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. . . . . .. . . . . . . . . . . . . ......................................................

CONTENTS Editor’s Note

Anuga - The World’s Leading Food Fair for the Retail Trade and the Food Service and Catering Market The Fair

• Date and Opening Times • Events: Culinary Stage • Events: Chef of the Year • Events: Anuga Gourmet Festival • Events: Anuga Power Breakfast • Events: OliveOil Market • Events: Pizza e Pasta

PAGE 05 06

07 08 09 10 11 12 14

About Koelnmesse

15

Anuga Trade Shows

18

Anuga Facts & Figures Anuga Trend Themes Anuga Hall Plan

Associations and Organizations More Food Fairs

Interview with Halal Exhibitor in THAIFEX 2013 • Malaysian Signature Taste of White Coffee

• Thoyyib Pharma: Authentic Herbal Power Coffee • Ranong Tea: For Healthy Living • Thaveevong Industry: No.1 in Fishey Product Innovation • MMK Spices: Master of Quality Spices • Hello Veggie: Snack for Kids and Anti-vegetable People • Oishi Group: Authentic Japanese Green Tea • Maaza: Enjoy the Fresh Fruit Drink in a Bootle • Sam Samut Trading: Bringing the Fresh Food From the Sea • Representing Malaysia Through Sarawak Cuisines • Coppola Foods: Traditional and Real Italian Food • Salmon Skin: Snacks For Your Health • Bifa Biscuits: a Familiar Taste, a Pleasant Memory • Chicharoen Marine: Big in the Fishing Industry • JB Gold Bakery: Thai-Style Roti Canai • Hong Siang Food: Healthy White Coffee & Milk Tea

16 19 20 22 23 24 26 30 32 33 36 38 39 42 44 45 48 50 51 54 56

Food & Beverage Trade Fair 2013

57

Expand Your Business With DagangHalal.com

60

Halal Product Showcase

62

Foreign Halal Certification Bodies

66


EDITOR’S NOTE

Editor’s Note

..............................................................

F

or the past 2 years, we at DagangHalal are committed to provide the best service and promotional strategy for our local and international

Halal merchants. There is no exception for this year. Our team made every effort to gain maximum exposure for our merchants and the DagangHalal brand to the global Halal market. In the last THAIFEX 2013 in May, we had the opportunity of interviewing and learning from the most inspirational and successful Halal entrepreneurs from Thailand and around the world. With the treasure of high potential Halal products and tremendous growth in demand, especially in the food and beverage industry, it is a big loss for Muslim business owners if they do not grab the valuable opportunity in front of them to broaden their market into the international level. Beyond these factors, we at DagangHalal strongly hope that every player in the Halal industry

Jointly organized by

could work together to strengthen the efficiency of the Halal supply chain production and delivery to fullfil the demand from the consumers.

Media partner

Asrul Shamri Mohd Amin

05


OVERVIEW

Anuga - The World’s Leading Food Fair for the Retail Trade and the Food Service and Catering Market

......................................................................................................................................

A

nuga is not only the largest food and beverage fair in the world; it´s also the sector´s most important fair for new markets and target

groups. It´s the perfect venue for all the latest trends and themes - and a great place to make first-rate contacts and business deals. Anuga 2011 was attended by 6,596 companies from 100 countries, which occupied a gross exhibition space of 284,000 m². Over 155,000 trade visitors from

Everyone's Coming to Anuga! Besides its excellent opportunities to make new contracts, Anuga offers the entire infrastructure and comprehensive services of Koelnmesse, one of the world´s four largest trade fair companies. You will find everything to make your stay during the Anuga as comfortable and productive as possible.

180 countries attended Anuga 2011. The Only Trade Fair to Combine 10 Trade Shows Anuga’s trade fair concept is unique, bringing supply and demand together in 10 specialized trade shows under one roof. It helps sharpen each sector´s profile and generates valuable synergies at the same time. In addition, Anuga´s nine trend topics focus on all of the key trends of the future.

06

Infrastructure Conveniently located parking lots, train stations and airports make Anuga easily accessible; computeraided information systems allow for speedy orientation.


DATE & TIMES

DAY & DATE

..........................................................

Anuga takes place from Saturday, 5th to Wednesday, 9th October, 2013.

OPENING TIMES

............................................

For Visitors • Sat - Tue: 10.00 am - 7.00 pm • Wed: 10.00 am - 6.00 pm

07


EVENT HIGHLIGHT

CULINARY STAGE

.............................................................. A variety of cooking shows will be presented to Anuga visitors on each day of the trade fair in this modern cooking studio with all the high-tech equipment of a professional catering kitchen. The large auditorium with seating for over 200 spectators provides the ideal setting for the stars of the international culinary scene.

08


EVENT HIGHLIGHT

CHEF OF THE YEAR

.............................................................. The Chef of the Year competition features talented young chefs from Germany, Austria and Switzerland. The finalists will be selected during four preliminary rounds in major cities in Germany, before competing against one another in the big finale at Anuga. Venue: Hall 7, Culinary Stage

09


EVENT HIGHLIGHT

ANUGA GOURMET FESTIVAL

................................................................................. For the third time in a row, Anuga will be accompanied by the Anuga Gourmet Festival in the city centre of Cologne. Free tastings, special prices during the festival, special tours and much more will be offered to the participants.

10


EVENT HIGHLIGHT

ANUGA POWER BREAKFAST

.......................................................................... An Anuga FoodService Power Breakfast, organized by the trade publication FoodService Europe & Middle East, Frankfurt, in cooperation with Koelnmesse, will take place on each of three mornings. Look forward to exciting motivational presentations given by top-class international speakers.

11


EVENT HIGHLIGHT

OLIVE OIL MARKET

................................................................................. The OliveOil Market is the new Special Show on Anuga 2013 with tastings and advice from the experts. Olive Oils of all levels of quality will be represented, together with their regions and countries of origin. Buyers and consumers want to have a better understanding of the range of flavours, qualities and classes that are available. Venue: Boulevard, Passage 4/5

12


EVENT HIGHLIGHT

PIZZA E PASTA

...................................................................... The world’s best-known dish will be presented in a classic yet innovative way at Anuga. Discover more at the new “Pizza e Pasta” event or be inspired by pizza chefs from all over Europe at the European Pizza Championship. Venue: Hall 7

14


ORGANIZER

The Trade Fair With a Big Boost

......................................................................................................................................

T

he hallmark of a successful trade fair is its ability

Koelnmesse stages approximately 75 interna-

to bring markets and people together in an

tional trade fairs and 2.000 conferences with about

efficient and highly professional manner.

340.000 visitors, making it Germany’s largest organizer

Whether you’re an exhibitor, a visitor or an organizer of trade fairs or other events, — we’ve got all the expertise you need.

of trade fairs on its own site. It is also the Number 1 trade fair location for more than 25 commercial sectors. As your expert partner

Our about 75 trade fairs in Germany and all over

in all areas associated with trade fairs and events, we

the world are trade fairs for your business success. The

offer reliable and innovative solutions and services for

current trade fair program presents leading global trade

your individual needs — both in Cologne and world-

fairs for 25 sectors. Take advantage of our inspiring and

wide. For more info visit www.koelnmesse.com.

efficient communication platforms at trade fairs, conferences, meetings or events – and give your business a big boost.

15


FACTS & FIGURES

Anuga 2013 Facts and Figures

...................................................................................................................................... Trade Fair:

Anuga 2013

Admission Fees:

Event Date:

5 - 9 October 2013

• Day ticket, advance sale

30,00 €

Organizer:

Koelnmesse GmbH

• Day ticket, ticket office

52,00 €

Messeplatz 1

• Two-day ticket, advance sale

49,00 €

50679 Cologne

• Two-day ticket, ticket office

62,00 €

• Three-day ticket, advance sale

59,00 €

• Three-day ticket, ticket office

72,00 €

• Four-day ticket, advance sale

67,00 €

• Four-day ticket, ticket office

82,00 €

• Season ticket, advance sale

72,00 €

• Season ticket, ticket office

88,00 €

Catalogue

33,00 €

Bundesverband des Deutschen Lebensmittelhandels e.V. (BVLH) Am Weidendamm 1A 10117 Berlin Venue:

Cologne Exhibition Center

Opening Times: For exhibitors • Sat to Tue from 9:00 am - 8:00 pm • Wed from 9:00 am - 7:00 pm For visitors • Sat to Tue from 10:00 am - 7:00 pm • Wed from 10:00 am - 6:00 pm

Fair Profile: Trade Fair for the International Food Industry. Leading fair for industry, trade and catering trade in the food and beverage sector.

16


FACTS & FIGURES

Anuga 2013 Facts and Figures

...................................................................................................................................... Access rights:

Trade visitors only

Product Segments

Occupancy:

Halls 1 – 11

• Anuga Fine Food

• Anuga Drinks

• Anuga Chilled & Fresh Food

• Anuga Meat

• Anuga Frozen Food

• Anuga Dairy

• Anuga Bread & Bakery

• Hot Beverages

• Anuga Organic

• Anuga FoodService

Target groups (visitors): Anuga is open to trade visitors only. The following groups are permitted to attend: Decision-makers (managing directors, procurement / purchasing, market administration, sales, market-

• Anuga RetailTec • Special Topics: WellFood Forum

ing) from food retailers and wholesalers, beverage retailers and wholesalers, trading cooperatives, health food

Target groups (exhibitors):

stores, trade representatives, food importers and exporters,

Manufacturers, importers and wholesalers of:

skilled food trades, the food industry and suppliers to the

• Food and drinks

food industry.

• Catering technology

Also employees with responsibility from

• Retail technology / shop fittings

food service and catering companies serving segments

• Suppliers of services for the catering sector

such as hotels, traditional catering, system/brand catering,

• Food retail trade

company canteens and communal/institutional catering.

• Trade agencies • Suppliers of specialties • Suppliers of fresh convenience products

17


TRADE SHOW

10 Specialized Trade Shows Under One Roof

......................................................................................................................................

A

total of 10 specialized trade shows segment Anuga, the largest global trade fair for food and beverages, according to themes and focal areas. The trade shows are oriented toward the needs of the markets. In their respective segments the trade shows bring together national and international suppliers, ranging from small and midsized

companies to the market leaders. Every individual trade show has an unmistakable and clearly recognizable profile of its own. The trade shows at Anuga are:

18

Anuga Fine Food Gourmet and delicatessen products and general provisions.

Anuga Dairy Dairy products.

Anuga Drinks The world’s only beverage fair to feature the full range of products.

Anuga Bread & Bakery, Hot Beverages Bread, baked goods, spreads and hot beverages.

Anuga Chilled & Fresh Food Fresh convenience products, fresh delicatessen products, fish, fruit and vegetables.

Anuga Organic Organic products.

Anuga Meat Meat, sausage, game and poultry.

Anuga FoodService Technology, food & beverage and equipment for the food service/catering market.

Anuga Frozen Food Frozen food and ice cream products.

Anuga RetailTec Technology and services for the retail trade.


TREND THEMES

The Latest Sector Trends

......................................................................................................................................

H

ardly any other sector sees as many innovations and new trends each year as the sector for food & beverages. However, which ones are impor-

tant? Which will stand the test of time? And which will vanish without a trace? Anuga has all the right answers and sets the

The Nine Trend Topics of Anuga 2013 1. Gourmet products and regional specialities 2. Halal food 3. Organic products 4. Vegetarian products

crucial trends - in nine areas that reveal the direction for

5. Health & functional food

the future. By joining one of these trend themes, you will

6. Finger food

be able to showcase your products and services to their best advantage. What's more, visitors will find you quickly. You will be listed in the online exhibitor database, which can be sorted by trend theme and in a brochure for your particular area. That means you can reach out to new visitor target groups and make valuable contacts.

19

7. Private labels 8. Ingredients 9. Products based on trade fair


THE ENTIRE SHOW IN A GLANCE

INSIDE ANUGA

20

Staatenhaus am Rheinpark

Eingang West Entrance West

A

5

4 1

I

2 3

Piazza

11 Eingang Süd Entrance South SPECIAL SHOWS

A Voll Bio · Fully Organic B WellFood Forum C Marktplatz Gastronomie

D Visions of Cookin E Anuga Culinary S G Trend Forum Drin

Catering Market-Place

Hallen Halls

Fachmessen Specialized trade shows 1, 2.1, 3.1, 4.1, 10.2, 11, P 4/5

ANUGA FINE FOOD Feinkost, Gourmet und Grundnahrungsmittel Gourmet and delicatessen products and general provisions

8

ANUGA DRINKS Getränke Drinks

5.1

ANUGA CHILLED & FRESH FOOD Frische Convenience, Frische Feinkost , Fisch, Obs und Fisch, Obst Obst und Gemüse Fresh convenience and delicatessen products, fish, fruit and vegetables

5.2, 6, 9

ANUGA MEAT Fleisch, W urst , W ild und Geflügel Meat, sausage, game and poultry

4.1, 4. 2

ANUGA FROZEN FOOD Tiefkühlkost und Eiskrem- Erzeugnisse Frozen food and ice cream products

Ha Ha


INSIDE ANUGA

C F

6

5 J

E D

8

7 H

Bo

I

G

v u le

a rd

9

B

Eingang Nord Entrance North

10

Congress-Centrum Nord Congress Centre North Eingang Ost, Congress-Centrum Ost Entrance East, Congress Centre East

H Taste13 I BVLH-RETAILFORUM 2013

king ry Stage Drinks

J

Hallen Halls

Sustainability. Food Safety. Transparency OliveOil Market

Fachmessen Specialized trade shows 10.1

ANUGA DAIRY Milch- und Molkereiprodukte Dairy products

2.2, 3.2

ANUGA BREAD & BAKERY, HOT BEVERAGES Brot , Backwaren, Brotaufstrich und Heißgetränke, Bread, baked goods, spreads and hot beverages

5.1

ANUGA ORGANIC Bio- Produkte Organic products

7

ANUGA FOODSERVICE Technik, Lebensmittel und Ausstattungen für Gastronomie/ Außer-Haus-Markt Technology, food beverage and equipment for the food service/ catering market

7

ANUGA RETAILTEC Technik und Dienstleistungen für den Handel Technology and services for the retail trade

21


ASSOCIATIONS

Bundesverband des Deutschen Lebensmittelhandels e.V. (BVLH) Dipl.-Kfm. Michael Gerling Am Weidendamm 1 A, 10117 Berlin. Tel: +49 30 726250-80 Fax: +49 30 726250-85 Web: www.bvlh.net Bundesvereinigung der Deutschen Ernährungsindustrie e.V. (BVE) Christoph Minhoff Helena C. Henrich Claire-Waldoff-Str. 7, 10117 Berlin. Tel: +49 30 200786-0 Fax: +49 30 200786-299 Web: www.bve-online.de Deutscher Hotel- und Gaststättenverband e.V. (DEHOGA) Ingrid Hartges Am Weidendamm 1 A, 10117 Berlin. Tel: +49 30 726252-0 Fax: +49 30 726252-42 Web: www.dehoga.de Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV) Gabriele Heimbach Rochusstraße 1, 53123 Bonn. Tel: +49 228 529-3458 Fax: +49 228 529-4262 Web: www.bmelv.de Bundesverband der Arzneimittel-Hersteller e.V. (BAH) Dr. jur. Mark Seidscheck Ubierstr. 71-73, 53173 Bonn. Tel: +49 228 95745-0 Fax: +49 228 95745-90 Web: www.bah-bonn.de Bundesverband der deutschen Fischindustrie und des Fischgroßhandels e.V. Dr. Matthias Keller Große Elbstraße 133, 22767 Hamburg. Tel: +49 40 389-2597 Fax: +49 40 389-8554 Web: www.fischinfo.de Bundesverband der Deutschen Fleischwarenindustrie e.V. (BVDF) Dr. Joachim Wiegner Adenauerallee 18, 53113 Bonn. Tel: +49 228 26725-0 Fax: +49 228 26725-55 Web: www.bvdf.de Bundesverband der obst-, gemüse- und kartoffelverarbeitenden Industrie e.V. RA Horst-Peter Karos Von-der-Heydt-Straße 9, 53177 Bonn. Tel: +49 228 93291-0 Fax: +49 228 93291-20 Web: www.bogk.org

22

..........................................................................................................................................................................

ASSOCIATIONS AND ORGANIZATIONS Bundesverband der Deutschen Spirituosen-Industrie und Importeure e.V. (BSI) Dipl. Volksw. Angelika Wiesgen-Pick Urstadtstrasse 2, 53129 Bonn. Tel: +49 228 53994-0 Fax: +49 228 53994-20 Web: www.bsi-bonn.de Bundesverband der Deutschen Süßwarenindustrie e.V. RA Klaus Reingen Schumannstraße 4-6, 53113 Bonn. Tel: +49 228 26007-0 Fax: +49 228 26007-89 Web: www.bdsi.de Bundesverband Schnellgastronomie und Imbißbetriebe e.V. Jürgen Kasper Klettenberggürtel 51, 50939 Köln. Tel: +49 221 46-1020 Fax: +49 221 46-58 82 Web: www.schnellgastronomie.de The Consumer Goods Forum (previously CIES - The Food Business Forum) Tanja Kunz 22/24 rue du Gouverneur Général Eboué, 92130 Issy-lesMoulineaux, Frankreich. Tel: +44 1 820095-95 Fax: +33 1 820095-96 Web: www.theconsumergoodsforum.com Deutsche Landwirtschafts-Gesellschaft e.V. (DLG) Dipl.-Ing. Martin Eck Eschborner Landstraße 122, 60489 Frankfurt. Tel: +49 69 24788-0 Fax: +49 69 24788-110 Web: www.dlg.org Deutscher Brauer-Bund e.V. Peter Hahn Neustädtische Kirchstr. 7a, 10117 Berlin. Tel: +49 30 209167-0 Fax: +49 30 209167-99 Web: www.brauer-bund.de Deutscher Teeverband e.V. Dr. Monika Beutgen Sonninstr. 28, 20097 Hamburg. Tel: +49 40 236016-34 Fax: +49 40 236016-10 Web: www.teeverband.de Deutsches Tiefkühlinstitut e.V. (DTI) Dr. Sabine Eichner Reinhardstraße 18a, 10117 Berlin. Tel: +49 30 2809362-0 Fax: +49 30 2809362-20 Web: www.tiefkuehlkost.de


FOOD FAIRS

MORE FOOD FAIRS You may find other food fairs which organized by of the Koelnmesse Group, organized in Cologne and abroad.

............................................................................................................................... Eu'Vend 2013

ProSweets Cologne 2015

September 19 - 21, 2013 in Cologne

industry

The International trade fair for the vending industry

The International supplier fair for the confectionery February 01 – 04, 2015 in Cologne

Thaifex - World of Food Asia 2013

F&B in Halal & organic food, food catering & hospitality services, food technology, retail & franchise May 22 – 26, 2013 in Bangkok

Coffeena 2013

International coffee fair September 19 - 21, 2013 in Cologne

Sweets & Snacks Middle East 2013

International exhibition for the sweet & confectionery, bakery, snack food and ice cream industry November 17 – 19, 2013 in Dubai

Sweet & SnackTec India 2013

International exhibition for processing and manufacturing for the sweet & confectionery, bakery & snack food industry

Anuga FoodTec 2015

The International supplier fair for the F&B industry March 24 – 27, 2015 in Cologne

Annapoorna - World of food India 2013 International exhibition and conference for the F&B industry September 23 – 25, 2013 in Mumbai

International FoodTec India 2014

International supplier fair for the food and drink industry November 14 – 16, 2014 in Mumbai

International FoodService India 2013

December 10 - 12, 2013 in Ahmedabad

C-Shop Cologne 2014

Europe’s comprehensive platform for convenience stores, their products and services November 9 – 11, 2014 in Cologne

Sweet & SnackTec China 2013

International exhibition for processing, manufacturing and packaging for the sweet & confectionery, bakery & snack food industry October 17 – 19, 2013 in Shanghai

Agriculture & Food Expo Harbin 2013

The trade fair for food, agriculture and agriculture technology

International exhibition for retailing, inflight, rail, ship,

industry in China's North East

hotel and event catering

October 2013 in Harbin, China

September 23 – 25, 2013 in Mumbai

Dairy Universe India 2013

International exhibition for the dairy industry December 10 – 12, 2013 in Ahmedabad

International FoodTec Brasil 2014

The International supplier fair for the food industry August 5 – 7, 2014 in Curitiba, Brasil

Sweets & Snacks China 2013

ISM 2014

The global trade platform for the confectionery sector January 26 – 29, 2014 in Cologne

International exhibition for the sweet & confectionery, bakery, snack food and ice cream Industry October 17 – 19, 2013 in Shanghai

India International Dairy Exhibition 2013 International exhibition for the dairy industry March 14 – 16, 2013 in Mumbai

For complete food fair list, visit www.worldcapitaloffood.com

23


COVER STORY

Malaysian Signature Taste of White Coffee

......................................................................................................................................

E

stablished in the year 2003, MB Products (M)

company has been awarded with HACCP and Halal

Sdn. Bhd (MBP) is Malaysia's fastest growing

certification by JAKIM for producing high quality prod-

and leading manufacturer of instant beverages

ucts and follwing the Syariah compliances.

epsecially coffee products. Strategically located at the

The most popular products produced include

heart of Malacca, Malaysia. The manufacturing facility

Coffee, White Coffee, Chocolate Malt Drink and Teh

and the main company's office ensure that customers can

Tarik which are delicious and most importantly they are

easily access the products.

available to clients at a good price. Nowadays, there has

The products can easily pass for the most healthi-

been an overwhelming demand from society for women

est and nutritional beverages because those element is the

to look beautiful. MBP has taken up the initiative to

priority of MBP. Expertly enriched with the best natural

produce Soy Collagen which is a healthy drink taken by

herb ingredients, these products which include instant

women who are tentative to maintain their youthful

coffee powder, juice powder etc have promoted a healthier

body, naturally inside and outside.

way of life for people of Malaysia. Legally, the products

Due to their outstanding and commendable job

have been registered and approved by the Ministry of

in the manufacturing of these products, the company has

Health which is proof of them being legit and also effec-

been able to expand its client base to the most successful

tive.

companies yet. Companies like Cordysin (M) Sdn. Bhd, The company has committed itself to the manu-

Giant Hypermarketand Carrefour Hypermarket are

facture of high quality, reliable and safe consumables

among the clients who have been satisfied with quality

which customers are satisfied with and also pledge their

products delivered by MBP.

loyalty in purchasing them diligently. In addition, the

24


COVER STORY

Nowadays, there has been demand for healthier beverages from clients. This proves that more people each day are becoming health conscious and they prefer a less sugar beverage. The company through its Research and Development (R&D) team has been able to formulate a customized range of products based on the client's requirement and specification. In addition, they also insist on complying with the legislative and regulatory requirements on ingredients used. The main objective of the team is to ensure that there is always improvement in product manufacturing, processing and also personnel skills which allows MBP to achieve business globalization by creating brand awareness that will eventually attract both local and international clients.

For MBP to be a mammoth enterprise in the near future, the company intends to join and participate in THAIFEX 2014 in order to meet more serious buyers from Asia and Asean region where they hope to do market testing of their products with the target sales set for USD $30,000 and also to get more business contacts, leads and opportunities. For any enquiries regarding their coffee product can be send to the following details: MB Products (M) Sdn Bhd (604335-v) No. 2A, Jalan MJ/55, Taman Merdeka Jaya, Batu Berendam, 75350 Melaka, Malaysia. Tel: +606 - 317 9280 Fax: +606 - 317 9575 When people say the sky is the limit, MBP says the sky is just but the beginning. The next goal and objec-

General enquiry email:

tive of the company is to achieve ISO 22000:2005 which

mb_products@yahoo.com

will help in the exportation of their products to interna-

inquiry@famosawhitecoffee.com

tional markets such as China, Hong Kong, USA, Thailand, Singapore, Brunei and Indonesia.

25


COVER STORY

Thoyyib Pharma: Authentic Herbal Power Coffee

......................................................................................................................................

T

his year's THAIFEX - World Food of Asia exhi-

Under the classification of the Traditional Medi-

bition goes into Thoyyib Pharma Industries (M)

cine Drug Control Authority the company has produced

Sdn Bhd's portfolio as another successful

products such as Pueraria Mirifica 100mg Chewable

launchpad for the global market. The THAIFEX 2013

Tablets, Kitsui Tablets and Garcinia Cambogia 250mg

exhibition has also opened networking gateways that has

Tablets, amongst others. A full list of their products can

given the company a platform to exchange ideas, form

be

market partnerships and increase its product awareness.

www.thoyyibpharma.com. As an equipment manufac-

Established in 2001, Thoyyib Pharma is based in Nilai, Negeri Sembilan, Malaysia and has emerged as a

found

online

on

their

website:

turer, it boasts over 100 individual branded machineries that have been adopted by established corporations.

consistent producer of health foods and as an OEM

It received commendation at the Arab Health

(original equipment manufacturer) for several renowned

Expo in 2012 and has ever since went on to showcase its

market leaders. The company's biggest pillars are the

mixed collagen drinks and over 30 products in trade

collagen mixed drinks and coffee mixed drinks. Its unique

fairs all around the world such as Indonesia and Brunei.

selling point is the company's ability to fuse collagen from

Every single product is tailored to meet the demands of

bovine and marine life with popular drinks such as coffee

its major customers and in compliance with the stand-

and cocoa to create a range of nutritious heath supple-

ards set by the Good Manufacturing Practice (GMP). It

ments. Its closed relationship with France and China has

has gained popularity that has propelled its target to

seen them acquire the collagen supplements for their

encompass Asia as the major market for its products and

beverages.

even surpassed it to include countries like Ghana and

26

Indonesia.


COVER STORY

Locally, it has gotten the Halal certification from

outlets serving solely their products. At home, it is a

the Department of Islamic Development Malaysia

growing force to be reckoned ever since expanding its

(JAKIM) in line with its adoption of Halalan Toyyiba and

services such as packaging for other companies, product

Halal logo. It has received support from government

research, design and development including advice on

bodies on several accounts: The National Pharmaceutical

good labelling.

Control Bureau (NCPB) formerly known as the National

Their market projection is to further on the

Pharmaceutical control laboratory for its line of pharma-

healthy drinks by reducing the quantity of sugar to a

ceutical products and the Ministry of International trade

bare minimum or even replacing it with other close but

and industry.

relatively healthy susbsitutes such as saffron. This com-

Recently, it has launched a cafetaria in Nilai,

pany is definitely to be kept on the consumer watch list.

Negeri Sembilan in what promises to be the first of many

For any enquiries regarding their coffee product can be send to the following details: Thoyyib Pharma Industries (M) Sdn Bhd 83 & 84, Jalan Nilai3/23, Nilai 3 Industrial Park,

Tel: +606 - 799 8369

71800 Nilai, Negeri Sembilan,

Fax: +606-799 9400

Malaysia.

Email: tajtpi@thoyyibpharma.com

= Tel: +606 - 317 9280

27


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56


MADE IN MALAYSIA

:


COVER STORY

Ranong Tea: For Healthy Living

......................................................................................................................................

G

reen Tea Limited Partnership was established

These products are sold under the brand name,

in 1985 and has been in the market for almost

'Ranong Tea' which carries the tagline saying "For

30 years now. They are indulged in the manu-

Healthy Living" that denotes good brand, good quality

facturing and exporting of healthy hot beverage which is

and good taste. With this tagline they wish to convey the

made from green tea, slimming herbal tea and white

message to their customers that the company and the

coffee.

brand assures good quality products. So 80% of the The company has witnessed many ups and downs

since its existence. They faced problems such as the labor

ingredients that are used in the products are from Thailand.

cost and shortage of good quality raw materials. Instead of

The product has a unique quality and that is, its

the limitations and shortcomings, the company has man-

signature taste, which is offered by Ranong Tea. This

aged to get its way through to the top. Despite of the

uniqueness of the product has become both well-known

various competitors in the market today, it has become one

and well accepted in the markets of Thailand. The com-

of the most established brand in Thailand.

pany has received halal certification from The Central

Their products are available in all 7-Eleven stores

Islamic Council of Thailand (CICOT), which is very

and also most of the macro and small shops in Thailand.

essential as some parts of Thailand are Muslim domi-

The main products offered by the company are Green Tea,

nated.

Ginger Tea and Slimming Herbal Tea and also Slimming

They have also managed to export these prod-

Coffee which uses collagen. They mostly prefer to use the

ucts to the Arabic countries. Mr. Tony, the Sales Man-

mainstream line to market their products.

ager of the company, says that the Halal logo is very

30


COVER STORY

important in order to get recognition from the Muslim population in countries like Malaysia and the MiddleEast. The company has also received accreditation from other reputed and important standards like HACCP, GMP and BRC. They have been a part of THAIFEX as an exhibitor since their first edition was launched. THAIFEX is the largest food fair in Asia which is held every year for the companies that manufacture food products. They wish to expand their horizons by trying to reach out to other markets outside Thailand, so they are expecting to attract more distributors. The company also shows interest in attending other international trade fairs such as MIFB and MIHAS in Malaysia, Foodex in Japan, Anuga in Germany and Gulfood in Dubai.

Their main objective of joining THAIFEX this year would be, to strengthen their business connection or relations, especially with the distributors and also to strengthen the brand itself. This year in THAIFEX, they received enquiries with some serious buyers from USA and Australia, mainly for their business propagation. Mr. Tony continues by saying that THAIFEX is getting bigger ever year, with so many brands and companies getting added to it every year. So he is looking forward to be a part of it again next year too. For any enquiries regarding their herbal tea product can be send to the following details: Green Tea Limited Partnership 40 Soi Sutthiniwes, Sutthisan Rd., Samsennok, Huay Kwang, Bangkok 10310, Thailand. Tel: +66 2 274 7050 Fax: +66 2 274 7053 General enquiry email: ranongtea@gmail.com

31


COVER STORY

capacity of 1350 tonnes per month. Nowadays the product of TVI is already being exported to over 25 nations worldwide. TVI maintains a uniqueness in its product by their seafood innovation, which enables TVI to come up with atleast 3 to 4 new products every year. For TVI, quality control is of top priority, where every employee strives hard to meet and exceed the highest industry and environmental standards. The seafood products of TVI have created a market trend for ready-to-eat, easy-to-cook and quick serve products being manufactured by the company. The alternate trend that has appeared in the market is that the people have

Thaveevong Industry: No.1 in Fishery Product Innovation

.................................................................

started looking for more healthy products like fish tofu and seafood clamps. In Thailand itself, TVI products are easily available at leading restaurants, hotels, convenient stores and supermarkets. Other than the middle east, TVI also

A

exports its products to many other nations such as company which started out as 'Thaveevong

Japan, Australia, USA, Canada, England, Netherlands,

Industry Co., Ltd' more commonly known as

Germany, Sweden and Russia.

TVI is one of the leading companies operating

in Thailand that specializes in the fishery product market, This company was founded in the year 1985 by Mr. Vichai Thavorntaveevong. It is one of the leading producers and suppliers of seafood consisting of 'Surumi', that is, 'minced fish meat' and dried fish. The company became one of the leaders with hard-work, expertise and sheer commitment. TVI is mainly popular for its wide range of sea food products which include, Breaded Fish Chip, Chikuwa, Shrimp Bomb, Dried Yellow Stripe Trevally, Dried Tiger-Tooth Croaker and much more. Also, the Central Islamic Committee of Thailand has certified that all meat used TVI is Halal, keeping in mind the religious

TVI complies with the international quality

sentiments of the population. Due to this compliance of

foods certifications such as GMP, HACCP, BRC,

Halal, TVI products are also accepted in neighbouring

MASCI, ISO 9001 and a few more. TVI also won the

countries like Singapore, Indonesia and Malaysia where it

prestigious OTOP 5 star product champion award from

has become a standard requirement by the buyers.

the Thai Government. Due to certain strict compliances

The main target market for TVI lies mostly in the

and tariff barrier, TVI has been made to focus less on the

middle eastern countries of Egypt, Iran, Turkey, Iraq,

international export market. In THAIFEX 2013, TVI

Saudi Arabia, Yemen, Syria, UAE etc. The company has a

was seen receieving inquiries from potential buyers

registered capital of 300 million Bhat with 1800 highly

from Hong Kong, Malaysia and also China, where

trained staff personnel that push out a manufacturing

China will be a first for the company to venture into.

32


COVER STORY

that make the product more appealing. As a matter of fact, these are producers that have conducted a string of researches on the best way to serve the clientele. For instance, a producer that has a made several approaches in the market and made several brands will be a preferred choice. Such brands ensure the customer is served with quality products without regrets. Some of the popular spice brands include Spice King, Peladang, D.B.B and Malwai Toor Dhall. With such brands, you can never jeopardize on the quality of services offered. One of the best attributes in a producer is offering a wide variety of products in a wide market. This

MMK Spices : Master of Quality Spices

.................................................................

calls for an appropriate distribution channels which serve customers conveniently. When looking for a spice supplier, you have to consider a manufacturer that has effective distribution models. As such, you will have all the spices you need at your own convenience. For

W

instance, a manufacturer that targets wholesalers and

at any time. For instance, a business that deals with all

ously. This will relieve any stress of waiting for long

kinds of spices will be a preferred choice. This includes a

before the supplies are replenished.

hen looking for spices, you have to consider

other distributors ensures the market is supplied with

a company that provides a wide variety of

sufficient spices. Similarly, you have to consider a

spices. This will definitely serve your needs

manufacturer that offers services and products continu-

business that provides all spices both in the original flavor and powdered spices. This includes pulses, provisional items, edible nuts and dried fruits. As such, you can use all these spices in a wide range of foods depending on your choice. Apparently, some people prefer the uniqueness of a product. For instance, you have to consider a business that gathers direct supplies from the ultimate source. Some of these sources include India, Turkey, Egypt, Guatemala and Pakistan, which are considered the main suppliers of these spices. This will give you quality spices and leave no

Businesses should have the legal rights and documenta-

regrets.

tions before supplying services and products in the Many people would like a producer that has been

market. For instance, you have to consider a spice

in the market for an arguably long time. These are produc-

supplier with ISO certification. This shows that the

ers that have mastered the art of giving quality spices. For

products that are supplied are genuine and fit for human

instance, a producer that has been in the market for over a

consumption. Other certifications like Halal should also

decade has perfected the art of manufacturing spices to

be considered. Therefore, when you need spices, you

serve the market.

have to consider the above stated for savored services

Apparently, such a producer has improving trends

33

and products.


COVER STORY

Hello Veggie: Snack For Kids And Anti-vegetable People

......................................................................................................................................

H

edthodnanode Foods Company Limited was

It was later in 2011, two years back, that he

established in 1980. Initially, this company

started to supply his product in the supermarket. He

started with the cultivation of oyster mush-

supplied both the original and spicy flavored snacks.

room. Later, under the brand named, 'Hello Veggie', it

Soon he began to sell the products in 7-Eleven around

began to develop and process snacks.

Thailand, to almost 6,000 branches. In Thailand, Hello

Today this company deals with manufacturing of

Veggie was the first brand to start this evolution of

vegetable tempura snack and brown rice snack product.

vegetable tempura snack, in two different flavors, both

The factory is primarily located in the southern part of

original and spicy.

Thailand, which belongs to Phatthalung province. In order

Their snack is delicious and appealing. It is

to maintain its product's condition and retain its nutritions

good for children who don't like to eat vegetables, they

for the consumers, the company involves in the hygienic

will surely love this snack. The people who despise

and modern production procedures.

vegetables would also love this product because of its

Mr. Chaiyong Kotchapant, the Managing Director

different flavor and enchanting taste. This company also

of the company, indulged in frying mushroom tempura in

produces Brown rice snack which is produced from

the evening market for about 13 years. Then it was just six

Thailand's famous brown rice called Sung-yod brown

years back that he decided to commercialize the mush-

rice.

room tempura in the form of snack products. He somehow managed to sell these products in some retail shops in Bangkok.

36


COVER STORY

This product is manufactured under the brand name ‘Chao Sua Nut’ and it is a perfect blend of wonderful taste and nutrition. Brown rice snack is available in two mouthwatering flavours that is Traditional Southern Herbal Rice flavor and chocolate flavour. The Central Islamic Council of Thailand (CICOT) has certified all its snack products as Halal for 7 years The owner believes that this Halal certification is utmost necessary for all the food products in the market of Thailand, especially in the southern part of Thailand which is mostly populated by the Muslims. It is also important if one has to supply the products in the South East Asian countries which has the majority of Muslim community. The owner also shows an interest in broadening his market by reaching to Malaysia, Singapore and Korea. The only problem that the owner has talked about is the major hindrance while exporting the products to the

The owner announced that they are participating

foreign country is that it expires in 6 months, which is a

in the THAIFEX 2013 for the first time and the main

short time. So he wants to make the product last for at least

objective behind this is to get more orders for 6 months

12 months, an area of innovation that he yet needs to

supply. The minimum order quantity must be at least 1

explore. While, he was explaining about the food trends in

container or 100 to 200 cartons. The company has man-

Thailand, he mentioned that vegetable tempura snack is

aged to bag some high potential buyers from Taiwan and

still very new in Thailand and consumers are looking for

China.

something which is tasty and healthy too.

They have also managed to get high potential buyers from Malayasia, who apparently like the Brown Rice Snack product very much. The owner of Hedthodnanode Foods Company Limited, concluded by saying that they will definitely join the THAIFEX, next year. For any enquiries regarding their vegetable snack product can be send to the following details: Hedthodnanode Foods Co., Ltd. 190 Moo.11 Tambon Nanode Muang District, Phatthalung Province, 93000 Thailand. Tel: +66 7464 1082 Fax: +66 7464 1754 General enquiry email: kchaiyong139@gmail.com

37


COVER STORY

Drug Administration Agency. In this context, certification of production process by the USFDA signifies presence of excellence qualities on the technology. Oishi Group became the first tea processor to install and commission this efficient Japanese technology. As a result, the company has developed substantial experience on the use of the process over the last ten years. This technology has enabled the organization to become one of the highly rated tea processors in the Asian region. Eight years ago, Thailand's Islam Committee certified production and distribution of all the different

Oishi Group: Authentic Japanese Green Tea

.................................................................

types of tea brands by Oishi company. According to the committee, Oshi's processing plants meet excellent hygienic standards. In one incident, committee members agreed that production processes within the company's facility depicts a similar level of hygiene like that

I

adopted in hospital treatment rooms. n terms of agricultural production, Thailand farmers

This was an indication that the company puts

feature among the leading growers of tea. The

significant emphasis on production standards. Conse-

geographical factors like climate and soil composi-

quently, its products attract both domestic and interna-

tion in the region favors production of excellent quality

tional consumers. One of its representative brands is

produces from the farm. After harvesting of tea, the

Oishi Green tea. According to a tip off from the com-

adopted production process will determine the final qual-

pany's quality control department, Oshi's green tea has a

ity of products availed to the consumer market. This

great and distinctive aroma. Its production standards

means that use of efficient and effective processing

control development of desired flavors and other essen-

technology yields a beverage that meets international

tial nutrients; hence yielding an imperial beverage

standards. On the contrary, use of old technologies may

sought earnestly all over the world.

hinder production of flavor rich tea products.

Based on relevant statistics from the health and

In Thailand, Oishi Group Limited is the leading

fitness industry, the delicate green tea offers numerous

producer of the different varieties of tea. The company

benefits to consumers. Carefully processed green tea

diversified its production capacity in order to meet

contains high concentrations of Polyphenols. Apart from

increasing demand of different flavors of this precious

the anti-oxidant properties, nicely prepared green tea

beverage. Among the favors manufactured include Oishi

induces accelerated metabolism, which results in

Green Tea, Oishi Black Tea and Oishi Green Tea UHT

enhanced calorie burning in the body. Relevant medical

among other flavors.

research shows that tea eliminates unnecessary fat

As acknowledged earlier, the flavor achieved

containing materials including cholesterol. This means

depends on the technology and scientific procedures used

that brewed green tea is an excellent and natural weigh

in processing the agricultural produce. In an effort to

loss beverage.

ensure development of sustainable processing standards,

Tea lovers all over the Middle East, Europe and

Oishi Group bought and installed a certain Japanese

other parts of the world are encouraged and invited to try

technology which has been accredited by the US Food and

Oishi green tea beverage.

38


COVER STORY

popular. It provides what some would say the most authentic mango-in-a-bottle experience. Loved especially for its taste, color, and thickness, and shipped in different packaging formats, it stands out above all competition.

Maaza juices are Halal certified by the Halal Cerification body of Dubai. This means that Muslims

Maaza: Enjoy The Fresh Fruit Drink In a Bottle!

.................................................................

are allowed to drink it under Islamic Shari'ah. This is an extremely important criteria that takes into consideration the origin of a food or drink, and how it is processed. The Halal is one of the requirements for import

I

and export marketing to Sudan, Pakistan, Kuwait, and n India, the word 'Maaza' means enjoy. And that's

other Muslim countries. And these are countries that

exactly the word on everyone's mind since Maaza,

play a huge role in the success of Maaza as a worldwide

the fruit drink brand, was introduced to the world in

brand. Besides Halal certification, Maaza is also compli-

1976. Since then, Maaza has become one of the leading beverage juice brands worldwide.

ant with HACCP, BRC, and Kosher standards. With the population increase and the demand

Maaza began in the late fifties in India with a

for natural drinks like fruit drinks, the market trend for

simple idea of making juice out of mango puree. Its

drinks like Maaza is going up. For the mango juice

wholesome properties and wonderful taste soon took off,

segment, Maaza Mango has about a 40% market share.

spreading border to border, to appease the tastebuds of

In India, the mango segment alone makes up a whop-

people in the Middle East and Africa. And it's in these

ping 95% of the total fruit drink market--Which Maaza

places that the Union Beverages Factory began selling

completely dominates.

Maaza as a franchisee, acquiring that right through Maaza

THAIFEX is considered to be Asia's most influential

International Co. LLC Dubai.

food and beverage exhibition. For this year's 5-day

Today, Maaza is a registered trademark of Infra Foodbrands BV, which acquired Maaza in 2006. And it's

event, it had a record-breaking number of visitors: A total of 27,361 buyers from 125 countries.

because of Infra Foodbrands that Maaza has been built

Along with 1,300 other brands, Maaza was

into the dominant intercontinental fruit juice contender

there. In fact, Maaza was looking for a franchisee for a

that it is.

local market in Thailand. Even though they received less

So what makes Maaza the most loved beverage

number of enquiries from international buyers compare

brand in India? It's the taste. It's a taste to enjoy. But also,

to last year, but there are still genuine buyers who inter-

it's the variety. Maaza has a drink for many exotic fruits,

ested on Maaza’s product range.

including pineapple, banana, guanabana, guava, lychee,

Depending on the direction MAAZA Interna-

mango, passion fruit and papaya.

tional Co. (LLC) wants to take, they will consider to

But of all these drinks, Maaza Mango is still the most

participate again in THAIFEX next year.

39


COVER STORY

Sam Samut Trading: Bringing The Fresh Food From The Sea

......................................................................................................................................

S

am Samut Trading Co Ltd. has established and

everything you buy from them is fresh and preservative

flourished in Thailand widely. It has been in the

free completely. For the frozen products, they are stored

market for the last twenty years. It has been meet-

well so that they can maintain their freshness. This com-

ing its customers' needs and expectations over the years

pany ensures that the goods they sell to their customers

successfully. Its growth has been facilitated by their loyal

are fresh and this has improved its growth in the region

customers who have been there for them all along.

noticeably.

This company deals with seafood products like

The target market is to all Muslim countries in

fish, squid, shrimp, cutter fish, surimee and many other

the world. The surimee products are more to export

sea foods as well. They produce more than a hundred

market to Japan due to tsunami in past years. This com-

types of seafood efficiently. The products are Halal certi-

pany assures you that it has enough surimee products to

fied by the Central Islamic committee of Thailand

export to Japan efficiently and satisfactorily every year

(CICOT) since the early establishment of Samsamut. This

all seasons. They are also aspiring to export their prod-

assures you that their products are fit for human consump-

ucts to china and USA in the future.

tion and you do not need to worry about quality since it has been well taken care of.

At the moment however, they are focusing more on domestic market since the seafood demand is high in

The products are all fresh, natural, no MSG and

Thailand. The residents love seafood and this has

no preservatives have been added. Other companies tend

contributed much to the growth of this company being

to use phosphate on shrimp to maintain its texture but this

their major customers. Even though this company is

is not the case for Sam Samut Trading. This ensures that

considered new in the industry, they still receive a lot of

42


COVER STORY

demands from buyers. This signifies that their products are quality and are appreciated by their customers a lot. It also implies that their services are good and professional. The market trend for this industry is the consumer looking for ready to eat meals which is easy to cook using microwave and less time to prepare. This company has met this need successfully and lucratively to their customers. Besides Halal, Samsamut Trading also receives other accreditation like GMP, HACCP, BRC and many more. Their products have been packed in such a way that they are easy to cook and prepare. This saves you on time and energy extensively. For THAIFEX 2013, the participation this year is to find more customers internationally. It has been able to meet few international buyers from China, Russia and Jordan for export market so far. This shows they have already began attaining or achieving their goal this year. Although the crowd is less compared to previous Thaifex, they found that the quality trade visitor is there for their products. This encouraged them because they knew they will be here again in Thaifex 2014. For any enquiries regarding their fresh frozen seafood product can be send to the following details: Sam Samut Trading Co., Ltd. 78 Mu 4 Thambon Thasai, Amphoe Mueng, Samutsakorn, Thailand. Tel: +66 3482 2371 3 / +66 3488 0223 30 Fax: +66 3482 2374 General enquiry email: p_rawiwan_klcold@hotmail.com

43


COVER STORY

Apart from these, NCL Golden Trove is exporting, and distributing two geographical indication product (GI), which is dabai (black olive) and terung asam (golden delight). Target for these products, is the huge halal retail market spreaded throughout Asia,and as far as the company concerned, they have been maintaining a standard in health food business from very beginning. As their quality of food reveals, inspite of being a new company in market , they have already received support from Malaysian Government. Not only in food, but also in skin care Halal segment are in huge in demand,this is a strong reason for creating much better taste and traditional to modern type products. In THAIFEX held in Thailand in 2013 this

Representing Malaysia Through Sarawak Cuisines

.................................................................

company first participated under Malaysian External Trade Development corporation (MATRADE). Where in exhibition, it was an expectation to promote latest Asian cooking food pastes and grab the international branding exposure with other leading companies in Asia

M

region. alaysia, is now a prime attraction for tourists

In THAIFEX 2013,the Malaysian pavilion was

in Asia, not only the Malay culture attracts

visited by lots of potential buyers from China, Korea,

millions of people around the globe but it's

USA,Canada and also visited by the Vice President of

cuisine also. As the representative of pious, rich Muslim

Central Islamic Committee of Thailand (CICOT). As

culture NCL Golden Trove Sdn Bhd has proven itself as a

their tagline reflects, that NCL Golden Trove Sdn Bhd

reliable and strong holder in food market, basically it's a

globally doing quest to improve health through healthy

Malaysian Halal food product supplier specially focused

eating and challenge the food industry to focus on taste,

on local food of Sarawak, food paste for other Asian foods

quality and good health benefits. They have become not

and other finger licking Malaysian dishes.

only a reliable producer of food but also representative

There are more than twelve cooking pastes those

of Malaysian culture and cuisine. As a result, in

are available under the of MUSC Raja Laut. As they are

THAIFEX 2013 they have received huge positive

specialized from the very beginning in Sarawak local

response from the crowd, which is obviously a good

food,some of their highly demanded products reflect the

benchmark, and a warm welcome for the food cooking

same, as sarawak laksa paste, sarawak sambal belachan

paste products also seen there. Nearly 80% of visitors in

paste, curry chicken or fish paste are really huge in

the trade fair who passed their booth, they stopped, tried

demand. Now the company has already started venture

samples, and gave positive feedback for their products.

into distribution of organic rice cracker, dried unique fruits

As it was previously told this company actually preserv-

and beverages as black olive beside its strong hold in

ing Sarwakian foods by maintaining its authenticity,

cooking paste business. As a highly rich Muslim culture of

they want to participate again in THAIFEX 2014.

Malaysia all the products of NCL Golden Trove Sdn Bhd is certified as Halal by Halal Malaysia Authority which is Department of Islamic Development Malaysia (JAKIM).

44


COVER STORY

Coppola Foods: Traditional and Real Italian Food

.................................................................

C

oppola Foods Limited began over 10 decades ago as a family owned Italian restaurant with food manufacturing in Saverino, Italy that was

established in 1908. The business effectively maked use of family recipes and promoted genuine taste. It was a rare gem in Saverino and the family tradition carried on for many years. With the preparation of their pasta dishes being so popular, the local people have been supporting them for many years and will do so, for more years to come. In 1952, almost 45 years later, Mr. Ernesto Coppola had a great idea to begin canning and selling tomatoes for an export market. This was another aspect of

appearance in Asia market. They met several potential

the already very popular restaurant business. He created a

international buyers from Asia region; China, Hong

huge spark for the generations to succeed him in the

Kong, India and more. The exhibition had a great crowd

future. Now over 50 years later, the business is run by the

and the Coppola family is look forward to participate

third generation of the Coppola family. Currently, they

again in Thaifex 2014. The customer target audience is

have continued to deliver the authentic Italian pasta

the middle class or higher and educated particularly on

recipes which are considered as essential ingredients for

the consumable products that affect the quality of life.

Mediterranean diet. The Coppola Mediterranean diet

Coppola promotes healthy living through their products

contains all varieties of pasta that are traditionally

such as strictly Halal meat and of course the preparation

produced in Italy. This diet utilizes fresh, natural and high

of their meals.

quality ingredients for each product.

Coppola actively educates the public on knowl-

No one can deny Coopola's pasta dishes' authentic

edge of original and non-original pasta. For Coppola,

taste but they also bring more to the table with certified

the concept is: "Preparation must be done nicely; eating

Halal meat. All Coppola products are Halal certified by

must be enjoyed and socializing between spouse, friends

the Halal International Authority (HIA) in Italy. This tradi-

and family." The market trend is the increasing demand

tional family restaurant brings a truly original dish to life

for pasta around the world and the Coppola family

with all its products. The uniqueness of Coppola products

wishes to spread their idea of quality foods throughout

are made according to traditional ways from Compania,

the world. Currently, the company has the new product

where pasta is shaped using bronze dies and it is slow-

based from yellow tomato which can be used for fish

dried at low temperatures that does not alter the proteinic

cooking that brings sweeter taste. This particular prod-

and organoleptic properties. These types of simple touches

uct will help you savor the flavor of prime Coppola

are the reasons for the growing demands worldwide.

courses. With a strong heritage as the Coppola Foods

Coppola current targeted market is to Asia. Coppola participation in THAIFEX 2013 was their first

45

Limited has created the production and distribution of healthy products will surely prosper for years to come.


COVER STORY

Salmon Skin: Snacks For Your Health

......................................................................................................................................

T

hai Hajima Trading is a company that deals in

Hajima Salmon Skin is full of nutritious elements.

healthy snack items. The increasing health

The collagen present in salmon is an anti-oxidant that

consciousness among the mass, demands for

offers a young and healthy skin. Omega3 prevents any

food that is nutritious rather than having only empty

kind of artery blockage. Besides, the protein factor takes

calories. This company, which started its journey seven

care of proper body function. Also, the calcium helps in

years back, consisted of a small group who were enthusi-

making teeth and bones strong. Iodine assists in the

astic in creating new food product. Today they are known

development of body and brain, and iron helps in the

for their superb quality Hajima Salmon Skin, Maki

creation of hemoglobin thus preventing disorders like

Jasmine Rice Ball, Jasmine Rice, and Crispy Wheat Flour

thalassemia.

and Tapioca Starch. It is expected that Thai Hajima Trad-

The Hajima crispy salmon skin offers a good

ing will soon be making a big name in the market as it has

range of healthy snacks of deep fried real salmon skin, to

few competitors.

its consumers. Salmon lovers are surely going to love all

Thai Hajima Trading Company has already got a

the flavors of this category. The flavor of smoked

good response from the market for being committed to

salmon is bound to tantalize the consumers. Only the

making healthy nutritious snack. The most popular one

best of salmon is used in the making of Hajima crispy

out of its various products is the Hajima Salmon Skin

salmon skin. Some of its varieties include Hajima Origi-

snack. It is made from imported salmon skin. It has an

nal, Hajima Nori Seaweed, Hajima Seafood Sauce, and

added flavor of the recipe, which enhances its taste further.

Hajima Wasabi.

48


COVER STORY

Hajima Nori Seaweed finely blends the special spice for making it sweet and nori seaweed from Japan to retain the original flavor. Hajima Seafood Sauce has a blend of three different flavors-its spicy, tangy, and also includes the taste of garlic. Hajima Wasabi is a fine blend of Japanese ingredient 'wasabi' and salmon skin. It is slightly spicy and also a little strong in its flavor that offers one of the best Japanese tastes. Under Maki Rice Ball, there are several flavors like butter, wasabi, choco banana, and shrimp. The Ninjacji Crispy Wheat Flour and Tapioca Starch is a star-shaped Japanese style snack. The Maki Jasmine Rice Crackers, made from 100% jasmine rice, has several aromatic flavors under it like veggie green curry, thai sweet chilli, wasabi, garlic butter, choco banana, and of course the smoked salmon. All their products are Halal certified by The Central Islamic Council of Thailand (CICOT) which guar-

The Mall, Tops Market, Lemon Farm, Jusco, Tesco, and

antees the quality and safety of the products. The products

Villa Market. Hajima exports its products to Hong

are available in markets across Thailand which include

Kong, USA, Australia, Myanmar, Philippines, Indone-

names like Big C Supercenter, Gourmet Market, Food-

sia, Switzerland, Singapore, France, Malaysia, China,

land, Emporium Paragon, Home Fresh Mart, Carrefour,

Guangzhou, Taiwan, and Combodia. They are planning to venture into Middle East and Europe too. It has already fifth times participation in THAIFEX and interested to search for agents and distributors outside Thailand. If you would like to be an agent for this amazing healthy snack food at your region, kindly browse to www.thaihajima.com for more info. For any enquiries regarding their salmon skin snack product can be send to the following details: Thai Hajima Trading Co., Ltd 259/200 Sukhumvit 71 Rd., Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2 8058755 / +66 (0) 2 8058756 Fax: +66 (0) 2 8058264 General enquiry email: thaihajima@hotmail.com

49


COVER STORY

enabled the business to redefine value with its clients while at the same time maintaining maximum production over the long-term. And with more than 200 varieties of chocolates, biscuits, wafers, crackers, cakes and others generated from its production units, Bifa has been honored to feature an excessive volume manufacturing that trails at 470, 000 kilograms daily. This hefty and surplus production has sustained the ability of the firm to survive any economic and production downturn hence an increase in operational efficiency and performance. Relying on proven chocolates, biscuits, wafers,

Bifa Biscuits: A Familiar Taste, A Pleasant Memory .................................................................

crackers, cakes and others that have gone through rigorous testing and approval by an established company like Bifa Biscuits and Food Factory Co. is one of the most critical decisions customers are making and particularly in the highly regulated production industry. Addition-

P

ally, this has been another reason why the company has erhaps no company has managed to handle close

nurtured its name as a renowned international exporter

interactions with those who love biscuits and

with customers in over 70 countries and other global

prospective products than Bifa Food Co. and

territories gaining exclusive access to the products.

Biscuits. Established in Karaman in the Year 1962, the

However, all this has been achieved through

company has increased its performance and operational

setting a branch in Algeria to serve neighboring coun-

efficiency in food production and hence preaching a

tries and other adjacent localities. And to further such

sermon everyone would like to hear.

efforts, Bifa is planning to join THAIFEX in the coming

And ever since that year, Bifa has been a leading

year, an attempt that will form a bridge for the company

dealer in the Turkish biscuit sector since the company has

to penetrate into the scope of Asian markets with prod-

recorded a rapid entrepreneurial development and expan-

ucts traversing boundaries across Thailand, Malaysia,

sion. Indeed, this has not come by chance; it has been

China, Singapore, Vietnam and Japan. And anytime,

through applying a wide range of modern food production

Bifa Biscuits and Food Factory Co. has increased its

technologies in many of its production aspects in addition

access and analytics capabilities by introducing yet

to using a market slowdown production process in order to

another of its brand, BENNA, which incorporates

make the products quite integrative and customizable in

Malaysian and Indonesian ingredients so as to deliver

their simplest definition.

high quality and high class consumables.

And anytime, Bifa Biscuits and Food Factory has

Additionally,

well

known

for

featuring

enjoy a large base of fortune with customers driven by

enterprise-class and value-scope products, Bifa has

value concerns but still need the best chocolates, biscuits,

gained full accreditation and certification like the Qual-

wafers, crackers, cakes and other food solutions in the

ity Awards, HACCP, ISO 2200 and Turkish Halal. All

shortest time possible. In fact, this has been due to the

this have formed a factor that has enabled the company

company's modern plants which are located at an indus-

to gain a good marketing view to international markets.

trial estate of 10,000 square meters of which 75, 000 meter square of this area is fully covered. This piece of land has

50


COVER STORY

Chicharoen Marine : Big in the Fishing Industry

.................................................................

W

hen you're familiar with Pattani and the fishing industry, you probably know about Chaicharoen Marine (2002) Co Ltd and how

really helped the company become known in major Muslim countries like Malaysia, Singapore and Bahrain. The best thing about Chaicharoen Marine (2002) Co Ltd is that their products are so unique, one of a kind and of real good quality. Compared to the other products in the market, Chicharoen's are of such great taste and quality. As a matter of fact, the Fish Tomyam Soup, one of their really good products, is part of Top Food Innovations of the year 2013. The company's main

big a company name that is. Interestingly, this big name

targets apart from its neighbor countries Indonesia and

started as a mere family business in the year 1976. Basi-

Malaysia are the big and powerful China and Middle

cally, the business started to be big when the family

East. Currently, their export markets lie on Australia,

bought their own fishing boats as an innovation of what

Malaysia, China, New Zealand, Bahrain and Singapore.

used to be only a contract with Pattani fishermen kind of

Chaicharoen Marine is also in full compliance

thing. Chaicharoen made use of a lot of raw materials in

with GMP and HACCP as well as the HAL-Q that's

order to maximize the number of fish they gathered.

more on control of quality in Halal factories that manu-

Apparently, the raw materials, along with the strategic

facture food.

location of the company, were its assets. That was also

This 2013, THAIFEX expects to meet a lot of

around when the company started a more sophisticated

customers and even much better if these are company

name that's Chaicharoen Marine (2002) Co Ltd.

buyers from big countries across the world. As a matter

Nowadays, their pride is their frozen surimi,

of fact, Chile and Canada have already negotiated with

otherwise known as the minced fish. When they process

them. Indeed, joining the exhibition of THAIFEX for a

this, unwanted parts such as the bones, blood, fats and

certain period of time has given many positive impact to

tendons are washed out of the pure fish. The meat's really

the company.

protein-rich too. Apart from the surimi, the company also

All these taken into account, THAIFEX 2014

produces fish fillets and other products that are of the

will surely be interesting. As for Chaicharoen Marine

surimi kind. The company is acknowledged by the Halal

(2002) Co Ltd, we surely have a lot to expect from them.

authority of Thailand, which is also the current Central

They're big now, but they're going to be lot bigger in

Islamic Council of Thailand. This certification by Halal

future.

51


COVER STORY

JB Gold Bakery: Thai-Style Roti Canai

......................................................................................................................................

J

B Gold Bakery (Thailand) Limited Partnership was

Thailand, including the large number of 7-Eleven stores

formed just three years ago by Managing Director,

in Bangkok.

Aubdullah Jehubong, in order to produce his frozen

'Roti Canai' or Roti Bread commercially.

They received Halal certification from the Central Islamic Council of Thailand (CICOT) eight

Mr. Aubdullah had managed a bakery for some

months ago, which pleased Mr Aubdullah greatly since

thirty years before he discovered this product on a visit to

he says Halal certified food products can be marketed

Golok, Thailand and Malaysia, when he noticed that the

and sold readily in areas such as Yala, Narathiwat and

freezing process made it very easy to cook and gave it a

Patani, where there are many Muslim communities.

unique, soft taste and texture. Having perfected his recipe

Soft texture with sweet and fatty taste are the

he gave it to his sister to make for friends and family, very

main selling points of JB Gold's frozen 'Roti Canai',

successfully, and as word spread he was almost immedi-

while the Crispy Bread has crunchy texture with sweet

ately inundated with orders. The demand kept increasing

and sour flavour. Also, of course, being frozen these

until Mr Aubdullah decide to go into business with his

products are very quick and easy to cook, whether

frozen 'Roti Canai' and a Crispy Bread recipe that is

microwaved, fried or grilled, which, according to Mr

almost as successful.

Aubdullah's findings, is the main thing that consumers

The JB Gold Bakery's main factory is in Yala, but

now look for in their food purchases. With so many

trade has been so good that they are already planning

people working nowadays, time for meal preparation

another in Ayuthia, and their products are now sold in

and serving tends to be at a premium and dishes that

many supermarkets and convenience stores throughout

keep this to a minimum are increasingly popular.

54


COVER STORY

increasingly popular. This year was the first that Mr Aubdullah and the JB Gold Bakery present at THAIFEX, with a booth sponsored by the Department of International Trade Promotion (DITP), part of the Ministry of Commerce in Thailand. Their objective in attending THAIFEX 2013 was to source new agents for their products so that they could both increase the current market across Thailand and move into other ASEAN countries such as Malaysia, Myanmar and Indonesia. In this, he was pleased to confrim that they have succeeded in gaining new prospects from Malaysia and Singapore as well as Thailand itself. THAIFEX was organised to have three days for trade and business people only, and a further two days for the public and other consumers to attend, which Mr Aubdullah thought was an excellent way to improve the market areas available to him and at the same time do a brisk business in sales. He said that he and the JB Gold Bakery will definitely be back next year, and strongly recommended that other business owners who wish to trade in Thailand to follow his footsteps. For any enquiries regarding their instant Roti Canai product can be send to the following details: 853 Siroros Rd., Sateng Sub-District, Mueng District, Yala Province 95000, Thailand Tel: +66 (0) 89299 5009 / +66 (0) 7322 2228 Fax: +66 (0) 7322 2227 General enquiry email: jehubong@gmail.com Website: www.jbgoldbakery.com

55


COVER STORY

certification, they have dominated the market and even extended to other Muslim markets around Asia where the JAKIM Halal logo is given a lot of recognition. In its expansion plans, the company is planning on how to expand the market to multiple Asian countries such as Indonesia, China and Hong Kong. New Zealand, Canada and The United States have also been identified as potential markets where these products can be exported to. The products have been highly recommended because of their uniqueness as healthy foods and drinks. For instance, the creamer products that are manufactured by this corporation are not soy based, and as it has always been known, soy may be common in the market

Hong Siang Food: Healthy White Coffee & Milk Tea

.................................................................

but unhealthy to the body in the end. There is a great demand for these products from foreign countries, a reason why the company has diverted most of its product market share to export. The market trend analyzed on the basis of these

H

products, indicates that there is an increased demand for ong Siang Food Sdn. Bhd. is a corporation

jelly-based biscuits and white coffee especially in

which deals with healthcare products, tradi-

China. The companies participation in THAIFEX 2013

tional medicinal products and other pharma-

was aimed at attracting importers from other countries

ceuticals within and outside Malaysia. It came to existence

outside Malaysia and Asia. This participation has gained

around January 1 1999. It is one of Wen Ken Group's

a lot of acceptance and general positive feedback from

grant companies, a renowned company when it comes to

the crowd, and therefore plans are underway to ensure

the manufacture of pharceutical, healthcare and traditional

that the company participates again in THAIFEX 2014.

products of medicinal value, which have dominated South

The technical marketing group has met several

st

Asia for over 68 years now.

potential buyers from Oman, Canada and The United

It has been a family enterprise since 1999, special-

States, to try and initiate a partnership that will see huge

izing in the manufacture of coffee products around Johor.

sales between the company and the respective states. On

Some of the products that have attracted widespread atten-

the ground, the organization continues to improve the

tion include herbal soup mixes, lattle, white coffee as well

quality of its products each day, so that they meet the

as milk tea. These are super quality products, which have

highest standards and satisfy the needs of consumers.

been Halal certified by Malaysia's Department of Islamic

Conclusively, everyone needs value for the

Development (JAKIM) and considering their high stand-

products that he or she purchases, and Hong Siang Food

ards, no doubt they have been products worth the world

Sdn. Bhd. has been in place to ensure that you get qual-

market. Besides this, the products have also complied with

ity and healthy medicinal, pharmaceutical and health-

the GMP and HACCP requirements.

care products. As it expands its market, all that is

Malaysia values products which have the Halal status, and because this company's products have that

56

required is corporation from the target stakeholders, to bring these life-saving products closer to the people.


TRADE FAIR

FOOD & BEVERAGE TRADE FAIR 2013 The world’s leading food fair for the retail trade and the food service and catering market.

AUGUST • HKTDC Food Expo (Hong Kong) • Asia Global Fair (Lagos)

SEPTEMBER • • • • • • ��� • •

Vitafoods Asia (Hong Kong) Halal & Healthy Products Fair (Istanbul) SME Solution Expo (Kuala Lumpur) World Islamic Tourism Mart (Kuala Lumpur) Food Ingredient Asia (Bangkok) Food & Hotel Malaysia (Kuala Lumpur) LiveStock Asia Expo & Forum (Kuala Lumpur) Foodex & Horex China (Hangzhou) Halal Food Festival (London)

OCTOBER • • • • •

Euro-Asia Expo (Kazan) FoodAgro 2013 (Nairobi) Anuga (Cologne) Kazakhstan International Halal Expo (Almaty) Malaysia Int. Commodity Showcase (Selangor)

NOVEMBER • • • • •

Agrex & Food Korea (Jinju) Food Week Korea (Seoul) Retail Solutions Asia (Kuala Lumpur) SIAL Middle East (Abu Dhabi) INTRADE Malaysia (Kuala Lumpur)

DECEMBER • • • • •

Foodex Saudi (Jeddah) Shanghai Private Label Fair (Shanghai) Halal Food Middle East (Sharjah) Halal Expo Chile (Vina Del Mar) Tastefully Food & Beverage (Kuala Lumpur)

For complete trade fair calendar, visit www.daganghalal.com

57


SPECIAL COVER

EXPAND YOUR HALAL BUSINESS WITH

DAGANGHALAL.COM

D

agangHalal was appointed as one of the

real products at the shelve so the potential buyers can

official media partner for THAIFEX 2013. As

touch and feel the product before making any enquiries.

the partner of The Central Islamic Committee

This to ensure maximum branding exposure for the

of Thailand (CICOT), we were responsible to promote the

Gold Merchant’s product.

Halal exhibitor who participate in the trade fair. Hence, DagangHalal were required to come out with the e-Magazine of THAIFEX 2013 which highlight the Halal food and beverage segmentation. The manufacturers who produce the most innovative and in demand Halal products will be choose to be featured in the e-Magazine. Other than that, DagangHalal responsible to promote the Halal and Islamic products manufactured by their Gold Merchant. The selected Halal products are being showcased at DagangHalal booth to attract international buyers and traders who come to visit THAIFEX. The products are being showcased in a graphical approach with QR code at the wall decoration and there are also a

60

DagangHalal Booth Activities This year is the second participation of DagangHalal in THAIFEX. DagangHalal occupied a 9 sqm booth at YY40 & YY42 which located under Halal Area section. Our booth was located at the Hall 1 together with other international Halal exhibitors. Key activities: • B2B Business Matching. • Global Halal Network Program. • Merchant Products Showcase. • E-magazine Halal Coverage.


SPECIAL COVER

DagangHalal Key Activities

B2B Business Matching

Global Halal Network Program

Merchant Products Showcase

E-Magazine Halal Coverage

In conjunction with THAIFEX 2013, DagangHa-

After understanding the service offered by

lal had a package promotion on risk free trial for CICOT

DagangHalal, many of the exhibitors were decided to

certificate holders. This package was launched due to

join as a merchant to get more business opportunity via

attract more international visitor and exhibitors in expand-

online channel. Most of them are Halal certified by

ing their Halal business into international stage. It was

CICOT and corporate visitors who had visited

actually one of the great opportunity in promoting the

DagangHalal booth.

uniqueness of Thailand food and beverages, food service and food technology. In making the Halal products success at THAIFEX 2013, DagangHalal was giving away the DagangHalal Triangle Business Card Stand to all the Halal exhibitors. This was our initiative to help the Halal exhibitors to get more business lead by the international buyers.

DagangHalal had provided the Halal trade platform for the international buyers that sourcing for halal products. In the trade fair, DagangHalal had managed to get B2B business matching for our merchant in collecting all the buying request details from the buyers. Instantly, our merchants will received the buyer information through Halal Trade Manager System tool. The DagangHalal booth concept had reflected the variety of Halal products that were showcased from different categories and increased their confidence in sourcing for the products with the Halal Verified status. Within the five days fair, our selected Gold Merchant’s product were showcased at our booth to attract the international buyers.

61


SHOWCASE

SCAN ME

HALAL INSTANT FOOD

SCAN ME

NIS SPICE MANUFACTURING SDN. BHD.

Gold Merchant

NIS SPICE MEAT CURRY MIX

NIS SPICE OXTAIL SOUP MIX

NIS SPICE SATAY MARINADE MIX

NIS SPICE SEAFOOD CURRY MIX

NIS SPICE SATAY SAUCE MIX

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

MERIDIAN RESOURCES

SAMBAL NEKNOR ORIGINAL

SAMBAL NEKNOR EXTRA HOT

SAMBAL NEKNOR BIRD’S EYE CHILI

SAMBAL NEKNOR SQUID

SAMBAL NEKNOR DRIED SHRIMP

SAMBAL NEKNOR SHRIMP PASTE

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

DEWINA FOOD INDUSTRIES SDN. BHD.

DEWINA FOOD INDUSTRIES CHICKEN RENDANG

DEWINA FOOD INDUSTRIES RENDANG PASTE

DEWINA FOOD INDUSTRIES RED CHICKEN WITH CARROT

DEWINA FOOD INDUSTRIES LAMB BRIYANI RICE

DEWINA FOOD INDUSTRIES CHICKEN BRIYANI RICE

DEWINA FOOD INDUSTRIES KAMPUNG FRIED RICE

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

OCTA FOODS COMPANY LIMITED

62

SWEET CORN & CHICKEN SOUP

PUREE SOUP MINESTRONE

SESAME TERIYAKI NOODLE

SATAY NOODLE

HEAT & STEAMED RICE JASMINE RICE

INDIA BUTTER CHICKEN MAKHANI CURRY

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO


SHOWCASE

SCAN ME

HALAL JUICE & BEVERAGE

SCAN ME

MB PRODUCTS (M) SDN. BHD.

FAMOSA 3 IN 1 INSTANT WHITE COFFEE MIX

FAMOSA 3 IN 1 INSTANT TEH TARIK

FAMOSA 2 IN 1 INSTANT PREMIX COFFEE

FAMOSA 3 IN 1 INSTANT PREMIX COFFEE

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

THOYYIB PHARMA INDUSTRIES SDN. BHD.

THOYYIB FUNCTIONAL COFFEE

THOYYIB WHITE COFFEE

THOYYIB TEA KARKADEH ROSELLE

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

AZ-ONE INDUSTRY (M) SDN. BHD.

AZ-ON E ROSE SYRUP

AZ-ONE PANDAN FRUIT JUICE

AZ-ONE PREMIX PINEAPPLE COFFEE

AZ-ONE PREMIX PINEAPPLE TEA

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

LARAS MARKETING & SERVICES SDN. BHD.

63

LARAS BOBOIBOY KOKO

LARAS CHAI LATTE SPECIAL BLEND

LARAS MOCHA POUCH

LARAS TONGKAT ALI COFFEE

LARAS MOCHA LATTE WITH HAZELNUT

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO


SHOWCASE

SCAN ME

HALAL SNACK FOOD

SCAN ME

TAI THONG FOOD MANUFACTURING SDN. BHD.

Gold Merchant

JAPANESE GOUTMET COFFEE WITH GROUND ALMOND

LOTUS PASTE DOUBLE YOLKS

CHARCOAL INFUSED MOCHA MILK TEA

LOTUS PASTE SINGLE YOLK

ASSORTED FRUIT NUTS WITH CHICKEN BITS MOONCAKE

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

ROCKEY FOOD INDUSTRIES SDN. BHD.

ROCKEY BITES CEREAL PUFF WITH CHOCOLATE FILLING

ROCKEY BITES CORN TWIST WITH BBQ CURRY FLAVOUR

ROCKEY STAR CHOCOLATE ABSORBING SNACK

ROCKEY CORN TWIST WITH SPICY CHICKEN FLAVOUR

ROCKEY RING WITH CHEESE POWDER + MILK POWDER

ROCKEY PIANO CHOCOLATE BISCUIT

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

MERIDIAN RESOURCES

DHAL MURUKU

MIXED MURUKU

STAR MURUKU

SPICY ONION MARUKU

PEANUTS MURUKU

LEMUJU MURUKU

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

EVERLASTING FOOD INDUSTRIES SDN. BHD.

64

CRISPY RING BROWN RICE SNACKS (HOT & SPICY)

CRISPY RING BROWN RICE SNACKS (CHEESE)

CRISPY RING BROWN RICE SNACKS (ONION)

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO


SHOWCASE

SCAN ME

HALAL CHOCOLATE & CONFECTIONERY

SCAN ME

NICKO JEEP MANUFACTURE SDN. BHD.

BIG FOOT NICE CANDY (DORAEMON)

BIG FOOT RAINBOW LOLLIPOP (RAINBOW)

LOVE CANDY FRUITS FLAVOURS (ASSORTED - PACKET)

BIG FOOT LOLLIPOP (PACKET)

LOLLYMANIA BIG HAND SODA POWDER + LOLLIPOP (PACKET)

MILKO MINI BITES CANDY (PACKET)

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN ME

HAMAC FOOD INDUSTRIES SDN. BHD.

SIMPLY CHEWY DOUBLE CORN (CREAMY & LESS SWEET)

SIMPLY CHEWY GUAVA WITH VITAMIN C

SIMPLY CHEWY MANGO WITH VITAMIN C

SIMPLY CHEWY X’TRA MINT (DOUBLE MINT)

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SWEET WILLIAM PTY. LTD.

MSWEET WILLIAM MINI BAR MULTI PACK

SCAN ME

SCAN FOR PRODUCT INFO

SWEET WILLIAM CHOC CHIPS

SWEET WILLIAM WHITE DELIGHT

MUD CHOCOLATE SPREAD

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

GCB FOODS SDN. BHD.

65

DARK MINT CHOCOLATE

WHITE YOUGURT CHOCOLATE

MILK CHOCOLATE

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO

SCAN FOR PRODUCT INFO


HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES

AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

ARGENTINA

Adelaide Mosque Islamic Society of South Australia

The Halal Catering Argentina

Mohd Farid Ismail

Gustavo Khalil

20 Little Gilbert Street, Adelaide S.A 5000, Australia. Tel: 0882316463 | Fax: 82316443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning Inc

P.O Box 270, Katanning, Western Australia 6317. Alif Mydie

Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia. Mughtarulah Sadien

Tel: 61-29643 7775 | Fax: 61-29643 7776

San Nicolas 1061 – (1407) Buenos Aires, Argentina. Tel: 54-11-4672-1682

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina. Julio Husain Made / Issam Sibai

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh

Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh. Shamim Md. Afzal

Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil.

The Perth Mosque of Western Australia Incorporated

Muhammad Al-Zoughbi / Nizar Adel El Ghandour

427-429 William Street, P.O Box 106 Aberdeen Street Perth

Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Mohammad Ayub Khan

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America

WA 6003, Australia.

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

The Perth Mosque of Western Australia Incorporated

CEP 09725 530, Brazil. Ahmad Ali Saifi

427-429 William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia.

Mohammad Ayub Khan

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Al-Iman Islamic Society

173 Johnston Street, Collingwood, Victoria 3066, Australia. Mohamed Ahmed

Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Vienna 1, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: +43 699 884 658 04

66

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada. Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

5th Floor, San'fa Building No 57, Luoyuan Avenue,

Lixia District, Jinan City, Shandong Province, China. Sulaiman Zhang Ruizheng

Tel: 86 531 86912564 | Fax: 86 531 86916253


HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES

China Islamic Association

103 Nan Heng West Street Xuanwu District, Beijing, China. Hj. Abdullah Ma Wen Hua

Tel: 8610-63533727 | Fax: 8610-63529483

Islamic Association of Henan

2nd Floor, Zheng Street 3, 450003 ZhengZhou City, Henan Province, China.

Abdul Rahim Albert Hsiu Tel: +86-155 1558 2756

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE

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List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

Centro Islamico De ChileRitual Association of Lyon’s Great Mosque 146 bd Pinel, 69008 Lyon, France.

Kamel Kabtane / M Abdou Ben Maamar

Tel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU)

Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany. DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra

Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai 400009, India. Shahid Nadeem / A. A. Khan

Tel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India. N.A. Farooqui

Tel: 011 2331455 / 23317729 | Fax: 23316173

INDONESIA The Indonesian Council of Ulama (MUI)

Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia. Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

67

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya Mr. Mohammed Ayub Khalid

Tel: +254 20-3748770/1 | Fax: +254 20 3748774

KOREA Korean Muslim Federation (KMF)

No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong

Tel: +02 793 6908 | Fax: +02 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification PB 179 2300 AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah

Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60


HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES

NEW ZEALAND Federation of Islamic Associations of New Zealand P.O Box 1415, Wellington, New Zealand Mr. Syafiq Khan

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

NZ Islamic Meat Management & NZ Islamic Processed Foods Management Level 1, 181 Willis Street, Wellington, New Zealand Dr. Haj Mohamed Samy Abdel-Al

Tel: +64 4 385 2033 | Fax: +64 4 472 1091

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan

Mr. Maulana Fateh Mohammad Tel: 419509 | Fax: 5432194

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines

Atty. Hj. Abdul Rahman b. T. Linzag

Tel: (632) 2458456 | Fax: (632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines

Dr. Dimapuno A. Datu-Ramos

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland Mr. Tomasz Miskiewicz

Tel: 0048605612137 | Fax: 00486643516

SINGAPORE Islamic Religious Council of Singapore (MUIS)

Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty

Tel: (65) 6359 1199 | Fax: (65) 6259 4733

SOUTH AFRICA National Independent Halaal Trust

ARGENTINA South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive , Overport, 4001, Durban

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA

20 Cashel Avenue, Athlone Cape Town 7764 Sheikh Achmat Sedick

Tel: +27 21 684 4638 | Fax: +27 21 696 5154

SRI LANKA BANGLADESH All Ceylon Jamiyyathul Ulama

Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka

Ash-Sheikh Mufthi M.I.M Rizwe

Tel: +941 1742 5225 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association

No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

Taichung Mosque

No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan Mr Ali Kamal ul Din, Ming Chun Chang Tel: 04 24732519 | Fax: 04 24713383

Taipei Cultural Mosque

No.3 Lane 25, Sec 1 Xinhai Road Taipei City, 100, Taiwan Mr. Ali Kamaluddin Chang

Tel: 886 2 23675421 | Fax: 886 2 23652094

THAILAND The Central Islamic Committee of Thailand (CICOT)

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia,

The Institute for Halal Food Standard of Thailand, 45 Moo 3

Moulana Abdul Wahab Wookay

Bangkok, 10530, Thailand

Johannesburg

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

68

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

Klongkao Rd, Klongsib Sub-District, Nongchock District, Mr.Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341


HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES

TURKEY

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR

TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy – Istanbul, Turkey Mr. YUSUF ARPACIOĞLU

Tel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

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109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed

Tel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab

Tel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam

Hajj. Mohammed Omar

Tel: 0084 4 62693741 | Fax: 0084 4 62671285

69

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Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

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Access up-to-date news and announcement from the CBs.

Check latest international CBs which are recognised by JAKIM.

Joint effort by JAKIM Halal Hub Division & DagangHalal Berhad Wisma UOA II, Suite 10-10, No. 21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia. T: +603 - 2171 1128 | F: +603 - 2166 1148 | E: contact@halalverified.com | W: www.HalalVerified.com


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Halal Magazine | ANUGA 2013