Customers outside county attracted to Beck’s

Customers beyond Sanpete County attracted to Beck’s

BY CHRISTI BABBITT

During the last 60 years, a television sales and repair shop opened on Mt. Pleasant’s Main Street has grown into a furniture store that attracts cus tomers from far beyond Sanpete County.

“We have customers from over in Nephi and south, Manti, Gunnison,” said Janiel Sego, appliance manager at Beck’s Home Furnishings. “We actual ly have some customers in Utah County that will drive down here. … Our furniture and mattresses are less than the metro area, and people recognize that.”

The store has even attracted customers from St. George. Customers who shop at Beck’s realize there are great deals there, and word gets out, she said.

“We try to make sure that we provide for the customer, that we provide good customer service, that our customers come first,” Sego said. “We’re not just in it for the al mighty dollar like some of

Beck’s Home Furnishings received the 2019 BrandSource Dealer of the Year for the Rocky Mountain Region at the BrandSource National Convention and Expo on Aug. 25, 2019, in Dallas, Texas. Beck’s staff members gathered for a picture at that time. Pictured are front row (left to right): Janiel Sego, Laura Beck and Jennifer Seely. Back row (l to r): Jay Petersen, Mark Beck and Cody Beck.

the box stores might be.”

Beck’s Home Furnish ings began as Beck’s TV, a business opened by Allen Beck, in 1959 at 140 W. Main in Mt. Pleasant. The business offered televi sions for sale as well as repair services.

Allen’s son Mark Beck began operating Beck’s TV in 1974, with Mark’s wife Laura joining him in running the business after they were married in 1976.

Over time, and through its association with Brand Source, an independent retailer co-op, the business added premium-brand appliances, furniture and mattresses to its assort ment, all supported by its professional sales, delivery and installation services.

The name of the business was changed in the 1980s to Beck’s Home Furnishings. In 1994, Beck’s moved to its current location at 14 W. Main.

In August of 2019, Beck’s Home Furnish ings was named the 2019 BrandSource Dealer of the Year for the Rocky Moun tain Region and honored for their commitment to excellence in the retail in dustry at the BrandSource National Convention and Expo in Dallas, Texas.

“It has been my goal to have this business always be competitive with the large stores in the metro area and offer much better personalized customer service than they can of fer,” states a bio of Mark Beck posted on the Beck’s Home Furnishings web site, www.shopbecks.com.