ABOUT US &DEMOGRAPHICS
The Observer is CWU’s student-run campus newspaper. It’s published weekly throughout the academic year, with 700 copies distributed across campus and in town. Its website is updated daily. The Observer also sends out a weekly newsletter that is jointed with PULSE on Thursdays. The Observer’s staff is made up of reporters, photographers, copy editors, designers and editors.
Check us out online at CWUObserver. com and CWUPULSEmagazine.com
PULSE is a 60-page glossy lifestyle magazine published once per quarter, with 1,000 copies distributed on and around campus. PULSE and The Observer also send out a weekly newsletter to more that 1200 subscribers. PULSE’s student staff is made of writer-reporters, photographers, designers, videographers and editors that aim to accurately capture all aspects of student life, both on campus and off.
1,200
PRINT SUBMISSIONS
Camera-ready ads are any ad designed and created by the advertiser and sent to the Observer staff, finished and ready to be placed in the paper. A finished ad is a PDF in the correct size, resolution (300 dpi), and color (CMYK), with any supporting documents included, fonts embedded, and images in high resolution. TIFF or EPS files may also be submitted, but are not as effective as PDF files. Files from Microsoft Publisher, PowerPoint or Word cannot be accepted. Ad submitted electronically and not built to the correct size will be re-sized to look as close to the original as possible.
Material Production
Color and grayscale images should be saved at a minimum of 300 dpi. Line art images should be saved at a minimum of 300 dpi.
PDFs
PDFs should be produced using Acrobat Distiller. Preferred Acrobat Distiller settings are available upon request. All colors must be converted to CMYK or to grayscale (for B/W ads) before PDFs are created. All fonts must be embedded. Digital files created with PDF Writer or other short-cut applications are not acceptable.
Color
All ads using color must be in CMYK format. All photos and graphic must be converted from RGB to CMYK. All Pantone and spot colors must be converted to CMYK. It is best that all type not in color be designed in black only and not CMYK (also known as process or rich black).
Electronic Media
Electronic files in PDF format are preferred. The Observer accepts files from Adobe InDesign, Illustrator, Photoshop and Acrobat. For best compatibility, Mac files are prefered. Electronic files may be sent as an email attachment to gretche.lohse@cwu.edu
Fonts
The Observer uses strictly Adobe PostScript and OpenType fonts. Other types of fonts, including TrueType, Correct output of outline or third party cannot be guaranteed. All fonts must be embedded when sending electronic files in PDF or their native format. If there is a concern about a font, submit the font with the ad. All fonts must be Mac format.
Mailing
To submit payment, send to: Gretchen Lohse Central Washington University 400 E. University Way MS 7438 Ellensburg, WA 98926-7438
DIGITAL SUBMISSIONS
Digital ads should be submitted at PNG or JPG files, saved as the exact size at 72 dpi. If the ad is to be linked, provide the exact URL of the page to which it is to be linked. Ads not built to the correct size will be re-sized to look as close to the original as possible. All files should be saved in RGB format.
Placement & Delivery
Ads submitted electronically are preferred. Ads may be emailed or supplied on USB flash drive or CD. When submitting files by email, it is advisable to compress all files into a single ZIP file or these can also be downloaded from an FTP site or from a Dropbox or other sharefile folder.
To submit an ad by email, send it to gretchen. lohse@cwu.edu. Make sure the email includes your name and phone number, a description of what you are submitting and the size/type of ad submitted.
If you have questions reguarding guidelines, please feel free to contact us. gretchen.lohse@cwu.edu | (509) 963-1066
