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Retail Display Advertising

2013-14

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Retail Display Advertising Rates Put the power of Herald Media to work for your business Herald Media has options to maximize every marketing budget and can deliver the audience that makes sense for your business. In a time of rapidly evolving digital interactivity, Herald Media remains the primary source for local news, information, and advertising throughout Utah County.

Retail Annual Agreement Rates

Digital Products

Annual contracts offer the greatest flexibility in planning your advertising schedules. Display ads will be placed online at heraldextra.com/print ads. *All rates contingent upon signed rate agreement.

Inches

Open Rate 200 500 1500 5000 15000 50000

B&W

Color

Per Col. Inch

Per. Col. Inch

$20.00 $13.50 $12.00 $11.00 $9.50 $7.50 $6.00

$22.00 $15.50 $14.00 $13.00 $11.50 $9.50 $8.00

Pick-Up Discount Rerun any ad (excludes Sundays) within a 7-day period and earn:

2nd insertion 3rd insertion 4th + insertion

25% discount 33% discount 50% discount

ROP only - Excludes Special Sections & Sunday issue

Priority Placement

Section Page

Add digital to any print agreement and save 20% off the rates above

Non-Profit Requires 501C3

Print Digital

+ 15% + 25%

Big Ad $15 CPM Leaderboard $15 CPM Footboard/Skyscraper $10 CPM Video Ads $20 CPM Video Pre-roll $25 CPM Expanding Pencil Ad $249 per day PAW Ad (pencil with page wrapper) $475 per day Interstitial Ad $199 per day Float Bar $249 per day Weather Sposorship $375 per week Mobile Sponsor $350 per month Ipod App Sponsor $3,500 per month Email Sponsorships $350 per month Deals Email Blast $299 per blast Mom Click Email Blast $99 per blast Savvy Shopper Email Blast $249 per blast Email Superblast (to all lists) $549 per blast Online Pinboard w/email Blast (superfly) $75 per week Digital Contest $350 per contest Social Media $99 per post Socialize $129 per month Socialbiz $299 per month Marketplace (SEO) $175/$350/$600 Web Design $499-$799 set-up $99 per month depending on package Mobile Ready Website $125 set up $25 per month Deal of the Day Inquire for details

$10 PCI 30% Off


Insert Advertising Print & Deliver

All pricing is for 4/4-full color both sides. Zoning is available. Reach targeted audience or reach every household in Utah County!

10,000 15,000

$59 per thousand $54 per thousand

20,000 40,000

$48 per thousand $46 per thousand

90,000

$44 per thousand

Preprint Rates

*CPM (cost per thousand), Minimum 10,000 distribution Frequency Open 12-18 19-26 27-39 Single Sheet $49.98 41.78 35.83 33.97 Std Tab 2 4 65.91 50.57 45.36 42.01 6 69.17 53.42 48.11 44.69 4 8 72.20 56.25 50.93 47.50 6 12 75.05 58.91 53.59 50.16 8 16 77.88 61.42 56.02 52.55 10 20 80.70 63.92 58.46 54.94 12 24 83.04 66.28 61.13 57.42 14 28 84.99 68.18 62.82 59.36 16 32 86.72 69.99 64.71 61.33 18 36 88.84 71.90 66.59 63.17 20 40 91.38 74.14 68.77 65.30 22 44 93.92 76.38 70.95 67.44 24 48 96.47 78.63 73.13 69.57

40-51 32.48

52-65 29.15

65> 26.63

37.93 40.57 43.43 46.14 48.50 50.86 53.45 55.46 57.53 59.37 61.49 63.60 65.72

35.31 37.93 40.81 43.55 45.91 48.26 50.93 52.99 55.14 56.97 59.08 61.19 63.30

32.55 35.14 38.04 40.81 43.13 45.45 48.20 50.30 52.49 54.33 56.42 58.51 60.59

Daily Herald Deals TMC Insert Rates

*CPM (cost per thousand), Minimum 10,000 distribution Size Weight(oz) <25,000 <50,000 <65,000 Single Sheet .03 $29.88 $27.13 $24.79 4 Tab .40 $34.85 $32.07 $29.74 6 Tab .50 $39.84 $37.00 $34.70 8 Tab .60 $44.81 $41.93 $39.65 12 Tab .70 $49.79 $46.86 $44.61 16 Tab .95 $62.25 $59.20 $56.99 20 Tab 1.40 $84.67 $81.42 $79.31 24 Tab 1.70 $104.59 $102.39 $100.39 *For distribution over 65,000 contact your Advertising Consultant for special rates.

MEDIA


Print. Digital. Mobile.

You’ll get more than double the market penetration of any other source.

Frequency works Advertising frequency has proven to increase consumer awareness and retention of the sales message. Taking advantage of a frequency program puts your advertising message in front of those ready to buy every day. This builds impressions which reinforce your ad message to improve response. Herald Media offers a variety of frequency-based programs with online exposure to help promote your business.

Flight (Weekly Investment)

Includes 2 Print Ads per week and 50,000 Online Impressions per month

3 Month Agreement

6 Month Agreement

12 Month Agreement

$208

$199

$190

$316

$298

$280

$370

$348

$325

6 Inch Ad Package 12 Inch Ad Package 15 Inch Ad Package

Additional flight benefits With commitment of 6 months advertiser will also get 10% additional discount on digital products and special sections. With commitment of 12 months advertiser will also get 15% additional discount on digital products and special sections.

Ask about our Seasonal Specials Post-it® Notes Program

Daily Herald Deals TMC Retail Rates

Get valuable front page ad space with the help of Post-it® Notes and the zoning capabilities of Herald Media. Put your message up front with today’s headline. Readers can easily remove and reuse them as an additional reminder.

Prices include both the Savvy Shopper Deals TMC and Sunday Select. Front and back page positions includes full color.

Frequency

Front

Back

Printed & Delivered

Open 13 Week

$3,600 $3,240

$3,240 $2,700

26 Week

$2,700

$2,450

Sunday....................................................................$1,175 Weekday....................................................................$999

Inside advertising rate: $18 per column inch

A-1 Banner (6x3)

Open 26 Week

$450 $400

52 Week

$375

1555 North Freedom Blvd. Provo, Utah 62901 (801) 344-5050

Spadea Wrap Grab attention with this unique 2-page wrap on the Daily Herald, the Daily Herald Deals or the Daily Herald Classified section. Starting at $1,500 for weekdays and $2,500 for Sundays or Thursdays

MEDIA


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