 9 pt

(x-1) 8 pt

(4x) 36 pt

(2x) 18 pt

(x + 2) 11 pt

(x) 9 pt

(x-1) 8 pt

(4x) 36 pt

(2x) 18 pt

(x) 9 pt

(x-1) 8 pt

(3x) 36 pt

(2x) 24 pt

(x) 12 pt

(x-1) 11 pt


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Brand manual by Dalia - Issuu