Daily Titan Media Kit 2014-2015

T he D aily T itan A Guide to Successful Advertising 2014 - 2015

MEDIA KIT

T he D aily T itan The Student Voice of California State University, Fullerton since 1960 The Daily Titan, the official newspaper of California State University,

Table of Contents

Fullerton welcomes you to the 2014 - 2015 school year.

Advertising with the Daily Titan gives you the opportunity to introduce yourself to over 40,000 people including students, faculty and staff thereby establishing a permanent long-term connection. Accept our invitation to put a face to your name and see what we have to offer!

Awards & Recognitions .............................. page 3

CSUF Demographics ......................................... page 4

Print Advertising ............................................... page 5

Front Page Advertising .................................... page 5 Faculty Adviser & Business Manager Robert Sage (657) 278 - 4275 rlsage@fullerton.edu

Special Section Advertising ............................ page 6

Digital Advertising ............................................ page 7 Director of Advertising Chelsea Norrup (657) 278 - 4411 cnorrup@dailytitan.com

Assistant Director of Advertising Ana Godinez (657) 217 - 2702 agodinez@dailytitan.com

National Sales & Promotions Director Ayesha Doshi (657) 278 - 4452 adoshi@dailytitan.com

Adrax & Distribution Map ................................. page 8

Games Page (Classifieds) ............................... page 10

Religious Directory ......................................... page 10

Policies ............................................................... page 11

Publication Calendar ....................................... page 12

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We’re kind of a BIG deal...

1 st

C ollege N ewspaper B usiness & A dvertising M anagers I nc .

1

A merican S cholastic P ress A ssociation

st

1 st

• Best Online Newspaper Promotion Ad, 2014 • Best Sales Pitch/Proposal, 2013 • Best Sales Promotion Materials, 2012 • Best Black & White Display Ad, 2012

• Top Scoring Newspaper, First Place with Special Merit, 2014 • Most Outstanding Story, 2014

C ollege M edia A ssociation • Best Facebook, 2014

Have you heard

1

st

2nd

C alifornia C ollege M edia A ssociation • Best Color Advertisement, 2014 • Best Group Promotion Advertisements, 2014 • Best Newspaper Cover Design, 2014 • Best News Photograph, 2014 • Best Photo Illustration, 2014 • Best Media Kit, 2013

about The Daily Titan’s awards?

C ollege N ewspaper B usiness & A dvertising M anagers I nc .

• Best Mobile App Strategy, 2014 • Best Color Display Ad, 2012 • Best Classifieds Page, 2012 • Best Printed Rate Card, 2012 • Best Newspaper Marketing/Promotion Plan, 2012

2nd

C alifornia C ollege M edia A ssociation • Best Online Promotion Ad, 2014

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Our Audience

42.7% male students

57.3% female students

Distance isn’t an issue!

Student Enrollment Cal State Fullerton’s average student age is:

There are currently

minutes

37,672 students enrolled. graduate students

The average length of commute is 30

miles

undergraduates

The average CSUF student travels 17.3 one-way to get to school

23

Response to Advertising: •

80% of students notice display ads, and 70% of students respond to ads.

•

78% of students use coupons or promo codes.

•

50% of students respond to at least one ad, daily.

•

50% of students read school publications for news and entertainment. st Mo ct! a imp

Four-color ads receive 38% higher advertising readership over black and white advertisements.

Classes are only $46 per unit!

El Camino College Compton Center El Camino College Compton Center 1111 E. Artesia Blvd.

Compton, CA 90221 1-310-900-1600

facebook.com/ El-Camino-CollegeCompton-Center

instagram.com/ Compton_Center

twitter.com/ Compton_Center

44

Full page ads receive 71% Save $$$ This Summer high advertising readership than ones.

Hundreds of Classesfractional Added at

Apply Online by April 28 compton.edu/apply4summer Check MyECC for your Online Registration Appointment beginning May 2 First six-week summer session begins Wednesday, May 21 Eight-week summer session begins Monday, June 16 Second six-week summer session begins Monday, July 7

Apply Online Today! compton.edu/apply4summer

Print Advertising Local Rate: $8.85

all rate figures are per column inch, net and noncommissionable

st Mo ct! a imp

FULL PAGE

3/4 PAGE

1/2 PAGE

1/2 PAGE

6 col. x 21”

6 col. x 16”

3 col. x 21”

6 col. x 10.5”

126 total col. in.

96 total col. in.

63 total col. in.

63 total col. in.

(10.5” x 21”)

$1,115.10

(10.5” x 16”)

$849.60

(5.17” x 21”)

$557.55

(10.5” x 10.5”)

$557.55

1/4 PAGE

1/4 PAGE

1/8 PAGE

1/8 PAGE

6 col. x 5.25”

3 col. x 10.5”

4 col. x 4”

2 col. x 8”

31.5 total col. in.

31.5 total col. in.

16 total col. in.

16 total col. in.

(10.5“ x 5.25”)

(5.17” x 10.5”)

$278.77

$278.77

(6.94” x 4”)

$141.60

C olor One Spot Color with Black & White:

+ $150.00 Two Spot Colors with Black & White:

+ $300.00 Full Color:

+ $600.00

(3.39” x 8”)

$141.60

NON-MODULAR SIZES:

Sizes Total Column Inches Price 4” Ad (2 col. x 2”) $35.40 6” Ad (2 col. x 3”) $53.10 8” Ad (2 col. x 4”) $70.80 10” Ad (2 col. x 5”) $88.50 12” Ad (2 col. x 6”) $106.20 20” Ad (4 col. x 5”) $177.00

Ask us about ou r semester freque ncy discount!

Front Page Ads: st Mo ct! a imp

1 col. x 8”:

$250 per day

1 col. x 4”:

$125 per day

6 col. x 2”: 2 col. x 4”:

$375 per day $250 per day

3 col. x 6”:

$300 per day

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Special Sections FULL PAGE 6 col. x 10.5”

(10.25” x 10.5”)

3/4 PAGE

1/2 PAGE

6 col. x 7.5”

3 col. x 10.5”

(10.25” x 7.5”)

$555.00

$415.00

(5” x 10.5”)

$280.00

1/2 PAGE 6 col. x 5.25”

(10.25” x 5.25”)

$280.00

1/4 PAGE

1/4 PAGE

1/8 PAGE

1/8 PAGE

6 col. x 2.6”

3 col. x 5.25”

3 col. x 2.6”

2 col. x 4”

(10.25” x 2.6”)

(5” x 5.25”)

$150.00

T

BES

$150.00

(5” x 2.6”)

$75.00

C olor One Spot Color with Black & White:

+ $75.00 Full Color:

+ $300.00

(3.3” x 4”)

$75.00

Cover Sponsorship:

Each Special Section has space for 1 sponsor at a cost of $1,500.

Includes: • Front page mention: “Special Section brought to you by (Your Logo)” • Full page, full color back page ad • Social Media advertising during the time of the Special Section • Special Promo’s leading up to the Special Section

24/7 Guide: Our 24/7 Guide Special Section is a magazine-style entertainment guide which gives you the opportunity to not only promote your business, but also build relationships and strengthen rapport with our students, and the rest of the community via Advitorial Content

FULL PAGE:

(5”

x

8”) — $500

HALF PAGE:

(5”

x

4”) — $250

Orientation guide August 25

66

Back-toschool guide September 2

24/7 Guide (FALL ) October 13th

Holiday guide December 15

24/7 Guide (Spring) March 9th

Fitness & wellness guide January 20

Graduation guide May 11

Digital Advertising Online Website: (728$300 x 90) — $300 Leaderboard (728 (728 x 90) x 90) —— $300 Leaderboard Leaderboard

Leade (300 (300 x 250) x 250) —— $250 $250 Medium Medium Box Box Medium Box (300 x 250) — $250

Full Banner (468 x 60) — $200

Mediu

FullFull Banner Banner (468 (468 xButton 60) x 60) — — $200 $200 (125 x 125) — $100 Text— Link$100 — $75 (125 (125 x 125) x 125) — $100 Button Button

Full Text Text Link Link —— $75 $75

B

Butto Text

Social Media: 12 P osts (6 Facebook, 6 Twitter):

$350

6 P osts (3 Facebook, 3 Twitter):

$200 $150

10 P osts (5 Facebook, 5 Twitter):

$300

4 P osts (2 Facebook, 2 Twitter):

8 P osts (4 Facebook, 4 Twitter):

$250

one business per day per platform

L

Mobile App:

O ffers

$100 a month

B anner A ds $150 a month

S ponsorship T iles $250 a month

your ad here

your your your ad here ad here ad here your ad here

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Adrax Placed on high traffic locations all over campus, Adrax is a large billboard style advertisement placed on the actual Daily Titan news-stand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad, but everyone who walks by will see as well!

3 M onths : Save 10%

S

2 M onths : Save 5%

D OO TW ING E NU K UR R PA U C T R ST

Frequency Discounts:

C

RT

YOUR AD HERE

TE A ST

La

17” x 21” Glossy

LL

UA

17” x 21” Glossy

O

E

O

LE

D

vIS

$325 per month per location

EG

B

U

R VA

4 M onths : Save 15% 5 M onths : Save 20% NU

Inserts

TW OO D

Already have flyers? Insert them into the newspaper!

AV EN

CPM

Cost

1-4

$55.00

$247.50

5-8

$83.00

$373.50

9 - 12

$110.00

$495.00

13 - 16

$138.00

$621.00

17 - 20

$165.00

$742.00

UE

Units

A minimum of 4,500 inserts for regular issues and 6,000 inserts for week-long issues must be pre-printed and sent to: YOPIE SIOENG 14133 Arbor Pl. Cerritos, CA 90703 *Must arrive 5 days prior to insertion and after 2:00 pm.

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Clayes performing arts center

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Games Page Sudoku Ads:

Double (small) — $125 per week

Double (small) — $125 per week

Single (large) — $250 per week

— $250 per week • 2” Single x 4” ad (large) size

• 2” x 8” ad size

• $400 per month (save $100!)

• $800 per month (save $200!)

Text Ads

Text Ads Double (small) — $125 per week Single (large) — $250 per week

Classified Ads: Text Ads Specifics

One Day Price

Weekly Price

Monthly Price

$ 5.50

$18.70

$60.00

$0.39

$1.00

$2.60

$1.75

$5.95

$20.25

$2.50

$8.50

$30.00

$5.50

$14.30

$37.20

• insertion, up to 20 words • each additional word • 12 pt. headline • 16 pt. headline • border or logo

Online classifieds: http://dailytitan.com/classifieds * all ads must run on successive days * no tearsheets provided for classified ads * no refurnds for partial cancellations

Religious Directory The Daily Titan’s Religious Directory publishes every Thursday and helps students locate the church of their choice. Space is limited!

Y e a r ly C o s t : $480 32 weeks of newspaper listings and 52 weeks of online listing at www.dailytitan.com

S e m e s t e r C o s t : $280 16 weeks of newspaper listings and 52 weeks of online listing at www.dailytitan.com

Print Specifications • 2” x 4” ad space • Ad design FREE of charge

10 10

Policies AD PLACEMENT Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address.

Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: ads@dailytitan.com.

No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap.The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that preprinted inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so.The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan.Specific placement is neither sold nor guaranteed, but may be requested.

ERRORS & ADJUSTMENTS The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date.

All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.

RATES & CONTRACTS All rates are net and noncommissionable.

Advertisers without contract will be charged the open rate.

A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the approp-riate earned rate for the ads actually run.

PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary.

If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

DEADLINES & CANCELLATIONS All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication.

All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline.

The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.

PAYMENT TERMS All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication.

One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice.

A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks.

Classified ads placed through the mail should be addressed to “Classified”.

Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.

MECHANICS & CAMERA CHARGES • The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process.

• For screens and halftones, a 70-line screen is preferred.

85-line screen is acceptable.

• Each spot color (in addition to black) $150.00.

• All advertisements 18” or more in height will be charged for the full 21” height.

• Ads must be supplied through one of the following formats: • PDF files are preferred (no changes can be made)

- EPS, TIFF files are acceptable

- Apple Macintosh Formats 1. CDs.

2. Adobe Illustrator (CS6 or less), Adobe InDesign (CS6

or less) or Adobe Photoshop (CS6 or less).

3. ALL fonts, artwork and related items MUST be included.

• Ads submitted by e-mail must be compressed.

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Publication Calendar AUGUST 2014

SEPTEMBER 2014

OCTOBER 2014

NOVEMBER 2014

DECEMBER 2014

JANUARY 2015

FEBRUARY 2015

MARCH 2015

APRIL 2015

MAY 2015

Publishing Date 24/7 Guide Special Section Week-long Week-long Publication