
MAY 2026


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MAY 2026



Built for Big Baits, Swimbaits & Glidebaits
6 Items: 150/150H/150XH/150L/150HL/150XHL
<FEATURES>
• HYPERDRIVE DESIGN “SMOOTHER ROTATION/INCREASE DURABILITY”
• HYPERDRIVE DIGIGEAR (G1 DURALUMIN)
• HYPER TOUGH CLUTCH
• HYPER ARMED HOUSING - FULL ALUMINUM HOUSING : ALUMINUM FRAME
ALUMINUM HANDLE SIDE PLATE / ALUMINUM PALM SIDE SPOOL BEARING SUPPORT
PLATE
• HYPER DOUBLE SUPPORT
• 36MM G1 DURALUMIN MAGFORCE-Z BOOST SPOOL = “LC CONCEPT”

(MONO 16LB-135YDS, 20LB-110YDS, 25LB-85YDS / BRAID 40LB-110YDS, 50LB-85YDS)
• 95MM SWEPT HANDLE WITH OVER-SIZED I-SHAPE HANDLE KNOBS
•






<FEATURES>
• HYPERDRIVE DESIGN “SMOOTHER ROTATION/INCREASE DURABILITY”
• HYPERDRIVE DIGIGEAR
• HYPER TOUGH CLUTCH
• HYPER ARMED HOUSING (ALUMINUM FRAME & ALUMINUM HANDLE SIDE PLATE) ・32MM A7075 SV BOOST SPOOL = “SV CONCEPT” (MONO 14LB-100YDS, 16LB-90YDS / BRAID 30LB-100YDS, 40LB-80YDS)

90MM SWEPT HANDLE WITH CUSTOM ZAION HANDLE KNOBS







July 2026 US DAIWA 60 YEARS LIMITED 2 Items: 2500D-XH/3000D-CXH
<FEATURES>
・MQ BODY (ZAION V)
“TOUGH, SOLID & LIGHT”
・AIRDRIVE DESIGN
“FLAWLESS AND EFFORTLESS ROTATION”
AIRDRIVE ROTOR (ZAION V)
AIRDRIVE BAIL (SEAMLESS TUBULAR BAIL)






Spinning tackle used to fish heavy cover with finesse-sized lures, using strong braided line to control and extract fish



LT3000-XH: 4000size Body with 3000size Rotor & Spool POWER
Rod: TTEL701MHFS/711MHFS
TTUL721MHFS







Strength Meets Sensitivity. Designed for the Competitive Angler. 4 Items: FC LT2500-H/LT3000-CXH/LT3000-XH/LT4000-CXH
・MQ BODY (ZAION V)
“TOUGH, SOLID & LIGHT”

・AIRDRIVE DESIGN
“FLAWLESS AND EFFORTLESS ROTATION”
AIRDRIVE ROTOR (ZAION: SAME ROTOR AS EXIST)
AIRDRIVE BAIL (SEAMLESS TUBULAR BAIL)
AIRDRIVE SPOOL ・ATD TYPE-L (BALL BEARING DRAG)



Available(Target): July 2026







FC LT2500-H: Finesse Custom / LT3000-XH: Power Finesse 2 Items: FC 2500D-XH/3000D-XH
・MQ BODY (ZAION V)
“TOUGH, SOLID & LIGHT” ・AIRDRIVE DESIGN
“FLAWLESS AND EFFORTLESS ROTATION” AIRDRIVE ROTOR (ZAION V) AIRDRIVE BAIL (SOLID WIRE) AIRDRIVE SPOOL









Items: 1000S/2000S-XH
AIRDRIVE ROTOR(ZAION V)
AIRDRIVE BAIL(SEAMLESS TUBULAR)
AIRDRIVE SPOOL








<FEATURES>
• ALUMINUM SPOOL
• ALUMINUM HANDLE ARM
• COMPOSITE BODY & ROTOR
• INFINITE ANTI-REVERSE
• 4 BB + 1 RB
• CLAMPACK OPTION

$44.99
$28.41
40%(from LN) Available(Target): July(Aug) 2026

Ultra Light Spinning Reel China

<FEATURES>
• ALUMINUM SPOOL
• ALUMINUM HANDLE ARM
• COMPOSITE BODY & ROTOR
• INFINITE ANTI-REVERSE
• 3 BB + 1 RB
• CLAMPACK OPTION MSRP: $34.99
$22.10 MARGIN: 40%(from LN) Available(Target): July(Aug) 2026








New Standard in Saltwater Spinning Reels
・WATER-PROOF ALUMINUM BODY & BODY COVER “RUBBER SEALS ENCLOSE GEARBOX FOR MAXIMUM PROTECTION”
POWERDRIVE DESIGN “POWERFUL & DURABLE” POWERDRIVE ENGINE (OVERSIZED POWER DIGIGEAR) POWERDRIVE ROTOR




Designed for Big Game

<FEATURES>
• ONE PIECE MACHINED ALUMINUM FRAME & SIDE PLATE
• OVERSIZED STAINLESS STEEL DRIVE GEAR & PINION GEAR
• ATD (CARBON DRAG)
• SOFT TOUCH T-SHAPE POWER KNOB
• BRAID 120LB/700YDS, 150LB/550YDS
• DRAG MAX 59.5LBS
• GEAR RATIO 3.9:1H/1.7:1L


Korea
MSRP: $1499.99 MSWP: $1105.26

MARGIN: 30%(from LN) Available(Target): Oct 2026
• LINE PER CRANK 48.6”H/21.6”L
Optional TOP support rails included in box



Low Profile Line Counter Reel 2 item: 150H/150HL
<FEATURES> ・ALUMINUM FRAME & ALUMINUM HANDLE SIDE PLATE
・DIRECT DRIVE BUILT-IN LINE COUNTER
・SPOOL CLICKER ・ALUMINUM DEEP SPOOL ・UTD (CARBON DRAG): MAX 11LB ・MONO 10LB-180YDS, 12LB-150YDS / BRAID 20LB-185YDS, 30LB-150YDS



Handheld Power Assist Reels
<FEATURES>
・MAGMAX G MOTOR
REMOTE JOG is not available
“POWERFUL, DURABLE & SUPER HIGH-SPEED”
NO-LOAD WINDING SPEED: 738FT/MIN
・JOG POWER LEVER (NEW MACHINED ERGONOMIC DESIGN)
“COMFORTABLE, ERGONOMIC & EASY TO USE” ・LINE CAPACITY J-BRAID 30LB-440YDS/40LB-330YDS








Handheld Power Assist Reels
<FEATURES>
・BRITZ MOTOR
※REMOTE JOG is not available
“POWERFUL & HIGH-SPEED”
NO-LOAD WINDING SPEED: 623FT/MIN
・JOG POWER LEVER
“COMFORTABLE & EASY TO USE”





Designed for Salmon, Steelhead, Striper, Halibut
<FEATURES>
・CUSTOM BLANK “HIGH-DENSITY CARBON FOR POWERFUL BACKBONE AND DURABILITY”
・3DX PATTERN GRAPHITE GRIP FOR COMFORTABLE ERGONOMICS
・ADDITIONAL HALIBUT ITEMS FROM PREVIOUS SERIES

MSRP: $149.99 MSWP: $80.64
MARGIN: 50% (from LN) Available(Target): ICAST 2026
761MHFB, 7101MHFB, 962XHFB, 1002XHFB, 1062XHFB, 761MHFS, 7101MHFS, 862MHFS, 902MFS, 902MHFS, 902HFS, 962MHFS, 992MFS, 7101HFB, 7101XHFB, 762LRS, 802LRS





<FEATURES>
・GLASS SOLID BLANK “HIGH QUALITY IMPOSSIBLE TO BREAK BLANK FOR ANY FW SPECIES”
・CORK GRIP
・HOOK KEEPER

2026




<FEATURES>
・TATULA X REEL (100H & 100HL)

・ALL PURPOSE 7’ ACTION CASTING ROD (MEDIUM HEAVY ACTION ONLY)

$TBD
40% (from LN)
Fall 2026





<FEATURES> ・ELIMINATOR SPINNING REEL (3000 AND 4000 SIZES) ・COMPOSITE GRAPHITE BLANK TO CATCH ANYTHING (7’ MEDIUM AND MEDIUM HEAVY)

• Zillion Rods (ZLON)
• PX Rods (PX)
• RG Rods (RG)
• Saltiga Power Slow (SGP)

Long Cast Minnow for Saltwater

• HEAVY DUTY MINNOW BAIT BUILT TO CAST FARTHER AND TARGET LARGER SPECIES
• WIRE THROUGH DESIGN
• HGS WEIGHT TRANSFER SYSTEM
• FLOATING, 150G, #1 TREBLE (X2)
• SIX COLORS







Long Cast Popper for Saltwater

• HEAVY DUTY POPPER STYLE BAIT THAT


• WIRE THROUGH DESIGN
• SWIMS BELOW SURFACE WITH EACH
• FLOATING, 3/0 TREBLE, 2.51 OZ
• SIX COLORS





10g & 15g


Size and Color addition for KO Jigs
<FEATURES>
• ADDITION TO THE POPULAR KO JIGS
• NEW SMALLER 10G AND 15G DESIGN
• FIVE COLORS
• PERFECT PAIRING TO ANY SLJ OUTFIT






Draw Power Wakebait
<FEATURES>
• WAKEBAIT DESIGNED BY NISHINE LURE WORKS
• STRONG HUNTING ACTION
• TEN COLORS










July 2026
<FEATURES>

• PERFECT FOR PANFISH, TROUT, BASS, AND WALLEYE
• 3” SIZE WITH RIBS
• SHRIMP SCENTED
• EXTREMELY THIN TAIL FOR MAX VIBRATION AND MOVEMENT
• TEN IN PACK • FOUR COLORS






<FEATURES>
• PERFECT FOR PANFISH, TROUT, BASS, AND WALLEYE
• 3” SIZE WITH RIBS
• SHRIMP SCENTED
• THICKER VERSION OF THE VC CUSTOM WORM. MORE RIBS AND A SHORTER SECTION SPADE TAIL
• TEN IN PACK
FOUR
COLORS





Micro worm for Light Jig Head
<FEATURES>

• PERFECT FOR PANFISH, TROUT, BASS, AND WALLEYE
• 2.8” SIZE WITH RIBS
• SHRIMP SCENTED
• STG STANDS FOR “STRONG”. BIGGEST AND WIDEST BODY
• THICKEST VERSION OF THE VC CUSTOM WORM. MORE RIBS AND A SHORTER SECTION SPADE TAIL
• TEN IN PACK

• FOUR COLORS




<FEATURES>

• PERFECT FOR PANFISH, TROUT, BASS, AND WALLEYE
• 2.3” SIZE WITH RIBS
• GARLIC SCENTED
• SPECIAL TROUT EDITION WITH STRONG GARLIC OIL AND POWDER ADDED
• TEN IN PACK
• FOUR COLORS





Additional Power Cord for SB/MP

<FEATURES>
• ALLIGATOR CLIP DESIGN
• FITS SB800/1200, AND MP 3000 REELS







Ocean Splash 300y, 600y, 3000y Color Addition to J Braid Grand
• BLUE WHITE CAMOUFLAGE DESIGN
• AVAILABLE IN SIZES 300Y, 600Y, AND 3000Y
• 300Y – 15LB-80LB
• 600Y – 100LB-120LB
• 3000Y – 15LB-120LB


MED/LRG/XLRG


Return of the Tactical View Zip Bag
<FEATURES>
• 3 SIZES. M, L, XL
• MADE OF STRONG CLEAR PLASTIC
• WATER RESISTANT
• PERFECT FOR STORING SOFT PLASTICS, TERMINAL TACKLE, ETC



<FEATURES>
• TWO SIZES- SM/LRG
• MADE OF NEOPRENE MATERIAL
• WATER RESISTANT
• GOOD FOR LEFT OR RIGHT HANDED REELS
• CAN EXTEND OVER LINE ALREADY MOUNTED ON ROD
MED/LRG


<FEATURES>
• RETURN OF THE POPULAR BOAT BAG
• WATER RESISTANT DESIGN TO AVOID GETTING INSIDE CONTENTS WET
• RUGGED DESIGN PERFECT FOR LONG RANGE TRIPS OR DAY TRIPS.
• COLOR SIMILAR TO D-VEC REEL BAG (FAMILY STYLE COLORING)

MARGIN: 40%( from LN)
Available(Target): August 2026



<FEATURES>
• 50L DRY BAG DESIGN PERFECT FOR CARRYING ANYTHING THAT NEEDS TO STAY DRY
• WATERPROOF DESIGN WITH ROLLTOP AND ZIPPER CLOSE.
• VERSATILE CLOSURE SYSTEM ADAPTS TO OPTIMIZE SPACE AND STORAGE NEEDS











• BASED ON RICHARDSON #256
• WITH D-VEC EMBROIDERY
• DAIWA ORIGINAL PIECE LABEL
• FLATBILL, MID-PRO CROWN
• 85% Cotton, 15% Nylon
• UPF50+


MARGIN: 50%(from LN) Available(Target): May 2026


• BASED ON RICHARDSON #168 – 7 PANELS
• WITH D-VEC PATCH
• DAIWA ORIGINAL PIECE LABEL
• FLATBILL, HI-PRO CROWN SHAPE WITH SEAMLESS FRONT PANEL
• COMPOSITION
• Front 60% Cotton, 40% Polyester
• Back 100% Polyester

50%(from LN)
May 2026



• BASED ON RICHARDSON #112
• WITH D-VEC PATCH
• ORIGINAL PIECE LABEL
• MID CROWN, PRE-CURVED BILL
• COMPOSITION
• Front 60% Cotton, 40% Polyester
• Back 100% Polyester
• 3 COLORING PATTERNS
• SOLID
• WATER CAMO
• WOOD CAMO

MSRP $29.99 MSWP $16.12
MARGIN: 50%(from LN)
Available(Target): June 2026





DVEC-WCMWTMCAP D-Vec Water Camo With Patch Logo
DVEC-WDCBLMCAP D-Vec Wood Camo With Patch Logo
DVEC-BCMBLMCAP D-Vec Black Out Camo With Patch Logo
DVEC-BLKCAP D-Vec Black/ Black Mesh With Patch Logo
DVEC-CHARCAP D-VEC Charcoal/Charcoal Mesh with Patch Logo
• BASED ON RICHARDSON #255
• DAIWA ORIGINAL PIECE LABEL
• FLATBILL, MID-PRO CROWN
• 5 PANELS, PINCH FRONT
• 60% Cotton, 40% Polyester

MARGIN: 50%(from LN) Available(Target): May 2026




• BASED ON RICHARDSON #848 SNOW CAMO
• WITH D-VEC EMBROIDERY
• ORIGINAL PIECE LABEL
• PRE-CURVED BILL WITH 2 INCH FRONT PANEL
• 100% POLYESTER



MARGIN: 50%(from LN) Available(Target): June 2026
• 100% POLYESTER
• DAIWA’S ORIGINAL CAMO PATTERN LOGO AND INSIDE HOODIE
• SIZE VARIATIONS FROM S – XXXL
DVEC-HDPERFLBLK-S D-VEC Woods Camo Blk Fleece Hoodie S
DVEC-HDPERFLBLK-M D-VEC Woods Camo Blk Fleece Hoodie M
DVEC-HDPERFLBLK-L D-VEC Woods Camo Blk Fleece Hoodie L
DVEC-HDPERFLBLK-XL D-VEC Woods Camo Blk Fleece Hoodie XL
DVEC-HDPERFLBLK-XXL D-VEC Woods Camo Blk Fleece Hoodie XXL
DVEC-HDPERFLBLK-XXXL D-VEC Woods Camo Blk Fleece Hoodie XXXL



ALL PFAS FREE PAPER BACKCARD (ENV. FRIENDLY)
SELL TOGETHER WITH EVERY DAIWA SALES COMPANIES ACROSS THE GLOBE
• 630 STAINLESS WITH METAL INJECTION MOLDING
• TUNGSTEN CARBIDE CUTTER FOR BOTH BRAIDED AND MONO LINE
• ANTI-CORROSION TITANIUM COATING
• LOCKING FUNCTION FOR EASY OPERATION
• COMFORTABLE TPR HANDLE
• ERGONOMIC LIGHT WEIGHT DESIGN
• 2 SIZES;
• 6.3 inch (158mm) / 2.9oz (82g)
• 7.6 inch (190mm) / 4.8oz (137g)


• DROP FORGED 420 STAINLESS STEEL
• FOR BOTH FRESH & SALTWATER
• MONO LINE CUTTERS + SPLIT RING OPENER
• NICKEL COATED
• 3 SIZES;
• 5.7 inch (145mm) / 2.9oz (82g)
• 6.2 inch (160mm) / 3.7oz (104g)
• 7.6 inch (200mm) / 5.7oz (162g)



• DROP FORGED 420 STAINLESS STEEL
• FOR BOTH FRESH & SALTWATER
• MONO LINE CUTTERS + SPLIT RING OPENER
• NICKEL COATED
• LONG NOSE DESIGN


• OPERATABLE WITH MICRO SPLIT RING(SIZE #00-#2 / #3-#7)
• FOR TROUT, PERCH AND ALL FINESSE FISHING APPLICATIONS
• BRAIDED AND MONO LINE CUTTERS
• LOCKING FUNCTION FOR EASY OPERATION
• COMFORTABLE NON-SLIP GRIPS
• PASSIVATED SURFACE TREATMENT FOR ENHANCED CORROSION RESISTANCE
• 5.0 inch (125mm) / 1.7oz (49g)
• SAME AS DAIWA JDM FIELD PLIERS-3-130H SIZE #00-#2 On Tip Top

50%(from LN)



• MINI SPLIT RING PLIERS (#3-#7)
• COMBINATION OF BRAIDED LINE CUTTERS AND SPLIT RING TOOL
• BIG & SOFT COMFORTABLE NON-SLIP GRIPS
• PASSIVATED SURFACE TREATMENT FOR ENHANCED CORROSION RESISTANCE
• SERRATED CUTTING BLADE FOR BRAIDED LINE CUTTING
• 4.8 inch (120mm) / 1.7oz (48g)
50%(from LN)


MODEL NAME; MOBILE SPLIT RING PLIERS-G125H
• STAINLESS STEEL PRESSED SCISSORS
• WITH MINI SPLIT RING OPENER JAWS
• SOFT, COMFORTABLE NON-SLIP GRIPS
• PASSIVATED SURFACE TREATMENT FOR ENHANCED CORROSION RESISTANCE
• SERRATED CUTTING BLADE FOR BRAIDED LINE CUTTING
• INCLUDES MOBILE PROTECTIVE SHEATH
• 4.8 inch (120mm) / 1.27oz (36g)
• 5.0 inch (128mm) / 1.41oz (40g) WITH SHEATH


MODEL NAME; MAGNET KEEPER 3.0 (RED)
• ONE-TOUCH QUICK RELEASE SYSTEM
• PREMIUM ANODIZED FINISH
• PRECISION-MACHINED, LIGHTWEIGHT ALUMINUM BODY
• INTEGRATED SPLIT RING FOR SECURE ATTACHMENT
• HEAVY-DUTY CARABINER FOR VEST OR BAG MOUNTING
• 360 DEGREE ROTATING BODY TO PREVENT TANGLES
• 4.7 inch (117mm) / 1.1oz (31g)
50%(from LN)





4”/105mm
<FEATURES>
• MAGNETIC WEIGHT TRANSFER SYSTEM

• NOISY RATTLE
• WOBBLING WAKE STYLE BAIT WITH PROP
• EIGHT COLORS










Jackhammer and Chatterbait Trailer

<FEATURES>
• DESIGNED BY MORIZO SHIMIZU
• THIN TAIL DESIGN FOR MAX VIBRATION
• FIVE IN PACK
• TEN COLORS













<FEATURES>
• DESIGNED FOR THE DROPSHOT RIG
• FLUTTER DESIGN WITH WINGS
• PVC DESIGN
• EVERGREEN’S NEW INTRODUCTION TO THE DICE
STYLE BAITS
• THREE IN PACK
• SEVEN COLORS













Color Addition to Xbraid Fulldrag
• FW SUBTLE COLORWAY
• 8 CARRIER + STRONG INNER CORE “BUILT FOR SERIOUS BATTLES”
• 165Y – 8LB-50LB
• 330Y – 8LB-100LB
• 3300Y – 8LB-100LB




<FEATURES>
Fluorocarbon
• PREMIUM FLUOROCARBON MAINLINE OR LEADER
• DOUBLE COATED 100% FLUOROCARBON “SENSITIVITY & ABRASION RESISTANCE”
• 110Y SPOOLS
• 6LB-25LB
TTMQLT3000-XHJULYJULY$168.99$177.89$259.9935%
NEW IPRIMI™ LT IPRIMILT1000SAUGJULY$119.99$126.31$199.9940%
IPRIMILT2000S-XHAUGJULY$119.99$126.31$199.9940%
NEW FREAMS™ LT FRMLT1000DARRIVEDAVAILABLE$95.99$101.05$159.9940%
FRMLT2000DARRIVEDAVAILABLE$95.99$101.05$159.9940%
FRMLT2500DARRIVEDAVAILABLE$95.99$101.05$159.9940%
FRMLT2500D-XHARRIVEDAVAILABLE$95.99$101.05$159.9940%
FRMLT3000D-CARRIVEDAVAILABLE$95.99$101.05$159.9940%
FRMLT4000D-CXHARRIVEDAVAILABLE$101.99$107.36$169.9940%
FRMLT5000D-CXHARRIVEDAVAILABLE$101.99$107.36$169.9940%
FRMLT6000D-HARRIVEDAVAILABLE$113.99$119.99$189.9940%
CERSW18000-HARRIVEDAVAILABLE$629.99$663.15$899.9930%
CERSW20000-PARRIVEDAVAILABLE$629.99$663.15$899.9930%
CERSW20000-HARRIVEDAVAILABLE$629.99$663.15$899.9930%
NEW CERTATE®HD
CERHD3000-XHARRIVEDAVAILABLE$489.99$515.78$699.9930%
CERHD4000-CXHARRIVEDAVAILABLE$489.99$515.78$699.9930%
CERHD5000D-XHARRIVEDAVAILABLE$489.99$515.78$699.9930%
BGLT3000D-XHJULYJULY$116.99$123.15$179.9935%
BGLT4000D-CXHJULYJULY$116.99$123.15$179.9935%
BGSW8000-HAUGUSTJULY$149.49$157.36$229.9935%
BGSW10000-HAUGUSTJULY$149.49$157.36$229.9935%
BGSW20000SEPTJULY$181.99$191.57$279.9935%
ADD SALTIGA® LD 2-SPD
SAGLD80-2SPDSEPTJULY$1,049.99$1,105.26$1,499.9930%
ADD SALTIGA® SD
SAGSD10ARRIVEDAVAILABLE$489.99$515.78$699.9930%
SAGSD10LARRIVEDAVAILABLE$489.99$515.78$699.9930%
DENDOH REEL TANACOM750 TANACOM1000 LINE COUNTER REEL
SEABORG® 300J SB300JJUNEJULY$839.99$884.20$1,199.9930%
SPINCAST REEL
SPINCAST
NEW LEXA®LC 150 LEXA-LC150MAYJULY$116.99$123.15$179.9935%
LEXA-LC150LMAYJULY$116.99$123.15$179.9935%
NEW GREAT LAKES® 40LC
GL40LCARRIVEDAVAILABLE$59.99$63.15$99.9940%
GL40LC-CPARRIVEDAVAILABLE$59.99$63.15$99.9940%
SERIESNAMEMAPSERIESNAMERECEIVESCHEDULEDEALERC/of MODELNUMBERDATEMODELNUMBERSCHEDULEDATEL/N($)MSWPMSRPMGN(%)Origin FRESHWATER RODS
ZILLION® SERIES RODS
ZLON701MLMRB-FL
ZLON681MRB-FL
ZLON6101MHRB-FL
ZLON731HRB-FL
ZLON701MLRS-FL
ZLON681MRS-FL
ZLON661MXB
ZLON721MFB
ZLON731MHFB
ZLON721HFB
ZLON761HFB
ZLON751MHHFB
ZLON791HRB
ZLON6101MLXS
ZLON731MFS
ZLON761MLMFS
PX SERIES BAIT FINESSE RODS
PX681ULRB-BF
PX681LXB-BF
NORTH COAST® SS RODS NEW NORTH COAST® SALMON STEELHEAD RODS
NC862MFSNCX761MHFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232835 NC862MHFSNCX7101MHFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232842 NC862HXSNCX862MHFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232859 NC902MFSNCX902MFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232866 NC902MHFSNCX902MHFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232873 NC962MHFSNCX902HFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232880 NCSD962LRSNCX962MHFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232897 NCSD1062LRSNCX992MFSSEPTJULY$75.00$80.64$149.9950%CHINA043178232903 NC731MHFBNCX7101HFBSEPTJULY$75.00$80.64$149.9950%CHINA043178232910 NC761MFBNCX7101XHFBSEPTJULY$75.00$80.64$149.9950%CHINA043178232927 NC761MHFBNCX761MHFBSEPTJULY$75.00$80.64$149.9950%CHINA043178232996 NC801HFBNCX7101MHFBSEPTJULY$75.00$80.64$149.9950%CHINA043178232798
NC801XHFB
NCX962XHFB SEPT JULY $75.00$80.64$149.99 50% CHINA043178232804
NC862MFBNCX1002XHFBSEPTJULY$75.00$80.64$149.9950%CHINA043178232811
NC862MHFBNCX1062XHFBSEPTJULY$75.00$80.64$149.9950%CHINA043178232828
NC902MFBNCX762LRSEPTJULY$75.00$80.64$149.9950%CHINA043178232934
NC902HRBNCX802LRSEPTJULY$75.00$80.64$149.9950%CHINA043178232941
ADD PRESSO® AIR ULTRALIGHT
PRAIR762ULRSARRIVEDAVAILABLE$115.00$123.65$229.9950%VIETNAM043178232170 PRAIR802ULRSARRIVEDAVAILABLE$115.00$123.65$229.9950%VIETNAM043178232187
NEW TATULA® LIMITED DAIWA US 60 YEARS LIMITED
TTL731MHFB-60YAAUGUSTJULY$115.00$123.65$229.9950%VIETNAM043178232507 TTL731MXS-60YAAUGUSTJULY$115.00$123.65$229.9950%VIETNAM043178232514
PROCYON® SERIES RODS (SELECT ITEM)
PCYN661MHXB
PCYN662MFB
PCYN702MHXB
PCYN732MHFB
PCYN741HFB
PCYN761HFB
PCYN601MXS
PCYN611ULFS
PCYN662LFS
PCYN661MLXS PCYN701LFS PCYN701MLXS PCYN701MXS PCYN731MLXS PCYN771LXS PCYN791LRS
NEW BEAM X SOLID GLASS ULTRALIGHT
BX501ULRSJULYJULY$25.00$26.88$49.9950%CHINA043178232750 BX561ULRSJULYJULY$25.00$26.88$49.9950%CHINA043178232767
BX561ULRBJULYJULY$25.00$26.88$49.9950%CHINA043178232774
PROREX™ STEIN MUSKIE SERIES RODS
PRXST982HFB
PRXST982XHXB
PRXST982XXHXB
PROREX™-WN MUSKIE SERIES RODS
PRXWM861TMHRB
PRXWM861THRB
PRXWM951TXHRB
SW INSHORE
SOL® AGS INSHORE SERIES
SOLAGS70MLFS
SOLAGS70MFS
SOLAGS70MHFS
SOLAGS76MFS
SOLAGS76MHFS
SOLAGS76HFS
SOLAGS80HS
SOLAGS80XHS
ISLA® AGS INSHORE SERIES
ISLAGS69MLRS ISLAGS70LRS
ISLAGS70MLRS
ISLAGS70MRS ISLAGS76MFS ISLAGS76MRS
ISLAGS76MHRS ISLAGS70MLRB ISLAGS70MRB ISLAGS70MHRB ISLAGS70HRB
SW JIGGING
SALTIGA® POWER SLOW JIGGING SERIES SGP61H SGP61XH SGP610H SGP610XH SGP80H SGP80XH
OUTRAGE® JIGGING SERIES
OTR58HB OTR58XHB OTR58XXHB OTR66MB OTR66MHB OTR66HB OTR56XXHFS OTR58XHS OTR66MS OTR66MHS OTR66HS OTR70MS OTR70MHS OTR70HS OTR82HFS OTR82XHFS
OUTRAGE® SLOW PITCH JIGGING SERIES ORS68MHB ORS68HB ORS68XHB ORS76XXHB ORS58XXHB
NEW PROCYON® INSHORE
PCI701MLFBARRIVEDAVAILABLE$50.00$53.76$99.9950%VIETNAM043178232194
PCI701MFBARRIVEDAVAILABLE$50.00$53.76$99.9950%VIETNAM043178232200
PCI701MHFBARRIVEDAVAILABLE$50.00$53.76$99.9950%VIETNAM043178232217
PCI701MLFSARRIVEDAVAILABLE$50.00$53.76$99.9950%VIETNAM043178232224
PCI701MFSARRIVEDAVAILABLE$50.00$53.76$99.9950%VIETNAM043178232231
PCI701MHFSARRIVEDAVAILABLE$50.00$53.76$99.9950%VIETNAM043178232248
SW POPPING
SW WEST COAST JIGSTICK
SW SURF
PREMOUNTED COMBOS
NEW SALTIGA® DOGFIGHT
SAGDF84S6MAYJULY$500.00$537.63$999.9950%CHINA043178232255
SAGDF81S8MAYJULY$500.00$537.63$999.9950%CHINA043178232262
SAGDF76S10MAYJULY$500.00$537.63$999.9950%CHINA043178232279
SAGDF72S12MAYJULY$500.00$537.63$999.9950%CHINA043178232286
NEW WEST COAST JIGSTICK
WCX901MHRB-YJULYJULY$150.00$161.28$299.9950%CHINA043178232781
ADD BLACKLINE SURF
BL1062MHRFSMAYJULY$275.00$295.69$549.9950%CHINA043178232682
TATULA® TWS BAITCASTING PMC NEW TATULA®-X TWS BAITCASTING PMC
TTCT100HS701MFBTATX100H701MHFBTBDTBDTBDTBDTBDTBDTH/CH043178232637
TTCT100HSL701MFBTATX100HL701MHFBTBDTBDTBDTBDTBDTBDTH/CH043178232644
TTCT100HS731MHFB
TTCT100HSL731MHFB
PROCASTER®80 BAITCASTING PMC
PC80HS/G661MH
PC80HS/G662MH
PC80HS/G701MH
PC80HS/G731MH
PC80HSL/G731MH
NEW AIRD® BAITCAST COMBO
AIR80H701MHFBAUGJULY$89.99$96.77$149.9940%CHINA043178232712
AIR80HL701MHFBAUGJULY$89.99$96.77$149.9940%CHINA043178232729
NEW ELIMINATOR ® SPINNING COMBO
ELTX30G701MTBDJULY$95.99$103.22$159.9940%CHINA043178232958
ELTX40G701MHTBDJULY$95.99$103.22$159.9940%CHINA043178232965
NEW GREAT LAKES ® LINE COUNTER COMBO
GL40W862MRAUGJULY$89.99$96.77$149.9940%CHINA043178232699
GL40W862MHRAUGJULY$89.99$96.77$149.9940%CHINA043178232705
MODELNUMBERDATEMODELNUMBERSCHEDULEDATEL/N($)MSWPMSRPMGN(%)Origin J-BRAID
NEW J-BRAID X8 GRAND OCEAN SPLASH 300YD
JBGD8U15-300OSARRIVEDJULY$16.50$18.33$32.9950%JAPAN043178457467
JBGD8U20-300OSARRIVEDJULY$16.50$18.33$32.9950%JAPAN043178457474
JBGD8U30-300OSARRIVEDJULY$16.50$18.33$32.9950%JAPAN043178457481
JBGD8U40-300OSARRIVEDJULY$16.50$18.33$32.9950%JAPAN043178457498
JBGD8U50-300OSARRIVEDJULY$16.50$18.33$32.9950%JAPAN043178457504
JBGD8U65-300OSARRIVEDJULY$19.00$21.11$37.9950%JAPAN043178457511
JBGD8U80-300OSARRIVEDJULY$19.50$21.66$38.9950%JAPAN043178457528
NEW J-BRAID X8 GRAND OCEAN SPLASH 600YD
JBGD8U100-600OSARRIVEDJULY$35.00$38.88$69.9950%JAPAN043178457627
JBGD8U120-600OSARRIVEDJULY$35.00$38.88$69.9950%JAPAN043178457634
NEW J-BRAID X8 GRAND OCEAN SPLASH 3,000YD
JBGD8U15-3000OSARRIVEDJULY$155.00$172.22$309.9950%JAPAN043178457658
JBGD8U20-3000OSARRIVEDJULY$155.00$172.22$309.9950%JAPAN043178457665
JBGD8U30-3000OSARRIVEDJULY$155.00$172.22$309.9950%JAPAN043178457672
JBGD8U40-3000OSARRIVEDJULY$155.00$172.22$309.9950%JAPAN043178457689
JBGD8U50-3000OSARRIVEDJULY$155.00$172.22$309.9950%JAPAN043178457696
JBGD8U65-3000OSARRIVEDJULY$155.00$172.22$309.9950%JAPAN043178457702
JBGD8U80-3000OSARRIVEDJULY$180.00$199.99$359.9950%JAPAN043178457719
JBGD8U100-3000OSARRIVEDJULY$180.00$199.99$359.9950%JAPAN043178457726
JBGD8U120-3000OSARRIVEDJULY$180.00$199.99$359.9950%JAPAN043178457733
NEW SAMURAI X8 BRAID RUBY PINK 165YD
DSB8X4-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066279
DSB8X5-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066287
DSB8X6-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066294
DSB8X7-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066300
DSB8X8-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066317
DSB8X9-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066324
DSB8X10-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066331
DSB8X15-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066348
DSB8X20-165RPARRIVEDAVAILABLE$13.00$14.44$25.9950%JAPAN043178066355
NEW SAMURAI X8 BRAID RUBY PINK 330YD
DSB8X8-330RPARRIVEDAVAILABLE$23.50$26.11$46.9950%JAPAN043178066362
DSB8X9-330RPARRIVEDAVAILABLE$23.50$26.11$46.9950%JAPAN043178066379
DSB8X10-330RPARRIVEDAVAILABLE$23.50$26.11$46.9950%JAPAN043178066386
DSB8X15-330RPARRIVEDAVAILABLE$23.50$26.11$46.9950%JAPAN043178066393 DSB8X20-330RPARRIVEDAVAILABLE$23.50$26.11$46.9950%JAPAN043178066409
SALTIGA BRAID
SALTIGA® X12 BRAID BULK SPOOL MULTI COLOR
SAB12X15-1980MU
SAB12X20-1980MU
SAB12X30-1980MU
SAB12X40-1980MU
SAB12X50-1980MU
SAB12X65-1980MU
SAB12X80-1980MU
SAB12X100-1760MU
SAB12X120-1540MU
X-BRAID
NEW X-BRAID FULL DRAG MARSH GREEN 165YD
XBFD9U8-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067239
XBFD9U10-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067246
XBFD9U15-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067253
XBFD9U20-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067260
XBFD9U30-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067277
XBFD9U40-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067284
XBFD9U50-165MGSEPTJULY$17.50$19.44$34.9950%JAPAN 043178067291
NEW X-BRAID FULL DRAG MARSH GREEN 330YD
XBFD9U8-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067307
XBFD9U10-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067314
XBFD9U15-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067321
XBFD9U20-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067338
XBFD9U30-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067345
XBFD9U40-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067352
XBFD9U50-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067369
XBFD9U65-330MGSEPTJULY$31.50$34.99$62.9950%JAPAN 043178067376
XBFD9U80-330MGSEPTJULY$35.00$38.88$69.9950%JAPAN 043178067383
XBFD9U100-330MGSEPTJULY$35.00$38.88$69.9950%JAPAN 043178067390
X-BRAID (CONTINUED)
X-BRAID FLUOROCARBON
NEW X-BRAID FULL DRAG MARSH GREEN 3,300YD
XBFD9U8-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067406
XBFD9U10-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067413
XBFD9U15-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067420
XBFD9U20-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067437
XBFD9U30-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067444
XBFD9U40-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067451
XBFD9U50-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067468
XBFD9U65-3300MGSEPTJULY$275.00$305.55$549.9950%JAPAN 043178067475
XBFD9U80-3300MGSEPTJULY$300.00$333.33$599.9950%JAPAN 043178067482
XBFD9U100-3300MGSEPTJULY$300.00$333.33$599.9950%JAPAN 043178067499
NEW X-BRAID OLLTOLOS FLUOROCARBON 110YD
XBOTF6-110AUGUSTJULY$15.00$16.66$29.9950%JAPAN043178066553
XBOTF7-110AUGUSTJULY$15.00$16.66$29.9950%JAPAN043178066560
XBOTF8-110AUGUSTJULY$15.00$16.66$29.9950%JAPAN043178066577
XBOTF10-110AUGUSTJULY$15.00$16.66$29.9950%JAPAN043178066584
XBOTF12-110AUGUSTJULY$15.00$16.66$29.9950%JAPAN043178066591
XBOTF15-110AUGUSTJULY$15.00$16.66$29.9950%JAPAN043178066607
XBOTF20-110AUGUSTJULY$16.50$18.33$32.9950%JAPAN043178066614
XBOTF25-110AUGUSTJULY$17.50$19.44$34.9950%JAPAN043178066621
SERIESNAMEMAPSERIESNAMERECEIVESCHEDULEDEALERC/of MODELNUMBERDATEMODELNUMBERSCHEDULEDATEL/N($)MSWPMSRPMGN(%)Origin FRESHWATER SOFT LURES
NEW BEAM WORM 3'
BVCC30GLMAYJULY$3.50$3.88$6.9950%CHINA043178066638
BVCC30GWMAYJULY$3.50$3.88$6.9950%CHINA043178066645
BVCC30RGMAYJULY$3.50$3.88$6.9950%CHINA043178066652
BVCC30CRMAYJULY$3.50$3.88$6.9950%CHINA043178066669
NEW BEAM WORM MID 3'
BVCMD30GLMAYJULY$3.50$3.88$6.9950%CHINA043178066676
BVCMD30GWMAYJULY$3.50$3.88$6.9950%CHINA043178066683
BVCMD30RGMAYJULY$3.50$3.88$6.9950%CHINA043178066690
BVCMD30CRMAYJULY$3.50$3.88$6.9950%CHINA043178066706
NEW BEAM WORM STG 2.8'
BVCST28GLMAYJULY$3.50$3.88$6.9950%CHINA043178066713
BVCST28GWMAYJULY$3.50$3.88$6.9950%CHINA043178066720
BVCST28RGMAYJULY$3.50$3.88$6.9950%CHINA043178066737
BVCST28CRMAYJULY$3.50$3.88$6.9950%CHINA043178066744
NEW BEAM WORM 2.3' GARLIC
BVCSTG23GPMAYJULY$3.50$3.88$6.9950%CHINA043178066843
BVCSTG24GGMAYJULY$3.50$3.88$6.9950%CHINA043178066850
BVCSTG25GOMAYJULY$3.50$3.88$6.9950%CHINA043178066867 BVCSTG26GWMAYJULY$3.50$3.88$6.9950%CHINA043178066874
NEW TOURNAMENT D-FIN 3" SOFT SWIMBAIT
TF-3-LPARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065808
TF-3-UVFPARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065815
TF-3-GPARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065822
TF-3-RSARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065839
TF-3-PGARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065846
TF-3-MOAARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065853
TF-3-SSARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065860
NEW TOURNAMENT D-FIN 4" SOFT SWIMBAIT
TF-4-LPARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065877
TF-4-UVFPARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065884 TF-4-GPARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065891 TF-4-RSARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065907
TF-4-PGARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065914
TF-4-MOAARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065921 TF-4-SSARRIVEDAVAILABLE$5.39$5.99$8.9940%JAPAN043178065938
NEW TOURNAMENT D-FIN 5" SOFT SWIMBAIT
TF-5-LPARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178065945 TF-5-UVFPARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178065952
TF-5-GPARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178065969
TF-5-RSARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178065976 TF-5-PGARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178065983
TF-5-MOAARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178065990 TF-5-SSARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178066003
FRESHWATER HARDBAITS
NEW MR. FORTUNE CRANKBAIT
MF01WBPMAYJULY$8.79$9.77$15.9945%CHINA043178066881
MF01SGFMAYJULY$8.79$9.77$15.9945%CHINA043178066898 MF01JLPMAYJULY$8.79$9.77$15.9945%CHINA043178066904 MF01HBNMAYJULY$8.79$9.77$15.9945%CHINA043178066911 MF01LMBMAYJULY$8.79$9.77$15.9945%CHINA043178066928 MF01NCTMAYJULY$8.79$9.77$15.9945%CHINA043178066935 MF01NCCMAYJULY$8.79$9.77$15.9945%CHINA043178066942 MF01NCFMAYJULY$8.79$9.77$15.9945%CHINA043178066959
MF01NITMAYJULY$8.79$9.77$15.9945%CHINA043178066966
MF01GWBMAYJULY$8.79$9.77$15.9945%CHINA043178066973
ADD TD MINNOW JERKBAITS
TDM95SP95AUGUSTJULY$10.00$11.11$19.9950%JAPAN043178068007
TDM95SP96AUGUSTJULY$10.00$11.11$19.9950%JAPAN043178068014
TDM95SP97AUGUSTJULY$10.00$11.11$19.9950%JAPAN043178068021
TDM95SP98AUGUSTJULY$10.00$11.11$19.9950%JAPAN043178068038
HMKL MINNOW
SERIESNAMEMAPSERIESNAMERECEIVESCHEDULEDEALERC/of MODELNUMBERDATEMODELNUMBERSCHEDULEDATEL/N($)MSWPMSRPMGN(%)Origin
FRESHWATER JIGHEADS
NEW DAIWA LIGHT JIGHEAD
LJH05G10-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065235
LJH10G10-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065242
LJH15G10-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065259
LJH20G10-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065266
LJH05G8-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065273
LJH10G8-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065280
LJH15G8-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065297
LJH20G8-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065303
LJH25G8-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065310
LJH30G8-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065327
LJH10G6-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065334
LJH15G6-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065341
LJH20G6-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065358 LJH25G6-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065365
LJH30G6-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065372
LJH15G4-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065389
LJH20G4-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065396
LJH25G4-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065402
LJH30G4-MBARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065419
LJH05G10-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065426
LJH10G10-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065433
LJH15G10-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065440
LJH20G10-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065457
LJH05G8-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065464
LJH10G8-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065471
LJH15G8-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065488
LJH20G8-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065495
LJH25G8-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065501
LJH30G8-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065518
LJH10G6-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065525
LJH15G6-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065532 LJH20G6-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065549 LJH25G6-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065556
LJH30G6-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065563
LJH15G4-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065570 LJH20G4-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065587
LJH25G4-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065594
LJH30G4-RGARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065600 LJH05G10-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065617 LJH10G10-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065624
LJH15G10-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065631 LJH20G10-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065648
LJH05G8-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065655
LJH10G8-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065662 LJH15G8-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065679 LJH20G8-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065686
LJH25G8-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065693
LJH30G8-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065709
LJH10G6-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065716 LJH15G6-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065723
LJH20G6-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065730
LJH25G6-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065747
LJH30G6-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065754
LJH15G4-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065761
LJH20G4-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065778
LJH25G4-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065785
LJH30G4-FOARRIVEDAVAILABLE$2.39$2.66$3.9940%VIETNAM043178065792
NEW ATTRA SPOON
ATTR15GOMARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064870
ATTR15GBSARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064887 ATTR15GMMARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064894 ATTR15GNGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064900 ATTR15GDFARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064917 ATTR15GYDARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064924 ATTR15GFGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064931 ATTR15GGDARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064948 ATTR15GBGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064955 ATTR18GOMARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064962 ATTR18GBSARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064979 ATTR18GMMARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064986 ATTR18GNGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178064993 ATTR18GDFARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065006 ATTR18GYDARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065013 ATTR18GFGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065020 ATTR18GGDARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065037 ATTR18GBGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065044
SALTWATER HARD BAITS
ATTR23GOMARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065051 ATTR23GBSARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065068 ATTR23GMMARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065075 ATTR23GNGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065082 ATTR23GDFARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065099 ATTR23GYDARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065105 ATTR23GFGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065112 ATTR23GGDARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065129 ATTR23GBGARRIVEDAVAILABLE$5.39$5.99$8.9940%VIETNAM043178065136
NEW SALTIGA® FROTHER POPPER
SAF170FSFAUGUSTJULY$20.00$22.22$39.9950%INDONESIA043178067048 SAF170FCMAUGUSTJULY$20.00$22.22$39.9950%INDONESIA043178067055 SAF170FCHAUGUSTJULY$20.00$22.22$39.9950%INDONESIA043178067062 SAF170FFCAUGUSTJULY$20.00$22.22$39.9950%INDONESIA043178067079
SAF170FGKAUGUSTJULY$20.00$22.22$39.9950%INDONESIA043178067086
SAF170FFFAUGUSTJULY$20.00$22.22$39.9950%INDONESIA043178067093
NEW SALT PRO LUNKER HUNTER
DSPL15FHDLSJUNEJULY$15.59$17.33$25.9940%JAPAN043178066102 DSPL15FHDGWJUNEJULY$15.59$17.33$25.9940%JAPAN043178066119 DSPL15FHDCFJUNEJULY$15.59$17.33$25.9940%JAPAN043178066126
DSPL15FHDSGBJUNEJULY$15.59$17.33$25.9940%JAPAN043178066133
DSPL15FHDKNJUNEJULY$15.59$17.33$25.9940%JAPAN043178066140
DSPL15FHDBPJUNEJULY$15.59$17.33$25.9940%JAPAN043178066164
LAZY FASHAD
ADD KO-ZAKANA SLJ JIG
ZS10G04ARRIVEDAVAILABLE$7.00$7.77$13.9950%TAIWAN043178066416
ZS10G05ARRIVEDAVAILABLE$7.00$7.77$13.9950%TAIWAN043178066423
ZS10G10ARRIVEDAVAILABLE$7.00$7.77$13.9950%TAIWAN043178066430
ZS10G21ARRIVEDAVAILABLE$7.00$7.77$13.9950%TAIWAN043178066447
ZS10G215ARRIVEDAVAILABLE$7.00$7.77$13.9950%TAIWAN043178066454
SLOW" SLOW PITCH JIGS
STAINLESS SLIM PLIERS
DVEC-HDPERFLBLK-XXXL
SERIESNAMEMAPSERIESNAMERECEIVESCHEDULEDEALERC/of MODELNUMBERDATEMODELNUMBERSCHEDULEDATEL/N($)MSWPMSRPMGN(%)Origin
EVERGREEN RODS
EVERGREEN COMBATSTICK ROD
RCTC-68HG
RCTC-68M
RCTC-70MHG
RCTC-71M
RCTC-72MH
RCTC-73H
RCTC-73HG
RCTC-73MH
RCTC-77MH
RCTC-78XH
RCTC-710XH
RCTC-710XHG
RCTS-71MH
RCTS-74M
RCTS-610M-ST
RCTS-610ML
EVERGREEN SOFTBAITS
NEW CLAW MOTION
CM-3-11AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178066225
CM-3-01AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178066232
CM-3-122AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178066249
CM-3-144AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178066256
CM-3-73AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178066263
NEW LUCY WORM
LU-32-169AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178064771
LU-32-170AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178064788
LU-32-159AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178064795
LU-32-151AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178064801
LU-32-102AARRIVEDAVAILABLE$7.19$7.99$11.9940%JAPAN043178064818
NEW C-4 LEECH SOFTBAIT
C4-3.1-01AARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178066188
C4-3.1-40AARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178066195
C4-3.1-81AARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178066201
C4-3.1-52AARRIVEDAVAILABLE$6.59$7.33$10.9940%JAPAN043178066218
NEW BULLPOINT SHAD SOFTBAIT
BPSHD-45-01AUGUSTJULY$7.79$8.66$12.9940%CHINA043178067109
BPSHD-45-58AUGUSTJULY$7.79$8.66$12.9940%CHINA043178067116
BPSHD-45-176AUGUSTJULY$7.79$8.66$12.9940%CHINA043178067123
BPSHD-45-177AUGUSTJULY$7.79$8.66$12.9940%CHINA043178067130
BPSHD-45-179AUGUSTJULY$7.79$8.66$12.9940%CHINA043178067147
BPSHD-45-180AUGUSTJULY$7.79$8.66$12.9940%CHINA043178067154
NEW FLUTTER GIZMO SOFTBAIT
FGZ-15-18AUGUSTJULY$11.39$12.66$18.9940%CHINA043178067161
NEW WAKE MAGIC PROP BAIT
WM-4-N235JUNEJULY$14.99$16.66$24.9940%CHINA043178066768
WM-4-N299JUNEJULY$14.99$16.66$24.9940%CHINA043178066775
WM-4-N150JUNEJULY$14.99$16.66$24.9940%CHINA043178066782
WM-4-N50JUNEJULY$14.99$16.66$24.9940%CHINA043178066799
WM-4-N88JUNEJULY$14.99$16.66$24.9940%CHINA043178066805
WM-4-N217JUNEJULY$14.99$16.66$24.9940%CHINA043178066812
WM-4-27JUNEJULY$14.99$16.66$24.9940%CHINA043178066829
WM-4-N263JUNEJULY$14.99$16.66$24.9940%CHINA043178066836
EVERGREEN 2026-2027 IN-OUT SCHEDULE UPDATED04/27/2026
EVERGREEN HARDBAITS (CONTINUED)
EVERGREENCH-1 CRANK
CH-125
CH-1-46
WH-8 CRANK
EVERGREENZERUCHCRANKBAIT ZR-4-19
ZR-4-361
ZR-4-362
ZR-4-373
NEW SLPW CARBON LIGHT DOUBLE HANDLE / GOLD
NEW SLPW POWER LIGHT CORK KNOB (S) GUNMETAL
Base Pricing:

Effective July 1, 2026
Minimum Suggested Wholesale Price (MSWP)
Direct Dealer Discount:
Authorized Direct Daiwa Retailers will receive:
(off each product line item price)
Standard Terms & Anticipation:
2%30, 1%60, Net 90 Days
Payment Type:
Payment can be made by check, ACH, or credit card. Daiwa will charge a 2% credit card transaction fee for all payments made via that form of payment.
Advertising Contribution:
All direct retail customers will accrue a fund equal to 4% of their net shipments payable in the form of a credit memo.
Reimbursement will be based upon the co-op guidelines specified by Daiwa Corporation. All claims must include ad tear sheets/proof of performance and proof of paid invoices and must be sent to Daiwa Corporation Cooperative Advertising Administrator.
(See Daiwa 2026 - 2027 Cooperative Advertising Guidelines for full details.)
Freight:
Freight is FFA on all orders to customers warehouse in amounts of $2,000 or more, or $1,000 or more for B2B orders to a single location. All other orders will be shipped freight collect FOB Foothill Ranch, CA.
Case Pack Requirement:
All Line, Lures, and Combos must be ordered by inner case packs.

In order to become an authorized Daiwa Retailer, the account must fulfill the following requirements:
• Complete a current credit application.
• Meet the definition of a Retailer.
Any business that (1) places a qualifying order (2) is engaged in making sales to the ultimate consumer (3) meets credit standards (4) provides current resale certificate (5) and is engaged in the sales of fishing tackle.
• Receive approval from Sales Manager.
• Meet credit standards.
• Place a minimum opening order of $2,000 or more, or $1,000 or more for B2B
• Case Pack Requirement: All Line, Lures, and Combos must be ordered by inner case packs.
After qualifications are met Retailer will qualify for:
• Qualifying Discounts.
• Cooperative Advertising Allowance.
• Dating of NET 90 Days and anticipation of 1 % per 30 days (subject to credit approval)
*Payment can be made by check, ACH, or credit card. Daiwa will charge a 2% credit card transaction fee for all payments made via that form of payment.
• NET 60 Days
• No anticipation due to special prices
• No Co-op
Base Pricing:

Effective July 1, 2026
Minimum Suggested Wholesale Price (MSWP)
Distribution Discount:
Authorized Daiwa Wholesaler will receive the following discounts: Reels: 9%
Rods, Combos, Accessories: 11% Lures, Line: 14% (off individual product line item price).
Standard Terms & Anticipation:
3%30, 2%60, 1%90, Net 120 Days
Payment Type:
Payment can be made by check, ACH, or credit card. Daiwa will charge a 2% credit card transaction fee for all payments made via that form of payment.
Advertising Contribution:
All Wholesale customers will accrue a fund equal to 2% of their net shipments payable in the form of a credit memo.
Daiwa’s Coop Program is intended for our retail customers. Coop funds should be passed along to them proportionately and used to promote Daiwa products.
Reimbursement will be based upon the co-op guidelines specified by Daiwa Corporation. All claims must include ad tear sheets/ proof of performance and proof of paid invoices and must be sent to Daiwa Corporation Cooperative Advertising Administrator.
(See Daiwa 2026 – 2027 Cooperative Advertising Guidelines for full details.)
Freight:
Freight is FFA on all orders to customers warehouse in amounts of $3,000 or more to a single location. All other orders will be shipped freight collect FOB Foothill Ranch, CA
Case Pack Requirement:
All Line, Lures, and Combos must be ordered by inner case packs.

In order to become an authorized Daiwa Wholesaler the account must fulfill the following requirements:
• Complete a current credit application.
• Meet the definition of a Wholesaler.
Wholesaler:
Purchase in large quantities and then resell usually in smaller quantities to separately owned retailers, but never to the ultimate consumer. A separately owned retailer shall be a firm or corporation other than one (a) owned or controlled directly or indirectly by the wholesaler, its officers, directors, shareholders or affiliates, or (b) owning or controlling the wholesaler directly or indirectly by itself or through its officers, directors, shareholders or affiliates.
Maintain a full time sales staff and provide printed catalogs, merchandise listings or flyers to its dealers a minimum of twice a year.
Maintain a minimum annual self-owned inventory of $500,000 at a distributor cost for resale to separately owned retail stores and maintain a sufficient office and warehouse space to administer and accommodate such inventory.
• Receive approval from Sales Managers.
• Meet credit standards
• Place a minimum opening order of $3,000
• Case Pack Requirement: All Line, Lures, Combos must be ordered by inner case packs.
After qualifications are met Wholesaler will qualify for:
• Qualifying Discounts
• Co-op Advertising
• Dating Terms of 120 Days with Anticipation of 1% per 30 days
*Payment can be made by check, ACH, or credit card. Daiwa will charge a 2% credit card transaction fee for all payments made via that form of payment.
CLOSEOUT MERCHANDISE
• NET 60 Days
• No anticipation or Co-op due to special prices
Program and pricing subject to change without notice. This Program updated 5/1/2026.

(Details)
Basic terms (standard terms will apply), including all orders placed under $2,000. Freight is F.O.B. Foothill Ranch, California. Full freight is allowed on orders of $2,000 or more, provided that the invoice is paid when due and a copy of the freight bill is attached to the remittance. Customers qualifying for extended terms (dating) are required to submit Annual Financial Statements, which are considered customary credit requirements.
To protect and keep private sensitive data; DO NOT EMAIL Credit Card information to Daiwa. This is strictly prohibited
Dating orders and backorders shipped to accounts qualifying for extended credit terms will be invoiced at the net maturity date determined by the dating program. Date the product ships.
Daiwa currently allows a discount according to market rates, of each 30-day period that a payment is received prior to the net maturity date. The net month -0- discount. (see dating terms)
Financial Statements will be used solely for the purposes of making sound credit decisions. These statements will be held in the custody of the Credit Department and confidentiality will be maintained at all times.
Daiwa will maintain operating statistics, ratios, etc., of the sporting goods industry. These statistics are from the same source that all commercial banks use.
A LATE CHARGE of 1 1/2% per month will be assessed on late payments. Accumulated late charges not paid within 30 days of delinquent billing will cause a credit hold on the account until paid.
Any account that become 30 days or more past-due without prior arrangements with the Credit Department will go on automatic hold until the account is 100% current.
Claims must be filed within a reasonable time. Customers requesting a proof of delivery must do so as soon as they recognize the need, NOT after the account is past due.
WHOLE GOODS (NON-DEFECTIVE) - Authorization to return (RA required) whole goods to Daiwa Corporation can only be given by the Vice-President, Sales & Marketing or the Corporate Credit Manager. This includes mis-shipments, duplicate shipments, shipment of canceled orders, etc.
DEFECTIVE – Authorization to return (DRA required). Defective merchandise must be requested in advance. Once inspected and based on return being acceptable, Credit will be issued.
Daiwa's International Division has distribution systems in place for products in most foreign countries. To maintain the viability of these systems Daiwa will not reimburse the Federal Excise Tax payments for any export shipments to such foreign countries. Reimbursement of Federal Excise Tax payments for export shipments to other destinations will be made if specifically authorized in advance by Daiwa and is within the 6-months period which begins on the date of the sale by Daiwa Corporation. (Code Sec. 4221(a)
Proof of export documents are required; On the Bill of Landing, it must reference Daiwa Purchase Order or Sales Order Number "SO#".
From time to time, the salesmen arrange merchandise transfers between customers. This merchandise remains the responsibility of the original customer until credit approval has been given to the customer to whom the goods are transferred. Thus, transfers that require a credit to one customer and rebill to another MUST have prior credit approval.
Daiwa's auditors require proof of order for a billing. Therefore, all transfers should be written up on a new purchase order form, noting the following:
1. Item
2. Price
3. Terms
4. Details of transfers, i.e., date of pickup, etc.
Another purchase order form should accompany this order requesting credit to be issued to the original customer. Both purchase orders should be signed by the salesman and respective buyers.
In order to process the new billing and credit the seller, Daiwa's Credit Department must receive the "Proof of delivery".
NO CREDIT AND REBILLS will be processed in any other manner. Phone calls are NOT acceptable method of handling this type of transaction.
Unearned discounts remaining unpaid thirty (30) days after billing will cause an automatic credit hold until paid.
Prices and Programs are subject to change with thirty (30) day notice. Daiwa reserves the right to make changes without obligation.

2026 NATIONAL SALES MEETING










1. Attract the right customers
Not everyone—the right ones. People who actually need your product and are likely to buy again.
2. Communicate value clearly
Explain why your product matters—what problem it solves, how it’s better, and why someone should care.
3. Build trust and brand preference
Over time, strong marketing makes customers choose you over competitors—even before price becomes a factor.
4. Drive demand and sales
Yes, sales matter—but effective marketing makes selling easier by warming up the customer before they ever talk to a rep or walk into a store.
5. Create long-term relationships
The best marketing doesn’t stop at the first purchase. It builds loyalty, repeat business, and advocacy.
Daiwa Marketing Team is to provide you’re the tools to make your sales reps job easier more efficient and increase sales while continually building the brand.
We listened at 2025 NSM
• More Videos- videos and launches on every item
• More Social- 159 YTD INSTAGRAM not including {REELS on insta.} [a few years back 21 posts]
• Shows- Strong Support Placement / Booths / Value adds
• Heavy social media Pros/ Products /Promotions/Videos
• Email blasts staff/pros/guides
• Window and store projects – Many Reps Groups really stepped it up
Q2-Q4
• “Winning at Retail”
• Product Launches
• Travel to Dealers
• More key influencers instore and social media
• Reassurance Traditional Marketing
• Speed, Volume Repetitiveness Digital Marketing
• Confidence and Credibility of Field Marketing Traditional is Changing Impressions/Personality
















Reducing Print Media to invest in influencers
❑ We still may look at key opportunities in the 3rd. And 4th quarter depending on budget and products.
Still adverting's in Industry publications
• Fishing Tackle Retailer
• Tackle Trade World

21,000 – 22,000 Reach
•2,000+ Curated Trade Contacts — A 15-year proprietary network of industry-leading media, influencers and retail partners.
•Comprehensive Media Reach — Multi-channel distribution across Digital/Traditional Editors, Freelancers, Bloggers, Podcasters, and Social Media Influencers.
•Direct-to-Trade Influence — Active engagement with key Dealers, Buyers, and Distributors to drive sell-through.
•High-Impact Results — Strategic releases consistently generating hundreds of thousands to millions of impressions.
•Proven Engagement (Recent Stats):
o Ever Green C-4 Leech: 19,046 Recipients | 33.1% Open Rate
o Bassmaster Classic: 18,622 Recipients | 31.91% Open Rate























Jay Siemens
• Canada
• Industry Presence
•

Nick Hornachefsky
• NE Industry Presence
• Saltwater/ Inshore

Reel Skipper
Zyan Alfrey
• Age
• Personality
• View Volume
• SE Presence
• Tic-Toc

Cayden Matro
• West Coast Presence
• Age demographics

Ira Waldan
• Boating Influencer
• Westcoast
• Travel

Pete /Linder Media
• Midwest Industry Presence
• Product Knowledge












IN CLASS” service in the business with Daiwa’s Coop Program
DAIWA COOP PROGRAM-
Fast Response Time For All Coop Requests
Reporting For Coop Amounts to Regional Managers Once A Month
Customer Support For Questions & Options On Coop
Guideline Updates For Customers
• Photography – New Lifestyle Folder Access With All New Product Images & Videos For Customers To Use For Ads.
• Windows – Own More Dealer Windows and Control The Ad Market On Windows Of Buildings & Inside Dealers Stores
• Billboards – Control the Ads on Local Billboards & Permanently Own The Space
• Digital Assets – Create easy access to all Digital Assets To Make It Simple For All Customers To Use And Run Ads & Promos On All Platforms
Co-op funds may be allocated toward professional video production showcasing key product features, applications, and brand value for dealer and consumer engagement. Final video assets can be deployed across YouTube and social media advertising channels to increase product visibility, customer education, and sales conversion. All co-op marketing requests, content approvals, and reimbursement submissions must be coordinated and authorized directly to “coop@daiwa.com”
All videos & costs “MUST” be pre-approved prior to any submission assuring use of Daiwa’s Corporate Guidelines for proper logo placement, verbiage & product features in the videos and ads.
“Any Videos Or Coop Ad’s Not Approved By Daiwa Will Not Receive



• Alex H & I are providing a Coop report to each RSM and Regional Managers each month.
• Coop is done case by case per individual customer only and usually 48 hrs.
• If you do not get a response in 48 hrs it is up to you to follow through on your request as I do not hold any claims. Please contact me at directly at 949-293-8082 to be sure your claim is not denied or in a holding status.
• Please us coop@daiwa.com for all claim requests and also add robert@daiwa.com
• Be aware when you would like to check a balance, you can help speed up the process by providing all the account information from your reports.
• Customer Full Name
• Business Name
• Shipping Address
• Customer Number
Coop Program - Calendar Year
All Funds Are Reset On Dec 31 2026
Any Purchases Made Between (“Oct 1 – Dec 31” Roll Over To - March 31st 2027) We Will Not Accept Any Claims Past The Coop Claim Dates

• Ability To Order Items Out Of Stock
• Access To Orders Placed At Login
• Access To All Digital Marketing Assets
• Images Of Products – Image Library
• Lure Color Hover Overs
• Spec Information Links On Each Product
• Winning At Retail & The Proper Tools For Success
• Easy To Use Ordering System
• Fastest Ordering Options Available
• 24/7 Ordering & Order Product
• Access To All Digital Marketing Assets
• Exclusive Access To Specials & Closeouts On B2B Only
Business Central Updates On B2B -
3rd Qtr 2026
Pay Bills Online View Open Invoices
Credit Status
Open Order Status & Backorder Report


WE HAVE ADDED ALL COLORS TO THE LURES ON B2B MAKING IT EASY FOR ALL DEALRES TO FIND THE BAIT THEY NEED FAST WITHOUT HAVING TO SEARCH THE SPECS





1. Give Daiwa “ALL” Feedback On and Off The Field YOU ARE THE VOICE & FRONT LINE 2. Communicate With Us On Things You May Need 3. Listen To Our Customers Wants & Needs 4. Help Us Deliver The Best Service Possible 5. Drive All Data Back To Daiwa ASAP

Daiwa B2B Team Will Be Pushing To Constantly Make Changes & Create Content
Providing You & Our Dealers With The Proper Tools Needed To Be Successful
Giving You More Time To Create Better Relations With Our Customers On The Field


1.Bold Website Images & Photography – Keeping Users On The Site
2.Quick Access To All Assets From Home Page
3.Product & Tech Focused - With Faster Load Times
4.Fast Shopping Experience For All Customers
5.Creating The “Best In Class” User Experience
6.Constantly Evolving With New AI Driven Technologies & Information

3. Tombigbee River 3/29 - 3/29/2026 - K&S Outdoors
4. Arkansas River 4/16 - 4/19/2026 - TBD
5. Lake Murray 5/7 - 5/10/2026 - Calyx Outdoors
6. Santee Cooper 5/14 - 5/17/2026 - Calyx Outdoors
7. Pasquotank River 6/11 - 6/14/2026 - Dance's Sporting Goods
8. Lake Champlain 8/13 - 8/16/2026 - TBD
9. St. Lawrence River 8/27 - 8/30/2026 - Lakeside Tackle








11/7/26 Martin Tiger
12/5/26 Gville Tide
2/06/27 Eufaula Tiger
2/27/27 Eufaula Tide
3/13/27 N Henry Tide
3/20/27 Lay Lake Tiger
4/03/27 Smith Lake Tiger
4/24/27 Weiss Lake Tide

05/02/27 Jr State Championship N Henry
05/29-30 HS State Championship ABN Wheeler Lake Ingalls Harbor
Southeast / West Coast / Midwest / Northeast = Consumer Shows / Buying Group / Wholesale Shows
Reducing cost to allocate to other areas in 2027


• Take ownership of their case and their case section
• If we are purchasing the case, then we own it and the way it looks
• If we need more area, we need to ask for it









































Provide consumers/Store staff to try key product that related to the store Provide consumers opportunity to
Promote
Train










• Traditional Marketing
• 2026 Catalog
• Press Release
• ICAST
• 60 Year Anniversary
• Digital Marketing
• More Influencers
• Videos on each product internally and with Dealers
• BGLT/BG- Large Video Project ( 4/18-4/27 )
• Saltiga 80 II ( July 2026)
• 60th Anniversary
• Tatula Elite Spinning
• Electric Reel Education ( August 2026)
• Videos on how lures = swim and moving
• Expert Voice- Chris/Marc
• Field Marketing
• New Rod Rack
• New Banners
• Launching of SYSTEM RACK image site
• Dealer Travel Education and Relationship






{Call} set a meeting discussion “not just email” When we get on a call we accomplish great things and everyone wins!! Marketing needs your reps to reach out with


Jason Holt





• Business Central Transition
• A/R Payment Status
• Active/Inactive Accounts
• Shipment Status
• Invoice Orders Status
Objective
Daiwa’s 2026 Co-Op Advertising Program is designed to reinforce Daiwa’s commitment to its’ customers and to assist in the mutual growth of sales and profit.
Timing Accrual Rate
Eligible Products Reimbursement
This program covers advertising that appears from Jan 1, 2026 - Dec 31, 2026. This program supersedes all other Daiwa Cooperative Advertising Programs.
See Daiwa Sales Program for details.
All fishing tackle products listed on the Daiwa Price List for the current year. Discontinued and or Closeout product is not eligible for coop accrual.
Accruals are earned the month product is shipped, not on receiver of order date.
Advertising accruals are established as a percent of Daiwa's net shipments from Jan 1, 2026. Accruals, based on net purchases, are valid for calendar year from the last day of the month the product is shipped.
Example: Product ordered: Jan1, 2026 Product shipped: Dec 31, 2026 Accruals are earned and valid for this order: Jan 1, 2026 through Dec 31, 2026 These funds would expire Jan 1, 2027
EXCEPTION: Negative accrual/expenditure balances will be carried forward in this program.
This is a calender year program and supersedes all prior Daiwa Coop Programs.
Reimbursement (cont.) A credit memo will be issued to you for up to 100% of the net cost of qualifying advertising space devoted to Daiwa product/messaging. Headers and Footers are only paid when an advertisement is devoted exclusively to Daiwa and Daiwa’s exposure is a minimum of 75% of the ad space; payments shall not exceed the amount accrued.
Reimbursement is based on the audited value of the advertising and all other Program requirements.
Payments (Credit Memo(s)) are issued as follows: Standard product funds: Valid for the calender year from the last day of the month shipped; payable up to 100% of available funds at the time of submission.
Claims for co-op reimbursement must be submitted within 90 days of the ad or activity date. All claims must be submitted within 90 days of close of year. 4th quarter purchases (Oct1st -Dec31st) Co-Op accruals will be available to use till March 31st 2027. Once the co-op claim is properly submitted to Daiwa it will be paid within 60 days from the date of submittal.
Certain "Discontinued or Closeouts" offered to individual dealers would not be subject to co-op accrual. These will be identified at time of purchase so dealer is aware of such exclusion.
Up to 15% of total Co-op per calendar year can be used for promotional items such as accessories (hats, bags, shirts, ect.). These Daiwa item(s) can not be resold. Daiwa Tactical Gear is not included in this program.*All promo items must be approved by a Regional Sales Manager.*
PLEASE REFER TO PRICING POLICY FOR GUIDELINES ON ADVERTISING KEY & TOURNAMENT PRODUCT
Newspapers and Shoppers
Must publish a rate card and circulation statement, which can be verified by independent audit.
Primary coverage must be in retailers local trading area.
Retail Flyers/Circulars and Newspaper Inserts
Reimbursement will be made only for the space devoted to Daiwa's products and will be based on the printing and distribution cost.
Primary coverage must be in retailers local trading area.
Radio/Television Email coop@daiwa.com for prior approval of broadcast/web advertising. All FCC licensed stations providing primary audience coverage within the retailer’s immediate trading area. Broadcast advertising must be exclusive to Daiwa products with 50% of the commercial message devoted to Daiwa products.
Television advertising must feature both audio and visual credits to Daiwa products.
Full page tear sheet of ad showing name and date of newspaper. Copy of paid invoice showing the ad date, size of ad, line or inch rate and total paid Purchases must be made between Jan 1, 2026 - Dec 31, 2026
Complete copy of the promotional piece along with printing and production invoices showing cost of insertion. Distribution must be certified with invoices showing method, quantity, and cost. Postal receipts must be submitted for mailing reimbursement. Purchases must be made between Jan 1, 2026Dec 31, 2026
Copy of script or storyboard complete with ANA/RAB (Radio), ANA/TV (Television) or ANA/CAB (Cable) documentation. Note: Local Stations can provide this documentation.
Invoice from the station listing dates commercial ran, rate charges per spot, total net cost of ad and products advertised.
Purchases must be made between Jan 1, 2026 - Dec 31, 2026
Digital Media
No auction-style websites accepted. No personal websites accepted.
Accepted Social Media Digital Ads: include, Facebook, Instagram, Google +, Pinterest
Accepted Search Engine Digital Ads: Google Ads, Yahoo, Bing
For all other digital media requests contact Daiwa Co-op Services or Regional Sales Manager for more info.
Image of digital advertising creative or digital file. Invoice of digital placement costs or other advertising costs.
Purchases must be made between Jan 1, 2026 - Dec 31, 2026
MEDIA NOT LISTED ABOVE, OR APPROVED BY DAIWA FACTORY MANAGEMENT, DOES NOT QUALIFY FOR REIMBURSEMENT.
MEDIA
Other Media
QUALIFICATIONS CLAIM DOCUMENTATION
Other Media - Contact your Regional Sales Manager for requirement guidelines regarding other media.
Promotional Accessories
Coop funds may be utilized for payment of eligible accessories for up to 15% of funds accrued in the calendar year
Customers must have an established account in good standing with Daiwa.
Customers purchasing through a distributor must have an indirect/ drop ship account with Daiwa to participate in this program.
Other Media - Contact your RSM for requirement guidelines regarding other media.
Purchases must be made between Jan 1, 2026 - Dec 31, 2026
Orders must be placed through the Daiwa Customer Service Department, and designated as “Coop” orders.
Approval for use of coop funds for this program is at the sole discretion of Daiwa personnel, and may not exceed 15% of accruals earned in a calendar year. Backorders are not allowed under this program.
Purchases must be made between Jan 1, 2026 - Dec 31, 2026
General Ad Requirements
o Brand name must appear prominently in the ad.
oDaiwa products must be illustrated by line art or photo, and model numbers must be clearly displayed. Advertising must feature prices for each model advertised. Exceptions to this requirement requires prior approval from Daiwa.
o The Daiwa logo or logo facsimile must be used.
oAds may not feature competitive products unless clearly separated by a border or white space.
o Ads may not feature performance claims and/or guarantees not warranted by Daiwa. Ads must not be deceptive or misleading in any way and must comply with local, state and federal laws.
Claim Submission
General Policy
Submit all claims, accompanied by required proof of performance to:
Robert Armstrong Daiwa Coop Program 20155 Ellipse, Foothill Ranch, CA 92610
Attn: Robert Armstrong Phone No. (562) 375-6825 COOP@DAIWA.COM
*If you are an in-direct account (buying via wholesaler) you must include a print out of net purchases for the calendar year.
oClaims must be submitted within 90 days of the date of advertisement.
oRequests for further documentation, to process claims, must be returned within 90 days of the date of request or they will not be honored.
o Claims will be paid at the audited value, to the limit of funds available at the time of submission, and will be considered closed.
General Policy(continued)
o Only cash payments by retailers are eligible for reimbursement; payments by the retailer in merchandise, coupons or other non-cash consideration are not eligible for reimbursement.
o All payments will be made to the retailer's street address unless prior written approval is obtained.
oAdvertising must be purchased by retailers at the most advantageous retail rates.
o Total reimbursement cannot exceed that total of the accrued fund within the Program period.
o Daiwa reserves the right to audit the books of advertisers, media and other third parties regarding submitted claims.
oDaiwa reserves the right to modify or discontinue this Program at any time without prior notice.
DEDUCTIONS FROM MERCHANDISE INVOICES ARE NOT ALLOWED. Any deduction from merchandise invoices (including debit memos) is prohibited and will NULLIFY this advertising program offer.
Moneys used in this program would, in the normal course of business, be spent on national advertising programs, but in order to assist its’ customers, Daiwa allocates these moneys based on a percentage of net shipments to support advertising at the local level. Until actually paid out, these monies will remain the property of Daiwa.

In signing this agreement, we give our consent to Daiwa Corp. to use our COOP account funds to pay our portion of the __________Launch Ads in ______________________ . We authorize no more than $ ________ will be taken out for this program.
Account Number__________ Date__________
Account Name Address__________________________________________________
City/State/Zip_________
Phone (___)__________
Account Authorized Printed Signature___________________________________
Account Authorized Signature Representative Signature____________________

Email Claims To: coop@daiwa.com OR
Send Claims By Mail To:
Daiwa Co-Op Attn:Robert Armstrong 20155 Ellipse, Foothill Ranch, CA 92610
1-562-375-6825
CUSTOMER NAME
ADDRESS
CITY/STATE/ZIP
PHONE ( )
DAIWA Sales Rep
PREPARED BY (PLEASE PRINT OR TYPE)
DATE PREPARED / /
This form is to be used for Daiwa Co-Op claims.
AD DATE __________ SIZE__________ RATE___________ AMOUNT CLAIMED_________
The following documentation is enclosed (check appropriate boxes) :
Newspaper
o Full page tear sheet of ad showing name and date of newspaper.
o Copy of paid invoice showing the ad date, size of ad, line or inch rate and total paid.
Radio, Television & Cable
o Copy of script or storyboard complete with ANA/ RAB (Radio), ANA/TV (Television) or ANA/CAB (Cable) documentation. Note: Local Stations can provide this documentation.
o Invoice from the station listing dates commercial ran, rate charges per spot, total net cost of ad and products advertised.
Digital Media
o Image of digital advertising creative or digital file. Invoice of digital placement costs or other advertising costs.
Retail Flyers/Circulars and Newspaper Inserts
o Complete copy of the promotional piece along with printing and production invoices showing cost of insertion.
o Distribution must be certified with invoices showing method, quantity, and cost.
o Postal receipts must be submitted for mailing reimbursement.
Promotional Accessories
o Orders must be placed through the Daiwa Customer Service Department, and designated as “Coop” orders.
o Approval for use of coop funds for this program is at the sole discretion of Daiwa personnel, and may not exceed 15% of accruals earned in a calendar year. Backorders are not allowed under this program.
Other Media
o Other Media - Contact your RSM for requirement guidelines regarding other media.

Daiwa’s 2026 Advisory Staff Program will continue with a few changes through December 31, 2026.
Budget: A budget, based upon MSWP pricing, has been provided the Principal(s) of each sales territory to cover no-charge orders for tackle and clothing.
Selection of Advisory Staff: Selection of Advisory Staff members will be at the discretion of the rep principal(s) for each territory. But orders have to be approved by Marc Mills before accepted. One of the main purposes is to have pro staff work in your booth at shows and pay them for working shows with products. Secondary use would be to assist you at In-Store promotions and also promote products in the field. If no Pro Staff members are selected Marc Mills reserves the right to select or pay members for working in your territory and pay them from Advisory Staff Budget at his discretion.
How many Advisory Staff members can your territory have? As many as your budget will allow. However, depending on how much budget is available principals TDA may still be needed to be used for the remainder. Remember, it is better to have a few good workers and reward them well, than have an army of mediocre ones.
How much tackle does each guy get? Again, within your budget constraints, you know best the needs of your team. The one’s that do the most should get the most.
Paperwork? The only paperwork required is a current, up-to-date listing of your territory’s Advisory Staff. This must be submitted to Marc Mills prior to placing orders for the season. No tackle will be shipped until the updated list is received. List must include:
Name
Mailing and shipping addresses
Telephone
Clothing size(s)
Changes: If you wish to add or delete names from your list, please notify Marc Mills of such changes in writing.
No-Charge Orders: Orders for no-charge tackle should be submitted directly to your CSR, who will contact Daiwa's Advertising Department for approval.
• The order writer program should be used to submit orders when possible.
• Do not mix charge and no-charge items on one order. They must be handled separately.
• No-charge orders will be shipped to the Advisory Staff member only.
Purchases above allotment: In addition to the no-charge allotment you allow them, Advisory Staff members may purchase additional tackle at a price of MSWP less 25%, plus shipping charges. The VIP Form should be used for any additional tackle purchased. A check or Visa/Mastercard number with expiration date, security code and name of card holder, should accompany the order.
1. All requests for pro appearances must be in writing, (email is fine) indicating the exact dates requested, type of promotion including address and sent to the attention of Marc Mills, The top pros book early, so the earlier you book an event the better the odds the pro of your choice will be available. Indicate 2nd pro option as well.
2. The requesting customer will be responsible for the pro’s appearance fee, as well as all travel, food, and lodging expenses. On the appearance request, indicate who is to be billed for these expenses. Regional representative requesting pro’s appearance should pick up pro from airport and take him to the dealer’s store. Introduce him to the dealer and return him back to the airport after the promotion. There are no no-charge appearances. Regional TDA may be used with Regional Sales Managers approval.
3. Please indicate the exact appearance dates and times on your request. Changing these at a later date almost always results in the pro not being available.
4. All pro appearances are through Daiwa only and on a first come, first serve basis subject to availability of the requested pro(s). They will have to be approved by Regional Sales Manager and VP of Sales. Dealer should have Daiwa products in stock and a plan for the In-Store promotion and sales goal prior to approval.
5. Daiwa cannot guarantee the pros appearance and cannot be held responsible or guarantee or issue credit if pro does not show up.
Daiwa Corporation Marc Mills
20155 Ellipse Foothill Ranch, CA 92610
Tel: 949-923-7627
marcm@daiwa.com
Scheduled Appearance:
Name of Daiwa Pro:________________________________________
Date(s)/Location of Appearance: _____________________________
While Daiwa Corporation is pleased to make arrangements for the member of our Team Daiwa Professional Staff listed above to appear on the date indicated, Daiwa is not responsible and cannot be held liable for failure of the Professional to appear as agreed upon. Daiwa cannot guarantee a future date or credit will be provided.
Please sign and return to:
Marc Mills
Daiwa Corporation 20155 Ellipse Foothill Ranch, CA 92610 marcm@daiwa.com
I,____________________________
Of (company)
agree to the terms for appearance as stated above.
(Signature of Promoter) (Date)

The Team Daiwa Guide Team is a select group of anglers and has been chosen from the fishing community to help support Daiwa, J-Braid, XBraid and Ever Green sales and promotional goals.
Daiwa Guide Team members are anglers who are known and respected in their communities. They possess the ability to effectively communicate with our local dealers, the public, in groups or one-on-one situations. While completing these tasks the Daiwa Guide Team members are committed to keeping the Team Daiwa image and products clearly visible while maintaining the highest level of professionalism.
The basic role of a Daiwa Guide Team is to promote all Team Daiwa products at every opportunity. This includes water, trade shows, angler interaction, tournaments, speaking engagements and retail areas.
• Social Media
• Guide Website
• Guide Photos
• Boat Stickers
• Daiwa video email training
• Daiwa supported fishing trips.
• Recommended Daiwa dealer events and promotions.
Daiwa Guide Team members will have access to products at a significant discount. ALL PRICES ARE STRICTLY CONFIDENTIAL. The product is at the best price we can offer this year. Prices will be quoted at the time of ordering. Due to the change in business climate (prices of products will change.
{NEW} How to place a Guide order.
• Discounts and Purchasing: Guides receive a discount off wholesale prices through the B2C website. They log in similarly to regular dealers, and their discount levels are controlled via a detailed spreadsheet that manages B2B pricing.
• Address: Guides will have their address details pulled from the Google sheet above when they checkout.
• Operational Details: Guides are added to a specific spreadsheet that integrates with the backend of the Shopify platform. This setup ensures that when guides check out, their shipping and billing information is automatically populated from their stored profile.
DAIWA RESERVES THE RIGHT TO LIMIT QUANTITIES OF PRODUCT PURCHASED UNDER THE GUIDE TEAM AND PRODUCT RECEIVED OR PURCHASED FROM DAIWA IS NOT FOR RESALE AT ANY TIM

Daiwa Guide Team members permit and authorize Daiwa the use of his/her name, pictures and comments in any media, advertising and publicity relating to Team Daiwa product brands without obligation to the Team Daiwa Guide Team member.
***Daiwa has not put a limit on the amount of product for the Daiwa Guide Team, however the limit of items will be approved and monitored by Daiwa.
Daiwa Guide Team will be able to send in (15) reels for clean and service at No Charge throughout the year (Extreme abuse is at our discretion).
• 15 free reels to be service must be inline products.
• All other products will be 50% off if not in line product for cleaning, service or parts.
All the over and above services will be 50% off the clean service and parts price.
To serve you and your business quicker we incorporated clean and service months for you. We would prefer that you send to us your reels during your off-season months so that we can service the bulk of them before you are in your busy season:
1. West Coast-January - March
2. Southwest-June- August
3. Northwest-January - March
4. Southeast- June - August
5. Northeast- January - March
6. Midwest- Feb - April
If you cannot get your reels in before that date, please note that there could be a LONGER wait time for service as we need to look after our dealers and consumers first.
Daiwa rods will be replaced if broken under our discretion for the life of the rod series. Once the rod series has been modified or updated it is the Guides Team member’s responsibility to replace the rod with the new in-line current model rod (Extreme abuse is at our discretion) Normal rod warranty does not apply to Guide Team due to commercial usage.

Name: ______________________________________________
Guide Business Name___________________________________________
Address: _____________________________________________________
City: ________________________________Postal Code ____ State Cell#____ ________________ Email: ____________________________________
Daiwa Territory Sales Rep Approval
Date __________ ______ Signed __________________________
Daiwa Corporate Sales / Marketing Approval
Date ____________ ____ Signed __________________
Local Dealer Approval
Date _____________ ___ Signed ________________
Store
Local Dealer Approval
Date _____________ ___ Signed __________________
Store
Daiwa Corporation 20155 Ellipse Foothill Ranch Ca. 92610
Marc Mills- Senior Marketing Manager (949) 923-7627 marcm@Daiwa.com

• Retailers will have the ability to support the school team anglers with Daiwa products
o Daiwa has developed a program to work with our Retailers directly to support Jr High, High School and College fishing teams and drive the sales through the local retailer and not direct to the consumers
How will this help the students
• Students will be able to receive support from Daiwa and their local retailer to get the products they truly love to fish with
Dealer Discount
• 15% off of MSWP for (Reels/Rods) with stander sales terms.
o Retailers will be responsible for working with and managing the program to support teams
• The additional discount will be given off a Reorder Invoice on the product that is offered in the program (No Credit or other items in exchange will be valid)
• Dealers will receive standard terms on the program orders
The OFF-CAMPUS form must be submitted with each order to qualify
• Submit Order Form to RSM or Marc Mills
OFF CAMPUS Shipping Program
1-5 products (per box) reels $10.00 / rods $20.00 rods and reels $30.00 freight costs in increments of (5) products
$1000 or more FREE shipping / Orders can be added onto a standard invoice
Dealer Form Rules and Format
• Rep Approval / Dealer Approval
• School – Jr High, High School or College
• Team members
School / Student Responsibility
• Social media fishing Daiwa
• Daiwa logo support
• Daiwa product support
• Fishing tournament league (schedule)
Qualifying Products
• To be determined with the Sales Manager and Marketing

Buy in (30) or more Tatula Signature Series rods and receive a FREE Tatula Signature Series Rod Rack

Daiwa Sales Reps must show proof of order before rod rack will ship to dealer
DEALER
SALES REP
DEALER ADDRESS CITY STATE ZIP
PHONE #
NUMBER OF RACKS
ORDER DATE
SHIP DATE
WHOLESALER
DIRECT


Buy in (30) or more Daiwa fishing rods and receive a FREE Daiwa Rod Rack
• Daiwa Rods must fall into a MSRP of $49.99 or greater in unit cost
• Daiwa Sales Reps must show proof of order before rod rack will ship to dealer DEALER SALES REP
DEALER ADDRESS CITY STATE ZIP
PHONE #
NUMBER OF RACKS
ORDER DATE
SHIP DATE
WHOLESALER
DIRECT

• PURCHASE (30) Minimum $99.99 COMBOS AND REVIEVE ONE FREE COMBO RACK
• DAIWA SALES REPS PLEASE SEND IN ORDER FORM WITH ORDER TO DAIWA
Sales Rep
Dealer #
Dealer
Zip
Phone Number
Number of Rod Racks Part #
Rod Order Number
Order Date
Ship Date
Wholesaler
Direct


Buy in (30) or more Daiwa [PMC] rods and reel to receive a FREE Daiwa Combo Block
• Must be Daiwa PMC
• Daiwa Sales Reps must show proof of order before combo block will ship to dealer
• Combo Block will be shipping with order
Sales Rep
Dealer #
Dealer
Phone Number
Number of Rod Racks
Rod Order Number
Order Date
Ship Date
Wholesaler
Direct
Part #
DATE: May 1, 2026
TO: DAIWA Sales Representatives
FROM:
American Daiwa Sales Management
Daiwa Corporation’s policy is to assign and communicate its Minimum Advertised Price (MAP) to retailers as MSRP. Map pricing is beneficial for Daiwa’s brand image, market infiltration and to remain competitive with consumer’s perceived value. Daiwa’s Key and Tournament Products may not be advertised below MAP (including via catalogs, flyers, inserts, newspapers, broadcast media, the internet or any other media). We believe this policy will support and improve the brand image of these products in the market.
The MAP Key and/or Tournament Product Policy applies to all classes of retail trade, including but not exclusively to:
• Independent Dealers
• Sporting Goods Chains
• Mass Merchants
• Internet retailers
Please note that, to be compliant with Daiwa’s Terms and Conditions, all Daiwa retailers (including those identified in the above list) must have a brick-and-mortar retail location with a resale license for the State they do business in and have active fishing departments within their store(s).
A few additional guidelines:
1. Complaints from customers about the pricing of other customers should be referred to the American Daiwa sales management team.
2. Daiwa will solely determine any action taken to be taken. Sales representatives may not promise that any action will be taken by Daiwa, nor may they inform a complaining customer as to what actions will be or were taken in response to a complaint.
3. Daiwa will not encourage or ask customers to report instances of pricing below minimum resale guidelines. Complaints made will be investigated without enlisting the assistance of other customers.
4. When investigating a complaint, Daiwa will not divulge if another customer has complained about them.
5. It will be considered a violation of our policy if any of the following occurs: a. Daiwa product(s) are listed below MAP on a customer’s website.
b. Daiwa product(s) are listed with a discount price as a percentage.
c. The advertising or selling of Daiwa “key product(s)” in combination with an added value to the consumer.
d. The advertising or selling of Daiwa “key product(s)” at a store-wide discount.
e. The selling of Daiwa products through an online auction where the minimum bid is below MAP.
6. Daiwa reserves the unilateral discretion to withhold advertising allowances or discontinue shipments of Daiwa products if any aspect of our MAP policy is violated
Note that it is considered a violation of this policy for any Daiwa sales representative or employee to discuss the terms of enforcement of this policy with any Daiwa retailer.
This MAP policy is subject to change without notice as to which items are covered by this MAP policy. All other changes to the MAP policy will be communicated to Daiwa retailers
If you have any questions, please contact your Daiwa sales manager.
ROD & REEL WARRANTY
DAIWA will repair or replace without charge any DAIWA rod or DAIWA reel which is defective in workmanship or materials, within one year (or as stated on product) from the date of purchase by the consumer. This warranty gives the consumer specific legal rights which may vary from state to state. The warranty extends only to the original (consumer) owner.
Sales slip must be retained as "Proof of Purchase Date" in the event warranty work becomes necessary.
Rod/Reel Warranty covers all, but the following:
1) Missing parts.
2) Malfunctions, or damage due to abuse, misuse or accident.
3) Normal wear.
4) Malfunctions caused by inadequate repair or alterations not performed by DAIWA or one of its authorized warranty centers.
5) Reel cleaning or re-lubrication required due to owner's failure to provide reasonable and necessary maintenance.
Consumer STEP-BY-STEP Guidelines:
1) When requesting warranty claim, consumer must deal directly with DAIWA, or one of its authorized warranty centers.
2) The complete item (not just the broken or defective part in question) must be sent to DAIWA.
3) For warranty claims, the purchase receipt must be included. Warranty claims which do not include a purchase receipt will be determined by one of DAIWA's Technical Managers on an individual basis after inspection.
4) Estimate of charges will be sent to the consumer listing the repair work needed for non-warranty repairs. A response form is included for consumer's convenience.
5) On non-warranty repairs, consumer must advise DAIWA of action to take regarding their equipment.
DO NOT RETURN DAIWA RODS AND/OR REELS WHICH REQUIRE WARRANTY REPAIR SERVICE TO THE STORE WHERE PURCHASED.
REEL AND ROD REPAIR:
Reels requiring warranty work are to be sent postage pre-paid to DAIWA’S factory Service Departments located at:
DAIWA CORPORATION
TECHNICAL SERVICE DEPARTMENT
20155 Ellipse
Foothill Ranch, CA 92610
(562) 375-6800
Reels may also be sent to an authorized warranty center in the consumer’s local area.
Rods should only be sent to DAIWA’s Factory Service Department. (Consumers in Canada are also entitle to send rods to their local Warranty Center.)
Daiwa’s website offers a repair form that can be printed and completed to be used when returning your Rod or Reel. Or you may also follow the instructions below when returning your item.
The instructions below should be followed when returning rods and/or reels for repair.
A) Do not remove parts. *DO NOT CUT RODS*
B) Enclose "Proof of Purchase"
C) Include statement of warrant claim with nature of the problem.
D) List the model name and number of product.
E) Clearly display consumer's first and last name, current return address, email, day and evening telephone number.
F) Carefully package and adequately insure product being returned.
G) Retain all shipping receipts.
Reel repairs not covered by warranty are available for a reasonable charge from DAIWA's Service Department, or consumer may also contact DAIWA Headquarters for a listing of authorized service centers throughout the U.S. The preceding instructions should be followed. An estimate will be returned to the customer showing the charge for repairs. Payment must then be sent prior to repairs being made.
Rod replacement are available from DAIWA's factory Service Department for a reasonable charge. When ordering replacement sections, always state the rod model number and section desired (the tip section is considered the first section), and be certain to include complete return (UPS) address, telephone numbers and full name. An estimate will be returned to the customer showing the cost of replacement. The customer must make payment to Daiwa before shipment of the replacement Rod.
a) Discontinued models for which parts are no longer available, a refurbished replacement substitute, comparable in price and purpose, will be sent if available.
b) When substitute model is not available; Daiwa will return your product unrepaired.
Courtesy repair slips are given out by sales representatives for repair of reels that might be defective in nature. These slips are not to be used for replacing lost parts or spare spools. The complete item must be sent into DAIWA along with the courtesy slip. The slip is for one item only and will be voided if it does not have the sales representative's signature on it.
To qualify for Warranty:
Reel or rod must be accompanied by a receipt from an authorized dealer and be dated within one year from the day it was shipped. Warranty for reels is for repair only. Warranty for rods is for replacement only. No credit will be issued. Warranty ONLY covers manufacturing defects. Clean and service is not covered.
Process:
Customer will need to send items in question to Daiwa, ATTN: service department. If addressed any other way, it will most likely wind up in the DRA/RA area. Items must have a reel repair form filled out from our website and be accompanied by a receipt.
Inspection:
Once items have been received, they will be inspected. If item is deemed to be defective, it will be repaired at no charge by the Service Department. Only defective part will be addressed. If item does not qualify for warranty due to lack of maintenance (corrosion, rust) or abuse (dropped, stepped on etc), customer will be contacted and given a few options. If item is a reel, it can be repaired at a charge, or sent back as is. If it is a rod, it can be replaced at a discount, or sent back as is.
To qualify for RA:
Item must be new and completely packaged in manufacturers packaging. Item must be in re-sellable condition. Item must have been purchased directly from Daiwa. This is because items must match an invoice so proper credit can be given for item. RA is not for replacement or repair.
Customer, or Daiwa Rep, can request a RA from your CSR. They will then issue a RA for the product in to return and email the form back. Items must be shipped to Daiwa with the emailed form for inspection. A shipping label will not be issued. Package MUST be sent ATTN: returns and have RA number visibly on the outside of the box. Shipping costs can be reimbursed on final credit memo back to the customer. Any shipping label for a RA must be ok’d by the Daiwa regional sales manager. Only credit for items listed on the RA will be credited if they pass inspection. Extra items sent will not be processed.
Inspection:
Once items have been received, they will be inspected. If items are in new re-sellable condition in original manufacturers packaging, credit will be applied to the account. If items do not pass inspection, customer will be contacted and given the option to be repaired at a charge by the Service Department, or sent back as is. Rods may not be cut to save on shipping.
To qualify for DRA:
Item must be in new condition and contain a manufacturers defect. Item must have been purchased directly from Daiwa. This is because items must match an invoice so proper credit can be given for item. DRA is not for replacement or repair.
Customer, or Daiwa Rep, can request a DRA from Kristian Montalvan. His email and extension are as follows: kristianm@daiwa.com EXT. is 6732. He will then issue a DRA for the product in question and email the form back. Items must be shipped to Daiwa with the emailed form for inspection. A shipping label will not be issued. Package MUST be sent ATTN: returns and have DRA number visibly on the outside of the box. Shipping costs can be reimbursed on final credit memo back to the customer. Any shipping label for a DRA must be ok’d by the Daiwa regional sales manager. Only credit for items listed on the DRA will be credited if they pass inspection. Extra items sent will not be processed.
Once items have been received, they will be inspected. If items are in new condition and deemed to be truly defective, credit will be applied to the account. If items do not pass inspection, customer will be contacted and given the option to be repaired at a charge by the Service Department, or sent back as is. Rods may not be cut to save on shipping.
Only accounts in Alaska and Hawaii qualify for field destroy. Daiwa rep must personally verify all items qualify. This will then have to be signed off on by the regional sales manager.
CA DAIWA CORPORATION
20155 Ellipse Foothill Ranch, CA 92610 (562)375-6800 www.daiwa.com/us
Warranty Service & Parts
AK B&J Sporting Goods 113 W Northern Lights Blvd Unit J Anchorage, AK 99503 (907) 274-6113
AL Tackle Trap Rod Repair 709 Church Road. Gadsden, AL 35904 315) 234-1050 www.tackletrap.com
AL Mark’s Outdoor Sports 1400-B Montgomery Hwy. Birmingham, AL 35216 (205)822-2010 www.marksoutdors.com
CA Sav-On Tackle 9917 Orr and Day Rd Santa Fe Springs, CA 90670 (562)864-2911 https://savontackleandfishing.com
CT J & B Tackle 25 Smith Ave Niantic, CT 06357 (860)739-7419 https://jbtackle.com
CT Fisherman’s World Inc 2 Fort Point Street Norwalk, CT 06855 www.fishermansworld.net
FL Half Hitch Tackle Co 2206 Thomas Dr. Panama City Beach, FL 32408 (850) 234-2621 https://halfhitch.com
FL Reel & Rod Services Inc 13080 SW 248TH ST, BAY # 5, Miami, FL 33032 (305)223-0811 http://fishingreelservices.com
Service Type:
Rev-03222026
FL Kel's Rod & Reel Service
430 FL-436 Casselberry, FL 32707 (407) 834-3008 www.kelsrodreel.com
FL REEL QUALITY SRQ
271 S. TAMIAMI TRAIL, NOKOMIS, FL 34275 941)837-6180 https://reelqualitysrq.com/
GA Nutter Rod & Reel Svc. 3383 Hwy 411 NE White, GA 30184 (770)386-3978 www.nutterrodandreel.com
HI Tokunaga Store 619 Manono St Hilo, HI 96720 (808)935-6965 www.tokunagastore.com
LA Professional Sports Shop 920 Julia Street New Orleans, LA 70113 (504)522-3771
MA North Chatham Outfitters
300 Orleans Rd North Chatham, MA 02650 (508)348-1638 www.northchathamoutfitters.com
MO Outdoor World & Reel
2300 E. Turner Suite M Springfield, MO 65803 (417)873-5274
MN Thorne Bros Inc
10091 Central Avenue NE Blaine, MN 55434 (763)572-3782 www.thornebros.com
NJ Newark Sinker Company 101 Route 46 Pine Brook, NJ 07058 (973)575-1995 www.fairfieldfishing.com
NJ The Reel Seat 707 Union Ave Suite 101 Brielle, NJ 08730 (732)223-5353
SC Haddrells Point Tackle & Supply 885 Ben Sawyer Blvd Mt. Pleasant, SC 29464 (843)881-3644 www.haddrellspoint.com
TX Cut Rate Sporting Goods 12800 Gulf Freeway Houston, TX 77034 (281)481-6838 www.fishingtackleunlimited.com
TX Roy’s Bait & Tackle 7613 S Padre Island Drive Corpus Christi, TX 78412 (361)992-2960 www.roysbaitandtackle.com
WI Mat’s Reel Repair 1961 US Hwy 45N. Eagle River WI 54521 (715)337-2337 info@matsreelrepair.com
PARTS DISTRIBUTORS
FL Dave’s Parts & Service 4817 N. Lois Ave STE 107 Tampa, FL 33614 (813)358-1588 www.tarponfishingoutfitters.us
CANADA WARRANTY CENTERS
ON Daiwa Canada National Service Center 677 Neal Dr, Peterborough ON, K9J 6X7 705-957-4939
AB The Reel Doctor 5408 53 Ave NW #3 Edmonton, AB T6B 3K1 (780)431-0146 www.reeldr.com
BC Mike’s Reel Repair #208-45910 Rowat Ave Chilliwack, BC, V2P1J3 (604)855-1119 www.mikesreelrepair.com
MB Jay Cee’s Rod & Reel RR1 Site 115 Box 7 Brandon, MB R7A 5Y1 (204)725-3217
ON A Aikman Sporting Goods 3010 Novar Road Mississauga, ON L5B 1S4 (905)277-3595

Service Center List 6/10/2025
Angler's Choice
1910 Rosecrans St
San Diego, CA 92106 (619) 223-2324
https://www.anglerschoicetackle. com
Fish'n Fools
17822 Chatsworth St
Granada Hills, CA 91344 (818) 360-3371
http://www.fish-n-fools.com
Hi's Tackle Box
40 Chestnut Ave
South San Francisco, CA 94080 (650) 588-1375
https://www.histacklebox.com
Fisherman's Warehouse 9035 Folsom Blvd Sacramento, CA 95826 (916) 362-1200
https://www.fishermanswarehous e.com
Thousand Lakes Sporting Goods
331 NW 4th St, Grand Rapids, MN 55744
Grand Rapids, MN 55744 (218) 999-5992
www.thousandlakessports.com
Gus' Tackle
726 Old Spanish Trail
Slidell, LA 70458 (985) 643-2848
www.gustacklenets.com
Barataria Bait and Tackle 7614 LA-23
Belle Chasse, LA 70037 (504) 347-4012
LAREDFISH@YAHOO.COM
Lake Charles Tackle 4909 Common St Lake Charles, LA 70607 (337) 479-2999
www.lakecharlestackle.com
Phoenix Fishing Supply
4810 N 16th St, Phoenix, AZ 85016 Phoenix, AZ 85016 (602) 266-2624
PHXFISHING@MINDSPRING.COM
Southeastern Fishing Tackle 2907 N Florida Ave Tampa, FL 33602 (813) 223-3775
https://fishsoutheastern.shop
Betts Fishing Center 8926 126th Ave N Largo, FL 33773 (727) 518-7637
https://www.customfishing.com Economy Tackle 6018 S Tamiami Trail
Sarasota, FL 34231 (941) 922-9671
www.floridakayak.com
Summerland Outdoors
1290 Double Churches Rd #3707 Columbus, GA 31904 (706) 221-8250
https://summerlandoutdoorsga.co m
REEL QUALITY SRQ
271 S. TAMIAMI TRAIL Nokomis, FL 34275 (941)737-7938
reelqualitysrq@gmail.com
MEXICO
Vallarta Fishing Center
Proa Local 23-24, Marina Vallarta Puerto Vallarta, PV 48335 523222210822
celeneocegueda@gmail.com
First Name Last Name Email Department
Alex Huynh alexh@daiwa.com
Alex Plambeck alexp@daiwa.com Sales
Alexandra Ernst aernst@daiwa.com
Accounting
Andres Martinez amartinez@daiwa.com Customer Service
Amanda Rodriguez amanda@daiwa.com
AP Dept apdept@daiwa.com
Araceli (Sally) Reyes reyes@daiwa.com
Bernardo Hurtado bernieH@daiwa.com
Blanca Venegas bvenegas@daiwa.com
Brian Nolte briann@daiwa.com
Bryan Yamane bryany@daiwa.com
Warehouse/Shipping
Accounting
Customer Service
Credit
Warehouse/Shipping
Warehouse/Shipping
Purchasing
Cameron Sporrer cameron@daiwa.com Sales
Carey Graves careyg@daiwa.com
Christopher Martin chris@daiwa.com
Cynthia Tyler cynthiat@daiwa.com
President
Marketing
Accounting/Human Resource
Danny Munn danny@daiwa.com After Service
David Sanchez david@daiwa.com
Douglas Uyeda doug@daiwa.com
Warehouse/Shipping
Marketing
Drew Sloane drew@daiwa.com Sales
Ethan Hussein ethan@daiwa.com
Gabriele Estrada gestrada@daiwa.com
Gabby Cabrito gabby@daiwa.com
Gerad Cawhorn gerad@daiwa.com
Hardy McBride hmcbride@daiwa.com
Hortensia Escobedo hortensia@daiwa.com
Jake Ness jake@daiwa.com
Jason Holt jason@daiwa.com
Jason Huynh jhuynh@daiwa.com
Jordan Horita jordanh@daiwa.com
Josue Arango josue@daiwa.com
Kristian Montalvan kristian@daiwa.com
Luke Miller lmillar@daiwa.com
Marc Mills marcm@daiwa.com
Megumi Lucas megumi@daiwa.com
Miguel Tzintzun miguel@daiwa.com
Mimi Lontoc mimi@daiwa.com
Nichole Lee nichole@daiwa.com
Warehouse/Shipping
Warehouse/Shipping
Sales
Customer Service
Logistics
Sales
IT
Customer Service
R & D
After Service
Customer Service
Accounting
Marketing
Sales
Warehouse/Shipping
Accounting/Payroll
Warehouse/Shipping
Panca Utama panca@daiwa.com IT
Paulo Gonzalez paulo@daiwa.com
Robert Armstrong robert@daiwa.com
Rocio Sierra rocio@daiwa.com
Rodolfo Moran rodolfo@daiwa.com
Ryan Matsuura ryan@daiwa.com
Sandy Rivera sandy@daiwa.com
Satoshi Ito satoshi@daiwa.com
Sergio Flores sergio@daiwa.com
Takeshi Nagayama takeshi@daiwa.com
Toru Takahashi toru@daiwa.com
Touch Ear touch@daiwa.com
Bryan Sanchez bsanchez@daiwa.com
Will Rogers willr@daiwa.com
Yasu Sueda yasus@daiwa.com
Yetssenia Tornez yetsseniat@daiwa.com
York Ota york@daiwa.com
Credit
Marketing
Credit
After Service
Purchasing
Credit
R & D
After Service
R & D
Sales
Accounting
Warehouse/Shipping
Marketing
Finance
Customer Service
Vice President