MSC to share insights on Digitalization at Singapore Maritime Week 2023

GENEVA: MSC will once again share its insights at the Singapore Maritime Week (SMW), an annual gathering of the international maritime community to advance key industry issues and exchange ideas to bringthesectorforward.Ourparticipationisinlinewithour firmbeliefthatdigitalizationhasthepowertotransformthe industry to one that is more transparent, secure, efficient andsustainableinenablingseamlessinternationaltrade.

Andre Simha, MSC’s Global Chief Digital and Innovation Officer, will be shedding light on various areas of digitalization in maritime at the Digital and Green ShippingCorridorspanelofSMW’sMarineTechConference on 25 April 2023. These include MSC’s perspective on the urgent need for collaboration by the entire eco-system to drive the digitalization agenda to a new level and the electronic Bill of Lading (eBL) as a game-changing digital alternativetoamanualpaper-basedprocess.

MSC, together with the eight other ocean carrier members of the Digital Container Shipping Association

(DCSA)recentlycommittedtoachieving100%eBLadoption by2030.Wewereoneoftheearliestadoptersofthepaperless bill of lading and launched our solution in 2021. MSC’s eBL solution has already transformed the shipping experience for numerous customers around the world by making the processfaster,simplerandmoreefficientthaneverbefore.

Andre Simha said, “As the world’s largest container shippingcompany,MSCisadrivingforcebehindtheindustry’s digital transformation With the theme of SMW2023 being Ambition Meets Action, it is the perfect platform for us to galvanizetheindustrytotakecollectiveactioninachievingthe ambitionsfordigitalization Ilookforwardtoalivelyexchangeof ideasanddiscussionswiththeindustry’skeyopinionleaderson thepanel,tobringthesectortogreaterheights.”

The Singapore Maritime Week is organized by the Maritime and Port Authority of Singapore. As one of the world’sleadingcontainershippinglines,MSChas675offices across 155 countries worldwide with the MSC Group employing over 150,000 people. MSC’s shipping line sails on morethan260traderoutes,callingat520ports.