Product brochure
Hi, we are Daelmans Stroopwafels
We’re a family bakery and we make – you guessed it – Stroopwafels. It’s what we’re good at and what we love doing. First of all…
There is nothing like a Daelmans Stroopwafel! Daelmans Stroopwafels offers mouth-watering stroop sandwiched between two thin wafels, carefully crafted by our proud bakers. A real surprising indulgement made with the most delicious quality ingredients. When you take that first bite of a Daelmans Stroopwafel, you’ll savour the most delicious flavours from our authentic family recipe. Each Daelmans Stroopwafel is crafted from freshly made dough, pressed in a wafel iron until golden brown, and filled with mouth-watering stroop. Our wafel process makes the wafels so thin, that we can set ourselves apart from the competition with the best stroop-cookie balance. That is why every bite is a delight with Daelmans Stroopwafels.
It’s delicious!
No added colours and flavours
Suitable for vegetarians
RSPO - Certified Sustainable Palm Oil™
Kosher-Dairy
The Daelmans Stroopwafel is always a delicious treat Our favourite way to elevate the Daelmans Stroopwafel experience is to warm it up on your cup.
Coffee and tea moments are plentiful, ...but keeping that moment special is key. Daelmans Stroopwafels are the perfect pair with that warm beverage moment. Enjoy Daelmans Stroopwafels when you want to enjoy your me-moment, while at home, or at the office. Surprise your friends and elevate your get-together with this awesome gooey stroop-experience. There’s nothing like it!
Mouth-watering indulgement, even without the companion of a hot beverage Are you on the go? In your car, on your bike or taking a train. The duo-packs are the perfect solution for a mouth-watering treat wherever you go, at any occasion. Because everyone deserves their moment.
Wanna share? Grab a bag of Minis, a perfect sized bag filled with mini Stroopwafels. The mini Stroopwafel is the ideal treat to share and indulge with friends, family or colleagues.
Once you’ve tried them you love them!
96%
88%
Customers all around the world are surprised by the amazing taste of Daelmans Stroopwafels. Research* shows that 96% of the consumers love our Stroopwafels and 88% of them have a real purchase intention. Daelmans Stroopwafels scores a Net Promotor Score – a score on recommendation – of 43, while the average category score is only 20. Once your customers have tried Daelmans Stroopwafels they love it and they will continue to keep indulging themselves, their family and friends with Daelmans Stroopwafels.
43 NPS score
*
Tryit Research 2021
Consumers want indulgence, and we are over performing! Why do consumers buy cookies and cakes? Research from worldwide top research agency Kantar* shows consumers purchase cookies and cakes for four main reasons: as an addition to coffee or tea, as a tasty reward, to indulge themselves for a moment and to share with others. Daelmans Stroopwafels is over performing in all aspects. Fits the best with coffee or tea, delicious and indulging on its own, and shareable. Daelmans Stroopwafels are the ideal product to boost your sales.
What consumers like to buy as indulgements for themselves:
74
53
37
49
36 27
28
cakes
30
34
35 30
24
cookies Daelmans Stroopwafels Coffee/tea
Kantar Research 2021
*
Tasty reward
Indulging
Shareable
The perfect treat for indulging moments Cube Caramel A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel the perfect treat for every indulging moment. No matter the occasion, every bite is a delight with Daelmans Stroopwafels.
• Perfect pack to enjoy out of the cookie cabinet or jar • Ideal partner with a coffee, tea or other hot beverage • 50% delicious stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla
Presented in a shelf ready presentation box
EAN-code
Article code
Product name
HE
8713621140858
24152
Cube Caramel
12 pc
Share indulging moments with each other Minis Caramel Share the surprising combination of sweet stroop between two thin wafels and create your indulging moment with friends, family or colleagues. Because, whatever the moment, whenever you feel like sharing, every Daelmans Stroopwafel Mini is a delight.
• Perfect for sharing! • Delicious 44% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621860794
86079
Minis Caramel
10 pc
Presented in a shelf ready presentation box
On-the-go indulgence Duo-pack Does your customer needs an indulging moment on the go? Our Daelmans Stroopwafel Caramel is the perfect treat. Because, wherever you go, with a Daelmans Stroopwafel every bite is a delight.
• Duo wrapped packs for the best treat to indulge on-the-go • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621240688
24068
Duo Caramel
12 pc
Presented in a shelf ready presentation box
Surprise with an indulging gift Gift Tin A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel Tin the perfect festive gift for every occasion. Because, whatever you want to celebrate, with the Daelmans Stroopwafel Gift Tin your present is a real delight.
• Festive gift to give and to receive! • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621140865
24086
Gift Tin
9 pc
Our delicious stroop assortment Product
24068
Gift Tin
9 pc
90
86079
114
8713621140865
24086
12x4 pc
8713621240688
120
8713621860794
Duo-Pack
24152
10 pc
120
12 pc
8713621140858
Minis Caramel
Product name
Cube Caramel
Product name
Pallet
Article code
Pallet
Article code
HE
EAN-code
HE
EAN-code
Product
*Printing errors reserved
Contact us
Are you as enthusiastic as we are? If you have any more questions, please feel free to contact us. We’re happy to help you.
Call us + 44 1293 301 986 Email us accounts@daelmansgroup.com
eatstroopwafels.co.uk