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About Us

DAG Architects began as two designers in a small local Destin, Florida office in 1981. Today, we are a full service design firm employing 90+ architecture professionals in six offices across the southeast. We are an architecture leader, delivering design excellence for developers, school districts, local governments, private individuals, and many other client types.

Expertise

Our success is rooted in a commitment to designing every space with the spirit of hospitality—blending luxury, functionality, and regional character to create environments that reflect and celebrate each destination’s unique identity.

Our projects are functional, meet budget expectations, and last for generations. Our design expertise is applied through master planning, programming, feasibility studies, schematic design, design development, construction documentation, interior architecture, and construction administration and management.

Our design team also includes registered architects with NCARB and AIA certifications, LEED Accredited Professionals, certified CPTED Practitioners, interior designers, construction administrators, planners, and other specialists. Because we have Certified General Contractors on our staff, clients have additional assurance of a project’s constructability through quality drawings, strict QA processes, and a hands-on approach to every project, regardless of size, scope, or budget.

We strive to be good stewards of the environment, client vision, and the project’s long-term success.

Fitzgerald Collaborative is an award-winning design firm well-regarded for strong design, project management, team coordination and community engagement. Established in 2009 with offices in Atlanta and Tallahassee, we deliver a full spectrum of comprehensive creative solutions for our clients in architectural design, interiors, master planning and urban design.

Expertise

Major practice areas encompass mixed-use projects, aviation, higher education and K-12, retail, transportation, religious, corporate headquarters, and build-to-suit office buildings. We value design excellence in vision, form, and function from sketchbook to construction document details, through the end of a project. We value our clients’ voice and are sensitive to the required project needs. We listen and design stellar design projects that first and foremost address our client’s programmatic requirements and solve their functional needs. The absolute best architectural and interior design aesthetic is then incorporated into a project that respects our client’s budget.

Our team is trusted to advise, create and deliver the best solutions for the assignments before us, and we take that responsibility very seriously. Beyond the work, we also give back to the communities where we work and live. Our leadership and staff volunteer and donate their professional time and talent to lead many community charities and committees.

At FC, our mantra and goal is Enriching Lives Through Design.

Our Team

Darrell A. Fitzgerald FAIA, LEED AP

Founder & Principal, FC

Roger Godwin AIA, LEED AP

DAG Managing Principal FC Principal of Counsel

Donald Gray, Jr. , AIA

Managing Principal, FC

Erica J. Hagan, AIA Principal, FC

Larry Sweat , AIA Principal, DAG

Jehna Godwin, AIA Principal, DAG

The Power of Partnership

Fitzgerald Collaborative and DAG Architects share a long-lasting partnership built on trust and collaboration with our clients, consultants, and vendors. Creating a trusted team allows us to unlock bold design ideas that are well executed to the smallest detail. We are guided by one goal – to translate your unique story into an authentic and innovative environment.

By sharing offices in Atlanta and Tallahassee, we have seamlessly partnered on projects of varied typologies, including mixed use, office, retail, and education. We believe this focus on sharing space and sharing ideas is integral to the design of community-oriented, mixed-use developments that create a true live, work, play experience for visitors and residents. Fitzgerald Collaborative and DAG Architects will be your strategic partners as your business steps into its next stage. We are excited to take this journey with you.

Master Planning

East Point

Atlanta, GA

Richmond, VA

Southeastern Mall Redevelopment Alabama

This redevelopment project is a transformative, mixed-use project reimagining one of the region’s most significant and underutilized properties. Strategically located across three jurisdictions, the mall development revitalizes a historically blighted site and leverages its unique topographical features to create a vibrant, multilayered community.

The redevelopment master plan envisions a dynamic, walkable district that seamlessly integrates residential, office, retail, hospitality, and entertainment uses, bringing together tenants, residents, and visitors in an activated urban environment. The project embraces a live-work-play model, offering a rich mix of amenities, public spaces, and green corridors that promote wellness, community engagement, and economic growth. More than a real estate development, this project is a catalyst for regional renewal that restores value to the site, reconnects fragmented communities, and establishes a new urban identity.

Designed in collaboration with Goodwyn Mills Cawood.

Austin, TX

Knoxville Town Center

Knoxville, TN

Bel Air Village

Sherman, TX

Sherman’s newest 280-acre master-planned community, Bel Air Village, is a boutique neighborhood, for which DAG provided master planning architectural design services. The community features exciting amenities including an event lawn, outdoor workout space and dog park. Conveniently located off US 75, residents have easy access to local favorites such as Lake Texoma and the 83acre Herman Baker Park. Experience all that Sherman has to offer by shopping and dining downtown and attending local community events. Homes in Bel Air are zoned to Sherman ISD which includes the brand-new Sherman High School.

Long Beach Lagoon

Panama City, FL

Mixed-Use/Multifamily

Luna at Viera

Viera, FL

Luna is a 245-unit, urban-style apartment complex situated in Viera’s Town Center. Designed to enhance and integrate with the future development of Viera Town Center, Luna offers a distinctive residential experience within the Viera community.

As the first in the area to provide residents with structured, secure parking, and mixed-use retail spaces on the ground floor, Luna sets a new standard. The sixth-floor Sky Lounge features a wine bar with views over Duran Park and Golf Club. Amenities include a pool with grills, a green space courtyard, fitness and yoga studios, a business lounge, and a juice bar. Constructed with precast concrete, the building is not only resilient and sustainable but also highly efficient, utilizing modular and repetitive precast components to optimize space.

Mariner Grove Savannah, GA

Biltmore Park Town Square

Asheville, NC

Town Center design that blends smart growth, green living, and pedestrianfriendly spaces taking inspiration from Asheville’s unique downtown architecture. Designed as a multi-phased development comprising 1.75 million square feet and spanning 42 acres, Biltmore Park Town Square serves as a blueprint for a pedestrian and environmentally friendly community. This vibrant town center reimagines the Main Streets of the past and creates a forward-thinking community based on smart growth, green living and reduced dependence on the automobile. The design is driven by the eclectic mix of downtown Asheville’s architectural styles. The project encompasses 29 buildings, including two condominium buildings, three townhouse complexes, two office buildings, ample retail and entertainment, as well as several parking decks.

Cascades

Tallahassee, FL

Transforming Tallahassee’s downtown, Cascades brings a dynamic mix of living, working, and playing to the heart of the city, while preserving the area’s cultural and historical significance.

Led by prominent developer, North American Properties, the MixedUse Cascades Development is Tallahassee’s only architecturally, culturally, and historically significant downtown destination, offering all the benefits of downtown living on Cascades Park. This live, work, stay, and play development spans two full city blocks and serves as a catalyst for Tallahassee’s long-held desire to cultivate a revitalized 18-hour downtown in the capital city.

The development includes market-rate apartments, retail, and restaurant space, Class A offices, and an AC hotel. Two structured parking garages, fully concealed beneath a new public plaza, serve the development and provide additional public parking. Phase II will offer two additional mixed-use multifamily buildings. Our design team was instrumental in the predevelopment master planning efforts and the engagement of public and private sector stakeholders. The DAG team served as the design lead and Architect of Record for the entire project, bringing this impactful and iconic vision to life.

Frenchtown Development Tallahassee, FL

Lilli Midtown

Atlanta, GA

Rising 24 stories in Midtown Atlanta, lili is a luxury residential tower designed with features such as spacious units, a striking threedimensional facade, and abundant natural light.

lili is a 24-story luxury residential tower comprised of 197 units, all with a footprint larger than the average high-rise residential development in Atlanta. lili Midtown is sited on less than a third of an acre on the south side of Midtown Atlanta, across from the landmark Fox Theatre. Utilization of an adjacent Hotel Indigo parking deck was key to the project being approved, with a bridge connecting the deck to the urban infill building. Street-level spaces for retail and restaurants were carefully designed in concert with a strict Midtown Alliance requirement for pedestrian-friendly venues.

The facade has 50% more exterior glass than the typical urban high rise, which gives the units a fresh, airy feel with ample natural light. This modern vertical structure caters to urban professionals and empty nesters with high-end finishes, deluxe amenities, a roof-top pool, and clubhouse with private dining facilities. Balconies are uniquely carved into the building for a striking appearance.

8 West

Atlanta, GA

Influenced by the industrial context of the west side, the contemporary loft design promises to attract high-tech companies and entrepreneurs searching for an inspirational place to work.

This 198,000-square-foot, nine-story loft office building is part of the rebirth of West Midtown Atlanta and will serve as a gateway to Atlanta’s newest redeveloped area. Retail currently onsite is being integrated into the plan, complementing the culinary district’s attraction with three new restaurants. In addition, 8 West is part of a mixed-use development that also includes a 230unit multi-family project and a shared seven-story parking structure.

PenAir Credit Union Corporate Office Building Pensacola, FL

The new headquarters’ design integrates seamlessly with its residential surroundings and provides employees with a flexible, light-filled interior fostering collaboration and individual work styles. Situated on the edge of a residential area, the design minimizes its impact on the neighborhood by orienting the narrow end of the building toward the street and creating a residential-style “Front Yard.”

This vibrant green space features Heritage Live Oak trees, including a majestic 500-year-old oak, providing shaded walking paths and areas for outdoor work and recreation. The building’s central feature, a cross-axis circulation area named “Main Street,” fosters informal interactions among employees. The shared break room, known as the “Commons,” incorporates a residential feel with a mix of café tables, living room furniture, and private booths.

Designed in collaboration with HLGstudio.

Charleston Tech Center

Knoxville, TN

Lee + White

Atlanta, GA

Atlanta Reign Renovation

Atlanta, GA

Fitzgerald Collaborative served as Architect for the core and shell renovation the Corporate Headquarters for Atlanta Reign, a professional e-sports team. This unique facility included offices (traditional and open workstations for collaborative work), state-of-the-art gaming and practice rooms, streaming rooms, game viewing room, common area with breakroom, living room, gym and outdoor deck.

Tallahassee, FL

West Waters Avenue

Tampa , FL

The renovation of 6401 West Waters Avenue in Tampa, FL repurposed an unoccupied and neglected retail building shell to become a shining, inviting new facility for the operations of a compounding center for a confidential pharmaceutical provider.

We gutted the existing building and re-used major structure, exterior wall structure, and foundations. These provided the basis for a new metal panel enclosure to house the client’s product storage and lab processes, with their requirements for cleanliness and climate control, in a modern and tech-aware enclosure. A new entrance element, generous glazing and exposed structure creates generous interior height and a sense of openness and welcome that are crucial to contemporary workspace.

DAG coordinated closely with the client’s interior designer to integrate the company’s brand in the overall design.

Jacksonville, FL

Carver Market

Atlanta GA

Paces Ferry Plaza

Atlanta, GA

Paces Ferry Plaza, a 63,254-square-foot retail center, was renovated with an updated village aesthetic.

This contemporary design brings an urban ambiance to the space, with facades redesigned with painted or rustic brick, accented with metal canopies. The enhanced landscape and hardscape add richness and warmth to the center. The center also included a 365 by Whole Foods Market, integrated with a new subterranean parking deck. The grocery store façade was envisioned as an old warehouse adapted and repurposed as a modern facility. Given the customer’s desire for outdoor dining, multiple spaces were provided along the shop fronts. Parking and traffic pattern circulation around the center was reconfigured to provide better flow and safety for pedestrians.

The Hub at the Farm

Allen, TX

Building on the success of the Big Chill on 30-A (formerly The Hub), The Hub at the Farm serves as the vibrant centerpiece of a 135-acre mixed-use development featuring 2,400 multi-family units and 1.6 millionsquare-feet of office space, known as The Farm in Allen. DAG designed the prototype concept, which will guide the development of future Hub locations across the country. The design includes 15,000 SF of weatherprotected communal dining and gathering areas, a 5,200 SF event lawn, and a 12,000 SF of outdoor space. The Hub boasts 11 distinct restaurant and bar concepts, offering a dynamic and social destination for residents, workers, and visitors alike.

Hello Hilo

Gainesville, GA

Shelter Cove Towne Centre

Hilton Head, SC

Shelter Cove Towne Centre is a 42-acre redevelopment featuring over 270,000 square feet of retail space, 240 luxury waterfront apartments, and a seven-acre linear park.

Originally an enclosed single-level mall with three anchor tenants, the site was transformed into a vibrant mixed-use development. It now boasts an array of shops, restaurants, and residences, all overlooking Broad Creek on Hilton Head Island and connecting a public walkway to other neighborhoods. Designed to resemble a southern fishing village, Shelter Cove Towne Centre offers a unique, upscale shopping experience in a park-like setting. This revitalized destination caters to both the island’s residents and the 2.5 million annual visitors. The building palette pays homage to Hilton Head’s heritage with indigenous colors and materials to create a distinctive, inviting atmosphere. At the geographical center of the island, this mixed-use project has evolved into the island “town center,” and its park regularly hosts community events.