BRAND MANUAL PATH TOOL BE DIFFERENT
Hello...
TABLE OF CONTENTS
BE DIFFERENT
ABOUT US
05
THE LOGO
07
Usage Color System
THE TYPOGRAPHY
11
Primery Font Secondary Font Font Size
THE STATIONARY business Card Letterhead Envelop Folder Cd Notepad Divices Mug & Pen T-shirts
17
ABOUT US
BE DIFFERENT
Today’s rapidly changing business environment requires marketing that is on target in terms of your market, the method you use to reach your customers and the message you convey to convince them to purchase your product or service. No matter what the project – logo design, strategic or business plan, company or product brochure, product launch or public relations campaign – we follow the same proven process of defining opportunities,
quantifying goals and choosing the optimal media mix for reaching target markets. Based on this strategic platform, we craft messages, produce materials and implement the tactics to achieve the desired results. Whether your business is a start-up requiring hands-on marketing talent, or an established company not delivering on your brand’s promise, we have the marketing solution for you.
What We Do
Our vision of the digital printing industry embraces the personalized printing of all kinds of substrates and objects. The process must be flexible, error-free from the very first run, just in time, and perfectly simple. It’s a vision that is now becoming reality.
Design and printing
Web and social media Development
From company brochures to product packaging design, creative, considered graphic design is at the forefront of everything we do and is something we continually strive to enhance – for us, bland and ordinary is not an option.
As web designers we believe that websites are our client’s portals to the world, and as such they should be engaging, informative and inspirational – this web design philosophy is behind our client’s award-winning websites.
Drive growth with interior decoration Capture new profit for your business in the rapidly expanding interior decoration market.
THE LOGO
BE DIFFERENT
THE LOGO
Usage
Our logo combines three elements: the toolbox logotype, the tagline and the icon. these elements should never be changed.
Logo Clear Spaces
4x x
THE LOGO
Color System PANTONE 228C
PANTONE 4515C PANTONE 4515C 70% 100% BLACK PANTONE 228C
Dark and Light background Dark version
Light version
This version use when the background is light colord.
This version use when the background is dark colord.
Black and white color 100% White
100% Black
Grayscale color 70% Black
Colord background
Grayscale background
THE TYPOGRAPHY
BE DIFFERENT
PRIMERY FONT
En Avenir Next
logotype: Ultra Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Head Tittle: Heavy
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
SupTittle: Demi Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
SupTittle2: Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Text: Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Notes: Ultra Light Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
SECONDARY FONT
En Helvetica
Head Tittle: Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 SupTittle: NarrowBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
SupTittle2: Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Text: Narrow Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Notes: Light Oblique Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Ar GE SS Tow اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲBold : أبتثجحخدذرزسشصضطظعغفقكلمنهوي 0987654321
اﻟﻌﻨﻮان اﻟﻔﺮﻋﻲMedium : أبتثجحخدذرزسشصضطظعغفقكلمنهوي 0987654321 اﻟﻨﺺLight : أبتثجحخدذرزسشصضطظعغفقكلمنهوي 0987654321
PRIMERY FONT
SECONDARY FONT
Ar AXtManal
Font :اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ … h √ ¿ Ω ∫ ∑ ¥ ± Æ ´ ® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG 0987654321
Black :اﻟﻌﻨﻮان اﻟﻔﺮﻋﻲ
… h √ ¿ Ω ∫ ∑ ¥ ± Æ ´ ® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG
0987654321
Regular
:اﻟﻨﺺ
… h √ ¿ Ω ∫ ∑ ¥ ± Æ ´ ® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG
0987654321
FONT SIZE En PRIMERY
EnSECONDARY
Ar PRIMERY
ArSECONDARY
Head Tittle:
Head Tittle:
Head Tittle:
Head Tittle:
SupTittle:
SupTittle:
SupTittle:
SupTittle:
SupTittle2:
SupTittle2:
Text:
Text:
Text:
Text:
Notes:
Notes:
Notes:
Notes:
(4x) 36 pt
(2x) 18 pt
(x + 2) 11 pt
(x) 9 pt
(x-1) 8 pt
(4x) 36 pt
(2x) 18 pt
(x + 2) 11 pt
(x) 9 pt
(x-1) 8 pt
(4x) 36 pt
(2x) 18 pt
(x) 9 pt
(x-1) 8 pt
(3x) 36 pt
(2x) 24 pt
(x) 12 pt
(x-1) 11 pt