2012 Advertising Rate Card

2012

www.]ZgVaYZmigV.com

www.]ZgVaYZmigV.com

advertising rates

Reach the

utah valley

market

www.]ZgVaYZmigV.com

www.]ZgVaYZmigV.com

Digital Online Print Niche

Retail

With a collection of products designed to engage Utah Valley’s active, educated and affluent consumers,The Daily Herald is Utah Valley’s media leader in digital, online, and print.

Circulation

Mon-Fri Average....................... 29,482 Monday................................. 27,893 Tuesday................................. 27,990 Wednesday............................ 27,987 Thursday............................... 34,806 Friday.................................... 28,625

Saturday.................................. 27,353 Sunday..................................... 42,224 Sunday Select

Sunday. ............... 15,068

Savvy Subscribers...................... 2,570 Online Audience:

Unique Visitors: Over 500,000 a month Page Views: Over 3,200,000 a month Omniture 2011

Our Audience

•••••••••••••••••••••••••••••••••••••••••••••••••••

reaches a local and loyal audience

•••••••••••••••••••••

We are Utah Valley!

Sports Politics Business Family Home

We are Utah Valley’s #1 source of news & information •••••••••••••••••••••••••••••

Unlike most national news and classifieds sites, most Heraldextra.com website visitors live and work inside of Utah Valley.

Reach

We Are

Utah Valley...

First. Best.

Today. Tomorrow.

56% of Utah Valley is our audience

•••••••••••••••••••••

That’s more than double any other media source.

Demographic Profile •••••••••••••••••••••

Prime Age

66.4% 18-49

Household Income

55.1% 50K+

Education

65.9% degree

Female/Male

41.9% Male

Home Owners

58.1%

71.6%

female

own

Young, Educated, Affluent, Home Owners 66.4% fall between 18 and 49 years old

We are Utah Valley •••••••••••••••••••••

55.1% have household incomes of $50K+

65.9% have a college degree or higher

58.1% Female readership

71.6% own homes

Our Audience: • 52% of adults in Utah Valley visit a store because of a newspaper ad • 82% of Utah Valley regularly uses coupons • 80% of Utah Valley regularly looks at ads • 81.4% of Utah Valley will purchase paid labor or repairs this year • 80% of shopping trips in Utah Valley result in a purchase • 56.7% of our audience spends money online • 57.5% of Utah Valley have kids in the home • 66.4% are 18-49 years young!

89% of adults use media to plan purchases.

Newspapers top their list of sources at 59% (over the internet 39%) Source: Scorborough research 2010 Release 2: Utah County / NAA 2009 How America Shops and Spends

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

Retail Advertising rates Daily Herald Retail - B/W

2x4

3x4

quarter

half

full

Open $16 pci

$178

$242

$530

$1,010

$1,970

3x rate $15 pci

$172

$232

$506

$962

$1,874

12x rate $14 pci

$159

$213

$458

$866

$1,682

26x rate $13 pci

$152

$204

$434

$818

$1,586

52x rate $12 pci

$146

$194

$410

$770

$1,490

Daily Herald Retail - Color

2x4

3x4

quarter

half

full

Open $17 pci

$186

$254

$560

$1,070

$2,090

3x rate $16 pci

$180

$244

$536

$1,022

$1,994

12x rate $15 pci

$167

$225

$488

$926

$1,802

26x rate $14 pci

$160

$216

$464

$878

$1,706

52x rate $13 pci

$154

$206

$440

$830

$1,610

A-1 Banner - 6x3

Price

Spadea Wrap

Price

Section Front Banner - 6x3

Price

Open

$450

Thursday/Sunday

$2,400

Open

$400

26x rate

$400

Other Daily Herald

$1,800

26x rate

$375

52x rate

$375

Special Section

$2,400

52x rate

$350

Savvy Shopper Deals

$3,600

*Excludes A-1 and Ticket fronts.

All ads include 7-day digital Superfly ad.

Print & Deliver inserts

The Daily Herald can provide the products, service and knowledge customers need to give them a distinct advantage over their competitors. Our Hot Sheets Insert Program is simple, convenient, and affordable.

Your insert features: Single Sheets 8.5” x 11”

60# Gloss Text

(all pricing is for 4/4-full color both sides)

Zoning is available Reach targeted audience or reach every household in Utah County!

60# Gloss Bleed or Non-Bleed Includes print & delivery cost

10,000 15,000 20,000 40,000 90,000+

$59/ thousand $54/ thousand $48/ thousand $46/ thousand $44/ thousand

Image Area Pricing is the same for a bleed or non-bleed product. Allow 1/4” OVER insert size for bleed. If your insert does not bleed, allow 1/4” empty space for white border.

Digital Artwork PDF files should be created using Press Quality (or similar) settings in Distiller that embeds all fonts and Hi-Res photos. Other file types such as QuarkXpress or InDesign are also acceptable, keeping in mind we will need all the supporting files and fonts to complete the job.

Other file types such as DCS-2, CT/LW. TIFF/IT, and EPS files are acceptable, but are not workflow friendly and may delay the job.

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

National

preprints Preprint Guidelines

• Advertisers should provide additional inserts equal to 2 percent of distribution to allow for equipment spoilage.

• Advance notice must be given at least 10 days prior to distribution. All preprinted insertion material should be at the newspaper seven days prior to distribution date.

Minimum size preprint, 8 1/2 x 5 1/2. Minimum weight paper for a single sheet in 70lb. bond.

• In the event the publisher fails to insert preprinted circulars on a date specified by advertiser and agreed to by the Daily Herald, or inserts such preprinted circulars incorrectly on another date, the Daily Herald shall only be liable to advertiser for damages not to exceed the cost of the preprint insertion. In no event shall the Daily Herald be liable for the cost of the re-printed preprints, freight or any incidental or consequential damages resulting from the failure to insert preprints or the incorrect insertion of preprints.

• Rates listed apply to advertising from an individual business or entity. Multi-business or multi-signature advertising is subject to publisher pre-approval, and on approval, billed at open rates.

*CPM (cost per thousand), Minimum 10,000 distribution Preprint Rates Frequency Single Sheet

Open

12-18

19-26

27-39

40-51

52-65

65>

$49.98

41.78

35.83

33.97

32.48

29.15

26.63

Std

Tab

2

4

65.91

50.57

45.36

42.01

37.93

35.31

32.55

6

69.17

53.42

48.11

44.69

40.57

37.93

35.14

4

8

72.20

56.25

50.93

47.50

43.43

40.81

38.04

6

12

75.05

58.91

53.59

50.16

46.14

43.55

40.81

8

16

77.88

61.42

56.02

52.55

48.50

45.91

43.13

10

20

80.70

63.92

58.46

54.94

50.86

48.26

45.45

12

24

83.04

66.28

61.13

57.42

53.45

50.93

48.20

14

28

84.99

68.18

62.82

59.36

55.46

52.99

50.30

16

32

86.72

69.99

64.71

61.33

57.53

55.14

52.49

18

36

88.84

71.90

66.59

63.17

59.37

56.97

54.33

20

40

91.38

74.14

68.77

65.30

61.49

59.08

56.42

22

44

93.92

76.38

70.95

67.44

63.60

61.19

58.51

24

48

96.47

78.63

73.13

69.57

65.72

63.30

60.59

Additional pages larger than 48 tab or equivalent will be billed at $3 per thousand for each 4-page increase.

Deadlines & Details

Delivery info

Sundays/CUQB Reservations 15 days prior to publication.

Address Media One Printing & Publishing 4770 South 5600 West West Valley, UT 84118

Production 13 days prior to publication.

Daily 10 days prior to publication.

Production 13 days prior to publication.

Receiving Phone 801-204-6470

Zoning Charges 15,000 - 27,999 add $4 to the CPM 10,000 - 14,999 add $6 to the CPM

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

thePyramid

www.WeAreSanpete.com

We A r e S a n p e t e . c o m

thePyramidShopper We A r e S a n p e t e . c o m

Pyramid Circulation: 2,300 $5.00 per column inch

Pyramid Shopper Circulation: 8,900 $7.00 per column inch

Combo Circulation: 11,200 $9.00 per column inch Legal Rate: $.45 per line per insertion Classifieds: 1 week only -- $2 2 weeks or more -- $2 plus $1 per week thereafter

Publication days: The Pyramid Shopper: Wednesday The Pyramid: Thursdays Retail and Classified Deadline: Mondays at 10 a.m.

Print and Deliver Deadlines Very. Please call for details.

Service Directory: Minimum 4-week commitment. Ads are due the Thursday before the first Monday of the month; ads may only be changed at that time. 1 x 2 = $35.00 per month. 2 x 2 = $55.00 per month.

National/Agency Rate: Pyramid -- $6.50 pci Shopper -- $8.50 pci Combo -- $10.50 pci Print and Deliver Flyers Please call for zoning and rate information.

Sanpete County Zip Codes

If tear sheets requested, $3.50 per week regardless of how many weeks ad runs.

All Classified Ads must be prepaid.

S

anpete county is home to Ephraim, Manti, Fairview, Mt. Pleasant, Spring City, Gunnison, Moroni, Fountain Green and Sterling cities.

The Sanpete name is a corruption of Sanpitch, the American-Indian-named valley. The Sanpete area is a mix of pioneer and American Indian history, with pioneer homesteads and historic buildings scattered throughout.

84629

84632

84646 84647 84623 84667

84662

84627 84630

84642

84634

84622

84643

84621

For more information please contact the Pyramid Advertising Team at 435-462-2134 or email CBrewer@heraldextra.com

Utah Valley

Zip Codes

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

Magazine

SavvyShopperDeals

Monthly Pricing

The Value Leader in Direct Response Advertising!

One Zone Monthly Pricing Ad Size

3 Month commitment

6 Month commitment

12 Month commitment

$249 $390 $528 $674 $849 $1,200 $1,350

$224 $351 $475 $607 $764 $1,080 $1,350

$199 $312 $422 $539 $679 $960 $1,350

1/6 page 1/4 page 1/3 page 1/2 page Full Page Back Cover Front Cover*

Two Zone Monthly Pricing (40% Discount) Ad Size

3 Month commitment

6 Month commitment

12 Month commitment

$398 $624 $845 $1,078 $1,358 $1,920 $2,400

$359 $562 $760 $971 $1,223 $1,728 $2,400

$319 $499 $676 $863 $1,087 $536 $2,400

1/6 page 1/4 page 1/3 page 1/2 page Full Page Back Cover Front Cover*

Reach over 148,000 Utah County homes monthly.

*Your front cover reservation includes a professional photograph and a 1/2 page inside ad for your offers.

All ads incled a 7-day digital superfly ad.

Total Market Coverage Daily Herald Deals TMC Insert Rates

C

over the entire Utah County Market with our premium direct mail newspaper insert program. Reach more than 107,000 households direct to their mailbox every Monday.

Piece Weight (oz)

<12,500

12,500

25,000

50,000

65,000

0.30

46.39

34.74

29.88

27.13

24.79

0.35

49.30

37.31

32.37

29.61

27.26

0.40

52.20

39.89

34.85

32.07

29.74

0.45

55.10

42.44

37.35

34.54

32.22

0.50

57.98

45.03

39.84

37.00

34.70

0.55

60.88

47.60

42.32

39.47

37.17

0.60

63.79

50.17

44.81

41.93

39.65

Frequency

Front*

Back*

0.65

66.68

52.75

47.30

44.39

42.13

Open

$3,600

$3,240

0.70

68.84

55.32

49.79

46.86

44.61

13 Week

$3,240

$2,700

0.75

72.50

57.91

52.30

49.35

47.09

26 Week

$2,700

$2,450

0.80

75.39

60.48

54.79

51.81

49.57

0.85

78.30

63.05

57.28

54.28

52.04

Inside advertising rate: $18 per column inch

• Requested advertising packets

*Front and back page positions includes full color

• Delivered to the requestees door each Sunday

Prices include both the Savvy Shopper Deals TMC and Sunday Select

• Reaches over 15,000 homes in Utah Valley

Daily Herald Deals TMC Retail Rates

0.90

81.20

65.62

59.78

56.74

54.52

0.95

84.09

68.19

62.25

59.20

56.99

1.00

86.99

70.76

64.74

61.67

59.48

1.10

92.80

75.92

69.72

66.60

64.43

1.20

98.59

81.06

74.70

71.55

69.38

1.30

104.41

86.21

79.68

76.48

74.35

Deadlines

1.40

110.20

91.36

84.67

81.42

79.31

Publication Day: Monday**

1.50

115.99

96.51

89.65

86.35

84.26

Sunday Select

Reserved/Art due: Monday, 3 p.m. prior week Camera Ready by: Tuesday, Noon prior week

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

Digital products Digital advertising options

Reach

Digital Products Banner Ad Video Ads PAW ad Video Preroll Online Coupons News Alert Email (2x daily) Deals Email Blast Weather Site Sponsorship ( 4 avail) Savvy Shopper Email Alert Social Media Superfly WeAreSanpete.com Marketplace (Get It) Deal of the Day Online Contest Bottom Slide Banner Social Medial Contest

Price $15 cpm $20 cpm $450 per day $25 cpm 3 for $99/month $350 per month $249 per month $1,500 month $199 per day $99 per post $50 with print ad $300 monthly $349-$649 Trade or Cash Deals $350-$1,500 based on contest $15 cpm $350-$1,500 based on contest

Mobile/Text/Email/Apps Daily Herald iPhone App Daily Herald Mobile Site CougarBlue Mobile Site Text Alert Weather Alerts Prep Sports Alerts Breaking News Email/Text Alerts iPad App

Ave. Montly Impressions $350 per month $350 per month $350 per month $149 per day $500 sponsorship for season $500 sponsorship for season (Fall, Winter, Spring) $500 sponsorship per quarter $3,500 per month

The Facts MOBILE /TABLETS

Mobile & News Apps: 305,003 pageviews 19,631 unique visitors Downloads: 11,330

TEXT SUBSCRIBERS 5,544

Unique Visitors: Over 500,000 a month Page Views: Over 2,800,000 a month

Unique Visitors: Over 39,000 a month Page Views: Over 130,000 a month

Unique Visitors: Over 36,000 a month Page Views: Over 440,000 a month Source: Omniture 2011

EMAIL DATABASES

Daily Herald Morning News: 44,431 Daily Herald Afternoon News: 11,349 Daily Herald Breaking News: 11,579 Savvy Shopper Deals: 16,801 Daily Herald Deals: 24,507 Mom Click: 4,299 The Ticket: 417 We Are Sanpete: 53 Cougar Blue: 328 UV Sports: 99

SOCIAL MEDIA

The Daily Herald: Facebook – 1,976 Twitter – 2,462 Mom Click: Facebook – 402 Daily Herald Deals: Facebook – 2,139 Savvy Shopper Deals: Facebook – 11,409 Twitter – 4,155 Cougar Blue: Facebook – 1,058 Twitter – 3,504 Prep Rally: Facebook – 4965 Twitter – 489 Current as of March 2012

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

Digital Products marketplace DIGITAL

marketplace

Marketplace

Get Found with this exciting SEO program that drives customers to you whether they are looking on HeraldExtra.com, Yahoo, Google, Bing or through a variety of online directories. Packages range from $349-$649 per month.

DIGITAL

marketplace DIGITAL

m

mobile

Get your message in front of our mobile users. Sponsorships available on our mobile enabled news, BYU sports, Utah Valley Sports and Deals sites.

Prices start at $350 per month.

iphone app sponsorship

Be on the cutting edge of technology by signing up for one of our iphone/ Droid/Ipad app sponsorship positions. Advertising space is available on our news and Cougar Blue apps.

Prices start at $350 per month.

ipad app sponsorship

Exclusive sponsorships available on the new Daily Herald ipad app.

Pricing starts at $3,000 per month.

Social Media Advertising

Take advantage of our audiences on Facebook and Twitter with an advertising message sent to our fans and followers. Call for pricing.

Social Media Account Management

Let us take the hassle out of social media for your business. We can help you set up and manage your social media sites including daily/weekly postings, contests and more.

Call for pricing.

Email Advertising

Send your message out to over 15,000 opt-in deal seekers through the Daily Herald Dealâ&#x20AC;&#x2122;s ever-growing list. Space is limited and is on an as-available basis with only one email blast going out per day.

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com

Ad Specifications Column Measurments

Advertising Deadlines

Broadsheet/Standard

Magazine

Height: 20” 1 col = 1.729”

Height: 10” 1 col = 3.75”

1 column...................................1.729” 2 column...................................3.558” 3 column...................................5.388” 4 column ..................................7.217” 5 column ..................................9.046” 6 column ................................10.875” Spadea . ................................ 2x2, 2x4 Good Eating .......................... 2x2, 2x4 Front Banners .................... 3x3 or 6x3

Modular Tab Height: 10.875”

1/8 page ....................... 4.487” x 2.5” Qtr page ...................... 4.487” x 5.25” Qtr page Vert . ........... 2.168” x 10.75” Half page vertical ... 4.487” x 10.875” Half page horizontal . .. 9.125” x 5.25” Full Page ................. 9.125” x 10.875”

Classified Height: 20” 1 col = 1.122”

1 column ..................................1.122” 2 column ..................................2.341” 3 column ....................................3.56” 4 column ..................................4.779” 5 column ..................................5.989” 6 column ..................................7.218” 8 column ..................................9.656” 9 column ................................. 10.875

1/8 page ..........................1 col. x 2.5” Qtr page ...........................1 col. x 4.9” Third page . ......................2 col. x 3.2” Half page .......................... 2 col. x 4.9 Half vertical ......................1 col. x 10” Full page ...........................2 col. x 10”

Publication Pub Day

Ad Sched/ artwork due

Completed Ad

Daily Herald

Mon

Fri 2 pm

Fri 4 pm

Tues

Fri 5 pm

Mon 4 pm

Wed

Mon 11 am

Tues 4 pm

Thurs

Tues 11 am

Wed 4 pm

Fri

Wed 11 am

Thus 4 pm

Sat

Thurs 11 am

Fri 4 pm

Sun

Fri 11 am

Fri 4 pm

CUQB

Mon

Mon 3 pm wk prior

Tues Noon

Pyramid

Thurs

Tues Noon

Tues Noon

Class set

Wed

Mon 11 am

Tues 2 pm

Thurs

Tues 11 am

Tues 2 pm

Fri Class

Wed 11 am

Thurs 1 pm

Sat Class

Wed 5 pm

Fri 2 pm

Sun Class

Fri 2 pm

Fri 5 pm

CUQB Liners

Tues 10 am

Tues Noon

Savvy Magazine 1/6 page ............. 1 col. (3.75”) x 3.2” Qtr page .............. 1 col. (3.75”) x 4.9” Third page . ....... 2 col. (7.625”) x 3.2” Half page ............ 2 col. (7.625”) x 4.9 Half vertical ........ 1 col. (3.75”) x 10” Full page ............ 2 col. (7.625”) x 10”

Home Choice Full Pages Only w/bleed ..................... 8.375” x 10.875 w/o bleed .................. 8.125” x 10.625 w/o bleed is the actual printed area

Online Banner .300 x 250 Static/Flash & Video Leaderboard ..........................728 x 90 News alert ...........................160 x 600 Email Blasts ......6.25” x 10” 50kb jpg Weather Sponsor .....................88 x 31

Insert/Flyer 8.5” x 11 – finshed size inset text .125

A good ad... ... uses the most popular words and phrases to consumers including: Free, New, Sale, Now, Guarantee, 100%, Easy, Bargain, Introducing, Now, Just Arrived, Easy, Results, Discover and Affordable.

For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com