Student Media Advertising Rate Card

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PULSE

Demographics The Observer

700

Copies distributed per week

PULSE

27

Issues per year + Summer Orientation edition

1,000

Copies distributed per quarter

3

Issues per year

The Observer online

50,000+ 17,000+ views/quarter

monthly users

About Us The Observer is CWU’s student-run campus newspaper. It’s published weekly throughout the academic year, with 700 copies distributed across campus and in town. Its website is updated daily. The Observer’s summer Orientation issue has a 1,000-print run. PULSE is an 80-page glossy lifestyle magazine published once per quarter, with 1,000 copies distributed on campus and in town. Check us out online at CWUObserver.com and CWUPULSEmagazine.com

STUDENT MEDIA MEDIA Department Department of of Communication Communication -- College College of ofArts Arts && Humanities Humanities STUDENT

Gretchen Lohse Lohse || (509) (509) 963-1066 963-1066 || Gretchen.Lohse@cwu.edu Gretchen.Lohse@cwu.edu || 400 400 E. E. University University Way, Way, MS MS 7438 7438 || Ellensburg, Ellensburg, WA WA|| 98926-7435 98926-7438 Gretchen

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ADVERTISING RATES

Newspaper

Digital

Rates Per Campaign cwuobserver.com

Daily rates available upon request

AD SIZING AD

Leaderboard Large / Small ads Above and below title

AD

AD

Tile Right Home / Non-Home ads

Right side on home page and stories

Ad dimensions may vary

STUDENT MEDIA Department of Communication - College of Arts & Humanities

Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438

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ADVERTISING RATES

Newspaper

Print

Rates Per Run

1-2 times (full price)

3-5 times

(5% discount)

Students get a 10% Discount!

6-8 times

(10% discount)

9-12 times

(15% discount)

27 times

(20% discount)

Full Academic Year

Insert rates available starting atat $350 per issue.

Intrest rates available starting $350 per issue.

AD SIZING Full

9.75” x 15.25” Ad dimensions are Width x Height

Half

Partial

(Horizontal) 9.75” x 7.125” (Vertical) 4.79” x 14.25”

(Quarter) 4.79” x 7.125” (Eighth) 4.79” x 3.512”

STUDENT MEDIA Department of Communication - College of Arts & Humanities

Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438

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PULSE magazine

Print

1 time

(full price)

Rates Per Run

ADVERTISING RATES 2 times

(5% discount)

3 times

(10% discount)

Full AcademicYear

Package Pricing on Page 6

AD SIZING Full

Half

Quarter

6.5” x 9”

(Horizontal) 6.5” x 4.375” (Vertical) 4.375” x 6.5”

3.125” x 4.375”

Ad dimensions are Width x Height

STUDENT MEDIA Department of Communication - College of Arts & Humanities

Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438

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PULSE magazine

Newspaper

PACKAGES

Pricing Quarterly

Total Package Price

4 Runs in Observer 1 Run in PULSE

6 Runs in Observer 1 Run in PULSE

Yearly

12 Runs in Observer 4 per Quarter for 3 Quarters

2 Runs in PULSE

27 Runs in Observer Full Year Commitment

3 Runs in PULSE Full Year Commitment

QUARTERLY PACKAGES (A & B) These packages are offered on a quarterly basis.

All ads in package must run within the same quarter.

20% off any size digital ad, 1 month or more with any purchase of a package.

YEARLY PACKAGES (C & D) These packages are offered on a yearly basis.

Ads can run anytime throughout the academic year.

5% DISCOUNT A one-time pre-payment on long-term* contracts

*Discount is in addition to earned digital discount

Interested in a package, but don’t see something that fits your needs?

Call us! A custom package may be available for you.

*6 or more runs in any combination of publications

10% OFF ANY SIZE DIGITAL AD, 1 MONTH OR MORE Must combine The Observer and PULSE advertise-

*Discount is in addition to earned digital discount

To receive multiple insertion and package rates a signed contract must be on file with The Observer. Multiple insertion and package rate advertisers are guaranteed their rate for the term of their contract. Contract advertisers who fail to fulfill their contract are subject to an adjustment based on the rate earned. Multiple insertion and package rates do not include insertion in the Summer Orientation issue. Orientation ads are offered at an open rate only, unless otherwise agreed upon. Pre-payment required for new advertisers.

STUDENT MEDIA Department of Communication - College of Arts & Humanities

Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438

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Newspaper

DEADLINES

Camera-Ready Creative

Ad Space Reservation

Monday by Noon

Friday by Noon

Prior to Publishing Date

Prior to Publishing Date

PRINT PUBLICATION PUBLISHES

PULSE

DEADLINES

Ad Space Reservation

Camera-Ready Creative

Two Weeks Prior to Publishing Date

Two Weeks Prior to Publishing Date

magazine

Wednesday by Noon

Friday by Noon

PRINT PUBLICATION PUBLISHES

STUDENT MEDIA Department of Communication - College of Arts & Humanities

Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438

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PULSE

Newspaper

magazine

AD SUBMISSION

Print Submissions

Camera-ready ads are any ad designed and created by the advertiser and sent to the Observer staff, finished and ready to be placed in the paper. A finished ad is a PDF in the correct size, resolution (300 dpi), and color (CMYK), with any supporting documents included, fonts embedded, and images in high resolution. TIFF or EPS files may also be submitted, but are not as effective as PDF files. Files from Microsoft Publisher, PowerPoint or Word cannot be accepted. Ad submitted electronically and not built to the correct size will be re-sized to look as close to the original as possible.

Material Production

Color and grayscale images should be saved at a minimum of 200 dpi. Line art images should be saved at a minimum of 300 dpi.

Electronic Media

Electronic files in PDF format are preferred. The Observer accepts files from Adobe InDesign, Illustrator, Photoshop and Acrobat.

For best compatibility, Mac files are preferred. Electronic files may be sent as an email attachment to communication@cwu.edu.

Questions concerning electronic delivery and compatibility issues can be directed to (509) 963-1066.

PDFs

PDFs should be produced using Acrobat Distiller. Preferred Acrobat Distiller settings are available upon request. All colors must be converted to CMYK or to grayscale (for B/W ads) before PDFs are created. All fonts must be embedded. Digital files created with PDF Writer or other short-cut applications are not acceptable.

Fonts

The Observer uses strictly Adobe PostScript and OpenType fonts. Other types of fonts, including TrueType, Correct output of outline or third party cannot be guaranteed. All fonts must be embedded when sending electronic files in PDF or their native format. If there is a concern about a font, submit the font with the ad. All fonts must be Mac format. Questions concerning compatibility issues can be directed to (509) 963-1066.

Color

All ads using color must be in CMYK format. All photos and graphic must be converted from RGB to CMYK. All Pantone and spot colors must be converted to CMYK. It is best that all type not in color be designed in black only and not CMYK (also known as process or rich black).

If you have any questions on how to make your document camera-ready, please feel free to contact us by email or phone: gretchen.lohse@cwu.edu or (509) 963-1066.

Mailing

To submit an ad by mail, send it to: Gretchen Lohse Central Washington University 400 E. University Way MS 7438 Ellensburg, WA 98926-7438

Digital Submissions

Digital ads should be submitted at PNG or JPG files, saved as the exact size at 72 dpi If the ad is to be linked, provide the exact URL of the page to which it is to be linked. Ads not built to the correct size will be re-sized to look as close to the original as possible. All files should be saved in RGB format.

Placement & Delivery

Ads submitted electronically are preferred. Ads may be emailed or supplied on USB flash drive or CD. When submitting files by email, it is advisable to compress all files into a single ZIP file or these can also be downloaded from an FTP site or from a Dropbox or other sharefile folder.

To submit an ad by email, send it to gretchen.lohse@cwu.edu. Make sure the email includes your name and phone number, a description of what you are submitting and the size/type of ad submitted. Send the ad as an attachment. If the file is too large to send via email, call (509) 963-1066 for alternate delivery instructions.

STUDENT MEDIA Department of Communication - College of Arts & Humanities

Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438

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Design By

Brandon Davis BFA Graphic Design (2024)