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gulfood 2018 FACTS AND FIGURES



Gulfood is the world’s largest food event channels thousands of new product launches.


Welcome in excess of 97,000 visitors across 1 million square feet of exhibition space.


Dubai was ranked among the top 10 world container ports in 2010 with 11.60 millions-TEUs.


71% exhibitors will make up to US$500K worth of orders over the next 12 months.


29% exhibitors will make over US$500K worth of orders.


USA reported onsite sales of US$106.7 million.

Visitors Overview EXHIBITORS



120 countries


1,000,000 sqm gross


97,423 Trade visitors from

185 countries


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Event Date 18-22 Feb 2018 Venue Dubai World Trade Centre, Dubai United Arab Emirates founded 1988 Opening Times 18-21 Feb | 11am - 7pm 22 Feb | 11am - 5pm





gulfood 2018 FACTS AND FIGURES

discover gulfood 2018 Celebrating its 23rd Edition in 2018, Gulfood is the world’s largest annual food, beverage and hospitality exhibition which attracts F&B professionals from all over the world to Dubai – a hub for international trade and commerce.  UAE imports over 80% of its food product, of which around 50% are re-exported to Gulf Cooperative Council countries, the Indian subcontinent and Eastern Africa. The key to Gulfood is that it attracts buyers not only from the Gulf region but from all over the Middle East and North Africa region (MENA).

event highlights •




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Dubai World Trade Centre

How to get there BY METRO The Dubai Metro’s red line ‘World Trade Centre Station’ serves the exhibition centre. Trains run every seven minutes to all major business, tourist and residential areas. Car parking facilities area available on the Red Line at Rashidiya (2700 Spaces) and Nakheel Harbour & Towers (3000 spaces) and on the Green Line Etisalat (3000 car park spaces). Metro Operations Hours Sunday–Wednesday 5:50am - 00:00am Thursday 5:50am - 01:00am

Dubai World Trade Centre

Friday 1:00pm - 01:00am Saturday 5:50am - 00:00am

BY BUS Dubai’s bus network is the most well-connected public transport option available. Travel tickets To travel on the Metro and public buses within Dubai you must buy a Nol card or a Nol ticket, available at all metro stations and select bus stations.

BY TAXI Taxis are plentiful and affordable in Dubai and operated by RTA through five companies (denoted by different colour roofs). All RTA taxis are metered at the same rate, with the exception of the ‘pink’ ladies-only cabs for which there is a small surcharge. To book a taxi from any pick-up point of your choice call 04 208 0808 (24hrs, operated in Arabic and English) At the Exhibition Venue, there are 2 taxi drop-offs: • Opposite Ibis Hotel • In front of Zabeel Hall entrance. Taxi pick-up point is located opposite Ibis Hotel.

BY CAR Rental cars are available from car rental companies for visitors with international driving license. Driving in the UAE is on the right-hand side. If you are coming with your own car, you have the options of free and paid parking:


Paid Parking: • Multi-Storey Car Park (Levels 3 to 6) located next to Novotel. • Sheikh Rashid Tower car park located next to Trade Centre Arena and Halls 1 & 2. Charges: Parking fee of AED 10 per hour. 24/7 operation. Machines are available at the exit cashier on the fourth floor of the multistorey car park. The waiting period between payment and departure is 15 minutes only. Lost parking tokens are charged at AED 150. Free Parking: Free Car Parking is available at Car Parks B, C and D opposite the Novotel Hotel. 6

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Dubai, a lush and modern global destination in the spotlight






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14 WORLD EXPO 2020




A talk with Ellaziq, the meat manufacturer which carries the tagline ‘The Halal Food Specialist’



Famous ex-football star is now a successful entrepreneur

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Dr. Aishah is on a quest to fight obesity


Takezawa Seicha talks about the uniqueness of Japanese Green Tea

Prime Nuts, the company which is sourcing the very best from around the world in order to deliver premier products





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ISLAMIC ECONOMY SUSTAINABILITY ubai once again opens its doors to the international food & beverage industry in the most important celebration of excellence and innovation, Gulfood 2018.

As the world’s largest annual food event, Gulfood 2018 will welcome

more than 5,000 exhibitors with products from all market sectors within a million square feet of exhibition space at the Dubai World Trade Centre. From 18 to 22 February, thousands of new product launches will be presented, along with a prestigious annual awards ceremony as well as networking opportunities for all participants, including promising global startups. Innovation is at the heart of this 23rd edition of Gulfood, therefore the food & beverage industry community can look forward to new innovations and services that reflect the trends in consumer demands today. Buyers will be privy to more than 1,000 new-to-show food and beverage producers that deliver consumer-oriented products in various markets, including health and wellness trends like organics, sugar-free products, and third-wave coffee. On an exciting note, the World Food market category is set to feature 120 country booths showcasing natural, niche and authentic products – with Estonia, Serbia, and the Slovak Republic as new additions to the mix. Gulfood 2018 stands tall with its predecessors as this year promises diversity in both exhibitors and their innovations.



HMAG is a publication of DagangHalal Sdn Bhd (961235-W) A MEMBER OF DAGANGHALAL PLC (DGHL:ISDX)

Wisma UOA II, Suite 10-10, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

EDITORIAL TEAM Huda M | Shazwana Aida | Syuhada Ismail ART PRODUCTION Creative Director Ashraf Padzoldad Graphic Designer Faeez Nur WEBSITE Web Designer & YouTube movielets

Asrul Shamri

OPERATIONS & CIRCULATION Chief Operating Officer Sam Hwang Circulation Elinurdin Ali Noor SALES & MARKETING Asst. Manager - Business Development Mastura J Asst. Manager - Sales & Marketing Bryan Yap Sales & Marketing Executives Anna See, Nur Helyana, Haris Fadhillah, Yap Chee Kin TECHNOLOGY Chief Technology Officer

Tony Er

FINANCE & HUMAN RESOURCE Chief Financial Officer Rizal Alang Zari

Anuga 2017

SIAL China 2017

HALAL COMMERCIAL Chief Commercial Officer Muhadzir

Khairil Ismahafiz

EXECUTIVE OFFICE Chairman YBhg. Dato’ Hj Muhadzir Mohd Isa Group Managing Director Francis Chong Chief Executive Officer Ali Sabri Sani Abdullah

Foodex Japan 2017

Gulfood 2017

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2018 Gulfood Innovation Awards The Gulfood Innovation Awards celebrate and reward excellence across brands and products, with an industry-wide campaign encouraging over 300 entries, a judging panel of prestigious industry leaders, and culminating at the glamorous awards gala dinner, held during the show. With intense interest from the media and visitors alike, the event offers unprecedented opportunities for industry networking and brand profileraising through PR and sponsorship.

Exhibition Features Be the first to know. Gulfood brings you the news of the industry. In 2018, Gulfood introducing two entirely new show areas, designed to optimize your journey and amplify your business potential.

optimal visitor experience. Start out your visit to Gulfood 2018 by learning what’s new in the market, and from there plan your journey by locating the right exhibitors with our Kiosk interactive maps.



An interactive gallery designed to showcase recently-launched products by Gulfood exhibitors. Located at the Za’abeel Link, the Discover Zone will integrate physical products with digital displays for an

An area dedicated to F&B companies that have never done business in the Middle East & North Africa region, and are exploring Gulfood to enter this market. If you are looking for brand new suppliers, this is a must-see exhibition area.

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Salon Culinaire

FoodGen Workshop Series

Expand your knowledge. Network with key industry leaders. A series of workshops design to tackle major concerns and curiosities of the F&B world.

The Emirates Culinary Guild International Salon Culinaire is the largest singleentry chefs’ competition in the world. Structured as a series of practical and display-based culinary challenges or ‘classes’, this globally renowned annual contest gauges the diversity of entrants cooking skills and pushes the boundaries of modern day food preparation and presentation. Evaluated by a panel of 30 international experts and mandated by the World Association of Chefs Societies (WACS), the Salon Culinaire provides credible industry recognition to more than a thousand master chefs,

pastry chefs, cooks and bakers. The salon serves to inspire and encourage young chefs to continue striving for ever upward improvement in their daily work practice. Gold, Silver and Bronze medals and certificates are awarded to those competitors whose exhibits, in the opinion of the judges, have reached the commensurate international standard. In addition to the medal awards, there are special trophies awarded to individuals who have attained excellence at the competition in their particular field: gastronomy; bakery/pastry; artistic - and a new award designed to encourage the development of Arabic cuisine.

Halal World Food Halal World Food is a show-within-a-show concept returning for its 5th edition at Gulfood 2018. This major global trading platform generates lucrative investment opportunities for international F&B businesses looking to capitalize on the burgeoning halal sector that is witnessing significant growth in both Muslim and nonMuslim countries across the world.

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About Dubai Dubai is opulence defined – from its pristine beaches and great swaths of deserts to a skyscraper megalopolis with an impeccable service industry, Dubai is a destination that offers everything under the sun. With a thriving business community, luxurious hotels and shopping malls, Dubai welcome millions of visitors from around the world every year.

3,885km² second largest emirate in the UAE

United Arab Emirates (UAE) Geography


Dubai is part of the United Arab Emirates (UAE), located on the south-west corner of the Arabian Gulf. With an area of 3,885km², it is the second largest emirate in the UAE, as well as its most important port and commercial center. Dubai is sunny all year round, with highest temperatures (up to 49° Celsius) between June and September. Rain is scarce in Dubai, but when it does, it is usually between December and March when temperatures are cooler.

The current population of Dubai as of December 2017 is 2, 890,380. It is the third most populated area in the UAE, and uniquely the only city in the world with the majority of its population (about 85%) made up of expatriates. Nationals of India, Pakistan, Bangladesh, The Philippines, Iran, Egypt, Nepal, and China are aplenty in Dubai. There are also significant numbers of professional workers from the UK, US, Canada, France, Australia and South Africa. Men outnumber the women in Dubai, with 69% of the population to women’s 31% of the population.


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69 31

% %

Current population

2, 890,380


did u know? • Dubai does not have a postal system, with no addresses, zip or area codes. To get something delivered, residents will write instructions on how to reach the recipient. • Citizens pay 0% income tax. • The crime rate in Dubai is technically non-existent, it is considered one the safest cities on earth.




Thanks to its multicultural population, a number of languages are spoken in Dubai. Arabic is the official language in Dubai, however, English is also widely used. Most road signs, restaurant menus, newspapers, TV or radio use both Arabic and English. Hindi, Urdu, and Farsi are also common languages in Dubai.

Islam is a way of life in Dubai, therefore visitors often adapt to the cultural and religious sensitivities of the Emiratis during their stay. Alcohol is still sold to expatriates and visitors, however, drugs will incur severe penalties. Public displays of affection are also punishable by law. During the holy month of Ramadan, daily life is marked by prayer, fasting, and charity. Restaurants and cafes will close during daytime and non-Muslims are expected to respect the holy month by eating, drinking and smoking only in closed off areas or in the privacy of their own home.

Dubai’s roots can be traced back as far as the Bronze Age. In the 1800s the Bani Yas tribe assumed political power and settled in Abu Dhabi, where Dubai later became a dependency. Tribal wars broke out often, however, a maritime truce was later called with the local rulers. Maktoum bin Butti of the tribe then settled on the Shindagha Peninsula at the mouth of the Dubai Creek and declared Dubai’s independence from Abu Dhabi. In the 1870s, with pearling as its main activity, Dubai was established as the principal port of the Gulf coast. By the 1900s, Iranian traders and Arab settlers came to Dubai after heavy taxes were imposed on Lingeh Port, Iran. The discovery of oil in Fateh Oil field marked a new century for Dubai. Overseas and domestic trade boomed, and the Indian and Pakistani population starts to grow, bringing in more trade. From then on, Dubai’s modern history saw the opening of Dubai International Airport, the launching of Emirates airlines, the Dubai World Trade Center leading the way for more ambitious architecture like the Burj Khalifa and 200 man-made islands. Dubai also hosted the World Cup in 1996.

FEB OCT18-22, 7-11, 2018 2017






Yesterday I went for the second time to the Crystal Palace. It is a wonderful place – vast, strange, new and impossible to describe. Whatever human industry has created you find there, from the great compartments filled with railway engines and boilers, with mill machinery in full work… it seems only magic could have gathered this mass of wealth from all ends of the earth.”


ictorian-era novelist Charlotte Brontë wrote in 1851 about her visit to the Crystal Palace where The Great Exhibition was held – this was the world’s first expo, grandly arranged by Prince Albert to showcase Great Britain’s pride as an industrial leader. Displays of culture and machinery from the Industrial Revolution were celebrated in the sixmonth event, including an exhibition of a pay toilet, which was rather an innovation at the time. This event grew to become tradition, no longer for the promotion of the host country, but rather for the sharing of ideas over the centuries. In the present day, the international community welcomes another historic day in this tradition as Dubai was announced the host of World Expo 2020. It is the first time any country from the Middle East, South Africa or Asia had been selected for the world expo. Dubai takes it all in


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stride, with an ambitious construction of a vibrant expo site complete with different districts and pavilions for all segments of the event. What is admirable about the site is Dubai’s foresight to use almost 50% renewable energy for power and its comprehensive plans to ensure its continuous use as a platform for innovation and collaboration. From 20 October 2020 to 10 April 2021, the expo is expected to receive millions of visitors, with 200 participants and more than 30,000 volunteers. With the theme “Connecting Minds, Creating the Future”, Expo 2020 Dubai aims to trigger new thinking for a long-term effect on the global audience, especially for the Middle East, Africa, and South Asia (MEASA) regions. Long gone are the engines of growth reliant on technological advancements, instead, collaboration and partnership have become the driving

force behind new developments. Expo 2020 Dubai will fully showcase and explore the possibilities when new ideas and people connect. More importantly, it will be guided by three universal drivers of progress: • Opportunity, to unlock individual potentials and communities in order to shape the future • Mobility, in creating smarter and more productive movement of people, goods, and ideas • Sustainability, by respecting and living in balance with our world In the spirit of Expo 2020 Dubai celebrating human ingenuity, it has also launched an innovation and partnership program called Expo Live. It looks to fund, accelerate and promote solutions that improve lives while preserving the


world. As 2020 draws nearer, Expo Live’s USD100 million allocation began to deploy grants, challenge prizes, and knowledge events for innovators from around the world. During Expo 2020 Dubai, these global innovators will convene to demonstrate how their focus on the drivers of progress can advance its pace and build a more inclusive and prosperous future. At least 45 innovators with novel and scalable ideas have been chosen by Expo Live last year, each with an innovative and sustainable approach.

Part of the legacy of Expo 2020 Dubai is the economic growth and job creation from the commercial opportunities it will trigger, which is why the private sector plays an important part in its journey. A Business Connect series has been developed to create synergy between the solutions and innovations from the expo to the business community. By creating dialogues, sharing expertise and ultimately developing recommendations to deliver the best solutions, the

business community will play a crucial role in continuing the legacy of Expo 2020 Dubai long after it ends. Not forgetting the small and medium enterprises (SMEs) in this venture, about 20% of the expo’s total direct and indirect spend will be allocated to SMEs, both local and international. The vision for Expo 2020 Dubai looks more futuristic than ever in the long line of world expos. In just two years, it is sure to set a new bar as one of the most impactful expositions in history.

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INTERVIEW HAZEL LIEW, CEO AHP Manufacturing Sdn Bhd Country: Malaysia Contact: +603 3123 1279 Email: Website:



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Their products intended to respect different cultures and religion, and the Halal certification guarantees that anyone and everyone can enjoy their happy filled popcorn without hesitation.

opcorn – a taste synonymous with some of life’s most cheerful affairs. The silver screen experience for example, and the bustle and color of carnivals are all too familiar with the wafting smell of popcorn. Some believe that popcorn is unhealthy because of its association with butter, salt and caramel, but in reality, it is actually a healthier snack than most! It has plenty of antioxidants and even helps to prevent rapid aging as it has a high level of polyphenols – the chemical that neutralizes free radicals. We should be snacking on popcorn more often, and to those who agree, look no further than Auntie Hazel’s Popcorn.

Pop It Coz You’ll Love It


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Supreme Cheese

Tangy Tomato

Auntie Hazel’s Popcorn is a brand with five flavors of popcorn in the market, namely Original, Caramel, Cheese, Chocolate, and Tomato. The brand is under AHP Manufacturing Sdn Bhd, a company founded in 2015 in Malaysia. Besides the previous five, more flavors are currently being developed, in order for the company to put forth a truly distinguished product from the rest. Testimonials about the Auntie Hazel’s Popcorn has emphasized on its unique flavor, its fluffy texture and most importantly, how addictive it is! The brand tagline, “Pop it coz you’ll love it” has never rung truer than when eating popcorn. Despite a short time in operation, Auntie Hazel’s Popcorn has all the hallmarks of a trusted brand. Its product quality is attested to with many encouraging responses from repeat customers and business clients, as well as a following among consumers between the ages of 16 to 40 years old. As a company, they humbly stand behind their product, therefore dedicating all their time and resources to ensuring only the best ingredients goes into every can of popcorn. To conscientious consumers, ease your worries as all Auntie Hazel’s Popcorn products are Halal certified by JAKIM. As the company wished to expand their market globally, they recognized the vast population of

Simply Original

Rich Chocolate

Muslims around the world, which was what drove them to enter the Halal industry. Their products intended to respect different cultures and religion, and the Halal certification guarantees that anyone and everyone can enjoy their happy filled popcorn without hesitation. In addition to their Halal certification, Auntie Hazel’s Popcorn production process has been certified by the MeSTI (“Food Safety is the Responsibility of the Industry”) scheme by the Ministry of Health, ensuring good production capabilities and manufacturing practice. With these accreditations, they are poised and ready for higher standards of practice, namely for the Hazard Analysis and Critical Control Points (HACCP) and ISO certification. As of now, Auntie Hazel’s Popcorn is sold in retail stores and online shops in Malaysia. The point of sales are mostly concentrated within the Klang Valley, and some are scattered

Classic Caramel

across Peninsular Malaysia. Products are presently being exported to the Middle East countries, but the company has plans to enter the South East Asian and European market. In fact, the company intends to concentrate efforts in its research and development to create a healthier and wider range of products that can adapt to diverse cultures. One way of doing this is by participating in Halal trade fairs. Other strategies outlined for this purpose is as previously mentioned accreditations like HACCP and ISO, but also further certification by relevant Halal authorities wherever they plan to expand. In the near future, Auntie Hazel’s has a vision of popcorn being a mainstream snack not just enjoyable at certain events like the movies, but as an alternative to the rest of the snacks. Popcorn is light, easy to digest as it is full of fiber, and is completely devoid of cholesterol. It is time we jump on the bandwagon!

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INTERVIEW MR. TERRY, CEO Banana Tree Sdn Bhd Country: Malaysia Contact: +603 7842 7690 Email: Website:

Bananas Live like

Aiming to become the one-stop modern agriculture and industrial center in Sadong Jaya, My Banabee invests in research and development in order to improve their planting materials.

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ananas are living in lush, tropical shade under the sun somewhere deep in a Samarahan plantation, Sarawak. Canopies of banana tree leaves from different varieties covers the plantation, all belonging to Banana Tree Sdn Bhd – a manufacturer and supplier of banana chips. A specialty of the company, Banana Tree Sdn Bhd’s brand of banaBee banana chips are widely sold in the local and international markets.

Taking form of an unusual flat but round and criss cut shape, banaBee’s chips come in many versatile flavors. To date, it includes Original flavor, Barbecue, Prawn, Tomato, and the upcoming new Korean Kimchi banana chips. BanaBee’s banana chips are sourced from the company’s own banana plantation in Sadong Jaya, where varieties of Pisang Sekaki, Pisang Kapok, and Pisang Tanduk are planted. The bananas are harvested, and then transported straight to manufacturing, producing premium grade banana chips. BanaBee does not stop there, however, as they also manage an agriculture farm of tapioca, durian, papaya and pineapple. Such wide ranging agricultural capacity was achieved in order to fulfil banaBee’s company vision of becoming the leading manufacturer and supplier of banana chips, as well as the preferred


AgroTourism destination for both local and foreign visitors, equipped with accommodation and recreational activities. Since its establishment in April 2014, banaBee has expanded from its Sarawak headquarters, to a branch in Kuala Lumpur, and now with its main warehouse in Guangzhou, China. The Guangzhou warehouse taps into an important market in Xinjiang, where almost 20 million of the population is Muslim. On a bigger scale, exporting banaBee products to all 22 provinces in China is something the brand takes very seriously, as each province has distinct procedures and approaches to business. BanaBee is Halal certified since 2014, and is currently working towards compliance to the Food Safety Management System ISO 22000, Good Manufacturing Practice (GMP)

and Hazard Analysis Critical Control Point (HACCP). Many aspects of the company are undergoing rapid improvements. Daily, the company focuses on good farm management practices that adhere to international standards. This includes their use of pesticides and recordkeeping, and ensuring quality control is up to the standards of ISO 2200, GMP and HACCP. Aiming to become the one-stop modern agriculture and industrial center in Sadong Jaya, banaBee invests in research and development in order to improve their planting materials. Regarding their human resources, the company is also concerned with the surrounding community, and by providing employment and farming contract opportunities, they hope to raise their standard of living. At the same time, banaBee is working on

developing a recycling plant in Sadong Jaya, in order to minimize agricultural waste and to upcycle what they can into animal feed, bio-fertilizer and biomass. BanaBee’s approach to its products is nothing short of an authentic experience. From farmed bananas tended with utmost care, directly processed into its signature products – consumers can be assured of only premium quality product and manufacturing practices. It all bids an image of the rows and rows of banana trees living lush under the sun, promising a sunny outlook on banaBee’s future ventures.

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INTERVIEW FAHEEM AL HAQ, OPERATIONS MANAGER Colosseum Doha W.L.L Country: Qatar Contact: +974 4460 2548 Email: Website:



common misconception amongst new entrepreneurs is assuming that the road to success is a relatively short one. But quite often, in reality, the journey to the top consumes a great deal of time and is full of sacrifices. This is definitely something that Qatar-based company, Colosseum Doha WLL can certainly attest to. “It has been a gradual expansion for us. There’s no overnight success story to be told on our part. We experienced our own share of trial and errors. This makes success a lot more satisfactory for us,” Faheem Al Haq, the Operations Manager of Colosseum, told HMag.

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“Success for us is achieving gradual growth as a company. In terms of employees, for example, we started with five to six people. Today, we have more than 30, all with various tasks and job specifications. Now, we are looking to export our products, and that has expanded our production capacity. That’s how we define success,” he added. The story of how they began is an interesting one. They started out as a café and coffee shop in 1999, but when Qatar started its impressive infrastructure development, Colosseum grabbed the opportunity to convert their coffee shop into an industrial


did you know? According to the International Pasta Organisation (yes, they exist!), there are more than 600 shapes of pasta produced throughout the world!

business. They opened a factory to produce ice cream, gelato, and sherbets and started a fresh pasta line a few years later. “Our unique selling point is that we are a company that makes 100% Italian products in the Middle-East. We have had a lot of Italian people who have passed our stand and go, ‘Oh, is this Italian?’ No, it is a Qatari product. They actually find it a bit shocking,” he revealed. “We don’t use a lot of

preservatives, so the shelf life is rather limited. But we stay true to the Italian discipline, the age-old traditions. It’s an Italian version but a local product,” he explained further. Other than gelato, ice cream, coffee, and pasta, they also produce frozen desserts, biscuits, breakfast snacks, canned vegetables, and olive oil. Colosseum also aims to be what they call “artisan for the masses”. They describe this as, “combining the Italian knowledge of quality ingredients and their proper use to produce excellent products for mass consumption”. With the global Halal market blooming by the day, Faheem gives his take on the issue of Halal certification. “As far as our local market is concerned, it’s already 100% Halal, so it’s not really an issue. But it will definitely help us when we are exporting our products to places such as Europe, or even let’s

say Malaysia. People will look at it and they will value it more. It gives us credibility,” he added. Faheem understand that penetrating the international market will take time. But, despite the challenges, they are staying optimistic and already have a plan mapped out. “We are not reducing our production capacity. We are actually more aggressive in terms of production and branding. We are trying to convert the people who do not know about our brand into customers. We believe there is more potential in the market for our products,” Faheem stressed. The actual Colosseum in Rome is a symbol of pride for Italy. It was a place graced by legendary gladiators. Hopefully, Colosseum Doha will turn into a symbol of pride for Qatar and be a brand graced by legendary Italian products.

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INTERVIEW ONG BEE CHIP, MANAGING DIRECTOR Ellaziq Pte Ltd Country: Singapore Contact: +65 6758 7530 Email: Website:



he global Halal food industry is undeniably a huge and lucrative market. According to the International Halal Accreditation Forum (IHAF), Muslims spent a total of $1.17 trillion on food and beverages in 2015. That amount is expected to increase to approximately $1.9 trillion by the year 2021. But, the Halal food industry’s influence at a global level can also be measured by its impact amongst the non-Muslim community. Nowadays, efforts to have their products be Halal certified are being done by almost everyone. “Despite Singapore not being a Muslim country, the authority here is very strict regarding the issues of religion and Halal certification. We strictly follow the rules and regulation,” Ong Bee Chip, the Managing Director of Ellaziq PTE LTD said. The company, established in 2009, is a processed meat manufacturer from Singapore which carries the tagline, ‘The Halal Food Specialist’. “Although I am a Chinese, we strictly follow all the Halal rules and regulations. We are certified under Majlis Ugama Islam Singapura’s (MUIS) ‘Whole Plant Scheme’. Our products are all purely Halal,” he added.

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did you know? Cows are responsible for more deaths per year in the US than sharks!

Although I am a Chinese, we strictly follow all the Halal rules and regulations

Even the company name ‘Ellaziq’ has Islamic influences as it is derived from the Arabic words ‘El’, which means ‘the’, and ‘lazeez’, which is translated into ‘delicious’. With four major types of meat products being manufactured – dried goods, cubed, frozen, and shelfstable – they started to venture abroad in 2013 by exporting to countries such as Brunei, Myanmar, Hong Kong, and Mauritius. They would also love to enter the Middle-Eastern market since the demand for Halal products is considerably high. Unfortunately, at this point in time, they are still in the process of finding the correct representative for that region. “The biggest challenge for us is that Singapore is a relatively highcost country. Then, when expanding

overseas, there’s a lot of network layers such as distributors and importers to take into account. In the end, the prices of our products will be slightly higher. We need the correct contact person to help keep our prices down,” Ong revealed. “The eating behaviour around the world is different from country to country,” he explained further, before adding, “Singapore, for example, (beef products) need to have high meat content. The same can be said for markets like Japan and Europe. They want good quality and by that, I mean high meat content. In a few other countries, the products are cheaper, less meat content, and more ingredients such as flour. But, those places are not the markets that we target. We always

go for high meat content in our product, thus, our costs are higher and the prices are a bit more expensive”. Despite being less than a decade old, Ellaziq has already established its presence in Singapore. They continuously receive industry awards and were named in the country’s list of ’50 Biggest Enterprises’. They also have a subsidiary company which focuses on bakeries. “It’s a joint venture and currently we have 35 outlets. In the future, we hope to take both our bakery and meat products to our overseas franchises,” Ong said. With aspirations of being a key Halal food and beverage supplier to the Muslim World, it seems that Ellaziq is well on their way to ‘meat’-ing that target!

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INTERVIEW MR. TAN POH KONG, DIRECTOR Industri Makanan Jati Sdn Bhd Country: Malaysia Contact: +603 5121 0733 Email: Website:

Flawless flour of


ew things in life invoke a homely and warm feeling like comfort food does. Fried chicken that crunches satisfyingly as you sink your teeth into it, for example, or perfectly crusted banana fritters on a balmy evening – it is bliss. Malaysian brand Aroma lives to create these moments for you with its line of crispy flour products. Tepung Aroma’s products delve into the variety of flour mixes – its signature fried chicken coating mix comes in both original and hot & spicy, as well as novelty flours mixes like garlic and curry. It also manufactures a tempura flour product line in original and spicy flavors, and for a true Malaysian favorite, coating mix for fruits like banana, sweet potato, or oyster mushroom. After 16 years specializing in crispy flour, Tepung Aroma has hit upon the right formula for a coating mix that ensures lasting crispiness compared to other flours. The formula also creates a stronger bond between the coating and the meats/fruits, resulting in a more appealing appearance to the food while

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simultaneously preventing unnecessary coating waste. Such quality is what sets Tepung Aroma apart and makes it stand out a crispy flour manufacturer. Sixteen years ago, Industri Makanan Jati Sdn Bhd was established as a crispy flour manufacturer using the Tepung Aroma brand in 2001. The company hustled with a manual and labor-intensive manufacturing process at their production plant in Shah Alam in the beginning. Over the years, however, the company gained a reputable position with a thorough and successful market penetration in both Peninsular Malaysia and Sabah & Sarawak. Today, its production plant adopts a fully automatic packing machine that can reach over 120 metric ton in a month!


Tepung Aroma has hit upon the right formula for a coating mix that ensures lasting crispiness compared to other flours. As a company, Tepung Aroma makes it a policy to be a focused, highly responsive and adaptive industry player – these are Tepung Aroma’s strengths. It is Halal-certified by JAKIM since 2013 and trusted by its customers, even featured in individual blogs and recipes. It also MeSTI-certified (“Food Safety is the Responsibility of the Industry”), and abides by a stringent standard and quality guidelines. In 2017, Tepung Aroma hit a significant milestone when it was awarded the prestigious Golden Bull Award for the “Most Outstanding SMEs” category. The award recognized Tepung Aroma’s hard work and achievements in the SME industry, inspiring it to strive

for greater excellence. Always one to take up the challenge, Tepung Aroma is in the process to gain HACCP accreditation for an even better quality of production. Tepung Aroma’s entry into the Halal industry is a point of pride, it aims to one day put their Halal products on the world map to make Malaysia proud. As of now, Tepung Aroma plans to invest in its facilities and human capital and expanding its market share by promoting their products in international exhibition via the DagangHalal platform. Using international key accounts and general trade with its distributors, Tepung Aroma also exports their products to Brunei, Hong Kong, Macau, Indonesia and Papua New Guinea. Plans to increase export activity in the Asian region, especially Southeast Asia is currently underway. Tepung Aroma is also manufacturing crispy flour OEM for multinational companies. Tepung Aroma hopes to increase its production as well as exports in the coming years. The company also looks forward to being part of Malaysia’s Halal hub companies.

FEB 18-22, 2018 29

INTERVIEW JOSEPH WONG, SENIOR SALES MANAGER Longson Food Products Sdn. Bhd. Country: Malaysia Contact: +603 7957 3828 Email: Website:


Sauce of Success The tagline “Simply Asian Taste” was quintessential to its products, as Longson aims to be the company to deliver a distinctly Asian taste to its customers – as they say, the most lasting tastes are the simplest.

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ongson was established in 1982, operating from an Old Klang Road factory throughout the 80s. During this humble beginning they focused on their specialty in chilli and tomato sauce products. Ten years into the business, however, an acquisition by Kenso Group brought about new horizons for Longson. After relocating to an expanded factory in Mahkota Cheras, Longson began producing a new recipe for their chilli sauce. By 1999, operations had grown so big that Longson needed to relocate again, this time to Hulu Langat, where company growth really soared.

Entering the millennium, Longson further refined its brand with a logo debut in 2002, dubbed the ‘Longson Heart’. The tagline “Simply Asian Taste” was quintessential to its products, as Longson aims to be the company to deliver a distinctly Asian taste to its customers – as they say, the most lasting tastes are the simplest. Longson understands its market well and anticipated consumer demand for Halal products, so it subsequently obtained Halal certification by JAKIM in 2004. Just a year later, it also became a HACCP (Hazard Analysis and Critical Control Point) accredited company. With excellent manufacturing standards and practice, customers were loyal to the brand, as evident from its average year-on-year sales growth of 20% over the past 10 years. After decades of specialization in chilli and tomato sauces, Longson ventured to innovate its products, and therefore launched mayonnaise and salad dressing products for the first time in 2006. Along with it came an extended production line with Asian sauces like black pepper sauce and curry mayo.


These new products helped to penetrate an even bigger market like HORECA (Hotel/Restaurant/CafÊ), OEM (Original Equipment Manufacturer), industrial manufacturers, bakeries and even in the export industry. The Halal certification and HACCP accreditation added a competitive edge to Longson in the food manufacturing business, however, the company did not stop short in its pursuit of quality. Further fine-tuning its safety and quality control, Longson adopts the ISO 22000:2005 in 2009. A headquarter office was set up in 2012 in the PJ8 office Tower, Petaling Jaya, where divisions of sales and marketing, procurement, finance, HR and IT are based. Meanwhile, its production facility was relocated to the Selangor Halal Hub at Pulau Indah, Selangor. With frameworks like Halal and HACCP guiding Longson to comply with the requirements of the ISO 22000:2005 certification, the company went through a good period of growth. Its factories use the latest analytical instruments supporting microbiology testing, a further testament to Longson’s dedication to good manufacturing practices.

In 2014, even newer production lines were installed for breadcrumbs and sauce in a sachet. 2016 was when Longson began producing retailpacked products for brands like Giant, Cold Storage, Tesco, Aeon, and Mydin. Longson is always learning to improve throughout the years. The company participated in the Food & Hotel Malaysia Exhibition twice, the IFEX Philippines, Gulfood 2012, Food Taipei 2012 and Interfood Indonesia 2012, among many other food exhibitions and trade fairs. As of now, the company is looking towards the development of newer products with a

variety of taste and health benefits. It also aims to spur revenue growth on an average of 20% in the next five years. With decades of experience under its belt, Longson looks forward to an even more rewarding growth in business in the coming years.

FEB 18-22, 2018 33

INTERVIEW K.M.S SREENIVAS, MARKETING MANAGER Prime Nuts FZE Country: Sharjah, U A E Contact: +971 06554 2744 Email: Website:




magine a group of the world’s elite being handpicked to serve millions of people around the world. No, we are not talking about superheroes from blockbuster movies such as The Avengers or Justice League here. As the name suggests, Prime Nuts is a company which selects the very best from all corners of the globe that produces the finest products to be distributed to the masses across the entire planet. “A matter of policy for the company is that we never buy what is in second place. We always go for the best and premium quality,” K.M.S. Sreenivas, the Marketing Manager of Prime Nuts said. The company, based in Sharjah, in the United Arab Emirates, manufactures one of nature’s most

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We source from all over the world. Whether it is pistachios, peanuts, cashews, or almonds, we look for top class.


complete food – nuts. “We source from all over the world whether it is pistachios, peanuts, cashews, or almonds, we look for top class. For example, if we look at cashews, we look at Indian cashews. For peanuts, we look at Argentina. For almonds, we look at California. We may be getting into chocolate-coated nuts soon, so for chocolates, we will look at Belgium,” he added. One would suspect that a motivational poster with the quote “God is in details” is hung up somewhere at their premise, as no stone seems to be left unturned and everything is top-notch. They get the most premium kind of fats from the United States, a superior type of salt from Europe, and even the packaging, sourced from Lebanon, is the best the industry has to offer. And just in case you were wondering, no, it doesn’t end there. “We make sure every parameter, every process, is exceptional. Even our production technicians are from all over the world. We have Germans, Dutch, Indians, Filipinos, and many others. There are a couple of Malaysians employed with us as well. We offer the consumers the best quality for a reasonable price,” Sreenivas explained.

did you know? Despite what its name might suggest, the humble peanut is actually not a true nut. In reality, it belongs to the legume family

Prime Nuts is part of the Fanar Group, a diverse industry giant which claims to serve at least 100 million people each day, in one way or another. But, despite being only in the business for three years, they have ambitions to be a true global brand within the next five years. “We hope to serve around 60 to 70 countries by then. Currently, we export to 20 countries such as Italy, Denmark, the Middle East, and North Africa. We are currently in negotiations with Argentina, will be shortly starting in France, and have just finalised an agreement with Korea,” Sreenivas revealed.

If their existence in multiple countries wasn’t enough, their omnipresence seems to be in full force as their brand can also be found in international airspace! “We are already supplying our products to a few airlines and are in negotiations with a few others. Airlines is a huge industry. People, when they are flying, they like to eat nuts. It goes very well with various drinks. This side of the business can be interesting,” he added. An important element to this plan of global domination is, of course, Halal certification. As Sreenivas points out, Halal communicates to the customer that the product is wellprocessed and clean. “In most parts of the world, people understand that Halal stands for quality. And not just the Muslims. I’m non-Muslim but if there’s a Halal restaurant, I’m much happier to eat there compared to a non-Halal restaurant,” he claimed. When asked about the possibility of coming to Malaysia, where HMag is based, he said that they are actively looking for distributors. “We are keen to look at someone in the Kuala Lumpur area because we know that is where most people in the country are located. We think that we have a chance for the Malaysian market and we’re very keen to go there because culturally, we’re very similar. The taste profiles are very similar. Then, there is Indonesia, which is a huge market and is just next to you. We’re particularly looking for somebody with long-term interest, who’d like to be there for as long as our company lasts”.

FEB 18-22, 2018 35

INTERVIEW SHUKURIAH ABD GHAFAR, GENERAL MANAGER Adeq Sue Resources Sdn Bhd Country: Malaysia Contact: +609 662 4444 Email: Website:



of a



rand presence is something that is undeniably powerful to have. It can be the difference that determines the success and failure of a company. An article in Forbes by Scott Goodson summed up the importance of brand building: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility, and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet”. This is exactly why Shukuriah Abd Ghafar, the Managing Director of Adeq Sue Resources Sdn. Bhd, and co-owner, Hairuddin Omar, have placed brand awareness on the very top of their priorities. “There are a lot of similar products to ours in the market right now. That is why we are focusing on giving maximum exposure towards the Adeq Sue brand. We want to be at all related events and shows. We will do food samplings so people can taste our products,” Shukuriah said. The Malaysia-based company started out as a restaurant in 2011 where their grilled fish gained immense popularity amongst the locals. With the overwhelming response, they decided to commercialise their product by manufacturing their grilled fish sauce in early 2014. This was followed by various other products such as their savoury sauce, anchovy paste, tom yam paste, and

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did you know? Hairuddin Omar is one of the most decorated football players in Malaysia. He has won four Malaysia Cups, two Super League titles, one Premier League title, one FA Cup, and over 100 international caps

sambal belacan. Fast forward to 2016, Adeq Sue has their products proudly displayed on the shelves of all major hypermarkets throughout the country. “Our products carry authentic Malaysian flavours. People who love the food in our restaurant can now have them in their homes. They don’t need to come to Terengganu (where the restaurant is based) to enjoy our delicious dishes,” Shukuriah added. One advantage for them in terms of brand exposure is that Hairuddin happens to be a famous professional footballer in the country. As a matter of fact, the Adeq Sue logo has an illustration of his face attached to it. “I myself am the brand ambassador,” he told us, before adding “I have many fans and followers, so, I can use the opportunity to tell them that I have a business now”. Hairuddin has also used his connections in football to partner with two teams in the Malaysian Super League -- Terengganu and T-Team. “Our next business step is that we want to venture into beverage products. We already have our own mineral water, which we sponsor to Terengganu and T-Team. Our brand is already displayed on both teams’ jerseys and that gives us a lot of exposure,” he explained. Despite their relatively young age in the manufacturing business, they are rapidly expanding and are already looking towards international markets. Shukuriah stated that obtaining a Halal certificate at an early stage has helped with their growth. “We got the certificate

Halal certification is good for marketing and in fact, our sales went up by 50% after we got certified Shukuriah Abd Ghafar General Manager

after our first three months and our products were in hypermarkets by the sixth month. Halal certification is good for marketing and in fact, our sales went up by 50% after we got certified. Even the hypermarkets require us to have Halal certificates before we can sell our products there,” she said. Furthermore, it seems that Adeq Sue has adopted Hairuddin’s winning mentality. As a footballer player, he is one of the most decorated players in the country, with numerous titles and accolades under his belt. The company has added a few awards to their collection – a Terengganu Halal Factory award, Industry Innovation Award for Sambal

Belacan, and also a Young Entrepreneur award, an honour which was presented by the Malaysian Prime Minister. “I’m someone who likes to dream,” Shukuriah revealed. “I remember during the first year of our operations, I met the Deputy Director of MARDI (Malaysian Agriculture Research and Development Institute) and I told her that I wanted to win an award for my company by the following year. She laughed and told me that some people, even after four or five years of operations, don’t win anything. I replied by telling her that was other people and not me. Now, Alhamdulillah, we have already won three awards in just over two years.”

FEB OCT18-22, 7-11, 2018 2017 37

INTERVIEW DR AISHAH TUL RADZIAH, CHAIRMAN Dr Aishah Solution Sdn Bhd Country: Malaysia Contact: +604 4411 094 Email: Facebook: Dr. Aishah Solution (DAS) Website:


DOCTOR is in the HOUSE It is predicted that by 2050, half of the global population will be obese


emanding careers often cause hectic lifestyles and this usually leads to improper meals and poor states of well-being. Doctors are not excluded from this scenario. But, for two Malaysia-based doctors, Aishah Tul Radziah and Fisol Ahmad, they realised that by being medical practitioners, they needed to be healthy in order to set good examples for their patients and the community in general. So, in 2010, the duo set up the company, Dr. Aishah Solution Sdn. Bhd. (DAS) with the vision of providing solutions for smart eating, healthy cooking, and active lifestyle. DAS Kitchen was first set up as an outlet to demonstrate healthy cooking and was followed by the launching of DASTO in 2012, a brand which stands for “Dr. Aishah Solution Tackles Obesity”. Aishah said that since her background is medicine, it is ‘fardhu kifayah’ (communally obligatory in Islam) for her to help people become healthy. “A doctor

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did you know? Moringa leaves are almost 25% protein, which is unusually high for a plant. Moringa powder also contains 9 essential amino acids making it a complete source of protein

needs to do something as they need to contribute some good for the world. It is predicted that by 2050, half of the global population will be obese. So, fighting this is the philosophy behind my venture. We have to start now. We have to tell the people that they need to get the right food and adopt a healthy lifestyle at the same time,” she stressed. “I started the DASTO brand with an energy bar called ‘Crunch and Munch’, which actually is more like a cereal bar. After that, I formulated and manufactured our ‘Energy Bar Matcha’, and this product won an award in Dubai for ‘Best New Halal Food’. I continue formulating other products and innovating with ingredients such as durian,” she added. The award helped put the company on the map and paved the way for them to enter international markets. They now distribute to countries such as UAE, India, Singapore, and Brunei. In order to widen its market reach and cover a lot more countries, partnerships have been finalised with companies from Saudi Arabia and Australia. Aishah’s knowledge in medicine has helped her in formulating the products, which she claims contain some of the best ingredients available. “Moringa, for example, has lots of protein, fibre, and a wide spectrum of vitamins. It is a super

The challenge for me is the price of the ingredients because like I said, we source for functional and premium ingredients.

ingredient. Then, there is our granola, which has 62% fibre. This is one of the highest content of fibre for food on the market. The right process of mixing and matching of ingredients will result in the most nutritious products for your body,” she revealed. DASTO is also proud that all their products only use natural ingredients and contain no preservatives, artificial flavour, or added colour. By focusing on the ‘healthy food’ market, she explained that they are forced to use premium ingredients and produce the highest quality of products. “My customers are those who are into wellness and sport, or from hospitals. So, we need to produce functional food. I’m not too concerned when it comes to the taste

of the products as I can overcome that. The challenge for me is the price of the ingredients because like I said, we source for functional and premium ingredients. Thankfully, I think our branding is strong. The fact that we have won a few international awards gives us a bit of credibility. Also, having myself as a medical doctor is good because people actually listen to doctors,” she said with a laugh. After a long career in medicine, she has two clinics and a maternity home to show for. But now, with the creation of DAS and DASTO, she is helping people tackle obesity by going straight to the most common problem – food. Let’s all start adopting a healthier diet and lifestyle from now on. After all, it’s the doctor’s order!

FEB 18-22, 2018 39


I Miss Helene Raudaschl, Chairman of Indoguna Productions FZCO & Managing Director of Indoguna Singapore Pte Ltd

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ndoguna Singapore Pte Ltd was established in Singapore in 1993 as a meat company importing the highest-quality chilled meats from all over the world, with affiliated companies in Cambodia, Dubai, Hong Kong, Vietnam and Thailand. Since then, Indoguna Singapore has expanded their product offerings to include other premium food products like seafood, fine food and an assortment of artisanal cheeses, chocolates and bakery products. In line with their plans to venture beyond Singapore, Indoguna built and developed a state of the art Halal food manufacturing hub in Jebel Ali, United Arab Emirates. Indoguna Productions FZCO produces a range of quality Halal food products, catering to their clients in the Middle East and eventually the rest of the world. This Halal food manufacturing plant ensures only the

highest standards in food hygiene and food quality standards. Indoguna Productions FZCO produces 2 premium brands of products, namely Masterpiece by Indoguna and Carne Meats by Indoguna. Masterpiece by Indoguna comprises of a range of dim sum and ready to use products that boast high quality creations of an artisan’s passion. Combining the best ingredients in well tested formulas of exact proportions with qualitycontrolled production processes, the result is a range that brings inspirations to titillate and satisfy each taste and palate. Whether it is a dumpling, a bun or spring roll, Indoguna takes pride to craft and deliver an unparalleled range of premium, flavourful yet convenient dim sum and ready to use products promised to delight. These products are literally Masterpieces in their own league.


Awards Received The Carne Meats butchery and charcuterie range of products are handcrafted works of art, painstakingly prepared and exquisite in taste. Indoguna takes pride in the fact that their wide variety of butchery and charcuterie products are made from the freshest quality ingredients, selected daily by their team who ensures that their products satisfy and exceed the expectations of their discerning customers. Indoguna guarantees superior freshness, quality and flavour by sticking to one simple rule. All their products are made from 100% natural meats, no amount of protein fillers, artificial colours or flavourings are added. And the difference, Indoguna is proud to say, is in the taste. The unique selling point of Indoguna Productions FZCO is its diversified range of Halal products that are offered to their customers. Furthermore, Indoguna takes pride in their food quality and food safety standards, which truly defines Indoguna. Its greatest strength lies in its ability to source and deliver the best Halal products around the globe. The Halal certification in Indoguna Productions FZCO gives them an advantage in approaching broader and diversified markets, while exploring potential business opportunities. With the Halal certification in place, more opportunities are created as Indoguna

Productions FZCO tries to capture more international markets. According to the Chairman of Indoguna Productions FZCO, Ms. Helene Raudaschl, the Halal certificate is both a standard and requirement in the F&B industry. It is not only a necessity in Muslimconcentrated countries, but it is also acts as a certificate of assurance that the company produces hygienic products in a clean and purified factory. Besides the Halal certification, Indoguna Productions FZCO also has other certificates that include the FSSC 22000 certified by SGS, ISO 22000:2005 certified by SGS, and HACCP certified by SGS. They are anticipating to implement the BRC and IFS for certification with SGS in early 2018. Over the years, Indoguna has also received several outstanding awards to reflect its achievements and business excellence. The company is motivated to stand tall among its competitors, and it is their belief that “Only the Best is Good Enough”. Its employees live by this philosophy by contributing to the best of their abilities, and providing service that comes from the heart. If you are looking for a leading quality Halal food manufacturer, remember to check out Indoguna! Indoguna delivers products of the highest quality and food safety standards that will make you yearn for more.

2011 • Successful Entrepreneur of the Year Certificate of Commendation, AVA Award of Excellence 2012 • Promising SME 500 Award • Enterprise 50 Awards • Certificate of Commendation, AVA Award of Excellence 2013 • Enterprise 50 Awards • Gourmet Distributor of the Year Awards of Excellence 13’, World Gourmet Series • Certificate of Commendation, AVA Award of Excellence 2014 • Enterprise 50 Awards • Certificate of Commendation, AVA Award of Excellence 2015 • Enterprise 50 Awards • Influential Brands Top Brand 2015 Winner Premium Food Provider • AVA Food Safety Excellence Scheme, Bronze Award • Certificate of Commendation, AVA Award of Excellence 2016 • Enterprise 50 Awards • Gourmet Distributor of the Year Awards of Excellence 16’, World Gourmet Summit • Certificate of Commendation, AVA Award of Excellence • EY Entrepreneur Of The Year – Food and Beverage Distribution 2017 • HALL OF FAME for Gourmet Distributor of the Year - Awards of Excellence 17’, World Gourmet Summit • AVA Food Safety Excellence Scheme, Bronze Award

FEB 18-22, 2018



A solution by:

INTERVIEW IDA KOW, SALES MANAGER Takezawa Seicha Co.,Ltd Country: Japan Contact: +81 54 271 3355 Email: Website:


magical I

green potion

n terms of sheer uniqueness, ‘only in Japan’ is often used when describing the land of the rising sun. The people, culture, and technology in this oriental country simply stand apart from others around the globe. Even the world’s best and tastiest beef (that’s Kobe wagyu, in case you didn’t know) is found here. Another thing that makes them unique is the taste of their green tea. “In Japan, teas have characteristics which are unique to the region where they come from. So, ‘Japanese green tea’ is actually a general term because the teas from different regions all have different tastes, flavour profiles, and methods of cultivation. A lot of factors influence this, including the weather, environment, and geographical elements such as flat lands, hills, and mountains,” said Ida Kow, the Sales Manager of Takezawa Seicha Co., Ltd.

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This wholesale company started as a family-run business in the 1930s when the owners still worked as farmers. They mainly sold Japanese green tea and business grew so rapidly that they quit farming to concentrate on the company full-time. Takezawa currently purchases its organic tea exclusively from one contracted garden in the region of Kagoshima. Although there is a risk of limited supply, they chose this sole location due to the area’s conducive environment and the superior teas that they produce. “We are mainly dealing with organic green tea. Matcha is a superfood. It has a lot of antioxidants and health benefits. This can be valuable considering the contemporary lifestyle adopted by people right now. In Asia especially, the food can be a little, I wouldn’t say unhealthy, but more on the heavy side,” she explained. “Matcha is consumed totally. You grind the leaves, so you are taking 100% of it into your body. Being organic reduces the risks of pesticides,” she added. With an increase in the number of people around the globe consuming green tea, a sizeable market has opened up for Takezawa. “We realised there’s a lot of opportunities for us in the U.S. and Europe. There’s a tea culture over there. Another factor that makes it interesting for us is people in those countries makes tea directly in teapots instead of using teabags like in some Asian countries. The traditional way to enjoy Japanese green tea is to make it directly in a teapot,” Kow elaborated further. She further added that having Halal certification for all their products is integral to their global distribution plans. “We do understand that the Muslim population is one of the biggest in the world. Because our

did you know? According to ancient recordings, the first batch of tea seeds was brought to Japan by a priest named Saicho during the year 805

Matcha is consumed totally. You grind the leaves, so you are taking 100% of it into your body products are so good, we shouldn’t limit it to non-Muslim people only. That is why it is important for us to get our products to the Muslim society too”. Although Takezawa is a very old company that mainly still conducts business through wholesale, Kow says they have not neglected the importance of online methods. “We realised that there are some of our products, especially the higher-end ones, which do not interest wholesale buyers. This is of course because of the higher prices.

For us, we know that these higherend products provide value for money and there are consumers who want the very best products in the world. In order for us to sell them, we would have to go online and come up with our own private label and brand, which are currently in progress. Another advantage of being online is that we can talk about our products. We can do a lot of write ups and a lot of stories,” she added. Japanese green tea provides a plethora of health benefits which include lowering the risks of diabetes, Alzheimer’s, Parkinson’s, and certain cancers. They reduce cholesterol and body fat, act as an antibacterial, moderate allergies, and increase oral care. With all these amazing benefits, it’s safe to say that Japanese green tea is nothing short of being nature’s own magic potion!

FEB 18-22, 2018 45

INTERVIEW RAINER SCHALK, DIRECTOR Schalk Muehle KG Country: Austria Contact: +43 3385 312 Website:

Pumpkin Seed Cold Press

Schalk Muehle KG uses only the highest quality, locally-produced certified pumpkin seed, and the products are manufactured in a traditional, mild and sustainable method, without filtering or refining the oil.

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ils are a part of our diet essentiality. There are so many types of oil in the market, however, how often does one come across pumpkin seed oil? Located at the Southeast region of Austria is a family-business company known as Schalk Muehle KG. This company produces only the best pumpkin seed oil to the communities for the past 150 years. Schalk Muehle KG uses only the highest quality, locally-produced certified pumpkin seed, and the products are manufactured in a traditional, mild and sustainable method, without filtering or refining the oil. This renowned company received several certifications, including the Halal certificate issued from Germany, the Kurbiskernol Pramierung 2013 (Award-Winning Styrian Pumpkin Seed Oil), Kosher

certificate, Organic certificate and the SGS certificate. The Director of Schalk Muehle KG, Mr. Rainer Schalk, expressed proudly that not only do they cater for religious sectors but the company is one of the first to offer organic pumpkin seed oil to the market. He shared the glory of their success which depends on the quality of pumpkin seeds and extraction method, and he ensures that only the purest form of oil is extracted and packaged to be sold. Organic pumpkin seed oil is known as the “green gold�. The most impressive property is the dichromatism; it can turn from bright green to dark red. Naturally, it has a thick and nutty flavour, and a pleasant scent, which gives a piquant taste to dish soup and pastas. Besides that, this oil can be drizzled over crispy salad or used when preparing desserts such as yoghurts, ice creams and smoothies for a smoother texture.


Being the expert in this field of business, Schalk Muehle KG knows what their customers’ needs and demands. With so many current dietary trends, they understand that they are different people from various backgrounds that needs to be satisfied. As to that, their organic pumpkin seed oil as wholly natural and does not contain any solvents, additives and other adulterants. They also ensure that the products meet the highest quality standards that make it particularly suitable for culinary purposes. So, for all the benefits offered by this amazing and delicious pumpkin seed oil, look no further. Schalk Muehle KG is the one and only company that you should consider when you want to get a hold of premium organic pumpkin seed oil.

Mr. Rainer Schalk Director of Schalk Muehle KG

If you are still wondering why you should choose them, here are some of the reasons: • A trusted brand that has been in the market for many years with plenty of experience. • Produces only the best organic pumpkin seed oil in its purest form. • Cater for everyone with the Halal and Kosher certificate. • Products are extracted in the safest form and guaranteed to meet the highest quality standard.

FEB 18-22, 2018 47

INTERVIEW CHUA HOCK TEE, CEO Omni Mal Agencies Sdn Bhd Country: Malaysia Contact: +609 773 3326 Email: website:

Have a

Date with


U Mr Chua Hock Tee , Managing Director & CEO of Omni Mal Agencies Sdn Bhd

48 FEB 18-22, 2018

nlike most dates and dried food products in the market, Omni Mal’s products come with many value-added features. For example, the products are treated with natural preservation technique that does not only prolong the shelf life but also seal in freshness and aroma inside the packing. “The consumers are eating natural and healthy dates without taking extra sugar or harmful preservative”, says Mr. Chua. The treatment also prevents infestations which can become disastrous for retailers or gift companies as the insects might destroy the whole batch of goods.

Creating a Super Brand in the industry where consumers can easily identify as quality, tasty and safe product that are properly and beautifully packed for many usages and occasions Brand Philosophy


Another value-added feature is adding other ingredients to make the eating of dates more delicious and enjoyable. Omni Mal supplies great quality of Dates Syrup and Dates Soft Cakes. The company also combines dates with different nuts (Almonds, Chickpeas, Cashewnuts), creamy chocolate (Chocofilled Dates), cereal (DateCereal), and black cumin seed oil (Habbatus Qurma). The valueadded concept has been extended to incorporate beautiful brass items with Omni Mal’s dates and dried fruits that make presentable hampers and gift sets, such as the 1001 Nights Magic Lamp Set. Omni Mal’s products are ensured safe for consumption, and this is proven with the pass of all stringent regulations such as Halal (JAKIM), HACCP, GMP and ISO 9001:2008. People often think dates do not require the Halal certification, but this is true only if the dates stay on the trees. The moment it requires the handling process of cleaning, packaging, transportation, and storage, then the Halal certification is required. The company’s effort in upgrading the food standard for dates was recognized by the Malaysian government and awarded Omni Mal’s brands (Gurun Emas, Date-Licious and Jendela Arab) the “National Mark of Malaysian Brand”

for “Quality, Excellence and Distinction of Products” in 2013.  In 2015, Omni Mal received another prestigious “International Gold Star for Quality Award” in Geneva where the award merits the company’s commitment in the realm of Customer Satisfaction, Leadership, Innovation, and Prestige. Omni Mal was one of the very few food companies in the world having the honor. Again in 2016, MATRADE (Malaysia External Trade Development Corporation) awarded Omni Mal the “Malaysian Exporter Leadership Award”, in recognition of its efforts and success in penetrating overseas markets, as well as on creativity and innovation that bring up the image of Malaysian products. Currently Omni Mal has more than 2,000 distribution points in Malaysia, and is exporting its products to many countries in the world. The products are not only for the Muslim population but for everyone. It is good as a healthy and functional food, because dates are high-density nutrient fruits with wide spectrum of vitamins, minerals and fiber – all for good maintenance of human well-being. Another strength of the company is its innovation that is based on how the customers use the products. In order to cater to today’s hectic life style, Omni

Mal comes up with its Convenient Pack Series for the consumers to take anytime, anywhere. So that when people are caught in traffic jam, don’t feel like going out from library or work to eat, or require a quick boost of energy, taking the handy dates and byproducts will solve the need instantly. As for consumption at home, Omni Mal’s products are packed in a jar, or an easy-open can and canister provide good storage at home or in the office. The company’s premium packaging for corporate gift, wedding, or gift for loved ones, etc. always surprises and delights the gift recipients. That’s why many of its customers are looking forward to the new and innovative ideas the company has been offering each year before Ramadan. The company’s philosophy is helping people to get what they want. “If we are able to meet customers’ needs, eventually we will get what the company wants by the market response,” explains Chua.

FEB 18-22, 2018 49

briefs NIKE PRO HIJAB Nike Pro Hijab’s arrival in December last year could not have come sooner – at the same time, it’s been long overdue. Muslim athletes in the recent years have highlighted performance problems with their hijab during competition such as issues with weight, shifting that affected focus, and the garment’s breathability. Nike’s design for its performance hijab took into account athletes’ feedback on the garment and produced evolving prototypes until it was complete. The final Nike Pro Hijab is made from durable single-layer power mesh, a breathable fabric that features tiny, strategically placed holes for optimal breathability, but remains completely opaque, and soft to the touch. The stretchy mesh allows for a personalized fit to the wearer’s head and her sport, the back of the hijab is elongated to prevent it from being untucked easily, and fluff threads were used on the neck area to eliminate rubbing and irritation that occurs when the athlete sweats. The Nike Pro Hijab sells for USD35, available in black, vast grey and obsidian, in sizes extra-small to large. Source:

50 FEB 18-22, 2018

AFGHANISTAN’S ALL-FEMALE TV STATION MAKING WAVES ZanTV, an all-female station, launched in Kabul last year with much rating success. The first of its kind, the media network employs 50 women aged 17 to 28. The channel has a daily mix of news, politics and lifestyle shows, and the ratings are impressive – 90,000 people are tuning into the morning news program. For a new station, the number is massive. Considering the country is still recovering from Taliban’s rule, ZanTV’s success is an impressive feat. ZanTV highlights issues affecting Afghan women through

its shows – the most popular being its Daily News show. The founder of the TV station, Hamid Samar says that ZanTV stands out as it talks about everything that has touched women’s lives. “Women have been a marginalized community for so long in Afghanistan. We want to prove they have the power to take control and change their lives, if they want.” Zan’s team are building an audience and transforming attitudes across Kabul, empowering women to lead independent lives outside the home. Source: The Guardian

SAND DUNES OF THE FUTURE In the vast desert of Sharjah (UAE), a futuristic sand dune-shaped structure is emerging. A company building that will also double as a learning center to promote environmental awareness, the ambitious Bee’ah headquarters’ construction is now under way. It will generate electricity solely from the sun, re-use greywater and feature native vegetation that requires minimal irrigation. The green building aims for a LEED Platinum Certification, which recognizes best-in-class building strategies and practices. The sleek

design is a project of Zaha Hadid Architects (ZHA), which is expected to be fully complete by the end of this year. British-Iraqi Dame Zaha Mohammad Hadid’s passing in 2016 was keenly felt worldwide – as someone who was ahead of her time in her architectural prowess, she pushed boundaries and created magnificent curves in infrastructures such as the London Aquatics Center in the UK, and Guangzhou Opera House in China Once completed, the Bee’ah headquarters will continue her legacy. Source:


NETHERLANDS’ EUROPEAN HALAL EXPO The Netherlands will be hosting The European Halal Expo on the 20th and 21st June 2018 in Jaarbeurs, Utrecht. It will be one of the three fairs from the International Week for Smart Food Production – a series of business events bringing together the food and agriculture industries to address challenges in achieving sustainable growth. European trade show VIVEurope and the Global Forum for Innovations in Agriculture (GFIA) will also be part of the line-up for the week. The Halal Expo will be focused on the production of food, cosmetics, and pharmaceuticals. This is where manufacturers and producers from all over the world will convene in workshops and



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new Halal cuisine. The country offers magnificent landscapes like mountains, deserts and the Caspian Sea, and tourists appreciate the architecture of sites like the Golestan Palace, and the Naqsh-e Jahan Square.


Keep a water bottle

• Malta | Although lesser known to tourists embarking on a Eurotrip, Malta is incredibly accommodating to Muslims visitors! Halal food is widely available and there are plenty of prayer places, especially in the Islamic Centre, Paola. Malta is known for its beautiful waters, so make it a beach holiday!


Prayer mats

seminars where they can exchange ideas and transfer knowledge. More importantly, it will be a platform for producers and wholesalers looking for new markets and opportunities to create interaction and will be a great place to find out the latest developments, trends and new innovative concepts, products, and services within the global Halal industry. This business-to-business fair can expect visitors from the all over the globe, a truly international platform for the Halal economy. Source:

MUSLIM-FRIENDLY CITIES TO VISIT IN 2018 • Japan | Ranking 32nd on the Global Muslim Travel Index, the Japanese government is increasing efforts to make Muslims more welcome. There are prayer rooms in airports and in public, Halal menus in restaurants and qibla directions in hotel rooms. Tokyo, Kyoto, Kobe and Osaka are the best destinations for travelers. • Iran | In recent years, Iran has gained a reputation as a tourism spot, despite the mystery shrouding the country. As a majority-Muslim country, there are plenty of avenues to try

Plan ahead of time before your trip, research the destination’s culture, norms and current affairs.

Call the accommodation and ensure they have an iron so you won’t have to bring one. Only bring light and airy clothes if possible.

Before the trip, use Muslim travel apps like HalalTrip, Muslim Pro, Have Halal Will Travel. During the trip, ask the local mosque (or locals) your questions on Halal food and activities.

Helps to cut costs as bottled water can be expensive, and doubles as a wudhu’ companion. Essential for visiting toilets that has no bidet or hose.

Sometimes the destination country may not have many mosques, so a lightweight prayer mat in a small travel bag can come in handy especially if you have a tight schedule.

FEB 18-22, 2018


briefs RETURN OF THE MODEST FASHION WEEK Last year, London has seen its groundbreaking first ever London Modest Fashion Week (LMFW) at the Saatchi Gallery. It returns this year on the 17th-18th February 2018, where LMFW 18 will be launching new fashion brands, with 40 international designers showcasing their collections on the catwalk and a host of pop-up boutiques. Throughout the event, seminars involving entrepreneurs, influencers and designers will be held. LMFW

18 aims to curate the very best that the modest fashion industry has to offer, where attendees will be able to ‘shop the catwalk’ and be inspired by the diverse representations from Asia, the Middle East, as well as Europe. LMFW 18 is in partnership with Haute Elan, an e-commerce service based in the UK for modest fashion. Its media partners include Vogue, Time, Emirates Woman, Marie Claire, and Stylist. Source: HuffingtonPost

HALAL SNACK PACK GOES GLOBAL On Australian broadcast television in 2016, Iranian-born Labour Senator Sam Dastyari extended a cheeky offer to “share a Halal snack pack” with anti-Halal politician Pauline Hanson. The Halal Snack Pack is a type of fast food comprising of layers of hot French fries, grated cheese, Halal doner kebab meat, garlic and either barbecue sauce or hummus. The popularity of that

52 FEB 18-22, 2018

political moment shot the Halal Snack Pack into the mainstream and was later announced Australia’s People’s Choice Word of the Year that year. The term was even more popular than ‘alt-right’ or ‘fake news’, according to the Macquarie Dictionary, and it became a symbol of diversity in Australia. A social media group was then created as a platform to share and review snack packs: the “Halal Snack Pack Appreciation Society” has attracted more than 180,000 members to date. All this culminated in the snack pack being Australia’s fast food of choice in 2016, with a rapidly increasing popularity in other countries since. Find a Halal snack pack near you today! Source:

KOSHER AND HALAL SINGLED OUT POSTBREXIT An ongoing row over animal cruelty post-Brexit has brought industry bodies in the UK to call for labeling of Halal and Kosher meats to include their method of slaughtering. Many vets claim that the method of slaughtering animals under Islamic and Jewish laws are cruel, as they are not stunned beforehand. Slaughterhouses in the UK typically give an electric shock to stun the animals before death, to ensure they are unconscious and to lessen their suffering. In response to these concerns, farming minister George Eustice announced that the UK government will consider introducing a new labeling after Brexit so that consumers can make an ‘informed choice’ when buying meat. Nevertheless, those of the Muslim and Jewish faith argue that stunning the animal is equally inhumane and that animals slaughtered properly immediately becomes unconscious and dies within seconds. Source: DailyMail Online


THE RISE OF ISLAMIC FINTECH There has been an increase in Islamic Financial Technology (FinTech) over these past few years, with over 120 entities currently providing services like Islamic exchange-traded funds (ETF), cryptocurrencies, and payment systems, to name a few. The growth of FinTech is especially prominent in the Middle East and North Africa (MENA) region. Bahrain for example, will be launching FinTech Bay in February 2018, designed to be the largest FinTech hub in MENA. Shariacompliant investment funds are also presently being designed to invest in micro, small and medium-size enterprises and digital infrastructure. Some key trends in Islamic FinTech include Sukuk (bond) ETFs entering the market in the future, and assetbacked interest-free loan (Murabaha) instruments around buying and selling of goods, as well as insurance (Takaful). Meanwhile, blockchains will help to cut the cost of services up to 95% with an immutable record of ownership and assets. The future looks bright for Islamic FinTech! Source:

With the buzz of the rapidly growing Bitcoin, cryptocurrency is currently being discussed as a tool of Islamic banking by the Muslim community. This tool could be created in the next few years, according to Russia’s Mufti’s Council, Madina Kalimullina. She cited examples of Bitcoin exchanges in Muslim countries like the BitOasis wallet, available in Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. Malaysia’s Coinbox and Indonesia’s Bitcoin similarly offer services linked to cryptocurrencies – in fact, an American developer saw potential in this and went on to offer Halal

microfinance in Indonesia based on Bitcoin. Muslims, however, are dubious of whether it is Halal to invest in cryptocurrency as there is no single regulator, therefore posing a high degree of risk (maisir) and uncertainty (garar), both forbidden in Islam. Furthermore, since it is not backed by anything, it lacks a provision of real assets and state guarantees. Nevertheless, Kalimullina says that it is fine to conduct operations if Muslims assess the risks. Circumventing this, the UAE has now started issuing a new cryptocurrency backed by gold. Source:

HALAL AND OTHER DRUGS In an interview Al-Bawaba business, Amirul Feisal Wan Zahir from the Chemical Company of Malaysia (CCM) talked about Halal pharmaceutical products being the new frontier in the global Halal economy. The world’s first Halal Pharmaceutical Standard MD2424:2012 Halal Pharmaceuticals – General Guidelines is instrumental in this phenomenon, giving consumers the opportunity to make informed choices in choosing approved medicines. The concern is in choosing medicines that are safe, of quality, hygienic and at the same time

fulfills all Sharia requirements. CCM plays a key role in promoting this new sector, and besides the first Halal certification for pharmaceuticals, there have been many significant breakthroughs in Malaysia, namely the first small volume injectable, first dental cartridge, first soft gel plant, and the first state-of-the-art intermediate bulk container plant. Demand is expected to rise in the future, but as of now, CCM is focused on organizing seminars, talks, and discussions aimed at creating awareness on the rights of Muslim consumers in requesting for Halal alternatives. Source:

FEB 18-22, 2018 53

Every case is unique, below are some common issues faced during the application process:

How we help Halal applicants When you have made up your mind to venture into the Halal industry, you might face both feelings of excitement and confusion. We are here to assist you. We will guide your online application, documentation gathering, managing process improvement and even pre-assessment audit. We will ensure that all non-conformances are out of the way.


Powdered milk supplier & manufacturer of home brand, Anglomac full cream milk powder. Anglomac is a leading brand available for institutional sales and international market. It sourced from world finest New Zealand farms cow’s milk. We provide exclusive full-bodied formula which gives pure, rich and intense taste. NO filler ingredients used to substitute its wholesomeness. Absolute choice for whole family and adds value to your food service offerings. Company: SP Juara Sdn Bhd Country: Malaysia Contact: +6010 664 6000 / +603 9082 2246




MOMMA Industries Sdn Bhd is a manufacturer and distributor of MOMMA®’s range of formulated milk for pregnant & lactating mothers, toddlers aged 2 and older. Their products are pure milk, free from creamer and sugar, using natural ingredients and formulated using nutritious goat’s milk. Company: MOMMA Industries Sdn Bhd Country: Malaysia Contact: +6016 924 6962



MyGrow Resources Sdn Bhd was incorporated in the year 2015, is a global, co-operatively-owned company with its roots firmly planted in Malaysia’s rich land, working to unlock every drop of goodness from high quality milk they collect each year and sharing it with the world. Their milk is imported from Holland and is marketed around the world. Company: MyGrow Resources Sdn Bhd Country: Malaysia Contact: +6013 941 6131 56 FEB 18-22, 2018



This company is a Malaysian Bumiputera company based in Malaysia. The company produces and markets a variety of healthy dairy products, mainly based on goat’s milk. Company: Ahlan Tijari Enterprise Country: Malaysia Contact: +6018 987 4567




Lazz Ain Marketing Sdn Bhd is a company that produces Organic Goat Milk. The company’s signature is a combination between goat milk and dates which is packed with goodness and is much sought after locally. Company: Lazz Ain Marketing Sdn Bhd Country: Malaysia Contact: +6013 692 9442



This company is a distributor for Khalish Goat Milk Original flavor and Cocoa Dates flavor products. This product is manufactured and packed in Malaysia. Company: SK Rich International Sdn Bhd Country: Malaysia Contact: +603 4141 8263

FEB 18-22, 2018 57



TYZO SDN BHD is a Malaysian company established on March 15, 2012 to conduct business activities based on halal products and services. This organization focuses on Pharmaceutical & Cosmetic products, Health & Beauty products as well as Food & Beverages. With GMP and HACCP factory certified, TYZO expert in providing halal products with high quality of ingredients. They also offered Halal OEM product for private label. Company: Tyzo Sdn Bhd Country: Malaysia Contact: +6018 388 2551




Armed with 8 years of experience, Saffron Integrated Marketing Sdn Bhd (SIMSB) is a Halal dietary supplements provider that has introduced the brand TOK GURU. The company is also the sole distributor of the brand MUJEZA from Kuwait. Company: Saffron Integrated Marketing Sdn Bhd Country: Malaysia Contact: +6019 989 0010


IYASHINO is a leading specialist in branding and providing health and functional food products. Our science partners are from Japan, Korea, USA, China and Taiwan that specializes in the nutraceuticals and health supplement industry. Our product ingredients are sourced locally as well as internationally with the emphasis placed on quality and effectiveness. Company: Iyashino Sdn Bhd Country: Malaysia Contact: +6016 613 8513 58 FEB 18-22, 2018





Industri Makanan Jati Sdn Bhd is a strong and growing company which specialized in manufacturing various types of crispy flour coating that carry the brand of AROMA. Their products are divided into four categories, which is Fried Chicken Coating Original Flavor, Fried Chicken Coating Hot & Spicy Flavor, Tempura Flour and Banana Fritters Flour. All of their products are certified Halal by JAKIM Malaysia. Company: Industri Makanan Jati Sdn Bhd Country: Malaysia Contact: +603 5121 0733



Formosa Spice was formed back in 2011, as the manufacturer and supplier of all tasty Asian fusion style seasoning mix. Company: Formosa Spice Sdn Bhd Country: Malaysia Contact: +603 7773 0699




Sweet Home Candied Products Sdn Bhd is a full-fledged manufacturing company, providing all sweet and comfort ranging from conveniently ready-to-serve rock sugar right through to the delicious 4-in-1 Longan Drink. To put it simply, the company has successfully established itself as one of the most prominent Rock Sugar and Candied Winter Melon manufacturer in Malaysia. Company: Sweet Home Candied Products Sdn Bhd Country: Malaysia Contact: +603 6091 8839 / 3839 FEB 18-22, 2018 59






The company’s main focus is the management of banana plantation as well as the manufacturing & supply of banana chips to local and international market. There are four flavors that are currently marketed, such as the Original, BBQ, Prawn, and Tomato. Company: Banana Tree Sdn Bhd Country: Malaysia Contact: +603 7842 7690






AHP Manufacturing Sdn Bhd has been producing Auntie Hazel’s popcorn since 2015. The company’s vision was to create an alternative between “low price and delicious taste”. They seek to use highquality corn with a classic cooking techniques and complete the packages with a creative design for each flavour. Company: AHP Manufacturing Sdn Bhd Country: Malaysia Contact: +603 3123 1279






Bestime Global is a full fledge marketing & services company based in Malaysia. Legasea brand represents selection of Malaysia coconut products and ingredients range such as Coconut Powder, Coconut Cream & Milk, Coconut Water, Desiccated Coconut and Coconut Oil. Also available are Malaysia traditional products such as edible Birdnest, Tongkat Ali, Honey, Freezed Dried Exotic Fruits, Cookies and 3-in-1 coffee. Company: Bestime Global Sdn Bhd Country: Malaysia Contact: +603 5885 6811

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TSL Bestmas provide rebranding services to any firms interested to operating business of Dim Sum and Pau in their own name. The product of their company is quality assured and certified HALAL, GMP and MESTI. TSL Bestmas committed to provide the best service to all local and international customers. Company Name: TSL Bestmas Manufacturing Sdn Bhd Country: Malaysia Contact: +6014 309 8875




Pau Sedap Sdn Bhd is a new company, founded in September 2014. The company is an expert in producing Halal frozen foods. The foods produced are guaranteed to be clean, safe and of high quality. Company Name: Pau Sedap Sdn Bhd Country: Malaysia Contact: +603 6188 2688


Super 5 F&B Sdn Bhd began this journey full of hope and confidence. They wanted to make it possible for people to taste the most authentic traditional cuisine while staying true to its traditional roots. Company Name: Super 5 F&B (M) Sdn Bhd Country: Malaysia Contact: +603 8740 1755

FEB 18-22, 2018



BRUNEI Lembaga Mengeluarkan Permit Import Halal, Bahagian Kawalan Makanan Halal, Jabatan Hal Ehwal Syar’iah Tkt 2, Jalan Elizabeth II, Kementerian Hal Ehwal Ugama (Lama), Bandar Seri Begawan BS 3510, Negara Brunei Darussalam. Tel: (673) 224 2565 | Fax: (673) 222 3106 (AUTHORITY)

Shandong Halal Certification Service (SHC) 6F North Building, No.86 Jianshe Road., Shizhong District, Jinan, China Yusof AN Ruicheng Tel: +86-531-81767296 | Fax: +86 531 69989121 China Islamic Association No 103 Nanhengxijie, Xicheng District, Beijing, China. Hj. Abdullah Ma Wen Hua Tel: +86 1369 9297 269 | Fax: +8610-6352 9483 Linxia Halal Food Certification Centre (Gansu) No 43, Jiefang Road, Linxia City, Gansu Province Ma Lingzu Tel: +0086 930 6286086 | Fax: +0086 930 6286806 ARA Halal Development Services Center Inc. (ARA) No.28, Dong Feng Road, JinShui District, ZhengZhou, Henan,China 450000 Abdul Rahim Albert Hsiu Tel: +86-155 1554 5789 62 FEB 18-22, 2018


Co.Re.Is Halal Italia Via Giuseppe Meda 9 20136 Milan, Italy Hamid Abd al-Qadir Roberto Distefano Tel : +39 0283 93340 Fax: +39 0283 93350 Email:


IRAN Egyptian Organization For Standardization & Quality No 16 Tadreeb El-Modarrebean Street, Ameriya, Cairo Egypt Dr. Eng. Hassan Ahmed Abd El Magied Tel: +2 02 22845526 / +2 010 6236668 (AUTHORITY)

Islamic Chamber Research & Information Center (Icric) No. 175 Taleghani Ave. 1583648499 Tehran Iran Mohsen Roohi-sefat Tel : +39 0283 93340 Fax: +39 0283 93350 Email: (AUTHORITY)


FEB 18-22, 2018 63



south korea

Maldives Ministry of Islamic Affairs Islamic Centre Medhuziyaaraiy Magu Male 20156, Republic of Maldives Dr. Ahmed Ziyad Tel: +9603020200 | Fax: +9603315161 Email: (AUTHORITY)

Morocco Institut Marocain De.Normalisation (Imanor) Angle Avenue Kamal Zebdi et Rue Dadi Secteur 21 Hay Riad MA-10100 Rabat Morocco Mr. Abderrahim Taibi Tel: +212 537 5724 43 | +212 537 5724 49 | +212 537 5724 50 Email: (AUTHORITY)

netherlandS poland


64 FEB 18-22, 2018


SPAIN United Arab emirates (uae) Emirates Authority for Standardization & Metrology ( ESMA ) Business Avenue Building Port Saeed Sheikh Rashid Road Dubai UAE Mr. Abdulla Al Maeeni Tel : +971 (4) 2944434 | Fax : +971 (4) 2944428 Website : (AUTHORITY)


Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tekstilkent A 25 Block No:51-52-53, Esenler/Istanbul Turkey. Dr. Huseyin Kâmi Büyüközer Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

FEB 18-22, 2018 65


Halal Certificates from Recognised Foreign Halal Certification Bodies

Muslim Professional Japan Association (MPJA)

Shandong Halal Certification Service (SHC)

Halal Certification Europe (HCE)

The Ulama League of The Philippines

Jamiat Ulama Halal Foundation

Centro Islamico De Chile

Federation of Muslims Associations in Brazil

Islamic Foundation of Ireland

Halal Development Institute of The Philippines

Islamic Information and Documentation Center

The Halal Institute of Spain (Junta Islamica)

For further enquiries, please contact us at:

+603 2171 1128

Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd

Korean Muslim Federation (KMF)

Islamic Food and Nutrition Council of America (IFANCA)




he Halal Verified Engine (HVE) is the world’s first online system that expedites the Halal-certification process for Halal status applicants. Built entirely on Microsoft’s cloud services, namely Window Azure and SQL Server, the HVE allows the public to “verify with just one click” the veracity and validity of Halal certificates from 44 Foreign Halal Certification bodies recognized by JAKIM, for any product worldwide at www.Halalverified. com. This invention removes the tedious and often inaccurate manual tracking of Halal certification along the entire manufacturing chain from suppliers to ingredients and their processing methods. It makes it so easy for manufacturers to check on the trail of Halal certificates application and renewal.

Speed up Halal certificates compilation for the Halal certificate application.

Download Halal certificates from Foreign CBs which are recognised by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest Foreign CBs which are recognised by JAKIM.

View ratings and review of Halal products from the other users.

Access up-to-date news and announcement from the CBs.

Affordable charges. Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd Wisma UOA ll, Suite 10-10, No. 21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia. T: +603 2171 1128 F: +603 2166 1148 E:


Agri-Food Trade Fairs

to look out for in



SIGEP 2018 | 20-24 Fiera di Rimini, Expo Centre, Italy

MIFB 2018 | 27-29 Kuala Lumpur Convention Centre, Malaysia

PIHEC 2018 | 26-28 Spice Arena, Penang, Malaysia

Feb Lohas Expo 2018 | 01-03 Hong Kong Convention and Exhibition Centre, Hong Kong Gulfood 2018 | 18-22 Dubai World Trade Centre, UAE

Mar Foodex Japan 2018 | 06-09 Makuhari Messe, Japan Café Asia 2018 | 22-24 Marina Bay Sands, Singapore

Apr MIHAS 2018 | 04-07 Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur Alimentaria 2018 | 16-19 Gran Via Venue, Barcelona Food&HotelAsia2018 | 24-27 Singapore Expo & Suntec Singapore


July IFT 18 | 15-18 Illinois, Chicago

Aug HKTDC Food Expo | 16-20 Hong Kong Convention and Exhibition Centre, Hong Kong

Sep Vitafoods Asia 2018 | 11-12 Sands Expo & Convention Centre, Marina Bay Sands, Singapore

Oct Fi Asia Indonesia 2018 | 03-05 Jakarta International Expo, Indonesia Food Hospitality Oman 2018 | 15-17 Oman Convention & Exhibition Centre SIAL Paris 2018 | 21-25 Paris Nord Villepinte, France Yummex Middle East 2018 | 30 Oct-1 Nov Dubai World Trade Centre, UAE

Food & Hospitality Africa 2018 | 06-08 Gallagher Convention Centre, South Africa


Fi Vietnam 2018 | 16-18 Saigon Exhibition and Convention Centre, Vietnam

Foodex Saudi 2018 | 12-15 Jeddah Centre for Forums and Events, Saudi Arabia

SIAL China 2018 | 16-18 Shanghai New International Expo Centre (SNIEC), China

Food & Hotel China 2018 | 13-15 Shanghai New International Expo Centre (SNIEC), China

Thaifex 2018 | 29 May-02 June IMPACT Exhibition and Convention Centre, Thailand

SIAL InterFOOD 2018 | 22-25 JIExpo Kemayoran, Jakarta, Indonesia

Dec Food Africa Cairo | 04-06 Cairo International Convention and Exhibition Centre, Egypt

FEB 18-22, 2018