d-mars.com Business Journal 65

Business Journal Nov.15 - Dec 15, 2012

Inspire, Inform & Educate

GIVING BACK

INSIDE

65 th Edition 18th Annual African American Business Achievement Pinnacle Awards

If You Want To Really Surprise Your Spouse This Christmas

By David Sheath The best way to do this is by reviewing all areas of your existing approach and thinking about improvements

Latoya L. Wall Pinnacle Award

Paul Cannings Pinnacle Award

Kim Roxie Pinnacle Award

Tony Council Pinnacle Award

Dr. Heather Bown Pinnacle Award

Lanny Smith & Kirbi Thomas Upstart Business Award

PAGE 9

Taking Credit: Women Value Flexible Entrepreneurship Education at Local Community Colleges

By Cynthia Nevels Women are seeking alternative sources of income to help make ends meet and for some that means pursuing entrepreneurial endeavors.

PAGE 15

Bo Knows Sports, Family and Community MR. D-MARS and Mr. and Mrs. Bo Porter, the new Astros Manager and his wife Stacey.

Business Builder or Time Waster?

By James L. Marshall, Jr. In a recent survey, 94% of marketers reported that they are using social media to market their businesses...

James L. Marshall, Jr.

President Marshall Wealth Management

PAGE 17

The Port of Houston Authority John S. Chase The Advocate Award The Excellence Award

Aundrae Romeo

Not Worth A Dime

By Marco Chan I’d like to introduce you to your next step to greater success. It will improve your life especially in the areas of communication and leadership.

PAGE 23

District Governor for Dist. 56 Toastmasters International

McConnell Jones Lanier & Murphy The Endurance Award

“It’s important to give it all you have while you have the chance.”

~ Shania Twain

November 15 - December 15, 2012

Behind The

Journal

3.

Publisher’s Message

Keith J. Davis, Sr.

SR. PUBLISHER Keith J. Davis, Sr. VICE PRESIDENT Kevin Davis

This month’s theme is “Giving Back” in honor of the Thanksgiving Holiday. As a business owner, it may be hard to envision anything other than meeting your fourth quarter goals, especially when this is the final quarter of the year. I recommend that you make a conscious decision to schedule time out during the holidays to make a list of the things you are thankful for in regards to your business. This will enable you to see the fruits of your labor and those of your team, do a status check on your projected goals for the year and assist you in developing a strategic plan for 2013. Don’t forget that your plans should always include making a conscientious effort to give back to your local community.

As always, thank you for your continued support of d-mars.com. When you support d-mars.com, you are supporting more than just our company; you are supporting the communities in which we live and work.

Working together, we can succeed in making positive things happen.

EDITING CONSULTANT Sharon Jenkins OPERATIONS COORDINATOR Johnny Ray Davis, Jr. ACCOUNTING MANAGER Eugenie Doualla

CONTENTS

SENIOR ACCOUNT EXECUTIVE Onyebuchi Okoh C.T. Foster Eric D. Goodwine

d-mars.com Exclusive with Astros Manager, Bo Porter ................................................................

4

PHOTOGRAPHY L.C. Poullard Grady Carter Tony Gaines

18TH African American Buisness Achievement Pinnacle Awards ...............................................

6

If You Want To Really Surprise Your Spouse This Christmas ........................................................

9

The Evolution of a Woman Entrepreneur ......................................................................................

9

MULTIMEDIA DIRECTOR Andrea Hennekes

10th Texas High School Jamboree and HOOPSGIVING CLASSIC ..............................................

11

Common Job Interview Mistakes .................................................................................................

13

LAYOUT & GRAPHIC DESIGNERS Ferland Antwine

A Tree Planted by Rivers of H20! ..................................................................................................

13

Taking Credit: Women Value Flexible Entrepreneurship Education at Local Community Colleges

15

DISTRIBUTION Booker T. Davis, Jr. Rockie Hayden

Business Builder or Time Waster? ................................................................................................ 17

CONTRIBUTING WRITERS Kevin “Bro. D-Mars” Davis Cynthia Nevels James L. Marshall, Jr. Mena Freeman David Sheath Joy Chudacoff Kenneth L. Frank Dr. D. L. Jones Alvin E. Terry Errol Allen Charlotte Jackson Aundrae Romeo Cindy Schulson Terry Daniels Noel Pinnock Jessie Muhammad

Not Worth A Dime

Giving Back ................................................................................................................................... 17 Giving Back! .................................................................................................................................. 19 .......................................................................................................................

After the Recession: Threats and Opportunities for Entrepreneurs

............................................

21

GIVE: The Cost Is Less Than You Think .......................................................................................

21

Benefits of Niche Marketing .........................................................................................................

22

Developing Your Entrepreneurial Strategies ..................................................................................

22

R.A.W. Beauty & Fashion Show: Benefiting Dynamic Kids Of Houston .......................................

24

3 Ways To Get Your Customer To Help You Provide Great Customer Service ............................ 24

MR. D-MARS

JOIN OUR MAILING LIST to stay informed in our community.

Register at www.d-mars.com

Tip of the Month

It’s Just That Simple!

“If you have much, give of your wealth; If you have little, give of your heart”

19

~ Arab Proverb

D-MARS.com Business Journal “d-mars.com is certified with SBE, HUB, DBE & Port of Houston SBDP.”

7322 Southwest Fwy, Suite 805 Houston, Texas 77074

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713-272-9511 . Phone 713-272-6364 . Fax www.d-mars.com

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November 15 - December 15, 2012

d-mars.com Exclusive with Astros Manager, Bo Porter

By Jesse Muhammad

for women. And it gives you appreciation for the strength that my mother displayed. It really helps you understand hard work, dedication and determination,” says Porter.

His mother had him at the age of 16 and instead of feeling sorry for herself; she set an example for her son. She completed high school and college and juggled multiple jobs. “From a man’s standpoint, realizing what was missing in the early years of my life, it made me that much more focused to want to be the best dad I could be to our son,” says Porter, who is married with one son.

His affinity for sports budded while serving as the ball boy for his mother’s softball team. Sports became a mental escape from the harsh realities that surrounded him. “I played in a community where the talent level was such that we probably would have had at least 30 of them play professional ball. But the atmosphere and the conditions of the community had a huge impact, from a negative standpoint, on that not coming to fruition. They were missing the know how to lead and the ability to combat the different distractions that living in a challenged community brings,” says Porter. By mirroring the traits his mother exhibited, he defied the odds and become a heavily recruited star player in baseball, basketball and football.

The University of Iowa was his final choice. He left his mark as a two-sport sensation in football and baseball while obtaining his degree

H

aving just talented individual players can win you a few games and even accolades; however, it takes teamwork to win championships.

This principle applies no matter if you’re running a corporation, school, organization or sports team. It takes a special leader or coach to go against the norm, relentlessly bring out the best in others and get them to think for the whole team.

That’s the type of reputation preceding Bo Porter, who is now at the helm of the Houston Astros as the newly appointed manager. He’s inheriting a team that’s coming off its worst season ever with 107 losses. Yet it is easy to tell this man invites and thrives off of challenges. “They got

the right man for the job. The future is bright. This team is on its way back up,” he says with a smile.

As he escorts Mr. D-Mars through the lower levels and onto the f lawless diamond mound of Minute Maid Park, Porter discussed his new position, important life lessons, effective leadership, family, and community involvement.

An Early Love Affair with Sports Porter was nurtured by a single mother in a rough neighborhood in Newark, New Jersey. Like many African-American males, that kind of upbringing had its fair share of landmines that many don’t successfully navigate through.

“When you’re raised by a single parent it gives you an appreciation

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in communications. Porter ref lects much on the principles he learned from College Hall of Fame coach John Hayden Fry. “Coach Fry is a coach who believes in leaving a legacy; he duplicates himself. He turned us into coaches by helping us with our leadership skills and knowing how to lead. There are many people who may possess the mindset to lead. There’s a difference between possessing the mindset and actually knowing how to lead. And Coach Fry was able to give that to me at the University of Iowa,” he says.

Preparation Meets Opportunity In 1993, Bo Porter was drafted by the Chicago Cubs and went on to play for multiple teams in his professional career in the major leagues. He then went on to serve as a successful coach for minor league teams, the Greensboro Grasshoppers and Jamestown Jammers before making it to the Florida Marlins, Arizona Diamondbacks and the Washington Nationals.

By starting with these less than glamorous positions, he was forced to stay focused. His motivation was never just to get a paycheck, but to sharpen himself and those around him. “If the paycheck is what motivates you, then you’re probably not going to do it good. I have never made a decision based on money. My wife and I have talked a lot about our faith and we put this in God’s Hands a long time ago.

And we felt like He would guide us exactly where it is He want us to be,” says Porter.

His wife Stacey, a Houston native

November 15 - December 15, 2012 who played sports in high school, says the mortar that has kept them together for over 16 years in their marriage has been unwavering love. “We want to be together and fight through any adversity. It doesn’t matter what it is when you love someone,” she says as she recounted the many times they had to pack up and move at a moment’s notice. “That’s just professional sports, especially baseball. So if you don’t have your sleeves rolled up, it is not for you,” she says.

On September 27th, Porter was officially announced as the Astros’ manager after helping to lead the Washington Nationals to a winning record as its third base coach. He’s a self-professed read-a-holic who believes in sharing necessary knowledge. This is evident in the leadership books such as “From Good to Great” that he says is required reading for all of his staff.

“What has happened here in Houston is nowhere near an accident. All of the places that God sent us He sent us there along the way to prepare us for this opportunity. If it were not for all of those experiences, I would not be as prepared as I am today,” he emphasizes.

A SELF-less Community Giver Although countless meetings and revamping the Astros roster and staff has been his primary focus in the first few months of his tenure, Porter wants everyone to know that he is here to serve the community and in particular the youth. “To change civilization, starts with our youth. If we teach them the right things early, they will be able to impact the world,” he says.

On November 19th, the couple hosted an intimate reception at the Inn at Ballpark Hotel to formally announce the Bo Porter SELF Foundation. SELF stands for sports, education, lifeskills and faith. Sports will be the vehicle by which youth will gain critical life skills and improve their personal faith.

The goal of the foundation is the maturing of young people physically, intellectually, and spiritually through coaching, tutoring and mentoring.

SELF is not a publicity stunt just because he’s the new manager. The

Porters have been mentoring youth since their college days and are deeply committed to giving back, never looking for something in return. “The first thing that I hope that my wife and I can bring is that people can look at us and realize that your race does not determine what it is you can actually do in life,” says Porter. “I tell young people that sports is a career with a timeline, but character and education is something that can last a lifetime.”

In the near future, Bo Porter SELF centers will be erected to provide a haven for after-school programs. The participants will also be welcomed to Minute Maid Park and have an opportunity to receive scholarships for their college pursuits. Mrs. Porter is developing a program to give young girls more positive images to combat what their being bombarded with on the Internet and in their social spheres of inf luence.

When Bo Porter sat down with the Astros regarding his new position, he wanted to know the team’s level of

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connection to the Houston community.

He intends to get the players active in improving the overall wellness of the city. “I will lead that charge. I will have our players involved in all aspects of the Houston community, whether it’s through the Astros or the SELF foundation,” he says.

The city of Houston definitely has much to look forward to from the First Couple of Baseball. If you haven’t attended an Astros game in a while, they look forward to seeing you there with your family!

(For more information on the SELF Foundation call 713-702-9707 and visit www.BoPorterSELFFoundation. org)

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September - October 2012

By Rose Carter

18th Annual African American

T

he Houston Citizens Chamber of Commerce (HCCC) a n nou nc ed t he recipient s of the 18th Annual African American Business Achievement Pinnacle Awards Friday, October 12, 2012 at The Power Center in Houston, Texas. The event, attended by close to 650, was held

The Mack H. Hannah, Jr. Upstart Business Award

Business Achievement Pinnacle Awards

there to highlight the renovated facility and to model and encourage patronizing community businesses.

The Chairman’s Reception, sponsored

by Republic Beverages featured comments by William Pickard, PhD, CEO Global Automotive Alliance and Keynote Speaker and Chamber Chair

Pinnacle Award

William Traylor, of AT&T. Elected officials in attendance included Mayor Annise Parker, Congresswoman Sheila Jackson Lee, Congressman Al Green, State Representatives Sylvester Turner and Ron Reynolds.

Larry Jones of Radio One served as the emcee for the evening that featured event

Eric Lyons, Chamber CEO presented the Pinnacle Award This award was named after the businessman and Recipients from “one of the most accomplished pool of educator, recognizes a rising business on the path to applicants seen in a while”. The 18th Class of Pinnacle entrepreneurial greatness. Presented by Carla Lane, Award Recipients include: President & CEO of LaneStaffing, a Chamber Hall of Fame recipient and this year’s co-sponsor of the award. Dr. Heather Brown Orthodontics Lane, a former recipient of the Upstart and Pinnacle “As an Invisalign Premier Awards presented the award to Active Faith Sports Preferred Provider, we are represented by Lanny Smith and Kirbi Thomas. committed to maintaining the highest standards in orthodontic care and providing the best Active Faith Sports possible service to our patients.

The vision for Active Faith Our practice boasts state-ofSports is to become the the-art equipment and a caring, premiere Christian sports professional staff in a friendly, apparel brand and to use the inviting environment”, says Dr. platform and visibility that Brown. athletics gives to bring glory to God’s name. In their RPH Consulting Group acceptance speech, Thomas Focused on Master noted how she felt led to Planning, Renovation and return to Houston from New Construction as a a comfortable career teaching to help long-time friend group, R PH C onsu lt ing Lanny Smith with his vision. In a short few years, their Group guides clients line is worn by several NBA notables such as Jeremy through every phase of a Lin of the Houston Rockets and with the exposure has project in order to provide become a global line in the last year. “We hope to inspire an innovative and affordable everyone to be ACTIVE in their FAITH regardless of s o l u t i o n t o c on st r uc t ion what they do.” needs. This includes Design consultation & development,

co-chairs Sherman Lewis III, of The Lewis Group and Ms. Vernita Harris of Impact Strategies Consultants Honorary Co-Chairs were Jason Few, Executive VP, Energy VP and President of Reliant and Dr. Annette Cluff, Superintendent of the Varnett Public Schools.

Schematic design, Construction development, Interior Design, Construction drawings, and Branding.

TLC Engineering, Inc.

TLC Engineering, Inc. (TLC) is a full service organization providing consulting, engineering, construction, technical recruiting & business administrative staffing services ensuring cost effective solutions to the petrochemical, energy-utility, construction, and business industry. TLC consistently provides targeted solutions for our customers most complex engineering challenges. An interdisciplinary approach at the construction site binds together design and environmental knowledge with construction expertise to bring a project to completion.

According to Tony Council, “if your needs require civil, structural, mechanical, electrical or construction expertise, we do it all”!

LAMIK Beauty

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Kim Roxie says, “Lamik Beauty is the first eco-chic makeup brand, including facial care and eyelashes. Lamik gives makeup a new purpose, women a new zeal for applying it, and a healthy platform for its existence. Every woman is empowered by being included; all races and ages.”

November 15 - December 15, 2012

Keynote Speaker

Sporting evening wear designed by her 15-year old mentee, Kim talked about her excitement to be the youngest African American to carry a line at Macy’s and has been successful with several locations, most notably in the River Oaks area of Houston and throughout the United States.

William F. Pickard, PhD is Chairman and CEO, Global Automotive Alliance, a group of six manufacturing entities with eight facilities in the United States and Canada. He is recognized by the automotive industry for masterminding the first minority-owned group of tierone and tier-two plastic parts suppliers to service the top three U.S. automakers. Pickard established Alliance in 1999 and by 2004 employed more than 1,200 people and generated more than $200 million in sales by leveraging joint ventures with larger companies. Dr. Pickard spoke about the Seven Steps of Entrepreneurship to the captivated crowd with his wit and wisdom that the “Business of America is Business”.

The Bulsard Group

The Bulsard Group, LLC consistently anticipates industry demands by providing a holistic approach to harnessing the power of change and delivering value. Customers expect the same high-quality, low cost, and quickly delivered products and solutions despite the global changes in the market. “This holistic approach which ensures success is accomplished by partnering with you to improve the value of your organization to your company and the value of your company to the customer” says LaToya Wall of the Bulsard Group.

The Endurance Award

The Endurance Award is given as way to recognize businesses who have reached a milestone of successfully being in business for 25 or more years. In this, the third year of presenting the award, Dr. Annette M. Cluff presented the recognition to McConnell Jones Lanier & Murphy, Chamber Hall of Fame recipient. All of the partners were in attendance to accept the award; Wayne McConnell, Thomas Jones, Odysseus Lanier, and Sharon Murphy.

The Excellence Award

The Excellence Award is given in recognition of outstanding business performance and community involvement. Chamber Advisory Board Member, Thomas Jones presented the award to the late John S. Chase for his pioneering spirit as an entrepreneur and legacy as an architect in Texas. Tony Chase, Chair of the Greater Houston Partnership and son of the late businessman accepted the award on his behalf with Mrs. Chase.

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About the 18th Pinnacle Awards Gala The Pinnacle Awards are a staple in the Houston African American Business Community because they recognize those who are making positive contributions to the local and global community. In addition, the Pinnacle Awards expose the community at large to minority-owned businesses and increase awareness of these businesses and entrepreneurs.

About the Houston Citizens Chamber of Commerce As the nation’s second oldest African American Chamber founded in 1935, the Houston Citizens Chamber of Commerce has served as an advocate for African American business owners and professionals in the greater Houston metropolitan area. The organization’s mission and vision has flourished, reflecting the needs and growth of its members. HCCC has provided value to members, area businesses and the community and has remained committed to assisting African-American businesses succeed within the local community.

The event ended with a dessert reception hosted by Simply Sweets and entertainment provided by “Klockwork”.

More information about the Pinnacle Awards or The Houston Citizen’s Chamber of Commerce can be found at http://www.hcccpinnacleawards.org or by calling 832350-4222.

The Advocate Award

The Advocate Award was created to honor an organization that has been a true champion for AfricanAmerican small businesses in the Greater Houston Metropolitan area. These organizations are diligently working to ensure the stability and growth of small businesses through its diversity supplier programs, community outreach and education. Vanessa Reed, CRA Manager, Comerica Bank and 2011 Advocate Award recipient presented the current year award to The Port of Houston Authority.

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November 15 - December 15, 2012

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November 15 - December 15, 2012

9.

If You Want To Really Surprise Your The Evolution of a Woman Entrepreneur Spouse This Christmas You Need To Design Your Own Gift

By David Sheath

W

hen the holidays come around each year we always face the same dilemma what can we buy for our wife or husband for a Christmas surprise?

While often our spouses’ tell us exactly what they want for their main present, most of us still like to get a second or even third gift, so our loved ones’ still have a surprise or two on Christmas morning. The single best way to achieve a real surprise, a present that will get the reaction you are looking for, is to design your own gift.

The term “design your own gift” sounds like something that’s difficult to accomplish, but in reality it’s not difficult at all, in fact it’s rather easy.

There are dozens of photo gift webstores on the Internet, all of which offer a wide array of fully customizable gifts.

These web-stores allow you to upload your own photos, logos and designs to their websites, and then provide a platform that lets you design your own gift by adding your photos, logos and designs to any of their customizable products. After you have added your photos and designs, you also have the option of adding any text you choose, maybe the person’s name, your name (the giver’s name), the date or perhaps something as simple as “Happy Christmas”. Follow this easy process and you will be able to create your own gift in no time at all!

A few gifts ideas to help you on your way…..

For him and for her

Some of the most popular personalized gifts ideas around include custom tablet computer and mobile phone cases. People just love to dress-up their communication devices in their own clothing - it helps them to distinguish their own devices from the masses.

However, the only way to guarantee total uniqueness is to make your own design that may be something as simple as a photo of the owner of the device, a photo of their spouse, a photo of their child(ren), a logo or if you have the skills to produce it, your own intricate design.

Other popular custom personalized gifts ideas that are suitable for both sexes include camera cases, photo to canvas prints, dog tags, key rings, mouse pads, mugs, photo bags, umbrellas and watches.

All of these items can be customized with your own photos, logos, designs and text.

All you need to do is choose an appropriate product, personalize it with photos, designs and text that you know are dear and meaningful to the gift recipient, and you will have the perfect surprise present on Christmas morning!

For her

If you are looking for a unique gift idea for your wife you may want to consider some of the following fully customizable items: Blankets, charms, clothing, compact mirrors, cosmetic bags, earrings, flip flops, handbags, necklaces, sleep masks, sling bags and tote bags.

For him

Conversely, if you are in need of a unique gift idea for your husband, the custom items that follow may be just what you are looking for…

Belt buckles, business card holders, car accessories, cufflinks, golf accessories, hip flasks, money clips, playing cards, toiletries bags and wallets.

The bottom line

The secret to finding the best gift ideas for anyone, whatever the occasion, regardless of age or gender, is firstly to make sure the product you choose is something you think they need and are therefore likely to use.

Secondly you need to have a good understanding of their likes and dislikes - for example, if a lady loves her dog but hates cats, you should never personalize her handbag with a picture of a cat, but obviously a picture of her dog would work extremely well.

I know this example sounds obvious and it clearly is, but the lesson here is to make sure that when you design your own gift, you think long and hard about the best way to customize it rather than just personalizing it with the first photo or design that comes to mind!

About the Author Learn how to create your own gift using your own photos, logos, designs and text. David Sheath’s website, Make Your Own Gift, offers 400+ fully customizable products that can all be personalized free of any additional costs when you make your own design. His site provides an enormous number of custom personalized gifts ideas

By Joy Chudacoff

M

y son came home from his first week of middle school with a lot of excitement about his new history class.

Turns out they are studying “early man,” the evolution of life and its many changes.

This got me thinking about the evolution of women entrepreneurs and the different phases we go through on the journey to business success.

When you pick up a magazine, read an online article or meet a woman who’s achieved great success in her business, do you sometimes wonder, “How did she do that?” I know I used to ask myself this question in the early days when my business was in start-up mode. When I think about my own entrepreneurial journey and the women mentors who walked this path before me, I visualize five phases in the evolution of a woman entrepreneur. Once you understand each phase, you’ll begin to see where you are in your entrepreneurial evolution and what you need to do next to create the business you dream about or take your existing business to that next level of success: Phase 1 - If you’re thinking about starting a business, the first question you want to answer is, “Why do I want to start a business?” Your answer to your “why” is the foundation for everything that comes next. Is it because you are passionate about owning a business? Is it because you need to earn extra money? I started my first business at the age of 28 because I saw a great opportunity to earn an extra $500 per month. I started Smart Women Smart Solutions ® nearly eight years ago out of a heartfelt passion to support women, both personally and professionally. Along with your why, it’s important to do some research to find out if there is a market for your idea. Do people want what you have to offer?

Phase 2 - Create a plan to get noticed.

Once you know your why and decide what the business is, it’s essential you create a marketing message that you can share with people you meet, potential referral sources and also for online visibility. You’ll want to design a marketing plan so you can inform and educate people about your business. There are many choices for marketing you can use both online and offline. Now is a great time to decide what forms of marketing will work best to reach

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your ideal client. When I first started out, I relied heavily on local networking, referral sources and speaking at local events.

Phase 3 - Reflect & Review. This is a key step and sometimes it can get overlooked or ignored for too long. You need to reflect and review often about how you are doing.

Is your plan working? Are you meeting your goals? Are you attracting new clients regularly? Is your income consistent or are you experiencing an ebb and flow? This is not the “fun” part of entrepreneurship but it is important. I found after a few years that I wanted to take Smart Women Smart Solutions® to the next level so I made the decision to work with a coach as a “thinking partner” to help me review what was working, what wasn’t working and make the necessary adjustments so I could accomplish the renewed vision I had for my business.

Phase 4 - Re-launch. Once you reflect and review, it’s time to design a new plan of action. You’ll need to make changes in your business to prepare for these new and exciting ideas to roll out with ease. This is an ideal time to think about adding more team members (or possibly your first hire) and systematizing as many parts of your business as possible. You’ll want to invest in giving your marketing materials a “facelift” to show that you are seriously going to the next level in your business.

Phase 5 - Longevity & Leadership. As your business reaches new heights and people on a much larger scale become familiar with your work, you’ll be invited to share your story and expertise with people in your industry. The longevity and success of your business is directly related to you becoming a rising star and being recognized as a leader of women in the world.

Your entrepreneurial journey may not follow this path exactly, but you will find yourself in one of these five phases at one time or another. When you meet a woman who has achieved your definition of “success,” remember it probably didn’t happen overnight. It takes plenty of patience and planning to make it to the top. I invite you to spend some time this fall looking at your own evolution as an entrepreneur and decide where you want to go from here.

Anything is possible. Everything is waiting for you. © 2012 Joy Chudacoff

10.

November 15 - December 15, 2012

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November 15 - December 15, 2012

Thanksgiving High School Basketball Rivalry Week 10th Texas High School Jamboree & HOOPSGIVING CLASSIC Presented by Elite Action Sports and RCS Sports

T

his month d-mars.com is teaming up with the Elite Action Sports and RCS Sports organization to sponsor the Thanksgiving High School Basketball Rivalry Week, which kicks off with RCS HOOPSGIVING CLASSIC on November 21, 2012 at Second Baptist High School and continue play with the Thanksgiving Texas High School Jamboree now hosted at Episcopal High School November 23-24, 2012.

The Boost Mobile Texas High School Jamboree was created as a platform for student-athletes who wouldn’t necessarily get the opportunity to be seen by college coaches, get that chance to compete at a high level for college scholarships in front of the many college coaches that will be in attendance. This year event is joining forces with Jim Hicks of RCS Sports, HOOPSGIVING CLASSIC event to create a full week of top notch high school

basketball.

As President of Elite Action Sports, Director of Houston Elite Grassroots Program, Director and trainer of the Sweat Shop Academy and a Houston area Reebok representative. Rick Nelson’s mission is to provide a positive environment for academics and the game of basketball for young men and women. He recognized early on the value of using basketball as a tool to further one’s education after having played point guard on scholarship for Texas College.

“In sports the principle of working as a team is essential to achieving championship success,” adds president and CEO of D-MARS.com, Keith J. Davis, Sr. “With this partnership between D-MARS.com, Elite Action Sports, and RCS Sports we are setting out to show the community that there are ways to achieve your goals in life whether it is through entrepreneurship or athletics. Strong team players make some of the best leaders.”

This year’s Thanksgiving High School Basketball Rivalry week starting on

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November 21, 2012 at Second Baptist High School and picking up on November 23-24, 2012 at Episcopal High School.

There will be 25 teams and 25 matched games and the State of Texas power house teams Houston Yates, Bellaire, Westbury Christian, Episcopal High, Dallas Kimball, Dallas Lancaster, Houston Wheatley, Houston Westside, HCYA, Dallas Triple A, Beaumont Ozen, Channelview High, St. John, North Shore High, San Antonio Sam Houston, Austin LBJ and many more top school’s. In the past, the Texas High School Jamboree has seen the likes of Gerald Green of the Indian Pacer, Daniel Gibson of the Cleveland Cavaliers, Glen “Big Baby” Davis of the Orlando Magic, Greg Monroe of the Detroit Pistons, Damion James of the New Jersey Nets and DJ Augustine of the Indiana Pacers.

In addition, D-Mars Staff will be giving presentations about D-Mars during halftime of various games and there will also be a booth available to sign-up for D-Mars mailing list.

For more information or to get involved with Elite Action Sports and RCS Sports, please email eliteaction@sbcglobal.net or visit www. txjamboree.com or www.rcssports.com .

For more information about D-Mars, please visit www.d-mars.com News link.

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12.

November 15 - December 15, 2012

Experience Our World of Marketing and Communication

November 15 - December 15, 2012

Common Job Interview

Mistakes

By Kenneth L. Frank, Contributing Writer

C

ongratulations! You have competed against other candidates and have received a call to schedule an interview.

This is the most important test of your eligibility for the position, and is much more than just giving perfect, polished answers. If you convey the wrong signals, you won’t get the job. Avoid these common mistakes covered in this article and you are well on your way to a successful interview.

Failing to research the employer in advance Have you ever been asked, “Why would you like to work for this company?”

Researching a company before an interview will prepare you to answer these types of questions with confidence. Knowing a few key facts about the company and the position in which you are applying for will show your interest in the organization as a whole, rather than just another job.

Arriving late Arriving late to an interview should be avoided at all cost! Always get to the interview at least fifteen minutes early.

Arriving late shows a lack of effort, preparation and courtesy. If you have an emergency that prevents you from arriving on time, notify the interviewer as soon as possible.

Forgetting to turn your cell phone off To ensure your cell phone does not interrupt your interview, leave it at home or in your car. A ringing or vibrating cell phone during an interview indicates a lack of professionalism and respect for the interviewer’s time. If you can’t make it through the interview without your cell phone, the interviewer may view this as an ongoing distraction if you were to get the job.

Making negative comments about previous employers or managers The interview is the time to highlight your relevant skills, experience and accomplishments. Focus on what you can contribute to the position and to the company. Do not use this opportunity to bad-mouth your former manager or employer. Employers are looking for competent, experienced employees who are team players and results oriented; not

a complainer!

Not asking questions At the conclusion of your interview, the interviewer ask, “Do you have any questions?” This is an opportunity! It’s not the time to panic and say, “NO!” Prior to the interview, have a minimum of three open-ended questions that are relevant to the company and/or the position to which you are applying. Some questions to ask include: • What are the day-to-day responsibilities of the position?

• How will my performance be measured?

• If I perform well in this position, where do you see me in five years?

• What do you like best about working here?

• What are the company’s plans for growth over the next five years?

• What are the company’s strengths and weaknesses, compared to its competitors?

• What qualifications should an employee possess to be successful in this position?

• What are some challenges facing the person in this position?

• Are there any unique elements of the job that I should know about?

• How many people would I be managing?

• What are the next steps in the hiring process?

Lying about your skills and experience There are many reasons that may prompt someone to lie or exaggerate in an interview. Anything from why you left your last job, embellishing your work experience, how much money you made at your previous job, about your education, gaps in employment and more. Be honest, and most importantly focus on how your skills, education and experience relates to the job at hand.

Talking too much When asked a question, we sometimes feel the need to explain everything. The interviewer isn’t interested in hearing your life story. To avoid talking too much, prepare your answers ahead of time, roleplay with a friend or family member, and try to keep your answers to 30 seconds in length. This will ensure your responses are well thought out, deliberate, and to the point.

Not Talking Enough This is your opportunity to sell yourself.

The interviewer is asking questions and you respond with a word or two. This will most likely cost you the job. Before the interview, review potential interview questions, rehearse your responses, and most importantly make sure your responses are relevant to the job in which you are seeking.

Nonverbal Communication Non-verbal skills are equally as important as verbal skills. Avoiding eye contact, folding your arms, slouching in your chair and fidgeting can ruin your chance at having a successful interview. However subtle, nonverbal communication can project a lack of confidence or a lack of professionalism. Always exhibit excellent

13.

posture, a firm handshake, establish eye contact and remain poised at all times.

Failure to follow-up Unfortunately, many jobseekers often overlook and underestimate the importance of sending a Thank you letter after the interview. A well written thank you letter could give you an edge over other candidates. Always send a thank you letter to everyone you interviewed with.

Listed above are a few key areas identified

by HR Managers and Recruiters that can easily be avoided. Researching the company and position you are applying to, participating in mock interviews with friends or family members and reviewing potential interview questions and answers will have you on your way to a successful interview.

A Tree Planted by Rivers of H20!

By Noel Pinnock, CCC, Contributing Writer

K

athe Kollwitz once wrote, “I do not want to die... until I have faithfully made the most of my talent and cultivated the seed that was placed in me until the last small twig has grown.” A writer of InspireMe® wrote: “This is a beautiful image - I love the idea that each of us was born with a seed inside of us that will grow into a full tree, beautiful and amazing, if only we provide it with conditions that will allow it to grow. And what are those conditions? Simply this: using the talents, abilities, and gifts that we were provided with in order to contribute something to the world, in order to give something in just the right measure, in ways that only we can contribute. If we do so, then we grow, learn, and develop those gifts so that they are even more beneficial to the other people who inhabit this planet with us. One day we all will die. That is okay with me. But as many people have said throughout history, we do not want to die knowing that we have never lived.”

What we need to do is first, be aware of what our talents are and second, make strategic efforts to use these talents to maximize our impact in the world. We do not have to change the world with them but we can add value to someone’s life and catalyze his or her contributions in a big and better way. The Bible says, “Blessed is the (wo)man that doesn’t walk in the counsel of the wicked, stands in the pathway of the sinners, or sits with scoffers. For his(her) delights are in the law of the Lord and in His law, (s)he meditates every day and every night. (S)He is like a tree planted by rivers of waters, which leaves never wither and branches bear fruit in all seasons, and

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whatever (s)he does in Jesus Christ’s name, (s)he shall prosper.” Someday I would like to see myself as the tree outlined in the scripture above, providing precious shade, shelter, and sustenance to those who would benefit from these provisions. You see, a tree produces fruit not for itself but for someone else. Sometimes the fruit falls to the ground to make it easily accessible while other times the branches stretch high above the sky to instigate an effort on behalf of the one seeking to indulge its provisions. In either case, I would like to provide a beautiful show throughout the seasons because the tree that we grow today can bless someone tomorrow and in the years to come.

We have to remember there are only two types of people on the planet, those who add value or those who subtract it. Ask yourself the following questions: • How do I contribute to the process of growth for the seed that was placed in me?

• What are the possible results of neglecting my seed?

• What can you do at this moment to help my seed thrive?

• Am I helping others discover, cultivate, and harvest their seeds?

At the end of the day, we may plant the seed, and we may water the seed but it is God who causes the increase. Promotion does not come from the east, south, or west but it comes from the Lord. Don’t forget that at the end of our journey it is what remains above the soil that matters the most to those who are left behind. If you have not planted your seed or have been neglecting it, you can’t be mad because it hasn’t grown to a tree, full of vibrancy and splendor!

November 15 - December 15, 2012

15.

Taking Credit: Women Value Flexible Entrepreneurship Education at Local Community Colleges

By Cynthia Nevels, Contributing Writer

J

ob creation and economic growth is at the top of the list when you ask most Americans what is most important to them this election season. Women are seeking alternative sources of income to help make ends meet and for some that means pursuing entrepreneurial endeavors.

A 2011 Kauffman Foundation study shows 46 percent of the workforce and more than 50 percent of college students are female and they represent only about 35 percent of startup business owners.

Kansas City Kansas Community College reports 78 percent of entrepreneurship program students are women. “In our Kansas City community we have high unemployment and jobs are hard to find.

Our Jumpstart 1st Step program sees a number of female heads of household starting their own business out of necessity,” shares Jay Matlack, Workforce Development Coordinator for Kansas City Kansas Community College.

September 11, 2012, Mountain View College’s Economic and Workforce Development Department launched its fourth Small Business Management and Entrepreneurship Certificate program which has integrated the Kauffman Foundation’s FastTrac New Venture curriculum. For the first time since inception the community college’s entrepreneurial college program has experienced a significant increase in interest from women business owners. The evening and weekend program opened with a classroom 100 percent filled with women.

Mountain View College designed a flexible and affordable certificate program to fit the working woman’s schedule offering core courses on Tuesday and Thursday evenings and electives on Saturday mornings. Courses were designed to fit a five-month semester and run consecutively to encourage the business professional to expedite their education in one semester.

Iris Garza has a full-time job with a global food services company and recently stated, “I am going through a divorce and my household income has been sliced in half. I’m financially strapped and I was looking to make changes in my life when I received an email from the community college announcing an entrepreneurship certificate program. I’ve thought about

starting my own business and using my skills in the food services industry so I figured now was the best time to enroll and fill the free time I have.”

Entrepreneurship and small business ownership is a means for creating a new income source and creating financial stability. However, for some it can be an overwhelming and daunting journey of trial and errors that can be expensive for a startup. Community college entrepreneurship courses are not specifically designed for the novice business owner. Valeria Johnson, wife and mother of three, owns a successful contracting business with her husband for five years. Johnson manages the day-today operation and has taught herself CAD design, marketing and bookkeeping over the years but recently she has found herself out of her element as the company grows.

“We are winning $30,000.00 - $60,000.00 contracts and the more we earn the more problems we have from growing tax liabilities to hiring reliable subcontractors.

I realized I had to go back to school. I needed to learn the right way to manage the business’ finances and put some structure in place. I had to do it or I felt like we would fail.”

Along with flexible hours, helpful instructors and an administrative staff dedicated solely to entrepreneurship training Mountain View College found funding to help cover the $1,450.00 certificate program’s tuition cost. “Small business owners who meet the state’s requirements for eligibility can take advantage of grant funds and remove the financial barrier that faces so many struggling business owners. “I often share with our students, the program is a value-added bonus to new employers feeling their way through managing the pitfalls of running a new business. Our campus is the only one of seven that is taking advantage of the state funding available to help fray the cost for enhancing skills,” shares Patricia Webb Mountain View College’s Executive Dean of Economic and Workforce Development and Continuing Education. The college has taken full advantage of Texas’ premier job–training program, known as The Skills Development Fund, which awards grant dollars for Texas-based small businesses and their employees. The Fund is administered by the Texas Workforce Commission, which successfully collaborates with public community and technical colleges, local workforce development boards and economic development partners. Mountain View College’s internal grant coordinators help local businesses apply for the $2.2 million grant funds to cover tuition costs for the employees which are payable to the

community college. Start-ups and sole proprietorships are eligible to apply for funds to cover the costs for newly hired and current employees.

Patricia Garcia-Smith, a Dallas real estate investor, was thrilled to hear about the certificate program from her local Small Business Development Counselor who told her the college’s program is the only one offered at a community college in the state. Garcia-Smith was elated to enroll in the college’s Social Media and Marketing 101 for Small Businesses course. GarciaSmith shared, “I learned so much about identifying my target market, conducting market research and applying a budget to my marketing strategy. These were things I never thought of when I bought my first three homes and started my real estate investment company with my husband.”

Johnson shares, “I looked at business management credit courses at local universities because I thought I needed to earn a bachelors degree to learn how to manage our family’s business, but after I saw the courses in the college’s online catalog and met with the staff I knew this was the right place for me.” More community colleges are seeing wives register for classes to learn how to manage the family business, the accounting, the legal matters and the operation. “Men seem to be more focused on licensing, minority certification requirements to be a subcontractor and less interested in sitting in a classroom for two hours,” states Marisa Gray Business Development Liaison for Kansas City Kansas Community College.

The college has worked to recruit

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qualified instructors, purchase the best resources and seek supplemental funding to ensure the program serves to benefit the local job market and community. Paula Sullivan is a former Citibank Community Relations Vice President and now operates her own consulting firm in Dallas, Texas while teaching Exploring Entrepreneurship for Mountain View College; she shares “Being an entrepreneur and teaching provides an ideal opportunity to share my personal experience first-hand with the students. The community college provides a platform for me to offer students knowledge on how to avoid mistakes and to think critically about what it takes to be a successful entrepreneur.”

Dean Webb understands education does not end on graduation day. In 2011, she forged a collaborative relationship with Dallas Baptist University, a prestigious private university eight miles south of Mountain View College’s campus in an effort to create shared knowledge and extended learning opportunities for the university’s MBA students and MVC’s entrepreneurial college students. She took it a step further and encouraged the Economic and Workforce Development to work with students who wish to continue their education and obtain associates degree in business administration after completing the certificate program. The new relationship between credit and continuing education will allow students to exchange their continuing education credits with credit hours within the college’s school of business.

14.

November 15 - December 15, 2012

Holiday

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16.

November 15 - December 15, 2012

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November 15 - December 15, 2012

Business Builder or Time Waster?

By James Marshall,

I

Contributing Writer

n a recent survey, 94% of marketers reported that they are using social media to market their businesses, and many small-business owners were willing to tout its potential benefits.

About half (51%) of small businesses (2 to 100 employees) reported that social media helped to improve sales.1 Although established networks such as Facebook, Twitter, and LinkedIn are already well known and widely used, newer communities such as Pinterest and Google+ are gaining regular users at a rapid

pace. Usually, there is no cost to join social media sites, but managing one or more profiles may demand a significant amount of time and effort. During a typical week, 59% of business marketers devote six or more hours to social media activities, and 33% invest at least 11 hours.2 Here are a few tips for creating and using social media profiles effectively.

Focus on operations first. Make sure your business is running smoothly before you start devoting time or other resources to social media pursuits. However, you may want to stake a claim to your business name on sites where you expect to have a presence in the near future.

Do your homework. Consider spending several weeks or months exploring the territory, learning to use the technology, and researching the marketing techniques of similar businesses, especially if you are not currently active on personal social media profiles as a consumer.

Start with one account. It’s possible that one social network is more popular than others with your target audience. It may take a while to create a workable routine for updating posts and interacting with clients online.

Keep your profile professional. Try to provide helpful information that your customers are likely to find valuable.

Avoid posting negative or controversial comments.

Offer freebies or other incentives to engage potential customers. A contest that gives users a chance to win a prize, or a

generous coupon, may be all you need to attract a following.

Don’t neglect your network. You may need to respond to client requests, concerns, or complaints quickly. Otherwise, a single, isolated mistake could become a more serious public problem.

1–2) Social Media Examiner, 2012 James Marshall Registered Investment Advisor www.marshallyourmoney.com

Giving Back

17.

By Charlotte Jackson, Contributing Writer

W

hen many people think of Houston, they think of the Texas Medical Center, the Johnson Space Center, incredible sports teams, exceptional educational opportunities and a variety of world-renown houses of worship. Others many think about Houston as a hub of international business thanks to the Port of Houston and the decades of influence on the oil and gas industries. Still other people think of the entertainers and incredible venues for live music, art and cultural opportunities.

When I think about Houston, I think about the spirit of giving. It doesn’t have to be thousands of displaced neighbors arriving from a storm ravaged city or even an earthquake or tsunami in a foreign land to bring our community to the front of the line to give to others. Earlier this week, as a cool front blew into Houston, I had friends calling me up asking if I knew of where

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they could drop off gently used jackets, coats and blankets for the less fortunate.

Like clockwork, coworkers show up in my office the day after payday dropping off travel-size toiletries and gift cards. Many of them tell me they are too busy or just don’t know where to find “those people who need help”, but I often think it is that they know if they let their guard down, they would become involved in the lives of those in need and then be consumed with compassion.

An amazing part of my life is the number of people I know who give back as natural as taking a breath of air. There are those who keep it on their calendar when it is time to donate blood, in case someone else needs it. There are those who take the time to recycle newspapers, not to drop in a recycle bin, but to drop off at the local vet’s office for his staff to line the kennels with.

There are the childless adults who show up about mid July, wanting to know what sort of school supplies are most needed by local schools as well as showing up in early November asking if I know any children who will need gifts for Christmas. I have one friend and mentor who is intentional about participating in at least 20 hours of community service per month. Several men that I know do not just get together one week a year for a “guys vacation”, no they take it in time to travel to a Habitat for Humanity Home Build in a distant city. There are several coworkers of mine at a local sports venue who never see a dime of their pay---instead they earmark it for 100% direct deposit for a local shelter for homeless youth. Perhaps some of my favorite memories of giving back, are the local State Representative who does not just show up when it is an election year, but is always present to distribute turkeys to the neighbors at Thanksgiving or the one who supports the local emergency shelter for battered women by not only sponsoring an annual Domestic Violence Awareness Workshop but takes the time to stop in at the local Head Start Center to read to the children.

Giving back to others is something so simple that any of us can not only do it but can change the future by teaching the younger people in our lives to do it as well.

Children learn by example and nowhere is it written that we cannot influence those not related to us by blood or marriage.

Think about those who taught you so much in school as well as in the neighborhood.

Honor them by giving values to the next generation.

18.

November 15 - December 15, 2012

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November 15 - December 15, 2012

Giving Back!

By Alvin E. Terry

Contributing Writer

O

ne of my favorite passions is to give my words of wisdom back to those in the business commu nit y. Mot ivat ion, experience, inspiration, dedication, education and that “can-do” attitude is what I like to pass on to those who may need someone else to give them that alternate view of things that can help them get their business lives back on track.

Owning and running your own business as an entrepreneur is a daunting task. As my grandparents use to say “It is more than a notion.” This means that you can visualize what you want to business life to become, but as you engage in the day-today activities then and only then will you begin to realize what it will actually take to navigate through the maze of business success.

After being in and out of business since the late 70’s, I have grown to understand what “not” to do. If only, I had the wherewith-all to seek out a mentor to guide me in the right direction earlier, I would probably be rolling in money with several successful businesses. Not knowing is not a failure on your part, a failure to access all of the “free” support services will be.

In this age of technology, business support services abound. There is no excuse in not being able to access those that are committed to giving you guidance on how to grow your business. “Giving Back” is a passion of mine. I can listen to your concerns and direct you to a successful solution if you are willing to do the heavy lifting. I have already done it. Knowledge is a very powerful tool if used correctly.

Being able to get that knowledge from the right mentor can be most rewarding.

Time is of utmost importance. In today’s business environment we do not have the luxury of wasting time in moving forward on the right path. Someone else will be running faster and jumping higher to beat you to the finish line. Please, stay focused.

Get your own focus group of mentors that will sincerely be ready and able to give to you the right advice.

Remember, they do not teach common sense in High School or College. Often mentors have learned what they know from the “School of Hard Knocks”, and true mentors will be most gracious in giving you those little keys to success that can help you achieve your business dreams.

They only need a “thank you” in return.

If you would like to contact me for any other words of wisdom about Business and/or Real Estate, I may be reached at alvin.terry@rocketmail.com, or directly @ 713.392.9107. Good Luck and Be Prosperous! Give Back.

19.

Not Worth A Dime

By Aundrae Romeo, DTM

A

cabinet door was slammed.

“When I met you, you weren’t worth a dime”, she said. That was one way, to tear anyone to pieces. This couple was sadly on the brink of a divorce. Words can harm or heal in relationships and business.

To say that something or someone isn’t worth a dime is to indicate insignificance.

I’d like to take different spin on this saying, “not worth a dime”.

I’d like to introduce you to your next step to greater success. It will improve your life especially in the areas of communication and leadership. It gives you a supportive environment with others who are there to assist. It costs about 20 cents a day. Less than my favorite cup of coffee but it is worth tremendously more and its benefits are astounding.

Welcome to Toastmasters International.

A few years ago, I visited a Toastmasters club at the urging of a friend. I saw the support and encouragement as individuals got up and stood at the front of the room and spoke for 1 to 2 minutes about a subject with no preparation time. I saw others gave dynamic speeches and presentations for 5 to 7 minutes after spending 2 to 3 weeks preparing. Then the total surprise was seeing and hearing someone give an oral evaluation of that longer speech. All of this was being practiced and managed by members and participants who handled the flow of the meeting, welcomed guests and organized the agenda. From beginning

to end it all took 90 minutes to hear and see a wealth of communication and leadership development and growth occur.

I was excited to return to the meeting the following week.

After a few weeks of visiting and participating, I paid my membership fees and became an active Toastmaster. That was November 2005. My confidence is much greater - no avoiding eye-contact. My speech is clearer - no glossing over concepts.

My presentations are more organized targeted and specific. My leadership is improved - no trying to do everything. My attitude is more appreciative - of others and enthusiastic.

If you are a student or a business professional, a teacher or a lawyer, an entrepreneur or a sales associate, you can benefit from Toastmasters International.

You will see these same improvements and more in your life and you will meet and network with many others locally and globally. Visit http://www.toastmasters.org to find the club nearest you. Pick a club or two, visit them and then join one that you prefer and begin the transformation of you. When you average the cost of your membership with Toastmasters you’ll see that it is just a little over 20 cents per day. Your development and success are important. Toastmasters is an affordable solution.

It’s true. You are not worth a dime, not even 2 thin dimes. Yes, you are worth much more..

I am Aundrae Romeo, District Governor for District 56 (Houston and Southeast Texas) of Toastmasters International. I am an active member and would enjoy an email or call from you if you’d like to learn more. Our members are waiting to welcome you and see you add to your success.

Aundrae Romeo, DTM District Governor District 56 Toastmasters International Where Leaders Are Made.

Direct 713-775-8397 Email: dg@tmd56.org http://www.toastmasters.org

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20.

November 15 - December 15, 2012

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November 15 - December 15, 2012

21.

After the Recession: GIVE: Threats and Opportunities The Cost for Entrepreneurs

Is Less Than You Think

By Mena Freeman,

U

Contributing Writer

nfortunately few operating businesses are immune to the effects of the recent credit crunch. As the threat of possible inflation and rising prices continues, oftentimes available credit will tighten. Small business owners may be left to restock inventories with less liquidity. This effect can quickly snowball and cause serious liquidity and credit problems. Keeping lines of credit open and maintaining an additional cash buffer may ease the pressure a bit. Business owners can also look for loans from less traditional sources. A permanent life insurance policy, for example, provides death benefit protection, but can build equity in the form of cash value you can borrow against should you need to.

Opportunity: Retirement Contribution Tax Deductions Many business owners are so certain they will be able to fund their retirement through the sale of their business that they don’t bother to make any other retirement plans. The reality is, a sale might not be easy and there are attractive opportunities for current tax deductions through qualified retirement plans.

Traditional plans remain popular and include IRAs, 401(k) s, SEPs and SIMPLEs. They allow employers to take a tax deduction on contributions. The 412(e) (3) plan may allow certain small business owners to make potentially higher initial tax deductible contributions. You should consult your tax or legal advisor prior to establishing a qualified retirement plan.

Opportunity: Increased Unemployment Results in Larger Employee Pool For employers looking to bring on new employees, the down economy may actually benefit their business. Increased unemployment has flooded the employee pool with more highly qualified candidates than ever before. Employers shouldn’t overlook potential candidates because of the stigma of having been laid off. The job market presents the opportunity for

small business owners to attract and retain big business talent at small business costs.

It may also be wise to hire commissionbased employees, often known as “pay for performance.” Employers will find an increasing number of qualified individuals that may have never considered commission-based compensation before, willing to give it a try.

This educational third-party article is being provided as a courtesy by Mena Freeman, Agent, New York Life Insurance Company. *The cash value in a permanent policy is accessed through policy loans, which accrue interest at the current rate, and cash withdrawals. Loans and withdrawals will decrease the available death benefit and cash value.

By Dr. D.L. Jones,

Contributing Writer

O

ver the past four years, the news about our nation’s unemployment rate is not very encouraging. Millions of Americans are either unemployed or under-employed. These conditions have hampered the way people live, eat, and think. The after effect on our country’s financial wows has dictated how people invest, buy, and/or plan for the future.

These uncertainties have been going on long enough that they are beginning to affect how people live. One major effect is that people are making smaller and

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even fewer donations to those with the greatest needs. As I counsel with people, it is evident that this financial situation has limited giving, even with those who are financially capable of doing so.

But my question is why? Why should the economy affect giving? Should we not give out of economic uncertainties? Should we cease charitable giving out of concern about making our mortgage payments or our car payments? How should we respond to giving in a bad economy?

We know how great it feels to receive a gift from someone. I believe however that the greatest satisfaction comes from giving to others and knowing that you have made someone feel happier or made a positive contribution in some way to their life.

Think of the times when you have given to others. It may have been when you helped someone put food on the table. You may have volunteered and given up some of your time to help out at the local homeless shelter. The question I ask to you is how did you feel? I’d imagine you felt very pleased with yourself and happy inside.

It also helps to take our mind of our own worries and challenges. When you are focused on how you can give to others you are less likely to consume your whole focus on your own concerns and today’s economic challenges. It provides us with an opportunity to escape from our own world and see the bigger picture…

“It’s better to give than receive.” There is great perspective that can be gained from stepping out of our own world and venturing into the world of someone in need. Your worries and challenges may not seem that significant when you compare them to other people’s situations.

There are many ways that you can give to others without spending a dime. You can: • Give a smile to brighten up another person’s day; • Give up some of your time to help others out; • Give a helping hand; • Give a donation; • Give your attention to listen to someone; • Give someone a hug; • Give LOVE! As you can see most of the ways that we can has nothing to do with the economy and most don’t involve money. They are many ways that we can give to others for free; yet what you give can be priceless to the person you give to.

22.

November 15 - December 15, 2012

Benefits of Niche Marketing

By Cindy Schulson

Niche = target market (who) + the problem you are solving/need you are fulfilling (what)

By Terry Daniels

T

W

hen you market to a specific niche, you can focus your marketing resources. You understand the needs and language of your niche, so you can communicate better with them and speak directly to their situation.

By focusing on a niche, you become an expert at providing your service or product.

And as an expert, you command higher fees and leverage your efforts to create multiple streams of income.

Above all, when you target a niche, you can differentiate yourself. You significantly reduce your competition and create a distinctive personal brand.

Niche Definition There are many definitions of niche and target market, and the two are often used interchangeably. But there is an important distinction. A target market is the group of people most likely to buy your product or service. They are the people to whom your product is being marketed.

A niche adds another dimension. A niche combines your target market (WHO) with the solution you are providing (WHAT).

When you combine your “what” with your “who”, you have your niche.

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can attract their favorite clients earn more and market less. Cindy uses an artful combination of her analytical skills and intuition to help her clients focus, share and package their unique gifts. Cindy has worked in strategic communications for such companies as Coca-Cola and Visa, and has spoken at various events around the country.

Cindy’s Niche Success Kit has helped thousands of solo professionals understand what a niche is all about and guide them on the road to finding their own niche.

Cindy’s Niche Breakthrough System

here are many people in our society that have become entrepreneurs.

America’s capitalistic society is a wonderful setting to establish yourself as an entrepreneur and become successful as a result of your own ingenuity.

First, you want to make sure that you are going about becoming an entrepreneur for the right reasons. You should understand how to build your own business, develop your own product or service and be a selfstarter.

There are a lot of people that are not capable of this during specific times in their life.

You have to be able to dedicate time and resources to the idea that you have to be sure that you are able to accomplish what you need to in order to be successful.

While you are learning about business practices you want to be sure that you have a solid foundation in these principles and practices before you start your own business. Failing can be very expensive and it can take a lot of your valuable time.

Second, you should be sure that you have a niche that you can capitalize on. Make sure that you are taking the time that you need to understand where you can make money and where the opportunity lies in your idea.

If you have a great idea but it is not worth

The key to understanding niche marketing is realizing that people don’t buy a service or product, they buy a solution. That solution can help them solve a problem or achieve a goal. Being a solution provider is critical for good relationship marketing.

When you become the solution provider for your target market, you are a winner.

How to Find Your Niche To identify your niche, is it best to start with your “who” or your “what”?

You can go either way, but in many cases, it is best to start with YOU. You can’t be great at everything, but there is an area in which you have something special to offer — a unique skill or perspective or approach. What is unique about you and what you have to offer?

What are your passions, skills, interests and expertise?

Once you have identified that, think about who wants what you have to offer. There has to be synchronicity between what you have to offer and what your target market wants. When you find that connection, you can identify your niche.

Remember, there is only one YOU, and you will ultimately attract those who find you compelling. Be true to yourself and you have the ability to help other people in ways that nobody else can.

About the author: Cindy Schulson simplifies marketing for coaches and other solopreneurs so they

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any money, you will want to rethink your business strategy. Finding something that you are passionate about and something that you are knowledgeable about is a great combination.

When you are lucky enough to find this combination you should make sure that you do not pass it up. When you find an industry or a product that you think will help you further your career as an entrepreneur you want to capitalize on it as soon as possible.

Third, when you are going about this you have to make sure that you understand how you can take the business seriously. Being a self-starter is something that will be very important as you are working towards your career.

There are a lot of people that just do not realize how to stay motivated throughout the day without a boss. Make sure that you can get yourself up in the morning and identify how you are going to accomplish your goals for the day.

While you are learning how you are going to be successful you should be sure that you set goals on many different fronts.

Setting daily, weekly and even monthly goals is a great way to be sure that you are accomplishing everything that you need to.

Furthering your education in any way that you can is essential. There are a lot of new developments in the world of technology and staying on top of everything that is applicable to your business will make all the difference.

Although it may be time consuming to stay on top of things, it’s serious business. To stay competitive you need to understand the progress that your competition is making on a consistent basis.

You should also make sure that you take the time you need to understand how you can utilize different tools as an entrepreneur.

Learn how you can take advantage of the internet while you are trying to make it clear that people know what you are offering.

As you are learning about the newest developments in your field, try identifying some entrepreneurs that you can look up to. Looking to investors and entrepreneurs such as Don Burnham may help you understand what you can do better.

He has created a legacy with his investing and entrepreneurial skills. Looking to someone like this and using their career to help you model your career may be very beneficial to you in the long run.

As you take the time that you need to understand how you are going to be wise about your entrepreneurial career you will need to make yourself a business plan. Do not forget how important it is to have a plan for your business.

Making your own money and being your own boss is a great way to be fulfilled by your work and your career. Do not be afraid to take that jump as soon as you can and start learning how you can manage yourself at home.

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3 Ways To Get Your Customer To Help You Provide Great Customer Service R.A.W. BEAUTY & FASHION SHOW: BENEFITING DYNAMIC KIDS OF HOUSTON R.A.W. Beauty and Fashion Show was held on Saturday, October 13, 2012 at the Renaissance Hotel in Houston.

The event was a fundraiser to benefit Dynamic Kids not-for-profit 501(c)(3) organization. Dynamic Kids mission is to provide children from low-income families clothing, school uniforms, school supplies, and tutoring. I caught up with the President of Dynamic Kids, Erica King. This is what she had to say: Brother d-mars: How long has Dynamic Kids been providing children clothing and school uniforms?

E r ic a : Si nc e 2 0 05. We prov ide d services to Hurricane Katrina evacuees during the year of 2005. However, at that time we were not 501(c)(3), we were just starting as an incorporation.

Brother d-mars: What areas do Dynamic Kids serve?

Erica: Dynamic Kids only service children residing within Houston Harris County.

But, we plan to expand our services. As with any non-profit organization, our budget is the determining factor.

Brother d-mars: Has Dynamic Kids partnered with any other non-profit organizations presently, or in the past?

Erica: You know, that is a coincident you mentioned that because this school year 2012-2013, we partnered with TSU-WALIPP Preparatory Academy ( William A. Lawson Institute for Peace and Prosperity) name after Dr. William A. Lawson founder of Wheeler Avenue Baptist Church. Dynamic Kids were blessed to have uniformed a number of their students.

Brother d-mars: What is your philosophy concerning Dynamic Kids?

Erica: My personal philosophy is to be a blessing to others as God so blesses me.

My corporate philosophy is I would like to see Dynamic Kids vision manifest.

That is to ensure children from lowincome families have access to academic resources within their community.

Brother d-mars: How can persons interested in Dynamic Kids services contact the organization?

Erica: They can email: info@dynamickidsofhouston.org and leave their contact information, or call 832.758.6565 for intake pre-screening . For persons who would like to donate to Dynamic Kids log on to www. dynamickidsofhouston.org and click on the donate tab.

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By Errol Allen, Contributing Writer

n our efforts to provide great customer service, we often forget to remember that it’s important to get the customer to participate in helping us to do so.

In some situations, customers can assist in the quest if given the opportunity. Here are three ways to proactively do so: Tell your customers what you need them to provide: It has often been my experience that if I had been advised of what was needed when calling or visiting certain businesses, the interaction may have been more efficient for myself and the customer service employee. Post contact requirements on your website’s contact us page, on your snail mail information, in your emails when appropriate, in your interactive voice response system (IVR), at customer service counters, and other contact points. If your customer has an appointment to visit your business, advise them of what they should bring in order to make the experience a positive one. Doing so prompts your customer to have all of the necessary information readily available, which in turn assists the customer contact personnel in promptly and efficiently servicing the customer. Before having minor knee surgery a couple of years ago, I was advised by a representative from the surgical facility what information and documents to bring when arriving the morning of the surgery. The interaction was very smooth and efficient upon my arrival for surgery.

Tell your customers what you need them to do: Recently I visited the post office to retrieve a certified document. I stood in the line for 10 minutes before catching a glimpse of a sign stating - “Customers picking up certified mail form a line here.”

The sign was located behind, to the left and above the front counter, in a recessed storage area, thereby increasing the possibility of one not seeing it when entering the post office. I would recommend placing the sign near the post office entrance and once again at the entrance to the main

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area where most transactions take place.

This would aid the customer in going to the proper counter, thereby eliminating unnecessary time spent in the wrong line.

Strategically placed signage assists your customer in going to proper locations for service. Anxiety and frustration levels tend to rise when the customer is not sure where they need to be when entering your facility.

Make sure the signage is clear - During a visit a few months ago to a local car wash, I noticed the signage had changed, but the new signage was a little confusing. As I pulled forward and asked the attendant which line was the correct line for someone on my specific wash program, he bluntly stated that the information was on the sign. After reminding him that I can read, but the signage was a little confusing, he gruffly advised me that I was in fact in the correct line. In both situations, a little time taken to become the customer in regards to the sign location and language may have prevented the negative interactions.

By the way, the car wash employee was the recipient of my “Secret Service Agent” stare after his remarks.

Tell your customers how to help themselves - Not all customers require the personal touch. Some prefer to do things themselves - not necessarily because they fear the level of service they may receive when interacting with customer service personnel - it’s just their preference.

When a customer chooses to utilize your self-service channels, make sure that instructions are readily available. Place clear instructions on your website, in your interactive voice response system (IVR) and at your self-service counters. Make it a point to regularly check your self-service systems to insure smooth functionality for your customer. Once again, become the customer to make sure your instructions are clear and to insure your systems are customer friendly.

Your customer depends upon you for a great customer experience. Get them to assist you in doing so by proactively: 1.

Telling them what they need to provide.

2. Telling them what they need to do. 3.

Telling them how to help themselves. They will appreciate your attention to detail and your front line employees will benefit as well via increased interaction efficiency. © Errol Allen Consulting 2012

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