Mapleton City: Small Town. Big Heart.

Like other cities across the county and state, Mapleton has experienced unprecedented residential growth during the past few years. In city leadership’s efforts to keep up with the community’s evolution, they explored the concept of “the Mapleton experience” and how the city can continue to stay true to that through time.

Questions such as “What does Mapleton mean to its residents?” and “What do we want the world to know about Mapleton?” led to a 14-month rebrand process to better understand, conceptualize and preserve the Mapleton experience.

Focus groups were conducted with the Mapleton City Council and staff, more than 700 residents were surveyed, and dozens of others were interviewed to learn about the Mapleton experience.

Through residents’ responses, industry professionals identified a key theme: Mapleton residents view Mapleton as a small town with a big heart. The city de- cided to take ownership of that concept and trademark the new city motto: “Small Town. Big Heart.”

This motto rests upon the pillars of connection, small-town feeling, active lifestyles, open space, heritage and service. These subthemes were also identified through residents’ insights and have united the community for generations. As Mapleton City’s new core values, they will continue to guide leadership in making decisions for years to come.

In addition to positioning Mapleton as a small town with a big heart, the city’s newly identified purpose is to give residents roots and help them spread their wings. Mapleton’s promise is to deliver value through community connection.

Mapleton is bold, rural and premium. The new city logo features a barn, representing both the literal expression of its agricultural past and the many barns throughout the city’s landscape as well as the spirit of “barn raising,” when the community comes together to support and help one another. It’s both classic and modern to honor the past and the future.

They hope it reminds you, as it does them, about the unique qualities that make Mapleton a great place to live.