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STUDENTMEDIA AdvertisingRateCard PULSE
700 Copies distributed per week
27 Issues per year + Summer Orientation edition
3 PULSE
1,000 Issues per year
Copies distributed per quarter
50,000+ views/quarter
The Observer online monthly users
17,000+
The Observer is CWU’s student-run campus newspaper. It’s published weekly throughout the academic year, with 700 copies distributed across campus and in town. Its website is updated daily. The Observer’s summer Orientation issue has a 1,000-print run. PULSE is an 80-page glossy lifestyle magazine published once per quarter, with 1,000 copies distributed on campus and in town. Check us out online at CWUObserver.com and CWUPULSEmagazine.com
Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7435
Demographics STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 2
About Us
The Observer
STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 Daily rates available upon request Digital Rates Per Campaign cwuobserver.com Newspaper ADVERTISING RATES 3 AD SIZING Ad dimensions may vary Leaderboard Tile Right Large / Small ads Above and below title Home / Non-Home ads Right side on home page and stories AD AD AD
Newspaper Print Rates Per Run ADVERTISING RATES Students get a 10% Discount! Intrest rates available starting at $350 per issue. Students get a 10% Discount! Insert rates available starting at $350 per issue. 1-2 times (full price) 3-5 times (5% discount) 6-8 times (10% discount) 9-12 times (15% discount) 27 times (20% discount) Full Academic Year AD SIZING 4.79” x 7.125” 9.75” x 15.25” 9.75” x 7.125” Full Half Partial Ad dimensions are Width x Height (Horizontal) (Vertical) 4.79” x 14.25” 4.79” x 3.512” (Quarter) (Eighth) STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 4
(full price) 2 times (5% discount) 3 times (10% discount) Full AcademicYear ADVERTISING RATES PULSE magazine Print Rates Per Run Package Pricing on Page 6 3.125” x 4.375” 6.5” x 9” 6.5” x 4.375” Full Half Quarter AD SIZING STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 5 Ad dimensions are Width x Height 4.375” x 6.5” (Horizontal) (Vertical)
PACKAGES Newspaper PULSE magazine Pricing Total Package Price QUARTERLY PACKAGES (A & B) These packages are offered on a quarterly basis. All ads in package must run within the same quarter. YEARLY PACKAGES (C & D) These packages are offered on a yearly basis. Ads can run anytime throughout the academic year. 4 Runs in Observer 1 Run in PULSE 6 Runs in Observer 1 Run in PULSE 12 Runs in Observer 2 Runs in PULSE 27 Runs in Observer 3 Runs in PULSE To receive multiple insertion and package rates a signed contract must be on file with The Observer. Multiple insertion and package rate advertisers are guaranteed their rate for the term of their contract. Contract advertisers who fail to fulfill their contract are subject to an adjustment based on the rate earned. Multiple insertion and package rates do not include insertion in the Summer Orientation issue. Orientation ads are offered at an open rate only, unless otherwise agreed upon. Pre-payment required for new advertisers. 20% off any size digital ad, 1 month or more with any purchase of a package. *Discount is in addition to earned digital discount 4 per Quarter for 3 Quarters Full Year Commitment Full Year Commitment STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 6 Interested in a package, but don’t see something that fits your needs? Call us! A custom package may be available for you. Yearly Quarterly 5% DISCOUNT A one-time pre-payment on long-term* contracts 10% OFF ANY SIZE DIGITAL AD, 1 MONTH OR MORE Must combine The Observer and PULSE advertise*Discount is in addition to earned digital discount *6 or more runs in any combination of publications
DEADLINES PULSE magazine Friday by Noon Two Weeks Prior to Publishing Date Wednesday by Noon Two Weeks Prior to Publishing Date Ad Space Reservation Camera-Ready Creative Newspaper DEADLINES Monday by Noon Prior to Publishing Date Friday by Noon Prior to Publishing Date Ad Space Reservation Camera-Ready Creative STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 7 PRINT PUBLICATION PUBLISHES PRINT PUBLICATION PUBLISHES
Print Submissions
Camera-ready ads are any ad designed and created by the advertiser and sent to the Observer staff, finished and ready to be placed in the paper. A finished ad is a PDF in the correct size, resolution (300 dpi), and color (CMYK), with any supporting documents included, fonts embedded, and images in high resolution. TIFF or EPS files may also be submitted, but are not as effective as PDF files. Files from Microsoft Publisher, PowerPoint or Word cannot be accepted. Ad submitted electronically and not built to the correct size will be re-sized to look as close to the original as possible.
Material Production
Color and grayscale images should be saved at a minimum of 200 dpi. Line art images should be saved at a minimum of 300 dpi.
Electronic Media
Electronic files in PDF format are preferred. The Observer accepts files from Adobe InDesign, Illustrator, Photoshop and Acrobat. For best compatibility, Mac files are preferred. Electronic files may be sent as an email attachment to communication@cwu.edu. Questions concerning electronic delivery and compatibility issues can be directed to (509) 963-1066.
PDFs
PDFs should be produced using Acrobat Distiller. Preferred Acrobat Distiller settings are available upon request. All colors must be converted to CMYK or to grayscale (for B/W ads) before PDFs are created. All fonts must be embedded. Digital files created with PDF Writer or other short-cut applications are not acceptable.
Fonts
The Observer uses strictly Adobe PostScript and OpenType fonts. Other types of fonts, including TrueType, Correct output of outline or third party cannot be guaranteed. All fonts must be embedded when sending electronic files in PDF or their native format. If there is a concern about a font, submit the font with the ad. All fonts must be Mac format. Questions concerning compatibility issues can be directed to (509) 963-1066.
Color
All ads using color must be in CMYK format. All photos and graphic must be converted from RGB to CMYK. All Pantone and spot colors must be converted to CMYK. It is best that all type not in color be designed in black only and not CMYK (also known as process or rich black).
If you have any questions on how to make your document camera-ready, please feel free to contact us by email or phone: gretchen.lohse@cwu.edu or (509) 963-1066.
Mailing
To submit an ad by mail, send it to:
Gretchen Lohse
Central Washington University
400 E. University Way MS 7438
Ellensburg, WA 98926-7438
Digital Submissions
Digital ads should be submitted at PNG or JPG files, saved as the exact size at 72 dpi If the ad is to be linked, provide the exact URL of the page to which it is to be linked. Ads not built to the correct size will be re-sized to look as close to the original as possible. All files should be saved in RGB format.
Placement & Delivery
Ads submitted electronically are preferred. Ads may be emailed or supplied on USB flash drive or CD. When submitting files by email, it is advisable to compress all files into a single ZIP file or these can also be downloaded from an FTP site or from a Dropbox or other sharefile folder.
To submit an ad by email, send it to gretchen.lohse@cwu.edu. Make sure the email includes your name and phone number, a description of what you are submitting and the size/type of ad submitted. Send the ad as an attachment. If the file is too large to send via email, call (509) 963-1066 for alternate delivery instructions.
Newspaper
magazine
PULSE
AD SUBMISSION
STUDENT MEDIA Department of Communication - College of Arts & Humanities Gretchen Lohse | (509) 963-1066 | Gretchen.Lohse@cwu.edu | 400 E. University Way, MS 7438 | Ellensburg, WA | 98926-7438 8
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Design By Brandon Davis BFA Graphic Design (2024)
