Open House Checklist

OPEN HOUSE TOOLS FOR SUCCESS

HOME BOOKS: • •

• •

Colorful, high quality display of detailed property information Includes cover page (select from 3 styles), 8 color tabs, premier listing package, market trend report, aerial photo, city profile, property profile, plat map, deed, tent cards and moving box labels in a black view binder.

Premium Home Book includes: the above plus demographics and crime stats.

Classic - $10 Premium - $12

COMPARABLE SALES REVIEW: • • • • •

Professional, presentable and easy to understand Great addition to your listing presentations, CMA meetings and open houses Each review includes Subject Property Overview, photo (when available), and sales statistics Summary of Comparable’s section includes sale price range, price per sq. ft., bedroom and bathroom count $1 emailed

MARKET TREND REPORTS: • • • •

8 years of sales stats for the neighborhood or area of your choice Compare values side by side via actual sales numbers and colorful graphs Have on hand for the areas in which you are showing or holding open $1 emailed

To order, please contact CW Property Research

Judy Ano, Tracy Ano, Gia Martinez, Andy Garcia, and Margarita Krivocheina

1-855-CWTITLE | cwservice@cwtitle.net

OPEN HOUSE CHECKLIST ti p s t o m a x i m i z e e v e r y o p e n h o u s e

WHAT TO BRING: • • • • • • • • • • • • • •

Home Book from CW Title and Escrow comprehensive CW Title Property Research Materials (see reverse for details) Disclosure forms Tent cards or signs describing home’s features Marketing flyers for the subject property List of other available homes in the area Business cards Information about you (your bio or personal brochure) Sign in sheet Notepads Scented candles and fresh flowers Light snack, cookies and/or bottled water Phone Flashlight and measuring tape

HAVE CLIENTS: • • • • • • • •

Inform their family and friends the home is being held open Clean and straighten the home inside and out, including closets, floors, drapes and walls. Empty dishwasher, scrub floors, make beds Declutter the home, removing furniture and non-essential items Increase curb appeal, paying particular attention to the main entrance and walkway Secure or relocate pets during open Lock up all prescription medications or remove from premises Secure all valuable items and items with personal and financial information (jewelry, bank statements, extra keys, mail etc.)

Leave home for the duration of the open house

REACHING BUYERS PRIOR TO THE OPEN HOUSE Reach your potential buyers with a targeted mailing list. Our Property Research team can provide you with a mailing list that is based on your specific criteria. List and label prices range from $2.00 - $5.00 • To target move up or move down

buyers, search homes in a particular price range with a 5 year+ transfer date.

The average buyer moves up by 50% of their current home’s value.

To figure your price range, take the assessed value of the home you’re selling and divide by 1.5.

Example: the assessed value of the home is $750,000 / 1.5 =$500,000.

You can then get a mailing list of all homes $450,000 - $550,000.

• If you have a smaller-sized home, reach

move down buyers by searching homes based on length of ownership or loan maturity date.

• To target first time buyers, request a list of non-owner occupied addresses.