DRINK CONCEPT PRESENTATION
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NAME DESCRIPTION BRAND/LOGO
STAND FOR live your life to the fullest
DRINK CONCEPT
Limited Edition drink
Collaboration between two liqueur: Amaretto and Anchos Reyes, with grapefruit
Flavors: sweet almond (Amaretto), warm, deep, and spicy (Anchos reyes), bittersweet (Grapefruit)
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PERSONA
WHO'S MY DRINK IS FOR?
young adult with big dreams and who have high end tastes David
Target persona: Fashion designer, building his career to the top. Like designing and spending with friends and family; Loves road trips, restaurants, and have fun; lives spontaneously.
Age: 25 years old Lifestyle: Middle-class high-end tastes in lifestyle yet humble in character.
Backgroud: Los Angeles
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DRINKING VESSEL
Reminder of the logo
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B O T T L E
DRAFTED VIEWS
FRONT BACK SIDE A SIDE B
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BILBOARD
MOOD BOARD SPACE
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RENDERS SPACE
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FLOOR PLAN SCALE 1/4"=1'-0"
DRAFTED VIEWS
WEST ELEVATION SCALE 1/4"=1'-0"
NORTH ELEVATION SCALE 1/4"=1'-0"
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APPENDIX