World dairy expo daily 10 5 by Dairy Star

2017 WORLD DAIRY EXPO • ALLIANT ENERGY CENTER • MADISON, WISCONSIN, USA • WWW.WORLDDAIRYEXPO.COM • 95.7 FM

Expo Daily Edition Thursday, October 5, 2017

All about the quality

ATTENDEE INFORMATION Wednesday's ATTENDANCE: 13,153 total attendees International attendees: 1,239 from 77 countries

In This Issue: Champion Spotlight of Int'l Junior Jersey Show page 5

Industry Person of the Year page 9

The Word On The Street page 10

One-OnOne with Don Meyer page 14

Champion Spotlight of Int'l Junior Milking Shorthorn Show page 15

Today's highlights: 4 p.m. Happy Hour at The Tanbark, sponsored by Slot Drain Systems 6 p.m. Youth Showmanship held in the Coliseum Find today's full list of events in the Official Program or daily schedule available at information booths around the grounds.

SHOWRING RESULTS Text WDERESULTS to 727-4-WDEXPO for showring results

FLAVORS OF THE DAY Grilled Cheese Pesto Havarti

UW-Madison Cheese Stand next to the Arena Building

ICE CREAM

Blueberry Waffle Cone • Butter Pecan • Pirates Bounty GEA Ice Cream Stand located in the Exhibition Hall

#WDE2017

Producers share tips to putting up superior forage BY JENNIFER COYNE Staff writer

Milk production comes with good genetics and cow management, but also a high-quality feed source. Every year, forage producers from all corners of North America participate in the World Forage Analysis Superbowl in hopes to capture the coveted reputation of a superior forage producer that provides quality feed for dairy animals. “World Dairy Expo emphasizes cows with high milk production. Half of the difference in production is due to the quality of the ration. Our purpose is to show people that quality forages can be produced everywhere,” said Dan Undersander, who is a coordinator for the 34-year-old competition. Within each category of the contest, forages are evaluated on dry matter, crude protein, nonfiberous carbohydrate, neutral detergent fiber (NDF), neutral detergent fiber digestibility (NDFD), relative forage quality (RFQ) and milk per ton. Corn silage, however, is not evaluated for RFQ. “We’ve changed a lot over the years, as far as judging criteria and forage categories, to represent all forages in the industry and provide information that would be beneficial for a dairy farmer to know,” Undersander said. Kendall Guither, John Pounder and David Hinman, veterans to the competition, know a thing or

DAVE SIMPKINS/DAIRY STAR

A display located at the east end of the Arena Building highlights superior forages that producers from around the country have entered into the World Forage Analysis Superbowl. two about putting up superior forages year after year, and they have improved their farming to meet the nutritional needs of the dairy industry. For 20 years, Guither has participated in the World Forage Analysis Superbowl, entering baleage samples from his farm near Walnut, Ill. “I continue participating in the event because it’s a way to compare what we are doing with what others in the industry are doing,” said Guither, who sells his baleage to dairy cow and goat producers in Illinois and neighboring states. While Guither follows a strict protocol for harvesting baleage to its utmost quality, the Illinois farmer has adjusted his management techniques over the years as

he brings home tips from the national contest. “I’ve adjusted the cuttings of the forage and also seed type, focusing on higher fall dormancy rated seeds to extend my growing season,” said Guither, who is able to harvest up to seven cuttings each year. Likewise, while baling, Guither applies an inoculant to enhance the fermentation process. “Any wet feed ends in ‘age,’ whether its silage, haylage or baleage. But, if not handled correctly, it’s ‘failage’ or ‘garbage,’” Guither said. “You need to be willing to learn about microbiology when managing a wet feed because there are certain times a mistake can be less forgiving than when making dry hay.” Pounder typically produces

baleage, but he is most known for his award-winning organic hay. “The competition is always very stiff,” Pounder said. “It’s very difficult to compete with those from the Western states … You have to put up excellent hay to even make the top five in any hay category.” Pounder runs a beef cattle operation on his organic farm near Delavan, Wis. Since 2009, when Pounder first entered the forage competition, he has continually improved his fields to provide a quality product that dairy farmers need. “It’s really hard and foolish to grow pure alfalfa,” Pounder said. “By adding more grass to our alfalfa, like orchard grass, we’ve

Turn to FORAGE | Page 4

Expo offers international music BY JERRY NELSON Staff writer

The theme “Discover New Dairy Worlds” can be seen throughout World Dairy Expo. From the people you meet on the street, to the iconic globe, to the music of the Showring, pieces of dairy worlds are all around. This includes a bagpipe performance by Sean Michael Dargan and Tom Greenhalgh. The duo led the cattle of the Scottish native breed into the Showring during the International Ayrshire Show on Tuesday for the selection of the Grand Champion Female. “Tom and I have been playing bagpipes together for about 15 years,” Dargan said. “We had played together in different bands over the years and discovered that we both like music that is a little more adventuresome and a bit more challenging. So, we got together and formed a formidable bagpipe team of two.” Dargan began taking music lessons when he was 7 years old and has mastered several instruments. But, bagpipes hold a special place in his heart. “You can hear bagpipes coming for

NINA LINTON PHOTOGRAPHY

A bagpipe performance entertains attendees during the International Ayrhsire Show each year. miles,” Dargan said. “Bagpipes are a fun and unique instrument. They are also one of the few musical instruments that has been classified as a weapon of war.” Greenhalgh and Dargan have a broad

repertoire of tunes that they perform on their bagpipes. “We play the standards such as ‘ScotTurn to BAGPIPERS | Page 3

Page 2 • Expo Daily Edition • Thursday, October 5, 2017

DAIRY ST R

EXPO SEMINARS All Expo Seminars held in Mendota 2, Exhibition Hall

The Expo Daily Edition is published by Dairy Star in conjunction with World Dairy Expo.

Previous Expo Seminars can be found online: www.worlddairyexpo.com

www.dairystar.com

ISSN 020355 522 Sinclair Lewis Ave. Sauk Centre, MN 56378 Phone: (320) 352-6303 Fax: (320) 352-5647

11 a.m. "Health and Immunity in Transition Cows" Sponsored by Phibro Animal Health Corporation

"Limiting Mold and Mycotoxin Problems in Dairy Herds" Sponsored by Feed Supervisor Software

“Mycotoxin and molds in forages cause problems on a dairy cow's production and health. Hear how feed handling, and prevention and treatment methods of mycotoxins and molds can improve animal health.”

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Published by Dairy Star LLC

General Manager/Editor Mark Klaphake - mark.k@dairystar.com 320-352-6303 (office) 320-248-3196 (cell) 320-352-0062 (home) Ad Composition Nancy Powell 320-352-6303 nancy.p@dairystar.com Amanda Thooft 320-352-6303 amanda.t@dairystar.com Consultant Jerry Jennissen 320-346-2292 Editorial Staff Andrea Borgerding - Managing Editor (320) 352-6303 • andrea.b@dairystar.com Krista Kuzma - Assistant Editor (507) 259-8159 • krista.k@dairystar.com Ron Johnson (608) 874-4243 ron.j@dairystar.com Ruth Klossner (507) 240-0048 cowlady@centurylink.net Jennifer Coyne (320) 352-6303 jenn@dairystar.com Danielle Nauman (608) 487-1101 danielle.n@dairystar.com Brittany Olson (320) 352-6303 brittany.o@dairystar.com

1 p.m.

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– DR. LON WHITLOW, PROFESSOR EMERITUS, NORTH CAROLINA STATE UNIVERSITY

VIRTUAL FARM TOURS All Virtual Farm Tours held in Mendota 1, Exhibition Hall

Previously broadcasted Virtual Farm Tours can be found online: www.worlddairyexpo.com Noon

Piedmont Jerseys Sponsored by American Jersey Cattle Association

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Advertising Sales Main Office: 320-352-6303 Fax: 320-352-5647 Deadline is 5 p.m. of the Friday the week before publication

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Sales Manager - Jeff Weyer (Northern MN, East Central MN) 320-260-8505 (cell) jeff.w@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Lori Menke (Eastern Iowa, Southern WI) 563-608-6477 • lori.m@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com

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Expo Daily Edition • Thursday, October 5, 2017 • Page 3

Continued from BAGPIPERS | Page 1

NINA LINTON PHOTOGRAPHY

The New Glarus Yodel Club enters the Showring before the selection of Grand Champion at the International Brown Swiss Show. land the Brave,’” Dargan said. “But we also like to perform intricate dance music such as reels and jigs, along with some marching tunes. We often play bagpipe versions of the hits, such as ‘Stairway to Heaven’ and ‘Margaritaville.’” Dargan and Greenhalgh were dressed in full Highland regalia as they led the Ayrshires into the Showring earlier this week. “The cows enjoy our music; it’s in their blood,” Dargan said. “It’s good to have music that celebrates the Ayrshire’s Scottish roots. We have been performing at World Dairy Expo for more than a dozen years. One year, one of the Ayrshire cows pooped on our shoes. That’s when we knew that we were accepted.” Another opportunity to experience music unique to other parts of the world is today during the finale of the International Brown Swiss Show. The New Glarus Yodel Club (Jodlerklub) will be performing tradi-

“One year, one of the Ayrshires cows pooped on our shoes. That's when we knew that we were accepted. ” – SEAN MICHAEL DARGAN

tional Swiss music as the International Brown Swiss Show Champions parade around the Showring. In addition to yodeling, the Yodel Club will be tossing flags, blowing their colossal alpenhorns and ringing traditional Swiss cowbells. In 1928, five native-born Swiss, who immigrated to Wisconsin’s Green County, organized the New Glarus Yo-

del Club. Among the goals of the club was to maintain the Swiss tradition of yodeling and preserve Swiss traditions for future generations. The New Glarus Yodel Club has won numerous awards and has performed around the Midwest and internationally. Tony Zgraggen has been a member of the club since 1980. “We currently have about 25 members in the New Glarus Yodel Club,” Zgraggen said. “Our members range in age from mid-30s to their late-80s.” Zgraggen grew up on a small dairy farm in Switzerland and came to Wisconsin as an exchange student at the University of Wisconsin-Madison in 1978. As a boy, Zgraggen and his family would yodel to each other as they moved their cattle from one pasture to another. “Mom and Dad only had 20 acres and milked 10 cows, but they still managed to feed and keep a roof over the heads of my seven siblings and I,” he said. Zgraggen, who now owns the Alp and Dell Cheese Store in Monroe, Wis., began fully embracing yodeling when he a teenager. “When I was 15, I began working at a milk plant that had a tile floor and tiles halfway up the wall,” Zgraggen said. “The acoustics in there were wonderful, so I began to practice yodeling during my free time. I have been yodeling in earnest for more than 50 years. One thing I have learned during that time is that a person can always benefit from a little more practice.” As Zgraggen yodels during Expo, with the Brown Swiss entering the Showring, he is reminded of his boyhood. “Moving the cattle were always happy times, especially in the fall when we brought them down from the high pastures,” he said. “Yodeling reminds me of how good it felt to be in nature and to carry on our Swiss traditions.”

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Page 4 • Expo Daily Edition • Thursday, October 5, 2017

Continued from FORAGE | Page 1

DAVE SIMPKINS/DAIRY STAR

Grand Champion Forage Producer of the 2017 World Forage Analysis Superbowl is Breezy Hill Dairy, of Dallas, Wis. Pictured (from left) – is Eugene Rodberg of Kemin; Alex Olson and Mary Olson from Breezy Hill Dairy; and World Dairy Expo President Al Deming. been able to improve the forage quality.” Grasses can also increase the pounds of milk per ton of forage and the pounds of milk per acre if managed properly, Pounder shared. While at Expo, Pounder takes the opportunity to learn from other producers and also features his forage to potential customers. “We sell our hay commercially and we’ve received a lot of name recognition for the quality of forage we’re able to offer to our dairy customers,” said Pounder, who strives to produce hay with RFQs approaching 300. Participating in forage competitions is second nature to Hinman, who runs 1,200 acres of alfalfa near Wheatland, Wyo. Last year, Hinman received top honors in the commercial hay category. Every season, Hinman hopes to get four cuttings in, and then tests samples of each cutting to ensure the quality of his forage does not waver. With strong forage management, Hinman has been able to produce hay with exceptional protein and RFQ values. “When farmers can get more money for more milk, they want the absolute best alfalfa,” Hinman said. “For us, the key is to put it up in a timely manner.” Compared to other hay pockets in the United States, the Wyoming farmer is often waiting for dew to arrive to bale hay. If he bales when it’s dry, the leaves crumble.

“Because I’ve participated in the World Forage Analysis Superbowl, I’ve spoken with other producers and seed dealers to see what I might be able to do for my farm,” Hinman said. Whether a participant in the World Forage Analysis Superbowl or an attendee at World Dairy Expo, everyone can benefit from the forage competition. “Even if you decide not to participate in the competition, at least look at the results and learn about those farmers’ practices,” Pounder said. “This is an educational opportunity and a chance to gather information to better your operation.” The 2017 winning forages highlighted in the Arena Building, include the following first place finishers: Worlds Forage Grand Champion (from Standard Corn Silage Category), Breezy Hill Dairy; Grand Champion First Time Entrant (from Standard Corn Silage Category), Judd Farms; Quality Counts Corn Silage, Frederick Farms; Quality Counts Hay/Haylage, Prairieland Dairy LLC.; Grand Champion Commercial Hay, Hardrock Farms; Grand Champion Grass Hay, Lazy 2K Livestock; Grand Champion Dairy Hay, Donald and Nancy Hasselquist; Grand Champion Haylage, Opportunity Acres; Grand Champion Baleage, Katherine Guither; Grand Champion Organic Hay, Joseph Beachy; Grand Champion BMR Corn Silage, Baier Creek Farms; Grand Champion Standard Corn Silage, Wojeceihowski Bros.

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Expo Daily Edition • Thursday, October 5, 2017 • Page 5

California cows dominate Junior Jersey Show BY DANIELLE NAUMAN Staff writer

Aspen Silva, of Modesto, Calif, and Nicole Sanders, of Hilmar, Calif., got the highfives that every exhibitor longs to get when judge Mike Berry and associate judge Corey Couch selected their Jersey cows as the champions of yesterday’s International Junior Jersey Show. Silva’s cow, Miss Nastias Y Not Me, was the named the winning Senior Three-YearOld before she won the Intermediate Champion banner earlier in the day, followed by being named Grand Champion. Reserve Intermediate Champions honors went to Lake-Point Premier Valyria, the winning Junior Three-Year-Old exhibited by G, G, H & E Fremstad, of Westby, Wis. Sander’s cow, Hazelcrest Governor Molly, won the FiveYear-Old Cow Class and the Senior Champion honors on her way to being named the Reserve Grand Champion. The Reserve Senior Champion cow was the winning FourYear-Old, LC Valentino Clover exhibited by Erin and Sophie Leach and Anna Hahn of Linwood, Kan. Tuesday’s Junior Champion honors went to the winning Spring Yearling, LLR Premier Too Legit-ET owned by Madison Iager, Woodbine, Md., while the Reserve Junior Champion was the winning Winter Calf Meadowridge Fizz Sparkle exhibited by Cole Kruse and Gene Henderson of Dyersville, Iowa. Miss Nastias Y Not Me Aspen Silva Tell us about yourself. I’m the 16-year-old daughter of Jennifer and William Silva. I’m a junior at Modesto High School where I’m involved in FFA. I’m an officer at both the chapter and sectional levels. Tell us about your animal. We bought Y Not Me as a 4-month-old calf. I’ve shown her at the California State Fair and the Western Classic Jersey Show. She was the Intermediate Champion at the state fair. What was your reaction when you were named Grand Champion of the International Junior Jersey Show? I was very excited when she went first with the Intermediate Champion and then again when

THE BULLVINE

Miss Nastias Y Not Me was selected as the Grand Champion of the International Junior Jersey Show for Aspen Silva of Modesto, Calif. Y Not Me was the top Senior Three-Year-Old Cow and named Intermediate Champion. Reserve Grand Champion honors went to the Senior Champion Hazelcrest Governor Molly, the top Five-Year-Old Cow, owned by Nicole Sanders of Hilmar, Calif. she won Grand Champion. It was almost overwhelming and it took a while to really sink in. How did you get involved in dairy cattle showing, and why? I was born into showing cows. My dad started it, and I’ve just continued doing it. I started showing when I was 4 years old. What do you enjoy most about showing? I love the relationship you have with your animal. She might be the meanest animal, but you still have a relationship. I like the community that comes with showing, too. It’s not just one person, it takes a whole family to get them ready. Who has helped you the most in your showing career? And how have they helped you prepare for today's show? My uncle and aunt, Larry and Kathleen Linderbitzen, have been a great help in my showing career. They provide all the feed, hay and anything my cows need, as well as a place to keep them. If it wasn’t for him, I wouldn’t be anywhere near where I am. My family has also always supported and carried me throughout the emotional roller coaster that this business can be. What is your favorite memory of showing dairy cattle? Winning Grand Champion here tops a lot of memories, but another favorite would be when

one of my cows was named Supreme Champion at the state fair, just a couple of weeks after she’d gone down on the trailer going to another show. She was my baby, and that made the win even better. What do you enjoy most about being at World Dairy Expo? This is my first trip here to Expo since I was 2 years old. It really struck me when I walked into the barns how much time and money goes into everything involved with showing cows. It’s an awesome feeling walking in and realizing this isn’t a small show, but a big one, and you know the quality will be great. Hazelcrest Governor Molly Nicole Sanders Tell us about yourself. I’m 18 years old and a second-year student at the Modesto Junior College, where I’m an ag ambassador and a member of the judging team and the Young Farmers, as well as being an intern at the Stanislaus Farm Bureau. Tell us about your animal. My cow is Hazelcrest Governor Molly, she’s a Five-Year-

Old and we purchased her as a Junior-Three-Year-Old. She’s developed a lot for us since we bought her, and we’ve been thrilled with how she’s changed. She’s been the Supreme Champion at the California State Show and the Western Classic show twice each. She was also named the Supreme Udder at the California State Fair this summer. She’s just a very enjoyable cow to work with. What was your reaction when you were named Reserve Grand Champion of the International Junior Jersey Show? I was so very happy. It was our first time winning with a cow here at Expo. It’s been so great to see her reach her potential. Now, we can go home and say that she has done well here and proved herself on a bigger scale than California. How did you get involved in dairy cattle showing, and why? I started showing when I was about 6 years old. My sister, Natalie, started our Jersey herd with five cows, and we’ve all sort of fed off of it. Now, we are just trying to make a name for ourselves and build a herd with good cattle that can do well at shows.

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What do you enjoy most about showing? Most of all, I just love being around cows, and having fun and enjoying it with my family. The industry members and the amazing cattle from across the country make it great, as well. Who has helped you the most in your showing career? And how have they helped you prepare for today's show? My sister Natalie has helped me so much, along with my parents, my Aunt Cathy and Uncle Shawn and my Aunt Melanie. It’s truly a family project for us. What is your favorite memory of showing dairy cattle? Winning here certainly goes to the top of the list now, but I also really enjoyed the first year I showed at the National Jersey Show in Louisville back in 2009. What do you enjoy most about being at World Dairy Expo? The people you meet and being able to talk to friends you don’t see often make Expo great. I also enjoy seeing the good cows that come here.

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Page 6 • Expo Daily Edition • Thursday, October 5, 2017

Martha adds to her banner collection BY DANIELLE NAUMAN Staff writer

For the third time in as many years, Musqie Iatola Martha-ET, owned by Milksource Genetics of Kaukauna, Wis., commanded the judges’ attention during the International Jersey Show, winning the Six-Year-Old and Older Cow Class on her way to being selected the Senior and Grand Champion by judge Mike Berry, Albany, Ore., and associate judge Corey Couch, Narranda, Vic., Australia. Following behind Martha as the Reserve Senior and Reserve Grand Champion was the winning Five-YearOld Cow, Elliotts Blackstone Charlotte-ET owned by Rivendale Farms of Pittsburgh LLC of Bulger, Pa. Rivendale Farms were also the owners of MB Lucky Lady Feliz Navidad-ET who won the Senior Three-YearOld Cow Class and took home Intermediate Champion honors. Jasmari Verb Lil VeronaET, the winning Senior TwoYear-Old, was named Reserve Intermediate Champion honors for owners Michael Heath and Crossbrook Jerseys, Middleburg, N.Y. The Junior Champions were selected on Tuesday evening at the conclusion of the heifer show. The top two Spring Yearlings claimed the honors with Wala Premier Mistee being named Junior Champion for owners Rivendale Farms of Pittsburgh LLC and Woodmohr Gentry GinET was named the Reserve Junior Champion for Robert Nagel, Panama, N.Y. Pleasant Nook Jerseys of Ayr, Ont., Canada was named the Premier Breeder of the show, while River Valley Farm of Tremont, Ill., and Rivendale Farms of Pittsburgh LLC tied for the Premier Exhibitor banner. There were 355 head of Jerseys that paraded through the Showring.

THE BULLVINE

Musqie Iatola Martha-ET claimed her third International Jersey Show Grand Champion title for Milksource Genetics of Kaukauna, Wis. after winning the Six-Year-Old and Older Cow Class while the winning Five-Year-Old Cow Elliotts Blackstone Charlotte-ET was named Reserve Grand Champion for Rivendale Farms of Pittsburgh LLC, Bugler, Pa. Musqie Iatola Martha Jim Ostrom Tell us about Martha. Martha is a cow that transcends breeds. She has the respect of people in other breeds and other countries. People who truly love dairy cows have to admire her extreme dairy strength, balance and superb udder. She just continually gets better with time. She’s had five calves and is due back in March. What was your reaction when you were named Grand Champion of the International Jersey Show? Having a cow like this, the pressure is very high. She looked fantastic, and that is a terrific tribute to the crew and the people who care for her 365 days a year. Eddie (Bue), Ryan (Krohlow) and Joel (Kietzman) do a terrific job of getting her to the ring looking that way. When Mike gave Annette the highfive, it was a feeling of relief, and then celebration. The excitement of winning doesn’t diminish no matter how often it happens.

What does receiving this title mean to you? It’s an honor to be the people in charge of a great cow like Martha. I believe she will be a cow that people will talk about in a decade. I’m humbled and honored to be a part of her story. How did you prepare for the show and who helped you? Martha is an odd cow. In the barn she is a low-maintenance cow, with no problems. She bears into her feed every day. She’s happy and healthy and eats all the time. She loves coming to the shows. Annette (Ostrom) has noticed that if you put her feed tub down in what Martha thinks is the wrong place, she’ll nudge it or drag it to where she wants it. What trait to you like most about Martha? I love Martha’s balance and her dairy strength and quality. Her personality is great, too. She loves the Showring and is happy to go into the ring. How many total head do you have at Expo and where can Martha be found on grounds? We have 26 in the string here and are located in Pavilion 1, Aisle 3 North.

What are three reasons you show at World Dairy Expo? Personally, I live for World Dairy Expo 51 weeks a year. I think about it all the time. I love being at Expo, and if we weren’t able to exhibit here, I would still come to Expo. We bring a string from the farm here for the competition. The breeders and the exhibitors here are the best of the best, no one can argue that. We love competing, and it wouldn’t matter if we placed seventh and 17th, if our animals came out the best they could, we would be happy. Elliotts Blackstone Charlotte-ET Rodney Rankin Tell us about Charlotte. Charlotte is a Blackstone daughter of Arethusa Veronicas Comet, EX-95, followed by Veronica, EX-97. She’s a hog, she never stops eating. She’s the kind of cow that you actually have to take feed away from. What was your reaction when you were named Reserve Grand Champion of

the International Jersey Show? I was very happy when she was named Reserve Grand Champion. What does receiving this title mean to you? This has been our first year with our own string, and we had a great day. It’s meant a lot to us at Rivendale. How did you prepare for the show and who helped you? We try to do the same thing every day, whether we are at home or at a show. We try to keep the same regular routine for the cows. What trait to you like most about Charlotte? I love Charlotte’s tremendous combination of dairy strength and power. She has a super udder. How many total head do you have at Expo and where can Martha be found on grounds? We have 13 head here this year and are located in Pavilion 1, Aisle 9 South. What are three reasons you show at World Dairy Expo? We come to World Dairy Expo to promote our business. We want to sell eggs and family members of these cows and getting people to see them is very important. This is what we work for all year.

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Expo Daily Edition • Thursday, October 5, 2017 • Page 7

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Member of NAMA Ellen Nelson Freshman at the University of WisconsinMadison studying marketing Tell us about yourself. I am from Rushford, Minn. I grew up in a rural area on a hobby farm. What is your role at World Dairy Expo, and what are your main responsibilities? All members of NAMA work shifts in several booths during Expo. I am working one shift in the Soy Best booth. How did you become involved in National Agri-Marketing Association (NAMA)? I was looking for a marketing organization I could be involved in while in college. I did not know anything about NAMA before going to college. I happened to talk to someone who was involved in NAMA. That person pushed me to look into being involved in the organization. Because it was marketing with an agricultural base, it intrigued me. I checked out the booth while at the organization fair and became a member. I am so glad I did. As a member of NAMA, what is the importance of participating in World Dairy Expo, and how will this experience help you reach your future goals? There are two parts to volunteers our time for NAMA at World Dairy Expo. Working the booths helps us raise funds for NAMA members to take trips for competitions. It is also a time to learn about marketing – working at a Trade Show, networking and learning how to interact with people. It is my first time at World Dairy Expo.

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What have you learned while at the show? I definitely learned about Soy Best. I have also learned about being on this side of the table at a trade show. What is your favorite World Dairy Expo or NAMA memory? I like getting to know all the people who are involved in the industry. Everyone is very nice. In NAMA, people are also excited for me to become more involved throughout my college years.

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Page 8 â€˘ Expo Daily Edition â€˘ Thursday, October 5, 2017

Dependable. Trusted. Built to last. As a global leader in manufacturing, Worthington Industries is proud to offer dependable, long-lasting liquid nitrogen tanks and shippers. Formerly CryoScience by Taylor-Wharton, our animal husbandry products now carry the Worthington Industries name, combining 100 years of quality manufacturing experience.

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Expo Daily Edition • Thursday, October 5, 2017 • Page 9

Leading a life of service Former DATCP Secretary honored as Industry Person of the Year BY BRITTANY OLSON Staff writer

Yesterday evening, a room full of industry representatives gathered for Dinner with the Stars, where honorees were recognized for their contributions to the dairy industry. Former Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) Secretary, Ben Brancel, was named Industry Person of the Year. "In 1967, when I came to the first World Dairy Expo and purchased a heifer here, I had no idea what World Dairy Expo would become. I had no idea there was even an opportunity to be engaged in Expo," Brancel said. "To end up being recognized as the [Industry] Person of the Year is humbling and it’s hard to describe, especially when you see all of the things the others who are being recognized have accomplished." From dairy and beef farming, to president of his county’s Holstein association, to presiding at the helm of DATCP,

“To end up being recognized as the [Industry] Person of the Year is humbling...” – BEN BRANCEL

Brancel has been involved in just about every aspect of the agriculture industry. Brancel, who served as DATCP Secretary under two governors in nonconsecutive administrations until his retirement on Aug. 13, was selected as World Dairy Expo’s 2017 Industry Person of the Year.

Brancel, who farms with his wife, Gail, near Endeavor, Wis., in Marquette County, served in many farm organizations and the Wisconsin state legislature before being selected by former Governor Tommy Thompson to preside over DATCP in 1997, and again by Governor Scott Walker in 2011. “I was president of my county’s Holstein association, held roles on the board of directors for cooperatives, such as Wisconsin Dairies’ Young Farmer Association and Kilbourn Cooperative, which is now part of Allied Cooperative,” Brancel said. “I did some committee work for East Central Breeders and have been a Wisconsin Farm Bureau member for over 40 years.” Between terms as DATCP Secretary, he also directed the Wisconsin Farm Service Agency after his appointment to the post by former President George W. Bush’s administration in 2001. As DATCP Secretary, Brancel was primarily responsible for managing the agency and its seven divisions: agricultural resource management, animal health, food and recreational safety, agricultural development, trade and consumer protection and management services. In addition to directing the agency, he also worked closely with its board of directors, the governor’s office and the public. DATCP may be found working on anything ranging from avian influenza, helping distressed farmers through the Wisconsin Farm Center, fostering global relationships with its international trade unit and protecting consumers from scammers and unwanted communications with a no-call list. “We have a direct relationship with the public on a daily basis,” Brancel said. While dairying and the farming sector continue to change, Brancel is confi-

dent that his home state will continue to blaze the trail for dairy in years to come. He said dairy farming, which used to satisfy more of a local interest, has evolved to meet global expectations for its consistent nutritional value, particularly in new markets like southeast Asia and the Middle East. “Farming is ever-challenging, everchanging, and we’re running into more obstacles than before. We’re also creating more opportunities,” Brancel said. “I like to point to the year 1997, when Wisconsin began putting ‘America’s Dairyland’ on its license plates. Not everyone recognized that Wisconsin is really where it all starts, but over time, others began to believe that - because of things like the research being done and World Dairy Expo - that this is where America’s Dairyland is.” Upon retirement, Brancel has returned to the family farm where his illustrious career began and the seeds of love for agriculture were sowed. His heart overflows with gratitude toward those who have propelled him to become a farmer, a legislator and a leader. “There are a great many individuals I’d like to thank,” Brancel said. He is especially grateful toward his father, who taught him good and bad ways to manage a farm with progressive practices when he was a boy, governors Tommy Thompson and Scott Walker for appointing him to lead DATCP, support

MARK KLAPHAKE/DAIRY STAR

Ben Brancel, former Wisconsin DATCP Secretary, is this year's World Dairy Expo Industry Person of the Year. at home, the DATCP staff and – most of all – Gail. “If my wife wasn’t willing to manage the farm at home so I could serve in all these capacities, I don’t think I could have done it,” Brancel said.

See you at World Dairy Expo We each have a unique dairy story, yet one thing connects them all: a passion for the cow. Our dairy passion has driven 130+ years of innovations, and we know the best stories are yet to come.

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Brancel's involvement in the dairy industry began as a young child.

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Page 10 • Expo Daily Edition • Thursday, October 5, 2017

The Media Word on the Street Personnel at World Dairy Expo Kim Billman, Editor of Jersey Journal Reynoldsburg, Ohio

Joe Gill, Farm Director of KASM Radio Albany, Minn.

What is your role at your company and what does your workload consist of? I’m the editor of the Jersey Journal. I manage the editorial staff and we produce 12 magazines a year. We also manage breeder websites and develop promotional materials.

What is your role at your company and what does your workload consist of? I’m the Farm and Traffic Director.

How do your World Dairy Expo responsibilities differ from your regular responsibilities? At Expo, I work to connect with breeders, work in our booth, promote the Jersey breed and provide coverage of the shows, sales and events involving the Jersey cow, breeders and enthusiasts. We take and provide photos of the shows for breeders to use, as well as provide social media and information for Jersey enthusiasts. How many years have you attended and covered World Dairy Expo? I’ve been the editor of the magazine since 2003, and have been here every year. How do you prepare for your visit to Madison, Wis.? We start planning our booth, the graphics we will need and the promotional materials about a month before. We are also usually involved in one of the Virtual Farm Tours here at Expo, so we work with US Jersey staff on those, as well. What are your goals as media personnel while at World Dairy Expo? To provide complete and correct coverage of Jersey events, such as the shows and sale, and other recognition that Jersey cows, breeders and enthusiasts receive. What is the greatest highlight of attending and covering Expo? Having been here to watch Jersey cows like Veronica, Venus and Martha all capturing the Supreme Champion title. I also love the people that come to World Dairy Expo, and seeing the increasing popularity and recognition of our wonderful cows, and how our breed has developed, changed and improved over the years. Tell us about your most memorable experience covering World Dairy Expo? Being within a hands reach of some of the greatest Jersey show cows, some of the superstars of our breed.

How do your World Dairy Expo responsibilities differ from your regular responsibilities? I still have to give my farm reports each day, as well as schedule the programing traffic. While I’m here, I look for people from central Minnesota. I’m impressed with the many young, enthusiastic people coming here from that area looking to get started in dairy. How many years have you attended and covered World Dairy Expo? I’ve been coming since 2009, and I’m amazed at how innovations, like robotic milking, have become the norm. How do you prepare for your visit to Madison, Wis.? I’m not good at preparing. I like to let it rip, which brings more energy to the interview. I keep up on the dairy industry and network with other ag broadcasters. Last year, for example, I was talking to a farmer who hired a Dutch woman to fit his cows at Expo. She made for a good interview with all that goes into preparing cattle for these shows. What are your goals as media personnel while at World Dairy Expo? I want to present the local, human side of this worldwide event. What is the greatest highlight of attending and covering Expo? Getting out of my four-walled office and meeting so many interesting dairy people and other media people. Tell us about your most memorable experience covering World Dairy Expo? Bringing my father with me in 2009. He had never been here in his 40 years of milking 36 cows. He was so overwhelmed by the beautiful cattle and he was interviewed by the Expo Daily Edition.

Sherry Bunting, Weekly Contributor and Freelancer for Farmshine Newspaper Brownstown, Penn. What is your role at your company and what does your workload consist of? I provide a weekly milk marketing report, as well as features and some investigating reporting for the Farmshine. Usually, I have at least two pieces in the paper each week. I’ve been writing for them since the early 1980s. How do your World Dairy Expo responsibilities differ from your regular responsibilities? At Expo, I interview the owners of the champions and the exhibitors. I take photos in the Showring and use a lot of the media from the press office. I look for additional stories about the exhibitors, the experiences and the people. How many years have you attended and covered World Dairy Expo? I’ve been coming to Expo for the Farmshine for 11 years. How do you prepare for your visit to Madison, Wis.? I make sure I bring my computer, cameras and all the chargers and notebooks I’ll need. I also am working on several other projects while I am here, so I need to make sure I have everything I need to complete those. I also try to set up as many interviews in advance as I can, as well as lining up interviews and farm stops on my out here and back home. What are your goals as media personnel while at World Dairy Expo? To tell the story of the dairy cow and the people who take care of her. I also do all of the writing for Udder Comfort, and I look for information I can turn into a consumer column I write for several mainstream papers. What is the greatest highlight of attending and covering Expo? The people are the highlight of Expo. They say this is where the dairy industry meets, and that is true. The international aspect of Expo has blossomed and that is great to see all the foreign visitors and companies included here. Tell us about your most memorable experience covering World Dairy Expo? One would be my very first time coming to Expo. The other was seeing Snickerdoodle win the Supreme Championship in 2003.

Expo Daily Edition • Thursday, October 5, 2017 • Page 11

The Media Word on the Street Personnel at World Dairy Expo Lexi Wright, Editor at Cowsmopolitan Dairy Magazine & Website Didsbury, Alberta, Canada

Larry Lee, Report Anchor at Brownfield Ag News for America Plover, Wis.

Betsy Jibben, National Reporter at AgDay and U.S. Farm Report South Bend, Ind.

What is your role at your company and what does your workload consist of? I’m the editor and owner of Cowsmopolitan. I coordinate the employees, magazine and website.

What is your role at your company and what does your workload consist of? To gather, write and produce ag news for Brownfield Ag News. I work from home. The company has 13 reporters in 10 states, reaching 400 radio stations. I post stories to a satellite for the local stations to download.

What is your role at your company and what does your workload consist of? I travel throughout the country and put together different ag stories on policy, commodity prices

How do your World Dairy Expo responsibilities differ from your regular responsibilities? Much of our focus is in the Showring. We also do a lot of networking and connecting with people, whether it’s subscribers or advertisers. We use our booth to promote our magazine and website, as well. How many years have you attended and covered World Dairy Expo? I’ve been coming here with the magazine since we started it in 2004, but I’ve been attending Expo since I was a kid, for about 20 years.

How do your World Dairy Expo responsibilities differ from your regular responsibilities? I do exactly the same thing here as at home, but with a dairy emphasis. I’ve built a studio in a box that opens up with two computer monitors, a laptop, recording equipment and audio editing software. The box gives me everything I need to broadcast from a remote location quickly. At home, I operate from the second bedroom.

How do you prepare for your visit to Madison, Wis.? A lot of our preparation is coordinating everything, making sure that we have enough staff to provide coverage of all the shows, sales and various events around Expo in an efficient and effective matter. We have to prepare to have magazines and promotional materials shipped here from Alberta. We also coordinate and publish the ringside insert in the Official Program.

How many years have you attended and covered World Dairy Expo? This is my second year.

What are your goals as media personnel while at World Dairy Expo? To increase awareness of our magazine and website, as well as our subscription base. We also work to cover the shows to the best of our ability and to provide breeders with photos they can use to promote their herds. We strive to provide those at home with great online coverage of everything here.

What are your goals as media personnel while at World Dairy Expo? I look for the type of stories farmers can put in their toolbox or stories they don’t hear in other media. I’m working on a story about Rep. Bob Goodlatte and the Agriculture Guest Worker Act. There is also a developing story on United Arab Emirates buying value-added feed ingredients from the U.S.

What is the greatest highlight of attending and covering Expo? The people that come here from all over the world, and the cows are phenomenal, the atmosphere is great.

What is the greatest highlight of attending and covering Expo? It is always good to see people you can only see here, bump into some old friends and make some new ones.

Tell us about your most memorable experience covering World Dairy Expo? The year that the western Canadian cows dominated the International Holstein and Red & White Shows in 2011. That was exciting because those breeders were our earliest supporters of the magazine.

Tell us about your most memorable experience covering World Dairy Expo? The most memorable event for me was Ben Brancel receiving Industry Person of the Year Award. I’ve interviewed him many times and there isn’t anyone that understands agriculture as well as he does or someone that will tell the truth like he will.

How do you prepare for your visit to Madison, Wis.? I’ve mapped out which seminars I want to attend and arranged interviews. Having things planned out makes it much easier for me to roam around looking for other stories.

and feature stories.

How do your World Dairy Expo responsibilities differ from your regular responsibilities? At World Dairy Expo, I collect interviews and stories pertaining to the dairy sector. I’m looking for stories on dairy policy, production and milk price. Most of all, I enjoy doing features of the people here. How many years have you attended and covered World Dairy Expo? I’ve been coming to Expo for three years now. How do you prepare for your visit to Madison, Wis.? I research ag websites and blogs, read local newspapers and listen to podcasts. What are your goals as media personnel while at World Dairy Expo? I always have a list of bullet points that I want to cover. This year, it is the farm bill, NAFTA and immigration. New York and California have increased their minimum wage and California is voting on a quota system and federal milk marketing order. While these are local stories, there is national interest in them, as well. I also have to think of the visuals. Expo has many good visuals in the barns, the shows and the exhibits. We also have to think ahead about explaining the things people can’t see or hear. News never sleeps; there is always something new happening at World Dairy Expo and we need to be ready to cover it. What is the greatest highlight of attending and covering Expo? Photographer Russ Hnatusko and I agree, our biggest highlight is featuring the famous grill cheese stand with all those great visuals of people lined up and people making the sandwiches. Tell us about your most memorable experience covering World Dairy Expo? Expo is fun to cover because it is like a big reunion of all the people we’ve met over the years.

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Page 12 • Expo Daily Edition • Thursday, October 5, 2017

Attendees of all ages gather for Expo Activities

KRISTA KUZMA/DAIRY STAR

DAVE SIMPKINS/DAIRY STAR

Rhonda and Jessy Hill, of Reedsville, Wis., check out the entries of the World Forage Analysis Superbowl.

Sandy Strnad pulls her 9-month-old son, Wesley, in a wagon through the Outdoor Trade Mall. Strnad milks 60 cows with her family near Luxemburg, Wis. DANIELLE NAUMAN/DAIRY STAR

(Right) Judge Mike Berry congratulates Nathan Thompson as he names Elliotts Blackstone Charlotte-ET the Reserve Senior Champion of the International Jersey Show. KRISTA KUZMA/DAIRY STAR

(Left) Darcy Steffes (second from left) is awarded a $5,000 check from Calf-Tel employees, (from left) Bob Rindo, Ashley Smith and Scott Struve, for winning the company’s Heart Meets Smart Award. Steffes and her family dairy farm near Elizabeth, Ill.

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Expo Daily Edition • Thursday, October 5, 2017 • Page 13

Worl d

Dair isit u y Ex s a po, t th Boo e th A R4 98

MARK KLAPHAKE/DAIRY STAR

Carlos Arango, Maria Renata-Diaz, Luis Perez and Berenice Lopera, all of Columbia, and Leonel Medoza, Jaime Ramon Galvan and Fernando Hidalgo, all of Mexico, enjoy the WDE Welcome Reception Wednesday evening.

DAVE SIMPKINS/DAIRY STAR

Florence Schmitt, of Sun Prairie, Wis., takes a cheese sample at the Ellsworth Creamery booth.

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Maxwell (front) and Knox Bradley relax on a Gehl skidloader Wednesday afternoon. The brothers are the sons of Jennifer and Jonas Bradley. Jennifer works for the Wisconsin FFA Foundation.

An Ayrshire cow is led around the ring during the World Ayrshire Event held Wednesday night at the Estrumate Sale Pavilion. There were 20 lots on the sale.

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Page 14 • Expo Daily Edition • Thursday, October 5, 2017

One-on-One

with Don Meyer, School Tour Guide

Don Meyer Loganville, Wis. Describe your dairy background. I grew up on a dairy farm, where I still live. I operated it from 1964 to 2000, with a Holstein herd of 65 cows and the young cattle for replacements. During that time, I developed a passion for the dairy industry and the registered cattle business. How many years have you volunteered giving tours of World Dairy Expo to fourth grade students, and why do you continue guiding the school tours? I am not sure, but it must be at least seven. I have also served as a volunteer for the Ag in the Classroom Program in my home county for the last seven years. I think there is a great need to tell our children about agriculture and how it produces our food supply. Continued below

How do you plan for the tours? I do the presentations about the Showring in the Coliseum, so I just tell them about my knowledge of what is happening and why. What is your favorite part of being a guide for the school tours? Seeing the excitement of the children and teachers when they learn what is happening in the Showring. Why do you think it’s important to host tours of World Dairy Expo for young children? It explains some of the things agriculture is doing to help produce their food supply.

What is the most unique question you’ve ever received from a student on the tours? When I was done explaining, I asked for questions. One boy was seeing the cattle lined up in their final placing and his question was, "Are they going to race?" What is your most memorable school tour and why? Last year, when a former judge at Expo heard my presentation to the children and gave me a compliment of what I had told the children.

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Expo Daily Edition • Thursday, October 5, 2017 • Page 15

A repeat performance for Maple Fudge BY KRISTA KUZMA Staff writer

Judge Jack Lomeo, Jr. and associate judge Simon Lelande named Maple Fudge of 12 Oaks, the top junior owned Junior Three-Year-Old Cow, the Intermediate and Grand Champion of the International Junior Milking Shorthorn Show for Colton and Ashley Brandel of Lake Mills, Wis., giving her a second WDE championship banner in as many years. Following behind Maple Fudge for Reserve Grand Champion honors was the Senior Champion, Innisfail RO Lady 906-EXP, the winning Aged Cow owned by Lindsey Clark of GMC Farm, of Cornish Flat, N.H. Reserve Senior Champion honors went to Halpins Baby Ruth, the winning FourYear-Old Cow, owned by Taylor Graves of Danville, Ky. GMC DL Lady 1520-EXP, the winning Yearling Heifer in Milk owned by Lindsey Clark of GMC Farm, was named the Reserve Intermediate Champion. The Junior Champions were selected at the conclusion of Tueday’s heifer show. Top honors went to KNH Endres Zeus Legendary, the winning Fall Calf exhibited by Tyler Endres of Lodi, Wis., while the winning Winter Yearling, Valley View Oakleigh 2390-EXP, was named the Reserve Junior Champion for Jessica and Brittany Crawley of Gravette, Ark. Maple Fudge of 12 Oaks Ashley Brandel Tell us about yourself. I am 11 years old and in sixth grade at Lake Mills Middle School in Lake Mills, Wis. My parents are Matt and Tracy Brandel and my siblings are Colton, 13, Katie, 8, and Justin, 7. I am in 4-H along with basketball and cross country. My family’s dairy is Straussdale Holsteins. I got into showing Milking Shorthorns because my mom liked them and I wanted to try it, too. Tell us about your animal. She is a Junior Three-Year-Old Cow. We bought her at the Wisconsin Dairyland Sale when she was a Spring Calf. I have been showing her since then. She knows when I am on the halter so she be-

THE BULLVINE

The winning Junior Three-Year-Old Cow, Maple Fudge of 12 Oaks, won her second Grand Champion banner for Colton and Ashley Brandel of Lake Mills, Wis., after winning the Intermediate Champion title during the International Junior Milking Shorthorn Show. The top Aged Cow, Innisfail RO Lady 906-EXP, took home Senior and Reserve Grand Champion honors for Lindsey Clark of GMC Farm of Cornish Flat, N.H. haves, but she hates my dad. She was also Grand Champion at last year’s World Dairy Expo International Milking Shorthorn Junior Show, too. What was your reaction when you were named Grand Champion of the International Junior Milking Shorthorn Show? I was very surprised when the judge came and shook my hand when I had won. How did you get involved in dairy cattle showing, and why? I started showing when I was 3 years old. My cousins got me involved. I would always watch them and I look up to them. What do you enjoy most about showing? I like talking to the judge and getting to know them. I like to be in the ring more than once throughout the show and get the feel of the people. I also really like it when people congratulate me when I am walking out of the ring. It warms my heart. Who has helped you the most in your showing career? And how have they helped you prepare for today’s show? My mom and dad. My mom tells me that no matter where I place in a show, to always keep trying and do not give up. My dad is very emotional. I called him at home to tell him the news and he started crying. He

had to stay home to combine. What is your favorite memory of showing dairy cattle? I like all the things that happen in the barn. That is where we share laughs, giggles and sad moments together. What do you enjoy most about being at World Dairy Expo? I like watching the show and congratulating people no matter where they placed. I also like being in the barn, and watching and taking care of the cows. My favorite chore to do is feeding hay. Innisfail RO Lady 906-EXP Lindsey Clark Tell us about yourself. I am 20 years old and working full-time on my family’s dairy where we milk our 70-cow herd consisting of Milking Shorthorns, Brown Swiss and Holsteins. I farm together with my mom and dad, Marcia and Greg, and sister, Brooke. I am a junior member of the Milking Shorthorn, Brown Swiss and Holstein breeds.

Tell us about your animal. She was Grand Champion of the International Milking Shorthorn Show two years – in 2014 and 2015. Brooke showed her in 2014. It was her last year so she transferred the cow to my name and I showed her in 2015. She was also Junior All-American both of those years as well and won both the junior and open show of the Northeast National Show. She is a crazy cow. She has a ring in her nose. That explains a lot about her. She is headstrong. She always wants to book it. What was your reaction when you were named Reserve Grand Champion of the International Junior Milking Shorthorn Show? I was excited. How did you get involved in dairy cattle showing, and why? My family has been dairy farming my whole life so it is something we have always been a part of. I started showing as soon as I could walk.

What do you enjoy most about showing? I like all the excitement in the Showring. Who has helped you the most in your showing career? And how have they helped you prepare for today’s show? My family has helped me the most. My mom helps by staying home to milk so we can come to the show. I have learned a lot of showing tips from my sister. My dad is a trucker, getting all the animals here. He is also always there for me and willing to support me in whatever I need in order to show. What is your favorite memory of showing dairy cattle? Being named Grand Champion in 2015. Winning is a once in a lifetime opportunity. What do you enjoy most about being at World Dairy Expo? I like being around all the great cows and seeing people I only get to see once every year. Being at World Dairy Expo is an experience not everyone gets.

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Page 16 • Expo Daily Edition • Thursday, October 5, 2017

Blanche brings home Milking Shorthorn trophy BY KRISTA KUZMA Staff writer

In yesterday’s International Milking Shorthorn Show, judge Jack Lomeo, Jr., and associate judge Simon Lelande, placed 198 animals. Grand Champion and Intermediate Champion went to the first place Junior Three-Year-Old Cow, Eichlers MD Blanche-ET, owned by Peter Vail and Hillpoint Partners from Cross Plains, Wis. The Senior and Reserve Grand Champion titles went to Elron Megadeth WavelandEXP-ET, the first place Five-Year-Old Cow owned by Halie Gruenwald from Lost Nation, Iowa. Reserve Senior Champion of the show went to Kuszmar Arkansas MudEXP, the Lifetime Merit Cow, exhibited by Steven W. and Susan M. Kuszylk from Batavia, N.Y. Reserve Intermediate Champion of the show went to B-D-F Madness Marsha, a Senior Two-Year-Old exhibited by Dallas Butts of B-D-F Farms in Cory, Ind. Junior Champion went to the first place Fall Heifer Calf, KNH Endres Zeus Legendary, exhibited by Tyler Endres of Lodi, Wis. Reserve Junior Champion went to Wide-Open Zeus Chalice-EXP-ET, a Winter Heifer Calf owned by Katie Bue from Alma Center, Wis. Premier Breeder and Exhibitor went to Hard Core Farm of New Enterprise, Pa. Kuszmar Megadeth was named the Premier Sire of the show.

THE BULLVINE

Eichlers MD Blanche-ET, owned by Peter Vail and Hillpoint Partners of Cross Plaines, Wis. was named the Intermediate Champion and Grand Champion of the International Milking Shorthorn Show by judge Jack Lomeo, Jr. and associate judge Simon Lelande following her win in the Junior Three-Year-Old Cow Class. Elron Megadeth Waveland-EXP-ET garnered Senior and Reserve Grand Champion banners for Halie Gruenwald of Lost Nation, Iowa after winning the Five-Year-Old Cow Class.

Eichlers MD Blanche-ET Peter Vail Tell us about Blanche. She is in her second lactation. We bought her at the New York Carousel Sale as a springing heifer. She is not very nice. She has a bit of an attitude. What was your reaction when you were named Grand Champion the International Milking Shorthorn Show? I was really excited. I let out a cheer. What does receiving this title mean to you? I have been doing this a lot of years and it is still exciting to win. It is a passion I have and it is exciting.

Attendee Giveaway! Lucky winners will receive Cargill Animal Nutrition's Reveal Forage Analysis services for one year. Find more details and register to win at the information booths located throughout Expo grounds, and visit Cargill's booth at EH 3401-3502 to view the Reveal Forage Analysis.

Visit our booth in the Arena Building # 500 V

How did you prepare for the show and who helped you? Dale and Deanna Bendig take care of the Milking Shorthorn animals we own and Tim Coon leads our Brown Swiss animals. What trait do you like most about Blanche? She is what this breed should be looking for – a more modern type cow. She has more dairyness and stronger udder attachments with good feet and lets. How many total head do you have at Expo and where can Blanche be found on grounds? We have seven Milking Shorthorn animals here. Blanche is located in the tent in the middle aisle. What are three reasons you show at World Dairy Expo? The first is because it is a passion. The second is for advertising reasons and to sell animals from the cows we show. The third reason is to see friends and meet new people here. I love all the camaraderie here. It is wonderful.

888.438.8683

Elron Megadeth Waveland-EXP-ET Tom Gruenwald Tell us about Waveland. This is the second year she was Reserve Grand Champion of the International Milking Shorthorn Show at World Dairy Expo. She is in her fourth lactation and she is a cow we bred and own. She has always played second fiddle to her ET sister that was born on the same day. After last year, it was like her personality changed and she knew she was a winner. Waveland and her full sister were All American and Reserve All American last year. What was your reaction when you were named Reserve Grand Champion of the International Milking Shorthorn Show? It was a lot of excitement. We high fived each other and yelled out a few cheers. It is a once in a lifetime moment that we have been able to experience twice. We have been able to do a lot of neat things because of Waveland and her sister.

What does receiving this title mean to you? It is very humbling. There are people who have been showing their whole life and have never had the experience of winning a show. How did you prepare for the show and who helped you? It is truly a team effort. A big part of the team are Joe and Duane Gibbs, the Lang family, Dirk Thompson and Doug Hayden. What trait do you like most about Waveland? Her udder, she has tremendous height and width to the rear udder. How many total head do you have at Expo and where can Waveland be found on grounds? We have nine animals in our string, seven of which are ours. We are in the southeast corner of the tent. What are three reasons you show at World Dairy Expo? World Dairy Expo is family time for us. We have numerous cousins involved so it is fun to see everyone. It is also fun to compete. There is no better place on earth to bring an animal to compete. The last reason is for advertising. It is great to get together with others in the business and talk cows.

Welcome to the World Dairy Expo!

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Expo Daily Edition • Thursday, October 5, 2017 • Page 17

World Class Dairy Farm on a Grand Scale in New Zealand's World Renowned Waikato Region!

590E Koheroa Road Waikato, New Zealand Kopuera Land Company has developed this substantial land holding of 1014 hectares (approx: 2,506 acres) into a modern and efficient dairy farming enterprise over the last seven years. The development has been completed passionately with attention to detail and all facets of the modern dairy and environmental requirements diligently addressed. The substantial land holding has been transitioned over time from an intensive cropping and beef production operation to now include three individual dairy units milking around 2,700 cows with production projections exceeding 1,100,000 kilograms of milk solids. The farms all share contiguous boundaries and comprise of similarly sized milking platforms of around 300 hectares (approx: 741 acres) each. Farm infrastructure has been completed to a high standard including the hard surface internal lane networks and the subdivision of the three dairy platforms being established through careful and professional planning. The dairy units enjoy an exceptional water supply with an abundance of resource that is reticulated to over 260 paddocks. The property has a full compliment of supporting buildings including 10 dwellings, three very modern 60 bail rotary dairy sheds with a mix of feed pads and in shed feeding systems and a substantial range of produce dry storage buildings. The contour of the property is unique with around 400 hectares (approx: 988 acres) of fertile flat land, 440 hectares (approx: 1087 acres) of easy rolling country, and 134 hectares (approx: 331 acres) of medium contour. This property with its location approximately 35 miles South of Auckland’s International Airport is extremely rare and with the possible ability to re arrange the existing fifteen titles into residential lifestyle lots along the significant road frontage this must be an appealing component to the astute investor. Kopuera Land Company is being offered for sale by way of an International Tender for Land and Buildings or on a complete turn key walk in walk out operation with a full compliment of management in place. Tender Close date 2:00pm on the 4th December 2017 (unless Sold by private treaty).

Ian Croft, Sales Manager Rural / Residential Oneagency Counties Realty Pukekohe, Auckland New Zealand Tel: +64.21.753.096 iancroft@oneagency.net.nz www.oneagency.nz/agent?consultant_id=35629

Ian Morgan – AREINZ Real Estate Consultant Farmlands Co-operative Society Limited Tel: +64.27.492.5878 Email; ian.morgan@farmlands.co.nz

Page 18 • Expo Daily Edition • Thursday, October 5, 2017

Daily Herdsmanship Award presented by Select Sires, Inc.

Outstanding Booth awards presented by Filament Small Division Award

JENNIFER COYNE/DAIRY STAR

The Borchardt family of Family-Af-Ayr Farm (from left) – Mike Hildebrandt, Robert Klinefelter, Sarah Borchardet, Mark Fisher and Trace Johnson – are Wednesday's Herdsmanship Award recipients. The Borchardts are from Caledonia, Ill.

ICD, RIZ Construction Division is recognized with Wednesday's Small Outstanding Booth award winner. Pictured are (from left) Commercial Exhibitor Committee member Stefanie Bradley, Ian Brown and Wayne Downey, of ICD, RIZ Construction Division, and award sponsor representative Kodey Feiner.

INTERMEDIATE Division Award

JENNIFER COYNE/DAIRY STAR

VES Environmental Solutions is recognized with Wednesday's Intermediate Outstanding Booth award winner. Pictured are (front, from left) Commercial Exhibitor Committee member Stefanie Bradley, Matt Brady, John Mcbride and Dr. Michael J. Wolf all of VES Environmental Solutions, award sponsor representative Kodey Feiner; (back, from left) Mark Albers, Robert Thomson, Tom Allison, Gabriel Sterling and Peter Fahrngruber.

LARGE Division Award

JENNIFER COYNE/DAIRY STAR

McLanahan Corporation is recognized with Wednesday's Large Outstanding Booth award winner. Pictured are (from left) – Commercial Exhibitor Committee member Stefanie Bradley, Ana Kephart, Mark Krause and Andrew Wedel all of McLanahan Corporation, and award sponsor representative Kodey Feiner.

UW-Platteville’s 35th Annual

Pioneer Dairy Classic Sale

Saturday, October 28th, 2017 • 11 a.m Open House October 27th @ 5-9 p.m. • Lancaster, WI

CATTLE SELL FROM PROLIFIC AND WELL KNOWN COW FAMILIES! Like us on Facebook: Pioneer Dairy Classic

SALE CONTACTS: Mitchell 608-577-6566 • Paul 920-238-0641 JJenna 715-977-2557 • Bailey 815-914-8527 Advisor: Tera Montgomery 608-331-0641

Expo Daily Edition • Thursday, October 5, 2017 • Page 19

World Dairy Expo Yesteryear & Today

Yesteryear WORLD DAIRY EXPO

The 1979 World Dairy Expo Recognition Awards Banquet honors individuals for their dedication to the dairy industry.

Today MARK KLAPHAKE/DAIRY STAR

For many years, individuals have been recognized for their contributions to the dairy industry at the annual Dinner with the Stars, World Dairy Expo's Recognition Awards Banquet.

A group of guests attended the Dinner with the Stars including – (from left) Rosalie Geiger, the 2015 Dairy Women of the Year with her husband Randy; Pete Giacomini of CRI with his wife, Libby; Karen Lyon and her husband Jeff, who is the Interim Secretary for the Wisconsin Department of Agriculture, Trade and Consumer Protection; and Debbie Crave, a World Dairy Expo Board Member and her husband, George who was the 2008 Dairyman of the Year.

2017 Star Sponsors Boehringer Ingelheim BouMatic Dairy Herd Management Elanco Animal Health Madero Dairy Systems New Holland Artex Barn Solutions Ltd. Bayer Bioret Agri Central Life Sciences Compeer Financial Cowsmopolitan Dairy Magazine Dane County E-Zee Milking Equipment, LLC Forage Genetics International Hoard's Dairyman John Deere Masters Choice Hybrids Merck Animal Health Monsanto Mycogen Seeds Nasco Phibro Animal Health, Corp. Select Sires, Inc. State of Wisconsin STgenetics Trans Ova Genetics Udder Comfort International Inc. Y-Tex Corporation Accelerated Genetics Agri-Plastics Mfg. Alltech Beco Dairy Automation, Inc. Calf-Star Datamars, Inc. Eric & Nicole Lang Estrotect Fight Bac GEA Greater Madison Convention and Visitors Bureau Holm & Laue Export GmbH Holstein Association USA, Inc. ImmuCell Corporation Insight FS Jetstream Genetics, LLC MAI Animal Health

Milkplan SA MilkSource Genetics Poly Dome Semex The Madison Concourse Hotel & Governor's Club Tom Morris Ltd. Vita Plus Corporation Westway Feed Products Zoetis ABS Global Adisseo Advanced Comfort Technology Ag-Bag AgriLabs Allflex USA, Inc. Alliant Energy Corporation American Guernsey Association American Jersey Cattle Association American Wood Fibers, Inc. ANIMART Arm & Hammer Animal Nutrition Ayrshire Breeders Association Best Western Premier Park Hotel Boviteq Brown Swiss Cattle Breeders Association Buildings by Alpha Calf-Tel Cargill Animal Nutrition Coburn Company, Inc. CROPLAN by Winfield United Dairy Star DeLaval, Inc. DuPont Pioneer GenOvations Holstein International International Protein Sires International Stock Food Corporation Kemin Kemps Dairy Products Kingsdale Farms National Dairy Shrine Nutriad, Inc. Papillon Agricultural Company Quality Liquid Feeds, Inc. Sheraton Madison Hotel Soy Best St. Jacobs ABC WG Critical Care, LLC Wahl Clipper & Lister Shearing

Agrisure Traits Agri-King, Inc. American Milking Shorthorn Society Andis Company Barenbrug USA Best Western Plus Inntower Madison Bio-Vet, Inc. Blue River Hybrids Clarion Suites at the Alliant Energy Center Clipper Parts & Repair CRV USA Dane County Holstein Breeders EcoPlanet Environmental, LLC Eisenmann Corporation FarmFirst Dairy Cooperative Feed Supervisor Software Feedworks USA, Ltd. Furst-McNess Company FutureCow Graduate Madison Harvestore Hyatt Place Madison/Verona IDEXX Immvac Inc. Innovation Center for U.S. Dairy Kansas Department of Agriculture KeyAg Distributors Klussendorf Memorial Association Kuhn North America, Inc. LIC Lallemand Animal Nutrition Lely MIOX Corporation NEXGROW Alfalfa Passion Ag, Inc. Prairie Farms Provimi Purina Animal Nutrition, LLC Red & White Dairy Cattle Association Sanctuary Veterinary Malaysia Slot Drain Systems Virtus Nutrition W-L Research Wisconsin Farm Report Radio Wisconsin Milk Marketing Board Woodchuck Bedding Spreader

Page 20 • Expo Daily Edition • Thursday, October 5, 2017

MASTITIS? Mycoplasma alkalescens Mycoplasma arginini Mycoplasma bovigenitalium Mycoplasma bovis Mycoplasma canadense Mycoplasma species Prototheca species

Do it yourself! Detect mastitis causing pathogens directly on your farm in 3 hours or less with help from Acumen Detection. When should cows be tested for mastitis? -At freshening off -At dryoff -Baselining an entire herd -Introduction of new cows to the herd -High SCC’s -High BTCC’s Benefits: -Fast and easy detection of on-farm mastitis -Results in 3 hours or less -Increased cow comfort -Decreased usage of antibiotics -Increased revenue -Environmentally friendly

Range of pathogens detected by the Acu-POLARIS: POMBA -GRAM POSITIVE

Corynebacterium species Enterococcus species Lactococcus species Staphylococcus aureus Staphylococcus chromogenes Staphylococcus species Streptococcus dysgalactiae Streptococcus uberis Streptococcus species Trueperella pyogenes

POMBA -GRAM NEGATIVE

Acinetobacter species Citrobacter species Enterobacter species Escherichia coli Klebsiella species Pseudomonas species Pasteurella species Serratia species

STREP Streptococcus dysgalactiae Streptococcus uberis Streptococcus species

STAPH Staphylococcus aureus Staphylococcus chromogenes Staphylococcus species

MYPRO Mycoplasma alkalescens Mycoplasma arginini Mycoplasma bovigenitalium Mycoplasma bovis Mycoplasma canadense Mycoplasma species Prototheca species

Come see us at the World Dairy Expo, Booth Number: AL 221. Arena Level in the Colliseum!

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