Product brochure
Hi, we are Daelmans Stroopwafels
We’re a family bakery and we make – you guessed it – Stroopwafels. It’s what we’re good at and what we love doing. First of all…
There is nothing like a Daelmans Stroopwafel! Daelmans Stroopwafels offers mouth-watering stroop sandwiched between two thin wafels, carefully crafted by our proud bakers. A real surprising indulgement made with the most delicious quality ingredients. When you take that first bite of a Daelmans Stroopwafel, you’ll savour the most delicious flavours from our authentic family recipe. Each Daelmans Stroopwafel is crafted from freshly made dough, pressed in a wafel iron until golden brown, and filled with mouth-watering stroop. Our wafel process makes the wafels so thin, that we can set ourselves apart from the competition with the best stroop-cookie balance. That is why every bite is a delight with Daelmans Stroopwafels.
It’s delicious!
No added colours and flavours
Suitable for vegetarians
RSPO - Certified Sustainable Palm Oil™
Rainforest Alliance Certified cacao
Kosher-Dairy
The Daelmans Stroopwafel is always a delicious treat Our favourite way to elevate the Daelmans Stroopwafel experience is to warm it up on your cup.
Coffee and tea moments are plentiful, ...but keeping that moment special is key. Daelmans Stroopwafels are the perfect pair with that warm beverage moment. Enjoy Daelmans Stroopwafels when you want to enjoy your me-moment, while at home, or at the office. Surprise your friends and elevate your get-together with this awesome gooey stroop-experience. There’s nothing like it!
Mouth-watering indulgement, even without the companion of a hot beverage Are you on the go? In your car, on your bike or taking a train. The single- and duo-packs are the perfect solution for a mouth-watering treat wherever you go, at any occasion. Because everyone deserves their moment.
Wanna share? Grab a bag of Minis, a perfect sized bag filled with mini Stroopwafels. The mini Stroopwafel is the ideal treat to share and indulge with friends, family or colleagues.
Once you’ve tried them you love them!
96%
88%
Customers all around the world are surprised by the amazing taste of Daelmans Stroopwafels. Research* shows that 96% of the consumers love our Stroopwafels and 88% of them have a real purchase intention. Daelmans Stroopwafels scores a Net Promotor Score – a score on recommendation – of 43, while the average category score is only 20. Once your customers have tried Daelmans Stroopwafels they love it and they will continue to keep indulging themselves, their family and friends with Daelmans Stroopwafels.
43 NPS score
*
Tryit Research 2021
Consumers want indulgence, and we are over performing! Why do consumers buy cookies and cakes? Research from worldwide top research agency Kantar* shows consumers purchase cookies and cakes for four main reasons: as an addition to coffee or tea, as a tasty reward, to indulge themselves for a moment and to share with others. Daelmans Stroopwafels is over performing in all aspects. Fits the best with coffee or tea, delicious and indulging on its own, and shareable. Daelmans Stroopwafels are the ideal product to boost your sales.
What consumers like to buy as indulgements for themselves:
74
53
37
49
36 27
28
cakes
30
34
35 30
24
cookies Daelmans Stroopwafels Coffee/tea
Kantar Research 2021
*
Tasty reward
Indulging
Shareable
The perfect treat for indulging moments Cube Caramel A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel the perfect treat for every indulging moment. No matter the occasion, every bite is a delight with Daelmans Stroopwafels.
• Perfect pack to enjoy out of the cookie cabinet or jar • Ideal partner with a coffee, tea or other hot beverage • 50% delicious stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla
Also available in Honey and Chocolate Cube Honey
The wafel is identical to our original Caramel Stroopwafel… yet with a twist, the stroop is being made with delicious honey.
Cube Chocolate
A deliciously unique twist. Our stroop filling is identical to the stroop filling of our original Caramel Stroopwafel, but with cacao added to the wafel for a chocolate flavour. EAN-code
Article code
Product name
HE
8713621140858
24085* 24096**
Cube Caramel
8 pc
8713621140803
24080*
Cube Honey
8 pc
8713621140742
24074*
Cube Chocolate
8 pc
* block HT 100x120 **euro HT 80x120
Share indulging moments with each other Minis Caramel Share the surprising combination of sweet stroop between two thin wafels and create your indulging moment with friends, family or colleagues. Because, whatever the moment, whenever you feel like sharing, every Daelmans Stroopwafel Mini is a delight.
• Perfect for sharing! • Delicious 44% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla
Also available in Honey and Chocolate Minis Honey
The wafel is identical to our original Caramel Stroopwafel. Yet with a twist... the stroop is made with delicious honey.
Minis Chocolate
A deliciously unique twist. Our stroop filling is identical to the stroop filling of our original Caramel Stroopwafel. But with cacao added to the wafel for a chocolate flavour. EAN-code
Article code
Product name
HE
8713621140872
24087* 24098**
Minis Caramel
12 pc
8713621140797
24079*
Minis Honey
12 pc
8713621140766
24077*
Minis Chocolate
12 pc
* block HT 100x120 **euro HT 80x120
On-the-go indulgence Single and Duo Does your customer needs an indulging moment on the go? Our Daelmans Stroopwafel Caramel is the perfect treat. Because, wherever you go, with a Daelmans Stroopwafel every bite is a delight.
• Individually wrapped packs for the best treat to indulge on-the-go • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621140841 8713621140902
24084* 24090**
Single Caramel
24x4 pc 36 pc
8713621140889
24089**
Duo Caramel
18 pc
* block HT 100x120 **euro HT 80x120
Presented in a shelf ready presentation box
Easy to hand out Minis and Midis Easy pack to hand out single Stroopwafels for sampling purposes and for restaurant or café services (e.g. hand out with a coffee or tea). Also applicaple for sales in wholesalers.
• Daelmans designed carton box with single Stroopwafels • Available as 200x8g Minis and 150x15g Midi • Delicious 44% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621240923
24092
Minis Caramel
200x8g
8713621241005
24100
Midis Caramel
150x15g
Moet hier nog iets van een tekstje bij?
Surprise with an indulging gift Gift Tin and Tube A surprising combination of sweet stroop between two thin wafels makes the Daelmans Stroopwafel Caramel Gift Tin and Tube the perfect festive gift for every occasion. Because, whatever you want to celebrate, with the Daelmans Stroopwafel Gift Tin and Tube your present is a real delight.
• Festive gift to give and to receive! • Delicious 50% stroop filling between two thin wafels • Enhanced with caramel, cinnamon and Bourbon vanilla EAN-code
Article code
Product name
HE
8713621140865 8713621140971
24086* 24097**
Gift Tin
9 pc
8713621240510
24050* 24095**
Gift Tube
11 pc
* block HT 100x120 **euro HT 80x120
Our products
No artificial colours or flavours are used
Our Stroopwafels are suitable for vegetarians
We only use RSPO - Certified Sustainable Palm Oil™
We only use Kosher-Dairy Rainforest Alliance Certified cacao
Our delicious stroop assortment Product
HE
Pallet
Minis Caramel
12 pc
90 96
24079*
Minis Honey
12 pc
90
8713621140766
24077*
Minis Chocolate
12 pc
90
8713621140889
24089**
Duo-Pack
18 pc
200
EAN-code
Article code
Product name
112 110
8713621140872
24087* 24098**
8 pc
112
8713621140797
Cube Chocolate
8 pc
112
Single-Pack
24x4 pc 36 pc
76 200
HE
Pallet
Cube Caramel
8 pc
24080*
Cube Honey
8713621140742
24074*
8713621140841 8713621140902
24084* 24090**
EAN-code
Article code
Product name
8713621140858
24085* 24096**
8713621140803
Product
*Printing errors reserved
Our delicious stroop assortment Product
8713621241005
36 pc
80
11 pc
30 24
8713621140889
24088**
200 pc
130
24092**
Minis Caramel 8g wrapped per piece
24100**
Midis Caramel 15g wrapped per piece
8713621240923
Caramel duo wrapped 78g
24091**
Gift Tube
8713621240510
80
8713621140902
24050* 24095**
24086* 24097**
96 pc
90 80
9 pc
8713621140865 8713621140971
Caramel single wrapped 39g
Product name
Gift Tin
Product name
Pallet
Article code
Pallet
Article code
HE
EAN-code
HE
EAN-code
150 pc
130
Product
pallet type
Date:
* block HT 100x120
YYYY-MMM-DD (P+E code)
** euro HT 80x120
DD-MM-YYYY
Contact us
Are you as enthusiastic as we are? If you have any more questions, please feel free to contact us. We’re happy to help you.
Call us +31 73 518 8444 Email us info@daelmansgroup.com Visit us Kerkstraat 48, 5253 AP Nieuwkuijk, Netherlands
stroopwafels.com