Product brochure
Hi, we are Daelmans Stroopwafels
We’re a family bakery and we make – you guessed it – Stroopwafels. It’s what we’re good at and what we love doing. First of all…
There is nothing like a Daelmans Stroopwafel! Daelmans Stroopwafels offers mouth-watering stroop sandwiched between two thin wafels, carefully crafted by our proud bakers. A real surprising indulgement made with the most delicious quality ingredients. When you take that first bite of a Daelmans Stroopwafel, you’ll savor the most delicious flavors from our authentic family recipe. Each Daelmans Stroopwafel is crafted from freshly made dough, pressed in a wafel iron until golden brown, and filled with mouth-watering stroop. Our wafel process makes the wafels so thin, that we can set ourselves apart from the competition with the best stroop-cookie balance. That is why every bite is a delight with Daelmans Stroopwafels.
It’s delicious!
No added colors and flavors
Suitable for vegetarians
RSPO - Certified Sustainable Palm Oil™
Rainforest Alliance Certified cacao
Kosher-Dairy
The Daelmans Stroopwafel is always a delicious treat Our favorite way to elevate the Daelmans Stroopwafel experience is to warm it up on your cup.
Coffee and tea moments are plentiful, ...but keeping that moment special is key. Daelmans Stroopwafels are the perfect pair with that warm beverage moment. Enjoy Daelmans Stroopwafels when you want to enjoy your me-moment, while at home, or at the office. Surprise your friends and elevate your get-together with this awesome gooey stroop-experience. There’s nothing like it!
Mouth-watering indulgement, even without the companion of a hot beverage Are you on-the-go? In your car, on your bike or taking a train. The single- and duo-packs are the perfect solution for a mouth-watering treat wherever you go, at any occasion. Because everyone deserves their moment.
Wanna share? Grab a bag of Minis, a perfect sized bag filled with mini Stroopwafels. The mini Stroopwafel is the ideal treat to share and indulge with friends, family or colleagues.
Once you’ve tried them you love them!
96%
88%
Customers all around the world are surprised by the amazing taste of Daelmans Stroopwafels. Research* shows that 96% of the consumers love our Stroopwafels and 88% of them have a real purchase intention. Daelmans Stroopwafels scores a Net Promotor Score – a score on recommendation – of 43, while the average category score is only 20. Once your customers have tried Daelmans Stroopwafels they love it and they will continue to keep indulging themselves, their family and friends with Daelmans Stroopwafels.
43 NPS score
*
Tryit Research 2021
Consumers want indulgence, and we are over performing! Why do consumers buy cookies and cakes? Research from worldwide top research agency Kantar* shows consumers purchase cookies and cakes for four main reasons: as an addition to coffee or tea, as a tasty reward, to indulge themselves for a moment and to share with others. Daelmans Stroopwafels is over performing in all aspects. Fits the best with coffee or tea, delicious and indulging on its own, and shareable. Daelmans Stroopwafels are the ideal product to boost your sales.
What consumers like to buy as indulgements for themselves:
74
53
37
49
36 27
28
cakes
30
34
35 30
24
cookies Daelmans Stroopwafels Coffee/tea
Kantar Research 2021
*
Tasty reward
Indulging
Shareable
The perfect treat for indulging moments Cube Caramel A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel the perfect treat for every indulging moment. No matter the occasion, every bite is a delight with Daelmans Stroopwafels.
• Perfect pack to enjoy out of the cookie cabinet or jar • Ideal partner with a coffee, tea or other hot beverage • 50% delicious stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla
Also available in Honey and Chocolate Cube Honey
The wafel is identical to our original Caramel Stroopwafel… yet with a twist, the stroop is being made with delicious honey.
Cube Chocolate
A deliciously unique twist. Our stroop filling is identical to the stroop filling of our original Caramel Stroopwafel, but with cacao added to the wafel for a chocolate flavor. EAN-code
Article code
Product name
HE
853754003342
24008
Cube Caramel
8 pc
853754003359
24012
Cube Honey
8 pc
811288030036
24010
Cube Chocolate
8 pc
Share indulging moments with each other Minis Caramel Share the surprising combination of sweet stroop between two thin wafels and create your indulging moment with friends, family or colleagues. Because, whatever the moment, whenever you feel like sharing, every Daelmans Stroopwafel Mini is a delight.
• Perfect for sharing! • Delicious 44% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla
Also available in Honey and Chocolate Minis Honey
The wafel is identical to our original Caramel Stroopwafel. Yet with a twist... the stroop is made with delicious honey.
Minis Chocolate
A deliciously unique twist. Our stroop filling is identical to the stroop filling of our original Caramel Stroopwafel. But with cacao added to the wafel for a chocolate flavor. EAN-code
Article code
Product name
HE
853754003014
24004
Minis Caramel
12 pc
853754003038
24006
Minis Honey
12 pc
811288030012
24005
Minis Chocolate
12 pc
On-the-go indulgence Single and Duo Does your customer needs an indulging moment on-the-go? Our Daelmans Stroopwafel Caramel is the perfect treat. Because, wherever you go, with a Daelmans Stroopwafel every bite is a delight.
• Individually wrapped packs for the best treat to indulge on-the-go • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621140803
24017
Single Caramel
24x4 pc
853754003052
24018
Duo Caramel
12x4 pc
Presented in a shelf ready presentation box
Snack indulgence Snackpack The perfect pack of snackable Daelmans Stroopwafel Caramel Singles. With a pack of 8 individually wrapped Daelmans Stroopwafels Caramel, we’ve offered the perfect portion size for whoever who wants to grab a treat of sweet stroop between two thin wafels.
• Snackpack with 8 individually wrapped Daelmans Stroopwafels Caramel • Convenient for lunch bags, purses or at home • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621140803
24156
Snackpack Caramel
12 pc
Surprise with an indulging gift Gift Tin A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel Tin the perfect festive gift for every occasion. Because, whatever you want to celebrate, with the Daelmans Stroopwafel Gift Tin your present is a real delight.
• Festive gift to give and to receive! • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
853754003427
24033
Gift Tin
9 pc
Additional varieties: Minis Caramel 150g The Daelmans Stroopwafels Minis Caramel bag 150g is ideal for sharing on-the-go! Comes in a resealable pouch for freshness and sharing. EAN-code
Article code
Product name
HE
8713621140803
24030
Minis Caramel bag 150g
10 pc
853754003328
24032
Minis Honey 150g
10 pc
811288030005
24031
Minis Chocolate 150g
10 pc
Additional varieties: Cube Maple The wafel is identical to our original Caramel Stroopwafel, but with a twist… maple sugar is added to the stroop for a maple flavor. EAN-code
Article code
Product name
HE
853754003366
24037
Cube Maple
8 pc
Additional varieties: Hexa Caramel, Honey, Chocolate and Coffee A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel the perfect treat for every indulging moment. Because, whatever the moment, when you take a Daelmans Stroopwafel every bite is a delight. Perfect for gifting or for the household. Available in 4 delicious varieties. EAN-code
Article code
Product name
HE
853754003007
24023
Hexa Caramel
9 pc
853754003021
24027
Hexa Honey
9 pc
811288030029
24025
Hexa Chocolate
9 pc
811288030319
24029
Hexa Coffee
9 pc
Our delicious stroop assortment Product
HE
Pallet
Minis Caramel
12 pc
90
24006
Minis Honey
12 pc
90
811288030012
24005
Minis Chocolate
12 pc
90
853754003427
24033
Gift Tin
9 pc
90
EAN-code
Article code
Product name
112
853754003014
24004
8 pc
112
853754003038
Cube Chocolate
8 pc
112
Cube Maple
8 pc
112
HE
Pallet
Cube Caramel
8 pc
24012
Cube Honey
811288030036
24010
853754003366
24037
EAN-code
Article code
Product name
853754003342
24008
853754003359
Product
*Printing errors reserved
Product
HE
Pallet
Snackpack
12 pc
100
24023
Hexa Caramel
9 pc
110
853754003021
24027
Hexa Honey
9 pc
110
100
811288030029
24025
Hexa Chocolate
9 pc
110
100
811288030319
24029
Hexa Coffee
9 pc
110
EAN-code
Article code
Product name
76
8713621140803
24156
12x4 pc
76
853754003007
Minis Caramel 150g
10 pc
100
24032
Minis Honey 150g
10 pc
24031
Minis Chocolate 150g
10 pc
HE
Pallet
Single-Pack
24x4 pc
24018
Duo-Pack
8713621140803
24030
853754003328
811288030005
EAN-code
Article code
Product name
8713621140803
24017
853754003052
Product
Contact us
Are you as enthusiastic as we are? If you have any more questions, please feel free to contact us. We’re happy to help you.
Call us +1-212-315-2343 Email us daelmans@thebrandpassport.com Visit us 18 East 41th Street, Suite 1901, New York, USA
eatstroopwafels.com