Career in Digital Marketing: Scope and opportunities

Mark Evident Career Growth with Digital Marketing

Puneet Verma Director

What is Digital Marketing Digital marketing is the marketing of products and services using digital channels to connect with a target mass audience.

Digital channels involve search engines, social media, email, and websites.

" If your business is not on the Internet, then your business will be out of business."

By Bill Gates

Scope of Digital marketing Digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience.

Companies of all segments are focusing their investments in digital marketing activities.

According to Business Insider, India's digital economy is expected to touch $1 trillion mark by 2022.

The Growth of Digital Marketing in India India is the 2nd largest number of internet users in the world. By 2023, the number of active Indian internet users will reach almost 876 million. So when companies see these numbers, they realize the importance of the internet as a channel of marketing.

Online marketing is a cheaper method, with higher reach; this is extremely attractive to the companies as their aim is to connect with customers with the least amount of costs

Number of internet users in India from 2015 to 2020 with a forecast until 2024 (in millions) 1,000

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Components of Digital Marketing SEO (Search Engine Optimization) Search Engine Optimization is the process with the help of which the website's visibility increases on a search engine.

SEM (Search Engine Marketing) Search Engine Marketing is a form of advertising that enables you to rank higher on search engine by means of paid advertisement.

SMM (Social Media Marketing) Social Media Marketing is the most preferred form of advertising as it uses social media platforms to ensure the growth of your brands and companies.

Components of Digital Marketing SMO (Social Media Optimization) Social Media Optimization helps strengthen your brand and boost visibility and also helps in generating leads and increasing sales.

Email Marketing It is a fast, flexible and cost-effective way to deliver promotional messages to both existing and new customers via email.

What does digital Marketers do?

The digital marketers are responsible for driving brand awareness, generating traffic for the company's website, and lead generation through various digital channels.

A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers.

For each digital channel, a digital marketer focuses on a unique objective to measure the company's performance across channels.

Skills Required for Digital Marketing Skills

Details

Analytics

Efficient data analysis to understand market metrics to enhance the effect of paid and organic campaigns.

Keyword Analysis

Knowledge of keyword research and its incorporation into content.

Customer Behavior

Understanding the target audience to market content & strategizing to fulfill long-term objectives.

Customer Build an online community by creating personalized posts and address Engagement customer issues to make them feel that you care about them.

Skills Required for Digital Marketing Skills

Details

Writing

Good command over the language to write engaging and grammatically correct content for website, ads, & social media posts.

Resultoriented

Gauge the impact of campaigns and alter strategies on the basis of data.

Digital Marketing Tools Search Engine Marketing

Social Media Marketing

Content Marketing

Google Webmaster Tools SEMrush HubSpot’s Website Grader Google Keyword Planner SEMrush Google Trends, Google Adwords

Hootsuite Sprout Social Buffer Twitter Facebook Brandwatch

Grammarly ClearVoice Buzzsumo HubSpot Copyscape Thesaurus

Digital Marketing Tools Web Analytics

Email- Marketing

Google Analytics Adobe Sitecatalyst Clicky Optimizely Crazy Egg Moz

Mail Chimp Aweber PutsMail MailerLite Benchmark Email

Job Roles in Digital Marketing Digital Marketing Manager SEO Specialist Search Engine Marketer Social Media Marketer Web Analyst/Data Analyst Content Marketer Inbound Marketer Email Marketer

Digital Marketing Manager: Implementing marketing campaigns, analytics reports, building & maintaining an online presence, etc.

SEO Specialist: Increase website traffic through on-page & off-page search engine optimization, implement keyword research strategies, maintain performance reports.

Search Engine Marketer: Developing and implementing paid search campaigns, ensuring maximum ROI on paid campaigns, in-depth competitor & website analysis.

Social Media Marketer: Develop & implement social media campaigns and strategies to increase audience engagement and promote brands via social media.

Web Analyst/Data Analyst: Market research & analysis, create reports using website analytics tools.

Content Marketer: Develop SEO friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content.

Inbound Marketer: Create & implement strategies to attract customers using content.

Email Marketer: Create email marketing campaigns to promote product, page, or service & generate leads.

Digital Marketing Blogs SparkToro Neil Patel blog Mobile Monkey Hubspot Internet Marketing blog Social Media Examiner Search Engine Land Content Marketing Institute Blog

Thank you!